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    PRESENTATION BASICSOriginally Developed by :Center for ProfessionalCommunication- Ohio University

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    Presentation Basics

    Agend

    a

    ! Organization & Preparation Tips

    ! Top Ten Slide Tips

    ! Creating a Professional Handout

    ! Top Ten Delivery Tips

    ! Selecting Career Apparel

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    Such power there is in clear-eyedself-restraint.

    - James Russell

    Organization & Preparation Tips

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    ! What is the real purpose of your

    talk?

    ! Why is it that you were ask tospeak?

    ! What does the audience expect?

    ! In your opinion, what are the most importantparts of your topic for the audience to take

    away from your, say, 7-minute presentation?

    Start with the end in mind

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    Know your audience as well as possible

    ! Who is the audience?

    ! What is the purpose of the event?

    !

    Why were you asked to speak?! Where is it?

    ! When is it?

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    Content, content, content

    ! No matter how great your

    delivery, or how professional

    and beautiful your supporting

    visuals, if your presentation isnot based on solid content, you

    cannot succeed.

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    Keep it simple

    ! Simple does not mean stupid.

    ! Exercise:

    !

    If your audience could remember only three things

    about your presentation, what would you want it to be?

    1.

    ______________________

    2. ______________________

    3.

    ______________________

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    Outlining your content

    I. Introduction(transition)

    II. Body

    A. Main point

    (transition)

    B. Main point

    (transition)

    C.

    Main point

    (transition)

    III. Conclusion

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    So what?

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    Can you pass the elevator test?

    ! Check the clarity of your

    message with the elevator

    test. This exercise forces you

    to "sell" your message in30-45 seconds.

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    The art of storytelling

    ! Good presentations include stories. The best

    presenters illustrate their points with the use of

    stories, most often personal ones.

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    Confidence How to get it

    We fear what we do not know.

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    Do not feel compelled to fill empty areas on

    your slide with your logo or other unnecessary

    graphics or text boxes that do not contribute to

    better understanding. The less clutter you have

    on your slide, the more powerful your visualmessage will become.

    Top Ten Slide Tips

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    Keep it simple

    ! People came to hear youand be moved or

    informed (or both) by you and your message. Don't

    let your message and your ability to tell a story get

    derailed by slides that are unnecessarilycomplicated, busy, or

    full of junk.

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    Limit bullet points & text

    This slide is not unusual, but

    it is not a visual aid, it is more

    like an "eye chart."

    Try to avoid text-heavy (and

    sleep inducing) slides like this

    one.

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    Limit bullet points & text

    Aim for something like this

    simple slide above.

    And this is even better...

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    Limit transitions & builds (animation)

    ! A simple "Wipe Left-to-Right" (from the

    "Animations" menu) is good for a bullet point,

    ! but a "Move" or "Fly" for example is too tedious

    and slow

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    Use high-quality graphics

    Try to avoid cheesy clip art

    like this.

    This edited stock photograph

    is more effective and

    professional.

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    Have a visual theme

    ! Your audience expects a unique presentation with

    new (at least to them) content, otherwise why would

    they be attending your talk?

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    Use appropriate charts

    Pie Charts. Used to

    show percentages.

    Limit the slices to 4-6

    and contrast the most

    important slice eitherwith color or by

    exploding the slice.

    Vertical Bar Charts.

    Used to show changes

    in quantity over time.

    Best if you limit the

    bars to 4-8.

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    Use appropriate charts

    Horizontal Bar Charts. Used to compare quantities.

    For example, comparing sales figures among the

    four regions of the company.

    Line Charts. Used to demonstrate trends. For

    example, here is a simple line chart showing that

    our sales have gone up every year. The trend is

    good. The arrow comes in later to underscore thepoint: Our future looks good!

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    Use color well

    ! Color evokes feelings.

    ! Color is emotional.

    ! The right color can help persuade and motivate.

    ! Studies show that color usage can increase interest

    and improve learning comprehension and retention.

    Learn more:

    PresentationPro.com has some great

    Flash tutorials including one on color.

    Go to the CreativePro.com to learn more about color.

    Dummies.com has a good short article on

    how to use the Color Schemesin PowerPoint.

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    Choose your fonts well

    ! Fonts communicate subtle messages in and of

    themselves, which is why you should choose fonts

    deliberately.

    ! Use the same font set throughout your entire slidepresentation, and use no more than two

    complementary fonts (e.g., Arial and Arial Bold).

    Times Arial Black and Arial

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    Use video or audio

    ! Use video and audio when appropriate.

    ! Using video clips to show concrete examples

    promotes active cognitive processing, which is the

    natural way people learn.

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    Spend time in the slide sorter

    " Using the slide sorter will enable you to notice more

    extraneous pieces of visual data that can be removed

    to increase visual clarity and improve communication.

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    Creating a Professional Handout

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