presentation august 2009

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¡CELEBRANDO 10 AÑOS DE EXITO!

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media kit 2009

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Page 1: Presentation August 2009

¡CELEBRANDO 10 AÑOS¡CELEBRANDO 10 AÑOSDE EXITO!DE EXITO!

Page 2: Presentation August 2009

AMÉRICA TEVÉAMÉRICA TEVÉ

Miami/Fort Lauderdale is the third largest Miami/Fort Lauderdale is the third largest Hispanic Market in population and is ranked #1 Hispanic Market in population and is ranked #1 in household income, making it the most affluent in household income, making it the most affluent Hispanic Market in the country. Hispanic Market in the country.

More than half of the 1.86 million Hispanics living More than half of the 1.86 million Hispanics living in the Dade & Broward Counties are from in the Dade & Broward Counties are from countries in South and Central America and the countries in South and Central America and the Caribbean, with only 4.0% coming from Mexico.Caribbean, with only 4.0% coming from Mexico.

America TeVe’s programming reflects the America TeVe’s programming reflects the diversity and uniqueness of South Florida’s diversity and uniqueness of South Florida’s Hispanic community, reaching audiences that are Hispanic community, reaching audiences that are often overlooked by the two largest Spanish often overlooked by the two largest Spanish language networks.language networks.

America TeVe offers viewers live, locally America TeVe offers viewers live, locally produced programming specifically designed for produced programming specifically designed for the local Hispanic community and provides the local Hispanic community and provides advertisers with a loyal viewing audience not advertisers with a loyal viewing audience not available on any other station in the market.available on any other station in the market.

America TeVe is an independent, minority-owned, America TeVe is an independent, minority-owned, Spanish language local broadcast station. Unlike Spanish language local broadcast station. Unlike the major networks whose programming targets the major networks whose programming targets Mexicans as the majority segment in the US Mexicans as the majority segment in the US Hispanic Market, America TeVe’s programming Hispanic Market, America TeVe’s programming targets a wide range of Hispanic groups. America targets a wide range of Hispanic groups. America TeVe covers the Miami/Ft. Lauderdale Market, TeVe covers the Miami/Ft. Lauderdale Market, with additional distribution throughout South with additional distribution throughout South Florida.Florida.

America TeVe is broadcast on Channel 41 as well America TeVe is broadcast on Channel 41 as well as on virtually all cable systems, covering more as on virtually all cable systems, covering more than 90% of Hispanic cable households within the than 90% of Hispanic cable households within the DMA.DMA.

America TeVe is also carried on Direct TV from America TeVe is also carried on Direct TV from West Palm Beach to Key West and on Dish West Palm Beach to Key West and on Dish Network.Network.

*Source: U.S. Census Bureau, 2005-2007 American Community *Source: U.S. Census Bureau, 2005-2007 American Community SurveySurvey

Page 3: Presentation August 2009

COVERAGECOVERAGE

Media Market Highlights

Hispanic Market Rank (DMA) #3

Hispanic Population 1,858,606

Hispanic TV Households 658,490

TV Household Penetration 98%

2009 Hispanic Population %Hispanic Population (DMA) 43%

Miami-Dade County 62%

Broward County 21%

Monroe County 15% The Miami/Ft. Lauderdale Market is ranked #1 in The Miami/Ft. Lauderdale Market is ranked #1 in Household Income, making it the most affluent Household Income, making it the most affluent Hispanic Market in the United States. The market’s Hispanic Market in the United States. The market’s median Hispanic Household Income $39,842.median Hispanic Household Income $39,842.

*Source: U.S. Census Bureau, 2005-2007 American Community Survey

& Nielsen 2009 Universe Estimates

Total HispanicsTotal Hispanics 1,858,606 1,858,606

Country of OriginCountry of Origin

CubanCuban 840,147 840,147 45.2%45.2%

Puerto RicanPuerto Rican 159,211 159,211 8.6%8.6%

ColombianColombian 154,856 154,856 8.3%8.3%

NicaraguanNicaraguan 106,080 106,080 5.7%5.7%

Dominican (Dominican Republic)Dominican (Dominican Republic) 78,042 78,042 4.2%4.2%

MexicanMexican 74,392 74,392 4.0%4.0%

Other HispanicOther Hispanic 445,878 445,878 24.0%24.0%

Page 4: Presentation August 2009

COVERAGECOVERAGE

Miami-Ft. Lauderdale Hispanic DMA Miami-Ft. Lauderdale Hispanic DMA

DMA Rank:DMA Rank: #3 #3

Hispanic Population:Hispanic Population: 1,858,606 1,858,606

CountyCounty Hispanic TV HouseholdsHispanic TV HouseholdsDadeDade 511,940511,940BrowardBroward 141,760141,760MonroeMonroe 4,790 4,790DMA TOTALDMA TOTAL 658,490658,490

*Source: U.S. Census Bureau, 2005-2007 American Community Survey*Source: U.S. Census Bureau, 2005-2007 American Community Survey

& Nielsen 2009 Universe Estimates& Nielsen 2009 Universe Estimates

Over the Air SignalDigital Signal (coming soon)

Page 5: Presentation August 2009

COVERAGECOVERAGE

CABLE PROVIDER/ZONECABLE PROVIDER/ZONE CHANNELCHANNEL

Comcast Broward Co.-PompanoComcast Broward Co.-Pompano 1515

Comcast Broward DavieComcast Broward Davie 1515

Comcast Century Village- Pembroke PinesComcast Century Village- Pembroke Pines 22

Comcast Ft. LauderdaleComcast Ft. Lauderdale 1515

Comcast Grand Palms Pembroke PinesComcast Grand Palms Pembroke Pines 22

Comcast HallandaleComcast Hallandale 1515

Comcast HialeahComcast Hialeah 1212

Comcast Key BiscayneComcast Key Biscayne 1212

Comcast Miami MetroComcast Miami Metro 1212

Comcast Miramar Pembroke PinesComcast Miramar Pembroke Pines 1515

Comcast Opa Locka/Miami ClassicComcast Opa Locka/Miami Classic 1212

Comcast RedlandsComcast Redlands 1818

Comcast South Broward MiramarComcast South Broward Miramar 1212

Comcast South DadeComcast South Dade 1212

Comcast AventuraComcast Aventura 1212

Comcast West Miami- Coral GablesComcast West Miami- Coral Gables 1212

Atlantic Broadband South Miami & Miami BeachAtlantic Broadband South Miami & Miami Beach 1717

Page 6: Presentation August 2009

2009 PROGRAMMING2009 PROGRAMMING

Page 7: Presentation August 2009

ARREBATADOSARREBATADOS

Hosted by MARIA LARIA, “ARREBATADOS” is an interactive program in which viewers participate via live calls and emails or by being part of the audience. Viewers are treated to ardent debates over the most controversial and relevant topics of the day taken straight from the headlines

“ARREBATADOS” is a talk show unlike any other! A 25 year television veteran, María Laria, tackles issues that directly affect our South Florida community. She is joined by experienced journalist Jose Tres Palacios along with radio anchor Eunice Ricard-Rodriguez who share their controversial opinions about politics, social issues, current events and culture in lively debates.

Monday – Friday 4:00 – 5:00 pm Talk Show Hosted by: Maria LariaMonday – Friday 4:00 – 5:00 pm Talk Show Hosted by: Maria Laria

Page 8: Presentation August 2009

NOTICIAS 41 – EARLY NEWS 5 P.M.NOTICIAS 41 – EARLY NEWS 5 P.M. Monday – Friday 5:00 – 6:00 pm News Anchors: Juan Manuel Cao & Yossie Galindo Monday – Friday 5:00 – 6:00 pm News Anchors: Juan Manuel Cao & Yossie Galindo

One hour earlier than the restOne hour earlier than the rest

NOTICIAS 41NOTICIAS 41 is one of the most popular Spanish is one of the most popular Spanish language newscasts in South Florida. language newscasts in South Florida.

One hour earlier than any the rest, news and One hour earlier than any the rest, news and information is delivered with the fluency and information is delivered with the fluency and spontaneity of spontaneity of JUAN MANUEL CAOJUAN MANUEL CAO and and YOSSIE YOSSIE GALINDO. GALINDO. Our team of respected journalists deliver Our team of respected journalists deliver stories of interest to South Floridians with a profound stories of interest to South Floridians with a profound knowledge of the variety of Latinos that make up South knowledge of the variety of Latinos that make up South Florida, covering current affairs and political issues Florida, covering current affairs and political issues along with newsworthy topics that affect their lives. along with newsworthy topics that affect their lives.

The best team of newscasters in South Florida - The best team of newscasters in South Florida - delivering live, fast-breaking coverage that South delivering live, fast-breaking coverage that South Floridians count on daily.Floridians count on daily.

Page 9: Presentation August 2009

AQUÍ TODOS GANANAQUÍ TODOS GANAN

““AQUÍ TODOS GANAN”AQUÍ TODOS GANAN” is an entertainment filled is an entertainment filled hour searching for fame seekers, who are daring, hour searching for fame seekers, who are daring, original, graceful, have skill, mental agility and artistic original, graceful, have skill, mental agility and artistic talent to participate in our televised challenges in talent to participate in our televised challenges in dancing, singing, acting or any other artistic talent they dancing, singing, acting or any other artistic talent they may possess. Under the close scrutiny of our panel of may possess. Under the close scrutiny of our panel of experts and quick witted judges, contestants are experts and quick witted judges, contestants are helped in achieving theirhelped in achieving theirMinute of Fame with the constructive comments about Minute of Fame with the constructive comments about their performances. Live interviews with singers, their performances. Live interviews with singers, artists, legendary international and national artists, legendary international and national personalities, who while they participate, also confess personalities, who while they participate, also confess their most guarded secrets. their most guarded secrets.

Get ready to be filled with euphoria and emotion with Get ready to be filled with euphoria and emotion with the charismatic NELSON BUSTAMANTE because… the charismatic NELSON BUSTAMANTE because… “AQUI TODOS GANAN” “AQUI TODOS GANAN”

Monday – Friday 6:00 – 7:00 pm Variety and Contest Show Hosted by Nelson BustamanteMonday – Friday 6:00 – 7:00 pm Variety and Contest Show Hosted by Nelson Bustamante

• LIVE Games / competitions• Remote Live transmissions• Special Retail promotions• Contests / sweepstakes• Web site interactivity• Product Integration• Custom sections

Page 10: Presentation August 2009

EL SHOW DE FERNANDO HIDALGOEL SHOW DE FERNANDO HIDALGO

AtAt 7:00 pm 7:00 pm the party starts with the small giant of the party starts with the small giant of entertainment in entertainment in “EL SHOW DE“EL SHOW DE FERNANDO FERNANDO HIDALGO”.HIDALGO”.

A live variety show featuring celebrity interviews, A live variety show featuring celebrity interviews, sketch comedy and live musical performances sketch comedy and live musical performances that speak directly to Miami’s diverse Hispanic that speak directly to Miami’s diverse Hispanic audience. audience.

Viewers tune in to see Fernando’s irreverent take Viewers tune in to see Fernando’s irreverent take on the news of the day, to meet his guests and to on the news of the day, to meet his guests and to enjoy the lovely ladies who dance and sing their enjoy the lovely ladies who dance and sing their way into their hearts.way into their hearts.

Monday – Friday 7:00 – 8:00 pm Comedy/Variety Hosted by Fernando HidalgoMonday – Friday 7:00 – 8:00 pm Comedy/Variety Hosted by Fernando Hidalgo

Entertainment with a Miami Feel!Entertainment with a Miami Feel!

Page 11: Presentation August 2009

A MANO LIMPIAA MANO LIMPIA

““A Mano Limpia”A Mano Limpia” is a stellar program that takes an is a stellar program that takes an in-depth look at what goes on behind the news.in-depth look at what goes on behind the news.

Relevant figures of our community sharing their Relevant figures of our community sharing their opinions about politics, social issues and culture. opinions about politics, social issues and culture. Expert panels dissect the complex news of the day Expert panels dissect the complex news of the day and explain the effect on our community.and explain the effect on our community.

Hosted by Hosted by OSCAR HAZAOSCAR HAZA, a respected journalist and , a respected journalist and author, offers a comprehensive analysis of local and author, offers a comprehensive analysis of local and international news without censorship - international news without censorship - “A Mano “A Mano Limpia”.Limpia”.

Monday – Friday 8:00 – 9:00 pm News, Opinion & Debate Hosted by Oscar Haza

Intelligent discussions withIntelligent discussions withToday’s newsmakersToday’s newsmakers

Page 12: Presentation August 2009

PELLÍZCAME QUE ESTOY SOÑANDOPELLÍZCAME QUE ESTOY SOÑANDO

The most recognized Cuban TV host, who began his career The most recognized Cuban TV host, who began his career in theater and television in his native Cuba, is now the in theater and television in his native Cuba, is now the presenter of presenter of “Pellízcame Que Estoy Soñando”“Pellízcame Que Estoy Soñando” (Pinch Me (Pinch Me I amI am Dreaming)Dreaming), the highest quality prime time hour in , the highest quality prime time hour in entertainment.entertainment.

In the tradition of “The Late Night Show”, In the tradition of “The Late Night Show”, “Pellízcame Que“Pellízcame Que Estoy Soñando”Estoy Soñando” features a big band, with a variety of features a big band, with a variety of comedy skits, celebrity interviews and musical guests every comedy skits, celebrity interviews and musical guests every evening.evening.

““Pellízcame Que Estoy Soñando”Pellízcame Que Estoy Soñando” is giving South Florida is giving South Florida Hispanic TV, a real prime-time quality show, with a whole Hispanic TV, a real prime-time quality show, with a whole new attitude.new attitude.

Monday – Friday 9:00 – 10:00 pm Comedy/Variety Hosted by Carlos Otero

Entertainment for South Florida HispanicsEntertainment for South Florida Hispanics

Page 13: Presentation August 2009

NOTICIAS 41 – Late News 11 P.M.NOTICIAS 41 – Late News 11 P.M.

NOTICIAS 41: NOTICIAS 41: South Florida tunes into journalistic South Florida tunes into journalistic excellence and professionalism with our late edition excellence and professionalism with our late edition newscast, weeknights at 10pm anchored by respected newscast, weeknights at 10pm anchored by respected journalists journalists FELIX GUILLERMOFELIX GUILLERMO and and ALEJANDRA ALEJANDRA MOLINAMOLINA. .

NOTICIAS 41NOTICIAS 41 keeps the Miami Hispanic Community keeps the Miami Hispanic Community informed and renews its commitment to serve the South informed and renews its commitment to serve the South Florida community, one hour earlier than the rest, with Florida community, one hour earlier than the rest, with the finest journalistic tradition.the finest journalistic tradition.

Monday – Friday 10:00 – 11:00 pm News Hosted by Felix Guillermo Sanchez/Alejandra Molina

One hour earlier than the restOne hour earlier than the rest

Page 14: Presentation August 2009

TROPICAMATROPICAMA

The spirit of Havana’s legendary Tropicana nightclub The spirit of Havana’s legendary Tropicana nightclub comes alive every Saturday evening and delivered right comes alive every Saturday evening and delivered right to your living room every. to your living room every.

““TROPICAMA”TROPICAMA” is the modern version of the classic is the modern version of the classic variety show featuring elaborate musical numbers, variety show featuring elaborate musical numbers, prizes and pure entertainment. prizes and pure entertainment.

““TROPICAMA”TROPICAMA” is hosted by renowned Cuban is hosted by renowned Cuban entertainers entertainers RAUL GÓMEZRAUL GÓMEZ, , LEONOR ZAMORALEONOR ZAMORA & & GUIANKO GÓMEZGUIANKO GÓMEZ..

Saturday 10:00 – 11:00 pm Musical/Variety Hosted by Raúl, Leonor & Guianko

Tropicama has something for everyone…Tropicama has something for everyone…

Page 15: Presentation August 2009

LA MIRADA INDISCRETALA MIRADA INDISCRETA

““LA MIRADA INDISCRETA”LA MIRADA INDISCRETA” (“The indiscreet look”) is a (“The indiscreet look”) is a different way of experiencing Cuba because one image different way of experiencing Cuba because one image is worth a thousand words. is worth a thousand words.

““LA MIRADA INDISCRETA”LA MIRADA INDISCRETA” is an informative is an informative television program that talks about Cuban movies, television program that talks about Cuban movies, history, and films that other filmmakers from foreign history, and films that other filmmakers from foreign nations have made about and inside Cuba. In addition, nations have made about and inside Cuba. In addition, they exhibit movies and documentaries done in Cuba. they exhibit movies and documentaries done in Cuba.

Hosted by Alejandro Rios, a respected journalist who Hosted by Alejandro Rios, a respected journalist who offers an in-depth analysis about the Cinematography offers an in-depth analysis about the Cinematography of Cuba.of Cuba.

Sunday 8:00 – 9:00 pm Documentary Hosted by Alejandro Ríos

Experience Cuba in a whole new light…Experience Cuba in a whole new light…

Page 16: Presentation August 2009

EXPLOSIVOSEXPLOSIVOS

A high risk area not suitable for those with a A high risk area not suitable for those with a weak heart, this program is hotter and sexier weak heart, this program is hotter and sexier than ever. than ever.

An explosion of laughter hosted by the great An explosion of laughter hosted by the great Argentine comedians, Argentine comedians, MIGUEL DEL SELMIGUEL DEL SEL and and EMILIO DISSIEMILIO DISSI along with a stellar group along with a stellar group of performers and a bevy of beautiful of performers and a bevy of beautiful models, who are coming in… models, who are coming in… “EXPLOSIVOS”“EXPLOSIVOS”

Sunday 10:00 – 11:00 pm Comedy Hosted by Miguel del Sel y Emilio Dissi

Page 17: Presentation August 2009

PROGRAMMING SCHEDULEPROGRAMMING SCHEDULE