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Teen Driving: Effectiveness of a one-session

parent-training program combined with IVDR technology

Haim Omer, Ph.D.

Yaara Shimshoni, M.A

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Lecture Outline

• Young drivers - profile and influences

• Available solutions

• Parental supervision model for young drivers

• Current study

• Results

3

The ProblemProblem With Young Drivers

Source: World Health Organization Mortality Database.

Causes of death in OECD countries, 1999-2003

4

Proportion of Young People in Traffic

Fatalities and Population, OECD 2004

5

Israeli Young Drivers Involved in Road

Crashes by Driving Experience, 2007

66

Factors Influencing Teen Driving Patterns

7

Available Solutions

Legislation

(GDL)

Technology

(IVDR)

Parental Involvement

(?)

8

Current Training Procedure

Solo

Driving

Driving

lessons Driving TestTheory

exam

Accompanied

Driving

16.516.5 1717 17+17+3 months3 months

3 months

limitation

Up to 2 passengers

9

Available Solutions

Legislation

(GDL)

Technology

(IVDR)

Parental Involvement

(?)

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Parental Involvement inParental Involvement in

Teen DrivingTeen Driving

• Parents play an important role in the acquisition

of safe driving habits

• Parents feel that parental involvement in teen

driving is important

• But - feel helpless while addressing this issue

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Teen Driving and TechnologyTeen Driving and Technology

• Technology alone is not sufficient to “generate” safe teen driving - parental involvement is crucial

• Lack of, or insufficient, parental involvement - no improvement in teen driving safety

• Parental helplessness leads parents to disregard technology feedback

• There is dearth of proven-effective ways of helping parents to be involved in teen driving

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Present StudyPresent Study

Study goals:

– To develop a parental involvement model for

teen driving based on the “New Authority”

combined with IVDR technology

– To test the effectiveness of the model in

improving driving safety

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IVDR - In Vehicle Data Recorder

Proprietary and Confidential

1

Real time driver

behavior analytics

2

Automated driver

and fleet risk

assessment

3

Performance specific

feedback for drivers

4

Driving behavior

management

applications

On-board sensors

rate 120 driving

maneuvers in real

time and detect

speed, time and

mileage

Driver risk

scores continuously

updated from

maneuver data

Real time in-vehicle

safety feedback;

SMS alerts and e-mail

reports generated

from each driver profile

Web-based;

configurable

business rules

implement

safety policy

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Green driver

Yellow driverYellow driver

Red driver

Driver Profiles

15

60

60 60

60

242

families

15

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Intervention ProgramIntervention Program

• 1 parental training session

• Distribution of parental training booklet

• Initiated phone calls to parents every 3 weeks +

summarizing e-mails

• Availability of Hot-Line

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Parental Training SessionParental Training Session

• The purpose of the session:– To familiarize parents with the concepts of parental supervision

on teen driving

– equip them with tools and guidelines to execute

• Main points stressed in training session:– Establishing a sense of legitimacy

– Introducing specific means for executing parental supervision

– Informal contract between young driver and parent

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SupervisionLevel 1

safe driving maximum freedom and responsibility while maintaining constant interest and presence

• When?

– Feedback shows a “green” driving record and young driver

meets car-use agreement

• What?

– “Drivers Talks”

– Spontaneous driving chats

– Weekend Alert

– Trip planning

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SupervisionLevel 2

unsafe driving increase level of involvement, taking away certain rights

• When?– Feedback shows prolonged “yellow” driving or

incidents of “red” driving. teenager doesn't meet car-use agreements

• What?– Level 1 parental actions +

– Feedback talks

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SupervisionLevel 3

dangerous driving one-sided active standwhile taking away more rights

• When?

– Feedback shows prolonged “red” driving, focused feedback talks fail, teenager doesn’t meet car-use agreements

• What?– Limitations on driving

(times, roads, friends)

– Back to accompanied driving

– When all has failed:

No car OR Car + parent

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Preliminary Results

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Theoretical Modifications Theoretical Modifications

and Practical Implicationsand Practical Implications

• Gradual impact of supervision

• Objective results

• Technology + minimal intervention

• Application to normative population

• Social impact

• Technology enables “triage”

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Effectiveness of a one-session parent-training program

combined with IVDR technology

Yaara Shimshoni, M.A

yaarashimshoni@gmail.com