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2. INTRODUCTION INDIAN TRACTOR MARKET 3. The Tractors available in developed countries have advanced features and accessories that is not found in Indian tractors. .Tractor industry has made a steady and satisfactory progress even in drought areas. Two factors have contributed to the steady progress: (1). Government laid stress on the mechanization of agriculture with a view to boost food grain production. Therefore agriculture sector started receiving financial assistance. (2). Agronomists believe that there is need for more tilling due to depletion of moisture and repeated cultivation of land .It is precisely for this reason that the demand for tractors was well maintained even during a draught period. 4. World leading tractor manufacture 5. Top Agriculture Tractor Manufacture In The World 201323.11 252013.80 US$ billion156.72106.6050Deere & Co.CNHMahindraAGCO 6. Current manufacture of tractor in India.. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.Mahindra & Mahindra. TAFE. L&T - John Deere. Eicher. Mahindra Gujarat Tractor Limited. New Holland. Escorts (Escort, Powertrac and Farmtrac). Sonalika (International Tractors Ltd.) Punjab Tractors Ltd (Swaraj Tractors). Same Deutz-Fahr Ltd. HMT Tractors. Balwan Tractors, force motors ltd. VST Tillers. Captain Tractors Pvt. Ltd. Crossword Agro Industries. Indo Farm. MARS Farm Equipments Ltd. Preet Tractors. Standard. 7. Leading Company In Tractor Market Of India 2013 Mahindra Tafe Escort Sonalika Fiat New Holland Johan Deere 8. COMPANY PROFILE HISTORY OF SONALIKA GROUP FOUNDER Mr. L.D.Mittal 9. Sonalika Group -Sonalika group is one of the top automobile and agriculture machinery manufacturers in India. Apart from tractors its product line includes multi utility vehicles, three wheelers, engines and various farm equipments and implements. Established in 1969, Sonalika group since the inception has tried to understand customer need to be facilitating them with its value for money products. The Company has a state of art manufacturing facilities, spread in acres, located in the free shrubs of Punjab and Himachal Pradesh 10. ETHO STATEMENT OR LOGO RATIONALE Red symbolizes the strength, power, determination, and desire of company. Yellow surrounding the Sonalika produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates the same 11. Green Leaf in the center symbolizes growth, harmony, freshness, and fertility. Black underlining the logo associates with power, elegance, and formality. Orange surroundings the complete logo represents enthusiasm, fascination, happiness, creativity, encourag ement, and stimulation. All this permutation of persona represents the Sonalika group as an asset in the industry 12. DETAILS OF TOP EXECUTIVES 1. Chairman- Mr. L.D. Mittal 2. vice Chairman- Mr. A.S. Mittal 3. Managing Director- Mr. Deepak Mittal 4. Finance Head- Mr.Rajnesh Jain 5. Production Head- Mr. Ashok Kapoor 6. Marketing Head- Mr.L.R.Yadav (CEO) 7. R&D Head- Mr. Ashwani Malik 13. TURNOVER The total turnover of the group stands for 3200crore INR. An average growth of 30% makes it one of the fastest growing corporate in India. It is also one of the few debt free companies. 14. JOB PROFILE SONALIKA GROUP UNITS Sonalika group divided into four companies .Sonalika group units is as follow: SONALIKA GROUPINTERNATIONAL TRACTOR LIMITEDINTERNATIONAL CARS AND MOTOR LIMITEDINTERNATIONAL AUTOTRAC FINANCE LIMITEDSONALIKA AGRO INDUSTRIES 15. ACHIEVEMENTS 1.Company has produced smoke free diesel engine 2.Company has increased its production of diesel engines up to 60 engines per day3.Computerized tractor plant 16. 4.International Tractor Limited has a network of network of more than 1000 dealers5.First Indian tractor engine750III conforming to Euro II norms 6.Pride of country awarded to Sh L.D MIttal, Chariman. 7.Gold medal awarded to Sh. A.S Mittal, Vice Chairman 8.Udyog Bhushan awarded to Sh. Deepak Mittal 17. ORGANISATION CHART FOLLOWED BY ITL: Chairman | Vice-Chairman | Managing Director | Chief Operating Officer | Joint Chief Operating Officer | HOD of Every Dept. | Managerial Staff | Executives | Support Staff | Workers 18. CERTIFICATIONS ISO 9001 ITL has got ISO-9001 quality system certified by International Certification Ltd. It is for use when conformance to specified requirements is to be assured by supplier during several stages which may include design, development, production, installation &servicing. 19. Research & MethodologyBrief of R & D : (1)ITL R & D center is recognized by government of INDIA . (2) ITL R&D is a complete dept in itself starting from designing upto development, implementation. 20. Capabilities:.Highly qualified team of engineers for designing of transmission & vehicle areas .Vendor development is capable for the development of new projects components of R&D through vendors & commercial settlement 21. Facilities: .High configuration workstations are used for design activities Teamcenter is used for PLM concepts . I-Deas, Solid-Edge & AutoCad is used for 3D & 2D design activities. Two transmission test rigs. 22. OBJECTIVES OF THE RESEARCH 23. 1.To study the customer awareness regarding sonalika tractors.2.To study the different parameters influence the customers in purchasing of the tractor.3.To study major market leader among various market payers.4.To study the satisfaction level of the customers with their existing tractors 24. SWOT Analysis:STRENGTH:Human Resource Research & Development Physical Resources:- SAP, own IT dept. Availability of finance Investors RelationshipWEAKNESS:Import of tractor implements Unsuccessful Rhino car Lack of advertisement regarding their products 25. OPPORTUNITIES:Unexplored Markets for Exports :-Mexican & Brazilian marketsTHREATS:Competitors Mahindra & Mahindra New Holland John Deere TAFE 26. CONCLUSION Sonalika has various advantages over its competitors such as low initial cost, low fuel consumption, high speed, low maintenance cost, & easy availability. As tractor is meant for pulling load, sonalika has all these qualities to pull maximum load due to high backup torque. People prefer farmtrac / ford tractors as per our research study and people like engine performance as the main consideration of purchasing tractors. 27. SUGGESTIONS 28. 1.Besides these points we would like to suggest few more things:2.More & more emphasis on R & D must be given3.Spare parts must be easily available for different models of tractors4.Become a cost leader in field of tractors5.Provide better after sale service to develop better relation with dealers 29. The End