presentation 372 marico ltd

8/12/2019 Presentation 372 Marico Ltd.

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Marico Limited.


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Md. Ashiq Hossain 1010233030

K.M. Abdullah Al Baki Nayan 1010237030

Farzana Faruque Nipu 1020422030

Sabrina Humaun Upoma 1110574030

A.F.M Arafatuzzaman1030028030


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Marico is a leading Indian Group in Consumer Products & Services

in the Global Beauty and Wellness space.

Marico Ltd is a family-owned company which incorporated on

October 1988 as Marico Foods Ltd. The name was changed to

Marico Industries Ltd with effect from October 1989.

In April 1990 the company commenced commercial operations by

taking over the business of the consumer products division of The

Bombay Oil Industries Ltd (BOIL).

Maricos Products and Services in Hair care, Skin Care and

Healthy Foods generated a Turnover of about Rs.13.6 billion.

Marico has also won various other Awards Like- IndiasEmployer

of Choice for 2007, Award for HR Excellence & Award for Best

Employer in the Consumer Products and Healthcare Sector.


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A Flat Structure:

Marico are an organization, which is flat with only five levels of

reporting between the Managing Director and an operator on the shop

floor.

They believe that a flat structure helps them in being more

responsive to the environment while providing enriched roles for their

members.Their structure defines clear roles and supporting relationships.

Marico's structure is dynamic and constantly developing.


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Opportunity seekingBias for Action

Consumer Centric

Excellence

Innovation

openness & transparency

Global outlook

Boundary lessness


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Inbound logistics

These are the activities concerned with receiving the materials from

suppliers, storing these externally sourced materials, and handling them

within the firm.

Here goods are received from a company's suppliers.They are stored until they are needed on the production/assembly line.

Goods are moved around the organization.

MARICO purchase their raw material from all around the world.

In order to maximize their availability of raw material MARICO maintain

good relationship with their suppliers.

MARICO use JIT (Just in Time) approach for handling of raw material.


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Outbound Logistics

These are all the activities concerned with distributing the final product

or service to the customers.

The goods are now finished, and they need to be sent along the supplychain to wholesalers, retailers or the final consumer.

MARICO manage their Distributor and Super Distributor in different rural

and urban area.

MARICO make their product easily assessable.


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Maricos overall int. business grew by59%, while its organic growth over year

2007 was 21%.

In Bangladesh, Parachute coconut oil has been going from strength to

strength. During the 12 months ended February 10, its market share was 67%.

In the Middle East, Parachute Creams focused marketing efforts,

including advertising and in-store promotional activities have yielded good

results.

The brand has now begun closing the gap on the leader in the GCC countries.

Marico entered the fast growing(FMCG) South African ethnic hair care and

health care market ,the market for Ethnic Hair Care and Relevant OTC

Healthcare products in South Africa is estimated to be in the region of about Rs.

600 core.


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Its international success is due to the globalmindset that the company has

adopted. An Indian company needs to stop thinking of an India-forward mind

set and start playing by the rules of that market.

The emerging economies in Asia and Africa like Bangladesh, the Middle East,

Egypt, and South Africa were chosen because they have low-to-medium

penetrations in some of the FMCG categories.

Marico before entering a new geography always interacted with non-

competing Indian companies that have established themselves in that market

and learnt from their experiences.

Marico listed their wholly owned subsidiary in Bangladesh on the local

stock exchange.


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Strengths:

Understanding of consumer behavior in the hair oil segment.

Rural Market search.Large distribution network all over India, Bangladesh, Middle East etc.

Weakness:

Not strong within the shampoo segment, having hardly any share.

Not having any Anti-dandruff hair oil whose market potential worth 25% of

the total oil market.

Opportunities:

Need to concentrate within the various other market potential zones like

hair shampoo, hair colorants etc.

Threats:

Competition from the diverse players present in the market can cause loss

of market share.

FMCG market has to depend on volume for their profit maximization; they

cannot play the margin game for their growth


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Marico's technological advancement gives it leverage over all the

competitors.

Marico has a vast R&D department overtly concerned with health hazards,

new formulations and brand extension.Marico ltd. uses the S.A.P. ERP (enterprise resource planning), and they

have recently bought this software. This strategy will give even more

competitive advantage to the firm.

Marico products are 100% pure, which is refined and packaged by

machinery and not touched by humans.


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Maricos large investment in brand building, 360 degree approach in

marketing and expansion in distribution too has contributed rapid

growth.

The manufactured goods of Marico are exceedingly substitable however

figures of sellers incredibly a smaller amount compares to the number

of buyer that is serious problem for Marico.

Today, Marico Limited has emerged as the fastest growing FMCG

Company. Their approach to the market with uncommon sense has

helped them challenge the norm to push the boundaries of their

existing businesses and set up new ones.


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presentation 372 marico ltd

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