1. 1. VICTOR NEYNDORFF M +31(0) 65 396 74 11 T @neyndorff E victor@howtomove.nl HOW TO
2. 2. TOON DE WAARDE VAN JE EVENT IN ZES STAPPEN
3. 3. How do events create value? How can we set better objectives? How can the ROI methodology help? Case Study: How a ROI attitude changed the future of a brand in one event Topics
4. 4. ATTITUDE CHANGES EVERYTHING 6 steps to create more ROI with events
5. 5. How many thoughts a day ?
6. 6. 50.000 thoughts a day
7. 7. FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
8. 8. FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
9. 9. FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
10. 10. What is difference between Bad or Good day?
11. 11. ATTITUDE IS A LITTLE THING THAT MAKES A DIFFERENCE
12. 12. C R E A T I N G EFFECTIVE L VE EVENTS PEOPLE
13. 13. Participant Centric Emotional & Personal Change behaviour
14. 14. TELL ME, AND I FORGET SHOW ME, AND I MAY REMEMBER INVOLVE ME, AND I WILL UNDERSTAND Confucius BC 450
15. 15. Satisfaction? Contribution!
16. 16. The more digital communication we use, the more valuable live communication will be. Agree or diasagree? What do you think?
17. 17. live communicatie wordt steeds belangrijker, omdat digitale communicatie steeds belangrijker wordt. Eens of Oneens? WAT DENK JIJ?
18. 18. PEOPLE ARE THE MOST IMPACTFUL MEDIA
19. 19. HUMAN OR ALGORITHM ?
20. 20. Digital is becoming a part of our body
21. 21. I S O U R MOBILE 6th SENSE
22. 22. visual van mensen/voorwerp die niet verder komen of iemand die zichzelf tegenhoudt Mensen in modder, aan een touw
23. 23. Dr. Elling Hamso European ROI Institute
24. 24. YOU ARE EXPERTS O N C O S T S B U T K N O W T O O L I T T L E A B O U T THE VALUE
25. 25. F O C U S : VALUE
26. 26. ROI?
27. 27. Satisfaction? Contribution!
28. 28. ROI?
29. 29. I already use a ROI approach for my events Agree or diasagree? WHAT DO YOU THINK?
30. 30. Ik ben al actief bezig met ROI aanpak bij events Eens of niet eens? WAT DENK JIJ?
31. 31. F O C U S O N R O I WILL INCREASE CREATIVITY
32. 32. WITH THE END START
33. 33. WANT WHAT DO YOU TO ACHIEVE
34. 34. CLOSE YOUR EYES
35. 35. 1. Everybody is enjoying themselves 2. Logistically everything goes well 3. Within budget OBJECTIVES
36. 36. If youre looking for better answers, start asking better questions
37. 37. Lower costs Higher value TECHNOLOGY IMPROVES ROI
38. 38. tankstation Overheid Communicatie: hanteer campagne aanpak Content: creer onderscheidend vermogen Vorm: kies voor een eigentijds karakter (blijf weg van het old school congres) EVENT PRINCIPES
39. 39. Influence participants To DO something Which adds value for stakeholders at the lowest possible price THE PRINCIPLE OF VALUE CREATION
40. 40. Smile
41. 41. BEHAVIOUR
42. 42. 1. What should participants do different after the event that will create value? 3 GOLDEN QUESTIONS
43. 43. W H A T W O U L D STAKEHOLDERS MISS IF YOUR EVENT WOULD NOT EXITS?
44. 44. 1. What should participants do different after the event that will create value? 2. Why dont they do this already? 3 GOLDEN QUESTIONS
45. 45. 1. What should participants do different after the event that will create value? 2. Why dont they do this already? 3. What do they have to learn to act different? 3 GOLDEN QUESTIONS
46. 46. 4 types of learning
47. 47. Informational
48. 48. Skills
49. 49. Attitude
50. 50. Relationships
51. 51. CLOSE YOUR EYES
52. 52. What are the behavioural objectives of your event?
53. 53. Goals Turnover Costs Volume Frequency Price Think Feel Do Learn Motivate Network Business Marketing MarCom Event Relevant
54. 54. Learning Target Audience Content, experience, environment Information-Skills-Attitude-Relationship ROI METHODOLOGY ROI Impact Behavior
55. 55. Effect Action Learning Learning Target Audience Content, experience, environment Information-Skills-Attitude-Relationship ROI Impact Behavior ROI METHODOLOGY
56. 56. Measuring Learning Target Audience Content, experience, environment ROI Impact Effect Action Learning Information-Skills-Attitude-Relationship Behavior ROI METHODOLOGY
57. 57. level of impact 1 2 3 4 5 6 Level of success: Learning Target Audience Content, experience, environment Information-Skills-Attitude-Relationship ROI Impact Behavior ROI METHODOLOGY
58. 58. Learn information knowledge attitude skills motivation contacts celebrate obligation building trust
59. 59. WHAT GETS MEASURED GETS DONE
60. 60. (meeting results -/- meeting costs) meeting costs * 100 = ROI
61. 61. Participants value the added value of the event with an 8,5 Participants are applying the new methodology in 90% of the cases 80% of the participants indicated that they will apply the new procedure within the next two months The average order size of existing customers has increased by 10% within one year after the event Participants are able to name on average 8 of the 10 basic principles After 6 months a 6% reduction on operational costs has been achieved The turnover has increased with five times the cost of the event, one year after the event took place Lets practice
62. 62. Participants value the added value of the event with an 8,5 Participants are applying the new methodology in 90% of the cases 80% of the participants indicated that they will apply the new procedure within the next two months The average order size of existing customers has increased by 10% within one year after the event Participants are able to name on average 8 of the 10 basic principles After 6 months a 6% reduction on operational costs has been achieved The turnover has increased with five times the cost of the event, one year after the event took place 1 3 1 4 2 4 5 Lets practice
63. 63. Isolate Event Result Estimate manager Estimate participants Trend lines Use of control group Which % of the improvement is caused by the event? How secure is this? Which other factors did contribute as well? Participants event vs non participants Effect Measurement Which % of the improvement is caused by the event? How secure is this? Which other factors did contribute as well?
64. 64. ROI FOR GREAT RESULTS TO MEASURE & PLAN
65. 65. SOL CASE
66. 66. EMPATHY Participant Centric EMOTIONAL Personal CHANGE behaviour
67. 67. TOON DE WAARDE VAN JE EVENT IN ZES STAPPEN
68. 68. CHANGE ATTITUDE FOCUS BEHAVIOUR
69. 69. F O C U S : VALUE
70. 70. Smile
71. 71. ACTION
72. 72. 1. What should participants do different after the event that will create value? 2. Why dont they do this already? 3. What do they have to learn to act different? 3 GOLDEN QUESTIONS
73. 73. level of impact 0 1 2 3 4 5 Level of success: Learning Target Audience Content, experience, environment Information-Skills-Attitude-Relationship ROI Impact Behavior ROI METHODOLOGY
74. 74. F O C U S O N R O I WILL INCREASE THE ROI OF EVENTS
75. 75. F O C U S O N R O I WILL INCREASE CREATIVITY
76. 76. C R E A T I N G EFFECTIVE L VE EVENTS PEOPLE
77. 77. I am going to learn more about ROI in order to apply it Agree or disagree? What do you think?
78. 78. Ik ga meer leren over ROI om er straks mee aan de slag te kunnen Doen of Niet doen? WAT BESLIS JIJ?
79. 79. Forgetting curve Ebbinghaus
80. 80. Ik ga meer leren over ROI om er straks mee aan de slag te kunnen Doen of Niet doen? WAT BESLIS JIJ?
81. 81. 1.What did you learn and never want to forget? 2. How can you apply what you have learned in your own job? What do you think?
82. 82. Personal and Emotional
83. 83. ROI as mentality
84. 84. BE A STUDENT
85. 85. Mahatma Gandhi Live like you die tomorrow, learn like you live for ever
86. 86. Vaardigheid & Implementatie: Speciale ROI Training in Nederland door Dr. Elling Hamso www.eventroi.org Leren: 1. White paper en video over ROI methodology 2. Training: Event Canvas modeling START NU
87. 87. LETS MOVE!
88. 88. VICTOR NEYNDORFF M +31(0) 65 396 74 11 T @neyndorff E victor@howtomove.nl HOW TO