presentación de powerpoint · reportajes high-end with textures practical unique different . why...
TRANSCRIPT
IS
The interest of the men for the gastronomy is not anything new, but it has never been anything as public as nowadays. The interest for the culinary technologies, the instruments and kitchen devices, beyond the pots and the skimmers, and the gastronomic universe in its more wide sense, has justified BEEF! arrival to our lives. All that, and the desire to take delight with " really good ", with the enjoyment and the experience of the things well done, with the best raw materials, the best images, the most striking recipes … Welcome to the world GOURMET! With capital letters. A gastronomic authentic, faithful and unconventional spirit, on line with the world and the gastronomy of nowadays, AND FOR MEN! Because the conventional has died, taste BEEF!
THE ONLY LIFESTYLE MAGAZINE AIMED AT MEN WHO CONSIDER THEMSELVES GOURMETS AND LIKE TO COOK. • MEN MAGAZINE • GASTRONOMIC BUT GOES BEYOND THAT… • 100% TARGET AFFINITY
THE USP OF
VALUE ORIGINAL QUALITY VISUAL FUN
With BEEF! You live through the whole gastronomic experience and with entertainment in each of its pages. BEEF! It is provocative, entertaining and appetizing. These are the ingredients of its success.
Articles and products presented in an attractive way, with respect and personality. BEEF! does not leave indifferent because it is much more than a cooking magazine …
BEEF! is image; also a recreation for the senses. Besides the taste, here the sight and the tact is foster across the different textures of the paper. All this with the aim to provoke reactions.
BEEF! is fun, surprising, with sense of the humor. It is rebel, practical but without being didactic, it is different … Especially FOR THEM. BECAUSE THE MEN COOK IN A DIFFERENT WAY…
BEEF! Is an INTERNACIONAL brand with presence in Germany and France that counts with an excellent acceptance.
INTERNACIONAL
THIS IS
1/3 RECIPES
INSIDE
1/3 FOOD
REPORTAJES
1/3 LIFESTYLE
HIGH-END
WITH TEXTURES
PRACTICAL
UNIQUE
DIFFERENT
WHY
78%
consider that meals
are a special
moment for
gathering
86%
consider that eating
is one of the most
important pleasures
of the life
70%
care more than
before the quality
of the products they
buy
63%
don’t care to pay
more for food
quality products
51%
Are ready to pay
more for a good
beer
55%
Are ready to pay
more for a good
wine
46%
are the cooks at
home
82%
consider that
teaching kids how
to cook are part of
their education
HOW IS THE TARGET GROUP OF
MEN 35–55 YEARS OLD HIGH &
MIDDLE-HIGH
SOCIAL CLASS
Male, lover of the good life, gourmet, passionate about cooking, understanding it as a pleasure in itself and enjoying it. Sybarite, urban and social. Hedonist, curious and adventurous. Informed. Creative. Likes new things, the technology. Interested in fashion, trends and likes to take care of his image.
THECNICAL
DATA
174 pages
208 x 270
Circulation: 65.000
Quarterly
Page rate: 12.000€
Paper 90 grms. Gallery Art interior and 300
grms UPM Finesse Premium Silk cover
Preferred POS locations. Advertising campaign in radio, magazines, websites and Social Networks of G+J Retail price: 7,95€
THE BEST
EXPERIENCE
FOR YOUR
BRAND
BEEF! Is a whole gastronomic and reading EXPERIENCE. It is full of TEXTURES: different type of papers, foldouts that surprise the reader and make him interact with the magazine and its content and where YOUR BRAND can have a remarkable place. • NOTORIETY • HIGH-END • EXPERIENCE Contact with our commercial department and give us a briefing… we will cook for you the best of the recipes.
