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Attracting Baby BoomersPretirees - Market to Pre-Retires not to actual retireesLifestyle - Market the community and the Lifestyle that it providesCommunity Strengths – What features makes the community distinctive and which ones will appeal to Baby BoomerEmphasize Individuality – Capitalize on a particular lifestyle. Can’t be everything to everybody.Use the People Like Me (PLM) Factor – Focus Baby Boomers with similar socioeconomic backgrounds and lifestyle preferences.Target Communicate – Targeting segmented Baby Boomers.Make Owning Easily Possible – Make it easy for potential Buyers to through process of visiting the project, buying the project, and relocating to project.The Green Factor – The environment is amenity and Baby Boomers are conscientious to its presence.
The Whole Product
"The Whole Product"
The Solutions to Make itPossible
Baby Boomers From
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RelocatingExperience
BuyingExperience
Marketing/ RecruitingExperience
Create the Lifestyle Story
Product Branding
*Lifestyle Messages*Uses of Imagery
Create the Lifestyle StoryAssisted LivingCabo Riveria
What does a Baby Boomer need to pursue the second half of their life ~ Activities.
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Engaging w/Boomers
* In their existing activelifestyles.* Places*Via Things on Internet
Content
*Showing alike peopleexperiencing the Whole Product*Interactive website showingan overview of the activities
Customers Solutions
*Experiencing the AssistedLiving Luxury Amenities.*Health Care*Boating, Golfing, Fishing,Tennis, nature walks, sunsets
Target Market by Demograph
BabyBoomers
Target Marketing by Demographic Type
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Pre-Retirees Active Adults
SeniorsCare-GiversAdult Children
Target Market by Activity
Target Market by Resident Activities
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Golfers
Tennis
Hiking
Beach
Boating
Fishing
Segmented Baby BoomersSegmented Affluent Baby Boomer Markets
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Golf 1 Health 2 Boating & FishingAssisted Living
SeekersOther
Senior GolfTournaments
Anti-AgingPublications
Marina LifestylesAssisted LivingAssociations
Retirement Expos
Golf Expos Longevity Groups Bay & Boating ClubsRetirement &
Assisted LivingInternet Directories
RetirementCommunity & Clubs
Seminars
Golf Internet SitesSenior Health Care
Provides on Internet
Saltwater FishingClub, Tournaments,
and Associations
Assistant LivingExpos
Affluent RetireesMailing List and
Email List
Golf PublicationsSenior Health Care
ExposBoating & Saltwater
Fishing ExposAffluent Adult
Children Internet
Boating & FishingAffluent Internet
sites
Lifestyle PublicationExpos
Trade Show & Seminars
Present
Inform
Trade ShowPlanning
Advertise
Distribute
Cabo Rivera
Assistant Living inMexico
Large Banner
FlashyDemonstration
Representation
Interactive CDShowing Lifestyle
The Whole Product
Bag with Logo
LifestyleMagazines
E-mail Attendees
Raffle prize
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5 Year Outlook
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
January
February
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April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
2011 2012 2013 2014 2015 2016
Phase I & Phase IIMarketing & Sales Timeline
To Be Determined
FormulateMarketingMaterials,
DigitalMedia &
Renderingsfor
Pre-Sales
AnnualPlan For
Events toAttend &
ExecutingPre-Sales
DevelopingDigital
Lead Basefor
Executing Pre-Sales
Programs for visiting thelocation
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