prepare for the future: disruption strategies for growth and competitive advantage

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Prepare for the Future: Achieving Growth and Competitive Advantage Erin Liman Innovation is Social, LLC

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Slides from a 10/29/13 conference on using disruption for competitive advantage.

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Page 1: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

Prepare for the Future: Achieving Growth and Competitive Advantage

Erin Liman Innovation is Social, LLC

Page 2: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

Disruption Can Come from Anywhere

Natural disasters Accidents

Page 3: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

Disruption Can Come from Anywhere

Intentional �Attacks� : Square New Technologies : 3D Printing

Page 4: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

How Do You Prepare for Disruption?

Know your blind side

Gather diverse perspectives

Hack your business

Page 5: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

I. Know Your Blind Side

Page 6: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

Four Ways of Seeing the Problem

The Fact Finder

The Options Generator

The Consensus Builder

The Action Taker

Page 7: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

Four Ways of Seeing the Problem

The Fact Finder

The Options Generator

The Consensus Builder

The Action Taker

Analysis Paralysis: How much data is enough?

Knowing when to converge and move forward

Balancing engagement with expediency

Ready Fire Aim – May not be solving the right problem

Page 8: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

We Like People Like Us

Page 9: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

Opposites Attract Repel

Page 10: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

II. Gather Diverse Perspectives

“The Lonely CEO”

The higher you advance, the less truth you hear

Page 11: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

II. Gather Diverse Perspectives

•  Cultivate Trust

Who’s unafraid to disagree with you and tell you the truth?

Page 12: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

II. Gather Diverse Perspectives

•  Cultivate Trust

Hierarchical culture trumps strategy

August 6, 1997: Korean Flight 801

Page 13: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

II. Gather Diverse Perspectives

�Culture eats strategy for breakfast�

Peter Drucker

Management Consultant

•  Cultivate Trust

Hierarchical culture trumps strategy

Page 14: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

II. Gather Diverse Perspectives

•  Cultivate Trust

•  Control Reactions

How you respond to bad news will impact whether you hear the truth or the sugar-coated variety.

Page 15: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

II. Gather Diverse Perspectives

•  Cultivate Trust

•  Control Reactions

•  Touch Down

Create opportunities for exchanges between leaders and the front lines.

Page 16: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

II. Gather Diverse Perspectives

•  Cultivate Trust

•  Control Reactions

•  Touch Down

•  Find the Experts

Who are the answer people in your organization? How do you find out?

Page 17: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

III. Hack Your Business

Hacker mindset: examine the whole system and look for vulnerabilities.

Page 18: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

III. Hack Your Business - IKEA IKEA hacked on 3 fronts: business model, offering and customer experience.

Page 19: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

Internal Activities

III. Hack Your Business – How To

Exercise: “Kill the Company’ (Wharton) Engage employees from all levels and functions in figuring out ways to kill your business.

“Incumbents are rarely disrupted by new technologies they can�t catch up to, but instead by new business models they can�t match�

--Aaron Levie, CEO box.com

Page 20: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

External Activities

III. Hack Your Business – How To

1.  Thought leaders 2. Conferences 3. Open innovation 4. Countries who are

leapfrogging older infrastructures (e.g., with mobile)

5. Other industries

Page 21: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

Preparing for Disruption and Growth

Know your blind side

Gather diverse perspectives

Hack your business

Page 22: Prepare for the Future: Disruption Strategies for Growth and Competitive Advantage

Thank You!