preneurcast: collection of excellent podcasts

7/30/2019 PreneurCast: Collection Of Excellent Podcasts

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TABLE OF CONTENTS

Important Tips For Valuing Your Time

3

Ideas On Approaching A Mentor

5

Conversation With Tim Ferriss Reveals The

Unbeatable Value Of Good Content In

Marketing

7

Conversation With Robert Greene ExposesHow Powerful A Process Is In Developing

Exceptional Personalities

9

Interview With Jack Delosa Is An Eye-OpenerFor Conventional Entrepreneurs

11


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Important Tips For Valuing

Your Time

People have always said that time ismoney or time is gold, and this

sentiment is absolutely true. Time is a

finite resource; you only have a

certain amount of it. Motivational

speaker and author Brian Tracy has

frequently talked of the need for time management, saying that you have a

limited amount of time, which is perishable; if you dont use it, its gone forever,

hence the importance of its thoughtful and careful use.

Business experts consider time as much as a resource as any other physical

business asset. They frequently underline the necessity of time management.

However, time in itself cannot be managed; you can only control how you use it

to ensure that youre spending it wisely in order to get a return on that particular

investment.

In a podcast produced by Dom Goucher of PreneurCast, he speaks of using time

effectively and valuing your time. He suggests tracking how you use your time in

15-minute intervals throughout the day. If you observe it and write down how

you spend your time in a day, youll probably realise how much you succumb to

distraction and on what kind of tasks you spend your time.

Goucher mentions David Seahs method of tracking documents, sorting them

from high value to low value tasks. It involves scoring the value of a task and

analysing how much time you spend on it. He points out that the biggest waste of

time or energy is to perfectly execute a task that didnt even need doing.

He also discusses Brian Tracys A-B-C-D-E model of breaking down tasks: the A

tasks are urgent; the B tasks, important but not urgent; the C tasks could be done,

but dont really need to be; the D tasks can be delegated; and the E tasks can be

eliminated. The A tasks need to be finished first before proceeding to the B tasks,
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which, then, need to be completed before moving on to the C tasks, and so on

and so forth. Goucher suggests tracking your day based on whether you were able

to follow the model. He offers a few solutions for a few possible hitches, such as

coping with new additional tasks (classifying

them and then listing them down in your task

management list), dealing with distractions

(turning off emails, notifications, etc.), and

failing to clear a task list despite super-

efficient efforts (properly valuing your time

and being brutal about delegation and

elimination of tasks).

As for getting a return on your time

investment, Goucher advises making sure that

you are credited the right amount for your

hours by charging appropriately. This also

involves the questions of how much work you delegate out in order to optimise

the use and worth of your time. With the wise use of this business resource, you

can certainly boost both profit and productivity.Click hereto learn more.
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Ideas On Approaching A

Mentor

Having a mentor is one great optionfor you if you want to acquire new

skills or learn the ropes of a certain

business. Naturally, you want to be

guided by somebody who has had a

great deal of personal experience in

whatever it is that you intend to learn. A mentor would be an insightful sounding

board for your own ideas and would be able to offer the right perspective to your

plans.

Mentoring is a popular word these days, especially in the business arena, but its

definitely not a new concept. In olden times, those who wished to be mentored

signed themselves up as apprentices who would work for a mere pittance or even

absolutely free in exchange for being trained in the business. While some can still

opt to do this, the times really are no longer as simple and cut-and-dried as

centuries past.

Todays extremely fierce competition, however, calls for ingenious steps and all-

out effort to be able to gain an advantage. Being mentored is certainly a viable

option to reach this end. Mentoring is very much in demand that many experts

have derived an entirely new career out of this concept and turned themselves

into consultants.

Paid coaching is definitely the right avenue for somebody whos thinking of

approaching a mentor. These field experts have lives, and they really value their

time, as everybody should, so its really important to acknowledge that their timeis valuable and avoid going to them for free advice. Some people think that if they

preface this approach with flattery, a potential mentor would be more willing to

spend time on them and let them pick his or her brain. On the contrary, this is
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actually in bad taste, whether youre seeking advice on a simple matter or

intending to pursue an ongoing teacher-student relationship.

Approaching a mentor can be very

daunting. If you can afford to pay forcoaching services, then do so.

However, if you do not have the funds

to pay for consultation or coaching

fees, you can try a sort of barter. X-

deals are extremely popular these days

and they work well in the

entrepreneurial space. If you have a

skill set that could be useful to your

prospective mentor, you could try suggesting an exchange of services. If you have

considerable knowledge or expertise in a different field, you could also offer

advice.

Being a mentee is one very effective step toward increasing your value or

promoting your growth. Carefully pick the mentor who can help you and find

confidence and solace in that persons guidance.
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Conversation With Tim Ferriss

Reveals The Unbeatable ValueOf Good Content In Marketing

In a recent interview conducted by the guys

of PreneurCast with author of the #1 New

York Times best sellers The 4-Hour

Workweek and The 4-Hour Body, Tim

Ferriss shared some of the most effective but

rather peculiar strategies for learning andmarketing. Just like in his books, Ferriss shed

light on a vast range of topics in a very easy-

to-understand manner within a short length

of time.

One of the topics the conversation with Tim

Ferriss focused on was the strategy he employed to market his books, which most

of the major bookstores in North America would not place on their shelves(Barnes & Noble and nearly every other retailer in the US have said they will not

carry the books because they cant sell it online, for Ferrisss publisher, Amazon,

has the rights). The author, known as the Superman of Silicon Valley, shares his

somewhat simplistic approach of providing great content and targeting a specific

market, which largely contribute to the success of his books.

Ferris said, I view marketing and sales as very different; and marketing, I view as

very specifically targeting who you are creating a product for. And from the very

first day day one, ground zero youre creating a product with those 1,000 true

fans in mind. He wrote his books in such a way that each section or chapter

ideally will have 1,000 die-hard fans, each in a different vertical. He also adds that,

marketing begins when I put the first word of research done for that book, and

that in fact the content is marketing.
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With so many people these days trying to look for the easiest route to learn the

things that they have always wanted to learn, and live the life that theyve been

longing to have, the way Ferriss tackled some of lifes most challenging (yet

personally gratifying) tasks in his book definitely appealed to the growing

fascination a lot of people have with accelerated learning. Hence, the main draw

still remains to be content.

All other marketing strategies discussed

in the interview kept on going back to

the true value of content in terms of

marketing. Even with the assistance of

brand awareness which Ferris enjoys

due to the popularity of his preceding

book The 4-Hour Workweek, he

maintains that his succeeding efforts

became huge not purely because of the

momentum created by the first book,

but because of the commitment to live

up to the quality expectations of the

readers. Ferris claims, Part of the

reason writing books gets difficult with each book that I write is that I try to top

the one that came before it. And thats certainly true with this one (The 4-Hour

Chef) 1,500 photographs, illustrations, Calvin and Hobbes cartoons,

supermodels its got everything in there.

The hour-long interview also tapped other popular marketing efforts such as

direct-response and split-testing. Ferriss weighed in on these options and a couple

of other subjects that would redefine the way people understand how to operate

change positively to enhance efficacy and really just benefit maximally from trying

something new. Those who want to listen to the full interview Pete Williams had

with Tim Ferris can visitwww.preneurmedia.tv.
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Conversation With Robert Greene

Exposes How Powerful A Process Is

In Developing Exceptional

Personalities

Practically every person who has studied the

different theories about human development is

acquainted with the belief that intelligence for most

people is not something predetermined by genes,

but is actually the combined effects of nature and

nurture. Basically, everybody has the potential tobecome exceptionally good or even an expert or

master in their chosen interests or fields of study;

with natural skills and, of course, continuous

learning, theres absolutely no limit to what they

can achieve.

When PreneurCast had aconversation with Robert Greene, the discussion tapped

on the draw elements of his books but all of them led to the concept of mastery

and the process people are required to undergo to develop it. In his book he aptly

titled Mastery, Greene debunks the idea that, among other things, success,

genius, or anything like that has to do with something people are born with. He

explicitly explains that to master a field, or gain the kind of power that Da Vinci or

Einstein has, people have to go through a process. Divided into six chapters,

Mastery thoroughly discusses the value of every step of the process in gaining

higher understanding and determining the most effective, relevant efforts that

lead to the unique brand of success that every person strives for.

Something that listeners would really appreciate about the interview is how

Greene details the long-winding and often frustrating path he had to take before

finally being able to find the right starting point for his writing career. Despite the

seemingly unnecessarily elaborate path he took, he claims that no part of it was
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loss every experience has a way of supporting all

his present and future endeavours.

Green also reiterates how theres no shortcut to

mastery except in finding a mentor. The timeelement of the process is integral in gaining

experience, establishing correct information through

trial and error, and building up strength and

maturation of skills. He makes mastery more

accessible and less intimidating because he

illustrates using the unique stories of the best

masters the world has ever seen like Da Vinci,

Einstein, Napoleon, and Edison. He points out that

they, like everybody else in this world, were also

discouraged and faced great challenges the

difference with them was, they were all stubborn in

their persistence for they had a clear idea of what

they needed to accomplish. So despite the difficulty of the process, they used

every bit of it to continue learning until their goals were met.

The interview is brimming with great information about how mastery can beacquired. Greene is very engaging and he discusses important points in a way that

people find easy to associate with their own experiences. For the full version of

his interview, visit PreneurCast.
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Interview With Jack Delosa Is An Eye-Opener For

Conventional Entrepreneurs

Business talks typically have people snoring with their eyes wide open; all thoseterminologies that require a special dictionary to determine the meanings of, and

all the illustrations that fail to create a reliable imagery for better understanding

boring! But the thing is, everybody can benefit greatly from being business-savvy

these days, as the current economic climate is ideal for entrepreneurship instead

of just being a regular employee. Now is the perfect time to develop a different

mindset about income generation.

In a podcast interview with Jack

Delosa, founder of The Entourage and

The MBE Education, business lessons

were broken down to a highly

comprehensive level so, boring it

was not. The man who learned the

fundamentals of being an

entrepreneur by finding himself in less

than ideal work settings and situationsshares life experiences that allow him to help young entrepreneurs learn life-

changing lessons about operating a business in an organised and highly

advantageous system.

For Delosa, entrepreneurs do not become successful mainly because of high sales

performances; success comes with the right mindset and the ability to adjust to

the specific requirements presented by every phase of business development. A

business is like a growing person whose needs and responsibilities change as it

gets older. For a business, whats done during the start-up phases is always

different to whats done five years later into the exit phase.

For instance, in the start-up phase, youre the person doing everything. Youre

the admin assistant, youre the sales guys, youre the business development
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manager recruiter bookkeeper. Youre wearing all the hats. But as we go up

this growth curve, and as we go from stage to stage, you should really look to

dilute your involvement in the day-to-

day operation of the business; and

that does involve a change in mindset

and a change in approach to how you

approach the business, illustrates

Delosa.

This is really a great lesson for so

many businesses these days are

hindered by certain conventions

about what needs to be done,

especially during start-up phase.

Delosa claims that building value and

minimising risks are not the things

that entrepreneurs should focus on in the start-up phase. You just think about

what is the quickest path to profitability, he says the primary goal.

Also, those who are thinking of subscribing to a particular business model will be

surprised to know that business models are not even necessarily sequential; itwould be hard to follow them as a step by step guide because there are many

uncontrollable variables. They merely present the challenges and what need to be

the foci throughout each stage. It can get really complex but the discussion

presented the growth stage, capital raising, acquisition, and exit phase in a highly

illustrated manner so people can take the lessons that apply to them and do away

with those that dont.

The interview is truly insightful for Delosa also discussed other important topics

behind attaining goals of the business and the separate ones of the entrepreneur

in terms of his involvement in day-to-day operations. To listen to the complete

interview, check outwww.preneurmedia.tv.
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