PREMIUM BEVERAGELONDON

The specialist drinks agency & gateway to successfully launching premium spirits in the UK & Europe

Premium Beverage - London

• Premium Beverage was set up by leading UK drinks industry figures to enable new brands to enter the complex, but highly rewarding UK drinks market, via a proven route to market. We have access to over 2000 premium outlets in London and 40,000 throughout the UK, via a superb distribution network.

• The first rule of launching a new brand in the UK is to get into London first, if it works in London, it will work in most markets. There is a cost to this and you must have a realistic budget for this.

• The second rule is to find an agency partner / representative who knows the market and just as important, that the market knows the partner.

• The team at Premium Beverage in London, have over 20 years experience in the premium drinks business in London, also throughout the UK, Europe and many global markets.

• Premium Beverage is the right partner, if you are serious about launching in the UK, we are also your passport to Europe and the USA.

The key to success. Find the right UK partner and to utilise their expertise and contacts, be patient.

Things to avoid. Most brands that fail, do so because they try to do it themselves via the old importer distributor route, without a trusted agency partner who knows the market, no marketing budget, no strategic brand plan.

People & Brands History

• John Donald – Brand creator & former owner of Pink 47 Gin & Old St Andrews Whisky

• David Flockhart – Premium Drinks Marketer - Hoegaarden Beer, Leffe Abbey Beer, Guinness Special Export, Gascon Club Armagnac, Svensk Vodka, Inter Alia.

• Mark Bristow – London Brand Manager - J&B Whisky, Smirnoff Vodka, Jack Daniels, Baileys, Southern Comfort, Red Bull, Sol Lager, Dos Equis, Castle Beer, Mouton Cadet, Speyside Glenlivet.

PREMIUM BEVERAGE - LONDON – HQ & CLUB

We are based at Adam Street, Covent Garden, London.

Within walking distance of 2000 bars, restaurants, clubs and hotelsOur administrative offices are in Kent, just outside London

Premium Beverage HQOperations & Library

Boardroom Dining Room

Private Bar & Training

London Resource & Structure

John Donald

First point of contact after David Flockhart Financial control and Commercial Structure

Brand Managers

First point of contact for outlets and sales team

Manage distributors and transfer orders – five main distributors and 30 sales people.

NEXT STEPS - CONTACT

For a full and detailed analysis of your brand’s potential for success in the UK market, please email or call us.

David FlockhartPremium Beverage Associates in London

Office +44 (0)701 421 7558Mobile + 44 (0)7774 955007

david@premium-beverage.comwww.premium-beverage.com

Our bonded warehouse partners - London City Bond Video http://www.youtube.com/watch?v=8YDfchYFEJY