premier vendor deck

Premier Restaurant Network

Spring 2012

Our Story

Spring 2012Premier Vendor Presentation

2007: First popup goes live at Echo Global Logistics in Chicago

2009: Viral popularity spreads to ten companies in the 600 West building

2010: Two Echo executives leave to start Fooda

2011: Raised $1.3 MM from Lightbank and other Angel Investors

Our Vision


For Consumers: For Restaurants:

• Discover local restaurants• Simplified lunch• Support local businesses • Membership to a connected food

community • Exclusive access to premier network

• Access to 43k+ Chicago business professionals

• 1-1 marketing opportunities• Introduce food to ideal audience• Drive repeat customers and loyalty• Promote word-of-mouth awareness

Our Network


3,000 emp. 700 emp. 600 emp. 1800 emp. 1,500 emp. 1200 emp. 3,300 emp.

600 emp. 400 emp. 600 emp. 600 emp. 400 emp. 300 emp. 250 emp.

250 emp. 240 emp. 160 emp. 100 emp. 300 emp.

…and many more!

Our Audience


Business professionals Food enthusiasts

Discretionary spenders

Social and engaged

Chicago-based

Captive and loyal

Water Cooler Talk

Our Reach


Corporate

Commercial

Residential

17,000+

5,000+

21,000+

Over 43k+ and counting!

Residential

Streeter Place1250 Tenants

Kingsbury Plaza1000 Tenants

Alta @ K-Station1200 Tenants

Aqua1800 Tenants

225 W. Washington1200 Tenants

222 S. Riverside Plaza3000 Tenants

Popup

Catering

Select

Partnership Opportunities


Events, Tastings

Buffet-style, Face-to-faceDelivery, Digital

Popup Overview


a.

Top of Mind Marketing.

Limited Menu.

Repeat Customers.

Rotating buffet-style events, sell directly to customers at corporate, residential and commercial buildings

• Consistent marketing exposure• Face-to-face • Trial of 5,000 customers at no marketing

cost

• Brick and mortar tie backs• Track individual purchase history• Dine-in specials for slow times

b.c. • Pre-negotiated with our dedicated team

• Bring your best sellers and introduce new items!

• Competitive pricing

How it Works


Menu Finalized Scheduling

Targeted Marketing Onsite Materials Payment

Staffing

When are you free?

Catering Overview


Menu Price-points:

$8

$12

$15

$22

Pre-negotiated menus

a.

Exposure.

Pre-Paid Order.

Repeat Customers.

• Face-to-face with ideal audience• Potential for offsite business

lunches/dinners • Introduction to captive audience

• Brick and mortar tie backs• Continued events at locations • Special events

b.c. • Pre-negotiated with our dedicated team

• Fooda works with the customer to meet needs

• 48-hour minimum window

Pre-paid special events, pre-negotiated menu, food prepared offsite and delivered onsite- minimal staffing required for specific events

How it Works


Drop-off

Staffing Payment

<48hrs

Menu SetEvent Details

Finalized

Select Overview


a.

Hands-free.

Limited Menu.

Delivery Service.

• Individual orders, one drop-off• Tracked digitally • Asset-light

• Brick and mortar tie backs• Manifest w/ detailed instructions• Dedicated Fooda liaison

b.c. • Tastings completed by Fooda

• Menu set between partners• Nine items, margin-based

Fooda’s delivery product, employees order online from one restaurant, Fooda sends manifest and delivery instructions for drop-off!

How it Works


Order Closes

Delivery Payment

MarketingMenu Set

<48hrs

What’s it Cost?


Description Express Popup Select

Basic Start-up

Custom Start-up

Site Fees

Membership Fee

$0

$50-300

X

X

$0

$50-300

$125-250

X

$0

$0

X

X

Awareness & Loyalty


Awareness

Loyalty

We offer an unmatched avenue for promoting both continued awareness AND loyalty

The Breakdown


Catering Popup Select

Annual Reach

Operations

Marketing

Frequency

Menu

Meals Served

Cost

5k+ 43k+ 5k+

0-2 person crew Buffet-style, 3 ppl Single drop-off

Face-to-Face Face-to-Face, Digital Digital

Weekly/Monthly Daily/Wkly/Monthly Daily/Wkly/Monthly

$8-$22 Limited/Fixed 9 Featured Items

10-450 30-250 10-60

$0 $125-$250 $0

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