pre-postpaid convergence
DESCRIPTION
Pre-postpaid Convergence. Stefan Sieber Chief Marketing Officer. Agenda. Introduction The 6 degrees of convergence Convergent solutions Conclusion. Mobile Communication Business Drivers Key trends. OPEX reduction Consolidation of billing infrastructures - PowerPoint PPT PresentationTRANSCRIPT
Pre-postpaid Convergence
Stefan SieberChief Marketing Officer
LHS C
ompany C
onfidential
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20/04/23
Agenda
Introduction
The 6 degrees of convergence
Convergent solutions
Conclusion
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ompany C
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20/04/23
Mobile Communication Business DriversKey trends
OPEX reductionConsolidation of billing infrastructures Convergent systems for multiple service rating streams
ARPU improvementCustomer Management enhancements for targeted offeringsAvailibility of all features and tariffs for all customers
Retention and churn reductionSaturated markets with intense competition
Need for pre- postpaid convergence
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Prepaid and Postpaid BillingThe meeting of two worlds
• Lower ARPU• Anonymous• Limited choice• Network / OSS systems• Independent• Self-care
• Higher ARPU• Identified• Wide choice• IT / BSS systems• Contracted• Call-center
Prepaid World Postpaid World
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Pre- Postpaid ConvergenceCombine the benefits of two worlds
A market approach to rationalize service offering across all subscribers
Complete set of products and packages to prepaid subscribersSpending control benefits to postpaid subscribers
An IT strategy to reduce operational costsLHS established a generic model based on 6 Degrees of ConvergenceTM
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20/04/23
Agenda
Introduction
The 6 degrees of convergence
Convergent solutions
Conclusion
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Convergence
Pre- Postpaid ConvergenceThe 6 Degrees of ConvergenceTM
1. Single Customer Care & Self-Care, Partner Management
2. Single Marketing View
3. Unified Services & Tariffs4. Integrated Balance Management
5. Unified Billing
6. Consolidated Platforms & Technology
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2
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5
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20/04/23
Pre- Postpaid ConvergenceThe 6 Degrees of ConvergenceTM
1º) Single Customer Care & Self Care, Partner MgmtNew convergent customer care to handle all customers with a mix of prepaid and postpaid servicesConvert from prepaid to postpaid and vice versa
2º) Single Marketing ViewSingle database for pre- and postpaid customers, contracts, servicesUnified promotion campaigns
3º) Unified Services & TariffsOne single rating engine for pre- and postpaid servicesSame Tariff and pricing schemes for prepaid and postpaid services
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Pre- Postpaid ConvergenceThe 6 Degrees of ConvergenceTM
4º) Integrated Balance ManagementMultiple balancesShared balancesCost control for both prepaid and postpaid services Support of “9 to 5” - service is postpaid from 9am to 5pm, rest of day prepaid
5º) Unified BillingSingle billing engine to produce invoices and prepaid statementsCall itemization for all prepaid and postpaid traffic
6º) Consolidated platforms & technology
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20/04/23
Agenda
Introduction
The 6 degrees of convergence
Convergent solutions
Conclusion
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20/04/23
Live Pre- Postpaid Convergence Client Solution… covers degree 1º to 3º
Single Customer CareRe-Rating of prepaid traffic in real-time
Rating Package
IN PrepaidSystem
Charging
InterfaceRating
Balance
Management
Prepaid Traffic
Postpaid Traffic
Balance Adjustment
Billing System
Rated Records
Re-Rated Records
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SDPX
SCP Interface
IVR
Voice Portal
Refill Mgmt.
IPRS
Voucher Mgmt.
GUI and Open Interfaces API / CORBA
Rating
Cost Control
Product Center
Prepaid
Lifecycle Mgmt.
RatingPackage
Contracts,Balance enquiries,Alerts,Products
Products Refills
DaTA – Real Time Bus
USSD Gateway
(optional)
Transaction
Control
Online Charging
Interface
PrepaidControl
PostpaidRecords
High Availability
PricedRecords
ResourcesPartner & Cust.
Management
Billing System
DB
FlexibleBalances
RDR
Finance Billing
Invoices / PrepaidStatements
FinanceInterface
GSM / CDMA / SMS / MMS / GPRS / WLAN / Content
Provisioning
ServiceProvisioning
OC-SAC
The fully convergent solution
Provisioning
Interface
Service Control forVoice, Data & Content
CDR Generation
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20/04/23
Agenda
Introduction
The 6 degrees of convergence
Convergent solutions
Conclusion
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ompany C
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20/04/23
Conclusion
Strong need for pre- postpaid convergence for mobile operatorsPre- postpaid solutions are technical challengesConvergent solutions are available todayPre-postpaid convergence gives you new opportunities to
Save costsGain competitive advantagesSatisfy your customers
