1PRD

2Definition

• The PRD describes the product your company will build

• The purpose of the product requirements document (PRD)1 or product spec is to clearly and unambiguously articulate the product’s purpose, features, functionality, and behavior.

3Differences with common concepts

• The PRD versus the MRD• The PRD versus the Product Strategy and Roadmap

4Ten steps to a good PRD

• Let’s see them.

5Step 1: Do Your Homework

• This means studying your customers, your competitors, and your team’s capabilities, including available technologies.

6Step 2: Define the Product’s Purpose

• You must have a clear understanding of that need, and how your product addresses need.

7Step 3: Define the User Profiles, Goals and Tasks

• In-depth understanding of the target users and customer.• User Profiles• User Goals• Tasks

8Step 4: Define your Product Principles

• For tradeoffs it is important that you have some criteria in which to make the best decisions for your product.

9Step 5: Prototype and Test the Product Concept

• Come up with your product ideas.• Feasibility Testing• Usability Testing• Product Concept Testing

10Step 6: Identify and Question Your Assumptions

• Make sure you don't specify a candle in the PRD and prevent yourself from getting a light bulb.

11Step 7: Write It Down

• Get all this down of course.• Major areas

• Product Purpose• Features• Release Criteria

• Performance• Scalability• Reliability• Usability• Supportability• Localizability

• Schedule

12Step 8: Prioritize

• It is important to prioritize and rank-order every one of your requirements.• must-have• high-want• nice-to-have

13Step 9: Test Completeness

• Can an engineer get enough understanding of the target in order to get the product there?• Once the stakeholders have all reviewed the PRD and

identified any areas that need additional details or clarification, and you have addressed these issues, you now have a PRD to build a product from.

14Step 10: Managing the Product

• There will be countless questions identified, even with the best of PRD’s. Resolve all questions about requirements by pointing people to the PRD.