prattitude fall 2013

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FASHION WITH ATTITUDE FASHION WITH ATTITUDE FALL 2013

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Prattitude is a collection of works by Fashion New Media Students of Pratt Institute in collaboration with Classiques Modernes. Logo design by Angel Ho.

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Page 1: Prattitude Fall 2013

FASHION WITH ATTITUDEFASHION WITH ATTITUDE

FALL 2013

Page 2: Prattitude Fall 2013

ANGEL HO

CONNECTION

Page 3: Prattitude Fall 2013

ANGEL HO

CONNECTION

Page 4: Prattitude Fall 2013

CONNECTION

Page 5: Prattitude Fall 2013

CONNECTION

JENNY OH

Page 6: Prattitude Fall 2013

Hello?!?!? Yeah like duh, I’m a cool kid. I’m slick like my iPhone and fast just like my dollar bill kicks. I’m connected alright, I’ve got fashion and technology right in my Alexander Wang jeans back pocket. And yes, those are Jeremy Scotts, Jeremy who you ask? Please, let me school you for a second. He’s a fashion designer, modern, trendy, a conversation starter... all the cats with street cred wear him. Just like my iPhone, modern, trendy... You won’t forget me now. And why green? It’s the color of money, status and YOUTH.

Page 7: Prattitude Fall 2013

Hello?!?!? Yeah like duh, I’m a cool kid. I’m slick like my iPhone and fast just like my dollar bill kicks. I’m connected alright, I’ve got fashion and technology right in my Alexander Wang jeans back pocket. And yes, those are Jeremy Scotts, Jeremy who you ask? Please, let me school you for a second. He’s a fashion designer, modern, trendy, a conversation starter... all the cats with street cred wear him. Just like my iPhone, modern, trendy... You won’t forget me now. And why green? It’s the color of money, status and YOUTH. ANNETTE FERRARA

Page 8: Prattitude Fall 2013
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Page 10: Prattitude Fall 2013
Page 11: Prattitude Fall 2013

YIN QIN

Page 12: Prattitude Fall 2013

transitions

ANGEL HO

Page 13: Prattitude Fall 2013

transitions Fall transitions = Men inspired by womenswear

ANNETTE FERRARA

Page 14: Prattitude Fall 2013
Page 15: Prattitude Fall 2013

JUDE BEAUDUY

Page 16: Prattitude Fall 2013

JENNY OH

Page 17: Prattitude Fall 2013

JENNY OH

Page 18: Prattitude Fall 2013

fall transition = hair color inspired by the change of season

ANNETTE FERRARA

Page 19: Prattitude Fall 2013
Page 20: Prattitude Fall 2013

ANGEL HO

Page 21: Prattitude Fall 2013

ANGEL HO

Page 22: Prattitude Fall 2013

JUDE BEAUDUY

Page 23: Prattitude Fall 2013
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Page 32: Prattitude Fall 2013

THE WONDERFUL WORLDOF SKIRTSwritten by Jenny Oh

Skirts. Mini / Micro/ High-Wasited etc. who doesn't love it. There are so many choices.One of the few things still left in fashion for us girls to wear. It's versatile enough to be casualor super chic, but still holds true to give every woman a feminine touch.

There is always a rotation of trends in style and it seems currently the mini skirt holds strongfor the classic silhouette. Although it may be considered inapprorpiate for workor in venues with a formal dress code, if styled with more conservative types of garmentsusuch as silk blouses, it can still pass as an ultra polished and chic look. For a more femi-nine-touchof styling, there is the flip skirt where the skirt fits from the waist and is flared in the hemline.The excentuated waist and the flared hem helps to create an illusion of longer and skinner legs.

Depending on the look trying to be achieved, anything from t-shirts, blouses, light sweaterscan be easily matched with a skirt. If you are not big on experimenting just remember to utilizeone item of clothing to be of pattern or with a pop of color, and blend with neutral tones.

So why not style yourself with a little feminine-play this fall before the cold winter hits.Pairing with fun socks or patterned tights always adds more fun.

TUL IP SK IR T

MIN I SK IR T

FL IP SK IR T

SKATER SK IR T

KN I T SK IR T

WOOL SK IR TPR INTED SK IR T

C IRCLE SK IR T

H IGH - WA IS TED SK IR T

Page 33: Prattitude Fall 2013

THE WONDERFUL WORLDOF SKIRTSwritten by Jenny Oh

Skirts. Mini / Micro/ High-Wasited etc. who doesn't love it. There are so many choices.One of the few things still left in fashion for us girls to wear. It's versatile enough to be casualor super chic, but still holds true to give every woman a feminine touch.

There is always a rotation of trends in style and it seems currently the mini skirt holds strongfor the classic silhouette. Although it may be considered inapprorpiate for workor in venues with a formal dress code, if styled with more conservative types of garmentsusuch as silk blouses, it can still pass as an ultra polished and chic look. For a more femi-nine-touchof styling, there is the flip skirt where the skirt fits from the waist and is flared in the hemline.The excentuated waist and the flared hem helps to create an illusion of longer and skinner legs.

Depending on the look trying to be achieved, anything from t-shirts, blouses, light sweaterscan be easily matched with a skirt. If you are not big on experimenting just remember to utilizeone item of clothing to be of pattern or with a pop of color, and blend with neutral tones.

So why not style yourself with a little feminine-play this fall before the cold winter hits.Pairing with fun socks or patterned tights always adds more fun.

TUL IP SK IR T

MIN I SK IR T

FL IP SK IR T

SKATER SK IR T

KN I T SK IR T

WOOL SK IR TPR INTED SK IR T

C IRCLE SK IR T

H IGH - WA IS TED SK IR T

Page 34: Prattitude Fall 2013

Simple, but Brilliant

Tired of your gaudy apparel, high heels and heavy jewelries? Many people realize that they need to breath some fresh air and wear simple and comfortable garments and accessories. The simplicity design concept is always a refreshing line from the companies like Muji, and Zara that stands out from the crowds. They eliminate the distracting noises in the design like using one bold/transparent color, materials with clean-cut and smooth surface, and often that evokes a really pleasant tranquil and peaceful little atmosphere around you.

As for those who don’treally wear jewelries and think they are an extra for their daily attire, the simple and lightweight jewelries suits even better for them. One of the American jewelry designers, Alzerina Gomes has played her simple and elegant concepts to the ultimate. You may try her The City, Alzi Bracelets collections if you are intended for a simple and high-end style. All of her brilliant jewelries are meticulously handmade to show the beauty of women and will definitely light up your eye. They go well with the sophiscated, elegant evenings dresses or some can match well with your casual outfit to add some clean, smart and pru-dent personality into your style. Wearing her jewelries, it feels like the jewelry and the body are a uniform and the unlimited comfort and glamorous look it creates will make you love jewelries more than you should.

By Yin Qin

Venetian Pendant20x12mm Vintage Crystal, 24kt Gold Plated Chain

Page 35: Prattitude Fall 2013

Simple, but Brilliant

Tired of your gaudy apparel, high heels and heavy jewelries? Many people realize that they need to breath some fresh air and wear simple and comfortable garments and accessories. The simplicity design concept is always a refreshing line from the companies like Muji, and Zara that stands out from the crowds. They eliminate the distracting noises in the design like using one bold/transparent color, materials with clean-cut and smooth surface, and often that evokes a really pleasant tranquil and peaceful little atmosphere around you.

As for those who don’treally wear jewelries and think they are an extra for their daily attire, the simple and lightweight jewelries suits even better for them. One of the American jewelry designers, Alzerina Gomes has played her simple and elegant concepts to the ultimate. You may try her The City, Alzi Bracelets collections if you are intended for a simple and high-end style. All of her brilliant jewelries are meticulously handmade to show the beauty of women and will definitely light up your eye. They go well with the sophiscated, elegant evenings dresses or some can match well with your casual outfit to add some clean, smart and pru-dent personality into your style. Wearing her jewelries, it feels like the jewelry and the body are a uniform and the unlimited comfort and glamorous look it creates will make you love jewelries more than you should.

By Yin Qin

Venetian Pendant20x12mm Vintage Crystal, 24kt Gold Plated Chain

Page 36: Prattitude Fall 2013

I think they are a trend, and an iconic statement of style. But, cuffs started as a necessity. How did cuffs jump from being a necessity to being a trend

that is part of our everyday style?

Cuffs are one of those rare items that jumped from being a necessity to a trend. Another is riveted denim jeans, which journeyed from a San Francisco gold miner’s work gear to be part of American history.

Cuffs have been around long before men started wear-ing the modern cut of pants. In fact, some say that King Edward VII created the cuffs in the 1890s to be worn on poor weather days to avoid muddying the trouser bottoms. They first appeared in the modern cut in British films in the 1920s and 1950s. Then there is James Dean who made both denim and cuffs iconic in his white tee shirt. Cuffs took a long journey from the England of King Edward VII to our streets today.

To find out more about the journey that cuffs have taken, I sat down with Jay Gagnon who is Senior Di-rector of Visual Merchandising at Ermenegildo Zegna at Zegna’s corporate offices In New York.

According to Gagnon everything comes back to fash-ion, and there is no such thing as a mere necessity. What he means is that nothing is original. Everything flows from something, and cuffs flowed from a neces-sity. In his view cuffs are not unique in that way, but are unique because people see them as something that they can mold into a trend that differentiates them from others.

According to Gagnon, certain trends do not work on everyone, and cuffs is one of them. Cuffs take a certain personality or a sense of presence to pull off. Maybe that’s what makes cuffs special and iconic.

I asked Gagnon why he thinks so many people feel that they have to be part of a trend when accord-ing to him, not everyone can pull it off. Ganon says that’s because some don’t have sense of style of their own. Some people like to be part of a group and some people like to be outside of the group. He says that you can’t learn to be stylish. Stylish is being yourself, not following a group. In that way, cuffs are for those who are themselves, or in other words, have a sense of personal presence.

I asked Gagnon if he thinks cuffs would ever go away as a trend given it has been around for a long time. He thinks it will go away but like other iconic rends, it will never die. He reminded me about the trends of the past. The wide leg pants that flowed easily, Tom Brown’s excessive short pants and the skinny pants popularized by Levi’s. It’s the same for men and women. There were the miniskirts in the 1970s and then there were pencil skirts.

The point in all this is that cuffs are a trend but is not a trend for everyone unless you do it correctly. But that in itself is a challenge to all of us to be ourselves and do our own thing. If we do, then the cuffs can be part of us. That’s what makes a trend.

Trend or Necessity?CUFFS

by Jude Beauduy

Page 37: Prattitude Fall 2013

I think they are a trend, and an iconic statement of style. But, cuffs started as a necessity. How did cuffs jump from being a necessity to being a trend

that is part of our everyday style?

Cuffs are one of those rare items that jumped from being a necessity to a trend. Another is riveted denim jeans, which journeyed from a San Francisco gold miner’s work gear to be part of American history.

Cuffs have been around long before men started wear-ing the modern cut of pants. In fact, some say that King Edward VII created the cuffs in the 1890s to be worn on poor weather days to avoid muddying the trouser bottoms. They first appeared in the modern cut in British films in the 1920s and 1950s. Then there is James Dean who made both denim and cuffs iconic in his white tee shirt. Cuffs took a long journey from the England of King Edward VII to our streets today.

To find out more about the journey that cuffs have taken, I sat down with Jay Gagnon who is Senior Di-rector of Visual Merchandising at Ermenegildo Zegna at Zegna’s corporate offices In New York.

According to Gagnon everything comes back to fash-ion, and there is no such thing as a mere necessity. What he means is that nothing is original. Everything flows from something, and cuffs flowed from a neces-sity. In his view cuffs are not unique in that way, but are unique because people see them as something that they can mold into a trend that differentiates them from others.

According to Gagnon, certain trends do not work on everyone, and cuffs is one of them. Cuffs take a certain personality or a sense of presence to pull off. Maybe that’s what makes cuffs special and iconic.

I asked Gagnon why he thinks so many people feel that they have to be part of a trend when accord-ing to him, not everyone can pull it off. Ganon says that’s because some don’t have sense of style of their own. Some people like to be part of a group and some people like to be outside of the group. He says that you can’t learn to be stylish. Stylish is being yourself, not following a group. In that way, cuffs are for those who are themselves, or in other words, have a sense of personal presence.

I asked Gagnon if he thinks cuffs would ever go away as a trend given it has been around for a long time. He thinks it will go away but like other iconic rends, it will never die. He reminded me about the trends of the past. The wide leg pants that flowed easily, Tom Brown’s excessive short pants and the skinny pants popularized by Levi’s. It’s the same for men and women. There were the miniskirts in the 1970s and then there were pencil skirts.

The point in all this is that cuffs are a trend but is not a trend for everyone unless you do it correctly. But that in itself is a challenge to all of us to be ourselves and do our own thing. If we do, then the cuffs can be part of us. That’s what makes a trend.

Trend or Necessity?CUFFS

by Jude Beauduy

Page 38: Prattitude Fall 2013

Jenny Oh is a Korean designer raised in Hong Kong with a degree in Industrial Design from Rhode Island School of Design. The eldest of the three sisters, she is very independent and is very driven and passionate about delicate and methodological designs. Her other interests are traveling to search for delicious food and beautiful objects. During her time in RISD and experience in other design firms after graduation, she has fallen in love particularly with packaging design and hopes to excel in specifically beauty packaging and open her own studio with her fellow classmates in the future. She is currently living in East Village and works as a packaging designer.

JENNY OH

Page 39: Prattitude Fall 2013

Photo by Angel Ho

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Photo by Jenny Oh

Fascinated by the intimate relationship between art, fashion, and human body, Angel Ho is dedicated to creating timeless living sculptures. Being raised by her grandparents who were both traditional Chinese painters and calligraphers has instilled in her the ideal of bold, controlled, and effortless expression that has become spirit of her work. In 2008, she moved to New York to pursue her Fashion Design degree at Pratt Institute. With a keen passion for fashion illustration, Angel aspires to complement a poetic edge to her sensual design with her artwork. She is currently working as a Fashion Illustrator at Ralph Lauren.

ANGEL HO

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Photo by Yin Qin

Jude J’en Beauduy is a great stylus” and works at Visual merchandise in the luxury brand industry. He had style for amazing designers, Giorgio Armani, St. John that’s, Emporio Armani, Ermenegildo Zegna, and Tom Brown. Zadig & voltaire. He also has put together some great window presentation at fifth Avenue in United States and Canada. One of the things that he’s best known for is his DJ skills, performing at amazing fashion shows and high-end fashion event.

In 2011 he was given the opportunity to style for a overseas magazine in Mexico.

As a student at Pratt University studying New fashion media to have the ability Enhance his career and connect with social media and Launch his own Brand While still be a big part of visual merchandising industry as Creative social service director for fashion brand.

JUDE BEAUDUY

Page 44: Prattitude Fall 2013

is

by

Page 45: Prattitude Fall 2013
Page 46: Prattitude Fall 2013

Nettie Ferrara is a Writer/Producer for Nickelodeon, a children’s cable television network. She is responsible for conceptualizing; writing and directing creative content for numerous on-air promotions that air on Nickelodeon Preschool and Nick Jr. Nettie has been honored with multiple awards from AIGA, The Art Directors Club and Promax BDA for promoting hit shows Dora the Explorer, Team Umizoomi and Peter Rabbit. She recently won a daytime Emmy award for launching The Bubble Guppies.

Nettie is married to a musician and is raising a son. In her spare time she enjoys watching movies, following fashion and pop culture.

ANNETTE FERRARA

Page 47: Prattitude Fall 2013