prashant syn

8/6/2019 prashant syn

1/6

TTAABBLLEE OOFF CCOONNTTEENNTTSS

1. AcknowledgmentIntroduction

Introduction of FMCG Company profile

y HULy P&

G

Objectives ofProject

2. Research methodology3. Data Analysis4. Findings of Study5. Suggestions and Recommendations6. Conclusion7. Bibliography8. Questionnaire


2/6

OBJECTIVES OF THE STUDY

Study the comparative study of HUL & P&G in respect of Price, Promotion and consumerdemands.

The check out the how much population uses HUL and P&G products.

To search out what was the last years sales profit of both companies.

My research objective is to do the survey of small samples in various parts of Gzb. And fill up theQuestionnaire by them.

My research objective is to make out the research of the companies with the less expenditureon the research process with the maximum amount of profit by the research done.

To check out which one of the company expands more money on their advertisement.


3/6

QUESTIONNAIRE

Information Requirement

I. Consumer perception of brands and the important they attach the brand name.

II. The extent to which the consumer thinks the following attributes company name, brand.

III. The buying process involved in the selection of product.

IV. Consumer attitude towards retreating.Questions-

1) Which companys product do you use regularly?

HUL P&G Godrej Nirma ITC

2) What do you understand by the term brand?

i) Company Name

ii) Quality of the product.

iii) Identifying name

iv) Type of the product


4/6

3) Please name some fmcg companies that you have heard of.

4) How important us the brand name of any product?

i) Not important

ii) Important

iii) Very important

5) How do you rate your present companys product the following qualities-

i) Packaging of product

ii) Company name

iii) Price of the product

6) Are you satisfied with the overall performance of your present companys product?

i) Satisfied ii) dissatisfied

7) Have you ever change new brand of company.

i) Yes ii) No

8) What do you want change over to the present company?

9) How did you decided that your replacement?

i) Your friend ii) your own


5/6

10) What are the factors that you considered when you purchase the product?

i) Parents suggestion

ii) Friend suggestion

iii) T.V. Ads

11) What are the factors that you considered when you purchase the product?

i) Company name

ii) Price of product

iii) Past experience

iv) Advertising

12) Which companys advertisement do you prefer more?

i) HUL ii) P&G iii) Nirma iv) Godrej v) ITC

PERSONAL INFORMATION

13) Your age group

i) 18 25 ii) 25 35

iii) 35 50 iv) 50 - above


6/6

14) Your family income

i) 4000 6000 ii) 6000 8000

iii) 8000 12000 iv) 12000 - above

15) Your educational qualification

i) High school ii) Intermediate

iii) Graduation iv) Above

16) What is your occupation status?

i) Own business ii) Service

iii)S

tudents iv) Unemployed

prashant syn

Documents