pr univ press

Princeton University PressIdentity Guidelines

To understand the function and value of the Princeton University Press identity, it is important to recognize

that every organization has a specific public identityan identity partly formed by the look of its printed

materials, stationery, website, etc. Each element of communication contributes to the overall impression people

have of the organization.

When an organizations identification program is a coordinated one, it projects a unified character which works

effectively to reinforce all of its activities. In many cases, it also helps the organization to be more cost-effective in

its communication efforts by simplifying certain decision-making processes.

The purpose of this manual is to explain the components of the Princeton University Press visual identity program,

to define its graphic design standards, and to illustrate how these standards are applied.

Many of the standards depend on relative size, proportion, and position. These have been developed through

careful consideration of many factors, both functional and aesthetic. Adhering to the graphic design standards will

ensure continuity, a high standard of quality, and a clear, consistent identity for Princeton University Press.

Introduction

Table of Contents2 Basic ElementsThe Symbol 4

Safety Area 5

Basic Logo: Abbreviated Version 6

Basic Logo: Full Name 7

Color 8

Use on Different Backgrounds 9

Primary Typography 10

Secondary Typography 11

Incorrect Use 12

Stationery System

US Business Cards 14

UK Business Cards 15

US Letterhead 16

A4 Letterhead 17

Envelopes 18

Announcement Card and Envelope 19

Informal Note Paper 20

Note Cards 21

Compliments Slips 22

Mailing Label 23

Email Signature and Format 24

Book Application

Identification on Spines 26

Spine Tab 27

Title Pages 28

Back Covers and Barcodes 29

Name on Trade Book Covers 30

Communications

Press Kit Folder 32

Press Release Forms 33

Subject Catalog Covers 34

Catalog Typestyle Options 35

Seasonal Catalog Back Cover and Spine 36

Course Adoption Flyer 37

Email Alerts 38

Advance Book Information Sheet 39

Postcard Format 40

Advertisements 1/4 Page 41

Advertisements 1/2 Page 42

Advertisements Full Page 43

Solo Advertisement 44

Journal Advertisement 45

Band Proportions 46

Additional Applications

Shopping Bags 48

Apparel Etc. 49

Banners 50

Unit Headers 51

Basic Elements

The Symbol

The linear P has been designed to provide abold, memorable mark to represent PrincetonUniversity Press in all forms of communication.

It replaces the abstract ionic capital previously in use. The mark can be read simply as an initialP, but upon closer observation can also be seenas two Ps and a U, to represent the full name ofthe Press. Proper use of the symbol, and how it iscombined with the Press name to form thePrinceton University Press logo, is described onthe following pages.

4

Safety Area

When the symbol is used by itself, a safety areaaround the symbol will ensure visibility andimpact. As illustrated, the minimum safety zonemeasures 1/2 the width of the P symbol. Use thesafety area zone between the symbol and othergraphic elements such as type, images, and otherlogos to ensure it retains a strong presence wherever it appears. Where possible, allow evenmore space around the logo.

When the symbol and logotype are used together,the recommended safety area measures 1/4 of the width of the symbol.This allows the entirelogo to be larger within its given area. Please beaware that there are exceptions such as whenthe address line is is aligned with the bottom ofthe symbol.

5

x1/2 x

1/2 x

1/2 x

x1/4 x

1

/

4

x

1/2 x

1

/

4

x

Basic Logo Abbreviated Version

The P symbol combined with the Princeton lettering, which has been specially designed andletterspaced, is the abbreviated PrincetonUniversity Press logo. Always use the originaland approved art. NEVER alter any aspect of it.Do not attempt to draw or recreate the Princetonlettering using computer fonts.

These guidelines indicate where it is appropriateto use this version.

6

EQ

EQ

EQ

EQ

EQ

yy

X

center

X

Basic Logo Full Name

The P symbol combined with the PrincetonUniversity Press lettering , which has been specially designed and letterspaced, is the fullPrinceton University Press logo.

Five basic combinations have been created to provide flexibility for use on different printed pieces.

7

EQ EQ

X

X

EQEQ

yz

y z

EQ EQ

y

yz

xx

EQ

EQ

EQ

EQ

Color

The use of color is an important aspect of thePrinceton University Press identity. The corporateorange should be used for the P symbol whenever possible.

When using the symbol on book spines the logo may be printed in orange, silver, gold, or anyof the neutral colors shown below. The choice of color when used on a book is decided by thebook designer in how to make the PrincetonUniversity Press logo work best within the design of the book cover. The symbol shouldnever be used in red, blue, green or any other distinctive color.

8

PMS 152 Process Color for 4/color printingC: 0M: 60Y: 100K: 0

RGB for Screen ApplicationsR: 243G: 109B: 29

RGB for Web ApplicationR: F3G: 6DB: 1D

Black

70% black

30% black

White

Gold

Silver

Usage on DifferentBackgrounds

Here are examples of of the correct way to usethe Princeton University Press logo on a varietyof backgrounds. It is important to have adequatecontrast between the mark and the backgroundfor optimal visibility.

9

Primary Typography

One of the key factors in any new identity is the use of a specified type family for text or running copy. Using a consistent family of typefaces visually reinforces the identity of thePrinceton University Press.

Adobe Garamond Regular, Bold and Italic areused on all of the pieces of the stationery systemfor address lines, names, titles etc.

10

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&.,:;$%!?(*)

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890&.,:;$%!?(*)


Adobe Garamond Regular

Adobe Garamond Italic

Adobe Garamond Bold

Secondary Typography

Myriad in its various weights and faces can be used for advertisements, brochures and other communications when a sans serif face is appropriate. Myriad Pro should be used whenspecial characters and accents are needed.

11

abcdefghijk lmnopqrstuvwxyzABCEFGHIJKLMNOPQRSTUVWXYZ 1234567890&.,:;$%!?(*)



Myriad Roman

Myriad Italic

Myriad Bold

Incorrect Usage

For visibility, impact and overall integrity, it isimportant to retain a consistent use of the logo.The logo is fundamental to the communicationsand should never be compromised. Always reproduce the logo from original artwork.

Protect the integrity of the Princeton UniversityPress identity by being aware of the improperlogo usage illustrated here. If questions aboutusage arise please contact the communicationsdepartment.

12

Do not use an unapproved color Do not use the symbol in two colors

Do not use the symbol in a shape Do not distort the symbol Do not create a 3 dimensional version

Do not reverse the color

Do not blur

Do not use an unapproved color for the logotype

Do not use an alternative typeface Do not use the P symbol as part of a word

Do not run the lettering over the symbol Do not create a new lockup

Stationery System

US Business Cards

3.5" x 2"

Color:PMS 152 and Black

Stock:Cranes Cover, Fluorescent White 90lb

Type specifications:Employee name and Princeton University Pressare set in 8pt on 9.5 Adobe Garamond Boldwith .015 em tracking. Employee title and contact information are set in 8pt on 9.5 AdobeGaramond Roman with the numerals set inAdobe Garamond Expert, .015 em tracking.The (@) in the email address is set at 6pt.

Exception:In cases where the email address is too long,the email address only should be set at 7pt.

14

Peter J. DoughertyDirector

Princeton University Press41 William StreetPrinceton, New Jersey, 08540-5237www.press.princeton.eduT 609.258.6778 F [email protected]

1.875"

.

1

8

7

5

"

.1875"

.25"

1"

.5"

.5"

1.75"

UK Business Cards

90mm x 50mm


Stock:Cranes Cover, Fluorescent White 90lb

Type specifications:Employee name and Princeton University Pressare set in 8pt on 9.5 Adobe Garamond Boldwith .015 em tracking. Employee title and contact information are set in 8pt on 9.5 AdobeGaramond Roman with the numerals set inAdobe Garamond Expert, .015 em tracking.The (@) in the email address is set at 6pt.

Exception:In cases where the email address is too long,the email address only should be set at 7pt.

15

Richard BaggaleyPublishing DirectorEurope

Princeton University Press3 Market Place, Woodstock,Oxfordshire, OX 20 1SYwww.press.princeton.edu

T +44.0.1993.814500 F [email protected]

48.75mm

5

m

m

5mm

6.5mm

28mm

13mm

13mm

44.5mm

U.S. Letterhead

8.5" x 11"


Stock:Cranes Crest R Fluorescent White Wove 24lb

Type specifications:Address is set in 9pt Adobe Garamond Romanwith the numerals set in Adobe GaramondExpert, .015 em tracking.

Typing Format:All letters should be typed in Times Roman 10pt,with 12pt line spacing. Margins for typing are listed on the example shown to the right.

Electronic Letterhead:A Microsoft Word Template, with the logo andaddress line embedded, is available for use whenan emailable letter is necessary or when printingin-house.

16

0.5"

1.25"

0.5"

41 William Street, Princeton, New Jersey, 08540-5237 T 609.258.4900 F 609.258.6305 press.princeton.edu

0.5625"

2"

Date

Addressees NameCompany NameAddressCity, State Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondence and is an integral part of the letterhead design.

The date is top-aligned at 2 inches from the top edge of the paper and 1.25 inches from the left edge, thus setting the margin for the entire letter. The addressees name is positioned flush left, two spaces below the date. Title, company name, etc. are positioned flush left under the addressees name. The salutation appears three spaces below the address.

The body of the letter begins two spaces below the salutation, using single spacing between lines and double spacing between paragraphs. There are no indentations. The maximum line length should not exceed 6.25 inches. All letters should be typed in Times Roman 10pt, with 12pt line spacing.

A double space separates the body of the letter from the complimentary close, with four spaces to the name of the sender and the title.

Complimentary close,

Name of senderTitle

CC/cc

A4 Letterhead

210mm x 297mm




Typing Format:All letters should be typed in Times Roman 10pt,with 12pt line spacing. Margins for typing arelisted on the example shown to the right.

Electronic Letterhead:A Microsoft Word Template, with the logo andaddress line embedded, is available for use whenan emailable letter is necessary or when printingin-house.

17

3 Market Place, Woodstock, Oxfordshire, OX 20 1SY T +44.0.1993.814500 F +44.0.1993.814504 press.princeton.eduPrinceton University Press is incorporated in New Jersey, USA.

12.5mm

12.5mm

30mm

15mm50mm

Date

Addressees NameCompany NameAddressCity, State Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondence and is an integral part of the letterhead design.

The date is top-aligned at 50mm from the top edge of the paper and 30mm from the left edge, thus setting the margin for the entire letter. The addressees name is positioned flush left, two spaces below the date. Title, company name, etc. are positioned flush left under the addressees name. The salutation appears three spaces below the address.

The body of the letter begins two spaces below the salutation, using single spacing between lines and double spacing between paragraphs. There are no indentations. The maximum line length should not exceed 165mm. All letters should be typed in Times Roman 10pt, with 12pt line spacing.

A double space separates the body of the letter from the complimentary close, with four spaces to the name of the sender and the title.

Complimentary close,

Name of senderTitle

CC/cc

Envelopes

#10 Business Envelope4.125" x 9.5"


Stock:Cranes Crest R Fluorescent White Wove 24lb,square flap


18

41 William Street, Princeton, New Jersey, 08540-5237

0.375"

0.5625"

0.5"

3 Market Place, Woodstock, Oxfordshire, OX 20 1SY

27.5mm

10mm

15mm

DIN Long 220mm x 110mm




AnnouncementCard and Envelope

Announcement Card4.625" x 6.25"




A6 standard announcement envelope4.75" x 6.5"




19


0.3125"

0.3125"

0.3125"

0.5"

0.3125"

0.75"

2.5"

0.3125"

0.5"

41 William Stree, Princeton, New Jersey, 08540-5237

Informal Note Paper

5.375" x 8.5"




20


0.375"

0.5625"

0.5"

0

.

5

"

Note Cards

US Note Card8.5" x 3.875"(Sized to fit a standard #10 envelope)


Stock:Cranes Cover Fluorescent White 110lb

Type specifications Contact information is set in 9pt AdobeGaramond Roman with the numerals set inAdobe Garamond Expert, .015 em tracking.

21


0.3125"

0.5"

0.3125"

0.5625"

UK Note Card210mm x 98mmSized to fit a standard DL envelope

ColorPMS 152 and Black

StockCranes Cover Fluorescent White 110lb

Type specifications Contact information is set in 9pt AdobeGaramond Roman with the numerals set inAdobe Garamond Expert, .015 em tracking.

3 Market Place, Woodstock, Oxfordshire, OX 20 1SY T +44.0.1993.814500 F +44.0.1993.814504 pup.princeton.eduPrinceton University Press is incorporated in New Jersey, USA.

8mm

14mm

8mm

15mm

8mm

Compliments Slips

2" x 6"


StockCranes Crest R, Fluorescent White Wove 24lb

Type specifications:With Compliments is set in Adobe GaramondItalic 11pt.

Score and fold at indicated measurement

22

With Compliments

2"

Fold Line

.25" .25"

.

2

5

"

.

4

3

7

5

"

6

"

2

"

Mailing Label

5" x 3.5"


Stock:Cranes Choice Label, Fluorescent White Wove 24lb

Type specifications:Contact information is set in 9pt AdobeGaramond Roman with the numerals set inAdobe Garamond Expert, .015 em tracking.

23


0.3125"

0.3125"

0.5625"

0.953"

Email Signature and Format

Princeton University Press employees are

welcome to include the P symbol in their email

signature. A suggested layout for the signature is

shown to the right. The name, title and address

information is aligned with the logotype. All

information is set in Ariel 11pt, with the persons

name set in Arial Bold 11pt.

All incoming and outgoing mail should be set in

Arial 11pt as a default.

24


0.125"

0.3125"

0.125"

Princeton University Press41 William StreetPrinceton, NJ, 08540-5237www.press.princeton.edu

T 609.258.6778 F [email protected]

Book Application

Identification on Spines

Three lockups have been designed for use on thebook spines.The proportion of the P symbol tothe logotype ranges from small to large. A bolderlogotype is also used to retain readability at asmall size. Please use original art only, do not resetthe type or add a stroke.

Always place the logo .5" from the bottom of the book and leave at least 1/8". When the spine is 1/2 inch or less, use only the "P" symbolwithout the logotype.

The diagram below shows how the logo is centered on a book spine.

Never use the horizontal version of the logo running vertically on a spine.

26

.5"

.5"

.5"

yy

X

X

yy

X

X

yy

X

X

Center line Center line

Spine Tab

If the image on the book cover image is very busyand wraps around to the back of the book thePrinceton University Press logo may not read wellover it. The following treatment may be usedwhen necessary. The logo is always placed at .5"from the bottom and the height of the tab isscaled to .25" from the top of the P symbol.

The tab may either be a used in a solid color or semi transparent. The logo may be used in fullcolor, all black or all white.

27

.5"

.25"

Title Pages

The design of the title page is usually determinedby the the design of the book. The two basic layouts shown to the right illustrate how the logois typically used on center format page as well asa left aligned page. Exact measurements are notgiven because of the variety of book sizes.

The P symbol can be used when appropriate in 100% black or 70% black. Proportions of theP to the logotype and Princeton, New Jersey,are shown below.

28

THE JAPANESEINFORMAL EMPIREIN CHINA, 18951937

Sophia LeeRamon H. MyersMark PeattieDouglas R. ReynoldsMozoguchi D. Wray

CONTRIBUTORS

Banno JunjiBarbara J. BrooksAlvin D. CooxPeter DuusAlbert FeuerwerkerNakagone KatsujiKitaoka Shinichi

Edited by Peter Duus, Ramon H. Myers,and Mark R. Peattie

The Governing of Men

General Principals and RecommendationsBased on Experience

at a Japanese Relocation Camp

Alexander H. LeightonLt. Comdr., Medical Corps, U.S.N.R.

TH E JAPANESEINF O RM AL EM PIREIN CH INA, 18951937

Sophia LeeRamon H. MyersMark PeattieDouglas R. ReynoldsMozoguchi D. Wray

CONTRIBUTORS

Banno JunjiBarbara J. BrooksAlvin D. CooxPeter DuusAlbert FeuerwerkerNakagone KatsujiKitaoka Shinichi

Edited by Peter Duus, Ramon H. Myers,and Mark R. Peattie

The Governing of Men

General Principals and RecommendationsBased on Experience

at a Japanese Relocation Camp

Alexander H. LeightonLt. Comdr., Medical Corps, U.S.N.R.

X

2X

XX

2X

X

X

2X

Center

Back Covers and Barcodes

Here are examples of how to use the logo on the back of both paperback and hardcover bookjackets. The P symbol with Princeton logotypeshould always be used. Always use original art, donot attempt to draw or recreate the letteringusing computer fonts.

It is preferred that the logo be separated fromthe barcode, however, if space is limited the logo can be used above the barcode as shown.If a centered format is needed please use thecentered logo shown on the bottom. The logoshould always be used at 5/16" height (for horizontal versions), with the website set inGaramond Regular 8pt. For the centered versionthe logo is sized to be 1.5" wide.

BarcodeIf a dark or patterned background is used thebarcode needs to be placed within a white box. The box should always measure 1.5" wide and .6875" high. If a box is not needed the barcode should still be sized to fit within a 1.5" x .6875" space.

29

ISBN-13: 978-0-691-13129-0

9 780691 131290

90000

press.princeton.edu

.5"

.3125"

ISBN-13: 978-0-691-13129-0

9 780691 131290

90000

ISBN-13: 978-0-691-13129-0

9 780691 131290

90000

press.princeton.edu

.25"

1.5"

.75"

.25"

.6875"

.25"

.25"

.6875"

press.princeton.edu

.5"

.3125"

.5"

press.princeton.edu

.3125"

press.princeton.edu

.3125"

ISBN-13: 978-0-691-13129-0

9 780691 131290

90000

ISBN-13: 978-0-691-13129-0

9 780691 131290

90000

Name on Trade Book Covers30

The Princeton University Press logotype may beused on select trade books. The band will runeither the full height or width of the book or as aflag which is 2.25" wide. The logotype will beplaced within the band so that 1/8" of the bandcolor is closest to the edge. (This is to allow forshifts in trimming.)

The band and placement will be chosen based onwhere it will be least obtrusive in the cover design.

1

.

7

5

"

.

2

5

"

.125"

.125"

1.75".25".25"

.25"

.25"

.125"1.75" .25".25".125"

1.75" .25".25"

.25"

sample placements

logo placement within the band for bottom edge logo placement within the band for top edge

Communications

Press Kit Folder

12" x 9" folded size

Color:2 C/0 foil stamped PMS 152 or closest match and white

Stock:Neenah Classic Columns Duplex Cover,Charcoal/RCY Bright White

32

3" .5"

4

.

5

"


Princeton University Press41 William StreetPrinceton, New Jersey, 08540-5237www.press.princeton.eduT 609.258.6778 F [email protected]

Press Release Forms

8.5" x 11"

Color:PMS 152 and BlackGrey is printed as a 10% screen of black

Stock:Strathmore Writing Ultimate White Wove 28lb


For Immediate Release and Contact Informationis set in Times New Roman 11pt. All text of pressreleases should be typed in Times New Roman.A general guide to the type size is given on the diagram but it is flexible and should be deter-mined by the writer.

33

41 William Street, Princeton, New Jersey, 08540-5237 T 609.258.6778 F 609.258.6305 www.press.princeton.edu

For Immediate Release Contact: Persons NamePhone NumberEmail Address

1.25"

.25".1875"

.875"

.1875"

1"

.25"

.5"

.25"

Headline text Headline text Headline textHeadline text Headline text Headline text Times New Roman (24pt)Subtitle text Subtitle text Subtitle text Times New Roman (16pt)Body Copy Lorem ipsum dolor sit amet. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo. Times New Roman (11pt)

Subject Catalog Covers

6" x 9.75"

The diagram to the right shows the layout for allsingle subject Catalog covers. The area markedwith an X indicates the image area. The imageschosen for the cover should be provocative andinteresting. Often the images can be cropped toshow a detail of an existing cover.

The additional covers shown below indicate twoother color choices to be used for the bands.Princeton University Press should chose one of the three colors to used for entire year of publication. The other two colors can be used insubsequent years on rotation. These neutral colors where chosen so that the focus remains on the image.

Type SpecificationSubject Title and Year are set in Adobe Garamond35pt on 37pts of leading. The website is set inAdobe Garamond 18 pt.

34

press.princeton.edu

Subject Title20XX

1.25" 0.375"

.5625"

.1875"

.125"

0.75"

0.3125"

0.3125"

2"

Subject Title20XX

press.princeton.edu

Subject Title20XX

press.princeton.edu

PMS 7531C-0 M-10 Y-40 K-40

PMS 7518C-0 M-50 Y-50 K-70

Cool Gray 10C-0 M-0 Y-0 K-70

Catalog Typestyle Options

Two options for typestyles have been approvedfor use in the interiors of various PrincetonUniversity Press publications. The option on theleft uses Adobe Garamond for all copy except thepricing information. The option on the right usesMyriad Roman Pro. Please choose which style ismost appropriate for the publication. Alternativetypefaces should not be used. Use of color should be determined by the designer whenappropriate.

On the left:Title: Adobe Garamond Bold 14ptSubtitle: Adobe Garamond Regular 11ptAuthor: Adobe Garamond Bold 11ptBook Description Copy: Adobe GaramondRegular and Italic, 9pt/11ptPricing Information: Myriad Regular 6pt/8pt

On the right:Title: Myriad Pro Bold 14pt Subtitle: Myriad Pro Regular 11ptAuthor: Myriad Pro Bold 11ptBook Description Copy: Myriad Pro Regular and Italic 8.5pt/12ptPricing Information: Myriad Regular 6pt/8pt

When using Myriad, be aware that specifying a smaller point size and increasing the leading,increases the readability when there is a largeamount of text.

35

Walker EvansMaria Morris Hambourg,Jeff L. Rosenheim,Douglas Eklund, and Mia Fineman

A masterly catalog . . . [The curators] have contributed the books six learned and lucid essays. . . . The reproductions show the range of Evans work, while the essays provide context for his achievements. . .Rosemary Ranck,New York Times Book Review

Stylishly written and a delight to read . . . [Walker Evans] became the essential American photographer of his time: and this is his essential book.Mark Haworth-Booth, Burlington Magazine

[These] images have by now seeped so deeply into Americas collective national unconscious that hardly anyone can visualize what the country looked like 75 years ago outside the context of Evanss iconic images.Glenn McNatt, Baltimore Sun

Published in association with The Metropolitan Museum of Art, New York

2004. 332 pages. 141 duotones.53 color plates. 171 halftones.10 1/8 x 11 5/8.Pa: 0-691-11965-1 $35.00 22.95Cl: 0-691-05078-3 $75.00 48.95

Victor Regnault and the Advance of Photography:The Art of Avoiding ErrorsLaurie Dahlberg

In Laurie Dahlbergs Victor Regnault and the Advance of Photography, you will find much to satisfy both curiosity about photographys early technology and pleasure in his subjects. . . . A fascinating book, it combines stunning images with a thoughtful biography. Maggie McDonald, New Scientist

This lavishly illustrated book establishes the towering influence of the scientist Victor Regnault (18101878) in the earliest decades of photography, a period of experimentation ripe with artistic, commercial, and scientific possibility. Regnault has a double significance to the early history of photography, as the first leader of the Socit Franaise de Photographie (S.F.P.) and as the maker of more than two hundred calotype (paper negative) portraits and landscapes. His photographic and scientific careers intersected a third field with his appointment in 1852 as director of the Svres porcelain works.

2005. 208 pages. 80 duotones. 20 halftones.11 x 9 3/4.Cl: 0-691-11879-5 $75.00 48.95

Walker EvansMaria Morris Hambourg,Jeff L. Rosenheim,Douglas Eklund, and Mia Fineman

A masterly catalog . . . [The curators] have contributed the books six learned and lucid essays. . . . The reproductions show the range of Evans work, while the essays provide context for his achievements. . .Rosemary Ranck, New York Times Book Review

Stylishly written and a delight to read . . . [Walker Evans] became the essential American photographer of his time: and this is his essential book.Mark Haworth-Booth, Burlington Magazine

[These] images have by now seeped so deeply into Americas collective national unconscious that hardly anyone can visualize what the country looked like 75 years ago outside the context of Evans's iconic images.Glenn McNatt, Baltimore Sun

Published in association with The Metropolitan Museum of Art, New York

2004. 332 pages. 141 duotones.53 color plates. 171 halftones.10 1/8 x 11 5/8.Pa: 0-691-11965-1 $35.00 22.95Cl: 0-691-05078-3 $75.00 48.95

Victor Regnault and the Advance of Photography:The Art of Avoiding ErrorsLaurie Dahlberg

In Laurie Dahlbergs Victor Regnault and the Advance of Photography, you will find much to satisfy both curiosity about photographys early technology and pleasure in his subjects. . . . A fascinating book, it combines stunning images with a thoughtful biography.Maggie McDonald, New Scientist

This lavishly illustrated book establishes the towering influence of the scientist Victor Regnault (18101878) in the earliest decades of photography, a period of experimentation ripe with artistic, commercial, and scientific possibility. Regnault has a double significance to the early history of photography, as the first leader of the Socit Franaise de Photogra-phie (S.F.P.) and as the maker of more than two hundred calotype (paper negative) portraits and landscapes. His photographic and scientific careers intersected a third field with his appointment in 1852 as director of the Svres porcelain works.

2005. 208 pages. 80 duotones. 20 halftones.11 x 9 3/4.Cl: 0-691-11879-5 $75.00 48.95

Seasonal Catalog Back Cover and Spine

Type Specifications:Address Line: Adobe Garamond 9pt regular

Indicia: Adobe Garamond 8pt all capital letterswith 11 pt leading and centered alignment.

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The last twenty years have witnesseda revolution in macroeconomic modeling. Yet and integrated and accessible treatment of the new methods has been notebly lacking. Fabio Canovas book fills that gap magnificently. It is surely destined to be an indispensable reference for both students and researchers for years to come. Charles Bean, Bank of England

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The last twenty years have witnessed tremendous advances in the mathematical, statistical, and computational tools available to applied macroeconomists. This rapidly evolving field has redefined how researchers test models and validate theories. Yet until now there has been no textbook that unites the latest methods and bridges the divide between theoretical and applied work. Fabio Canova brings together dynamic equilibrium theory, data analysis, and advanced econometric and computational methods to provide the first comprehensive set of techniques for use by academic economists as well as professional macroeconomists in banking and finance, industry, and government. This graduate-level textbook is for readers knowledgeable in modern macroeconomic theory, econometrics, and computational programming using RATS, MATLAB, or Gauss. Inevitably, a modern treatment of such a com- plex topic requires a quantitative perspective, a solid dynamic theory background, and the development of empirical and numerical methodswhich is where Canovas book differs from typical graduate text-books in macroeconom-ics and econometrics. Rather than list a series of estimators and their properties, Canova starts from a class of DSGE models, finds an approximate linear representation for the decision rules, and describes methods needed to estimate their parameters, examining their fit to the data. The book is complete with numerous examples and exercises.

Todays economic analysts need a strong foundation in both theory and application. Methods for Applied Macroeconomic Research offers the essential tools for the next generation of macroeconomists.

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Fly Me to the MoonAn Insiders Guide to the New Science of Space Travel Edward Belbruno With a foreword by Neil deGrasse Tyson

Almost fifty years after the beginning of space flight, Belbrunos work offers a realistic beginning for minimum-fuel and maximum-payload trajectories for interplanetary operations. It is a mark of sophistication in the evolution of space travel that simplifed solutions to the vexing many-body problem are found to have practical applications. Belbrunos three-body solution for low-thrust minimum-fuel trajectories serves well not only the future of space flight but helps astronomy in understanding the sometimes erratic motions of celestial bodies. Edgar D. Mitchell, Apollo 14 astronaut

When a leaf falls on a windy day, it drifts and tumbles, tossed every which way on the breeze. This is chaos in action. In Fly Me to the Moon, Edward Belbruno shows how to harness the same principle for low-fuel space travelor, as he puts it, surfng the gravitational field. Part memoir, part scientific adventure story, Fly Me to the Moon givesa gripping insiders account of that mission and of Belbrunos personal struggles with the science establishment. Along the way, Belbruno introduces readers to recent breathtaking advances in American space exploration. He discusses ways to capture and redirect asteroids; presents new research on the origin of the Moon; weighs in on discoveries like 2003 UB313 (now named Eris), a dwarf planet detected in the far outer reaches of our solar systemand much more. Grounded in Belbrunos own rigorous theoretical research but written for a general audience, Fly Me to the Moon is for anybody who has ever felt moved by the spirit of discovery.

Cloth $19.95 / 12.95 ISBN: 978-0-691-12822-1176 pages. 8 halftones. 39 line illus. 1 table. (2007)press.princeton.edu/titles/8375.html

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VOLUME 1: History, Geography, and CultureVOLUME 2: Forms and Themes

EDITED BY FRANCO MORETTIEditorial Board: Ernesto Franco, Fredric Jameson,Abdelfattah Kilito, Pier Vincenzo Mengaldo &Mario Vargas Llosa

A translated selection from the epic five-volume Italian Il romanzo (20012003), The Novels two volumes are a unified multiauthored reference work, containing more than one hundred specially commissioned essays by leading contemporary critics from around the world. These essential volumes reveal the form in unprecedented depth and breadthas a great cultural, social, and human phenomenon that stretches from the ancient Greeks to today, where modernity itself is unimaginable without the genre.

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Democracy in PerilAvailable at these fine bookstores:


Is Democracy Possible Here?Principles for a New Political DebateRonald Dworkin

How Bush RulesChronicles of a Radical RegimeSidney Blumenthal

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Ronald Dworkin . . . argues that liberalsand conservatives must realize that each camp is working for the same goal of a better nation . . . Dworkins book deserves careful consideration and response.Publishers Weekly

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Only a Promise of Happiness The Place of Beauty in a World of Art Alexander Nehamas

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Power, Speed, and Form is the first accessible account of the engineering behind eight breakthrough innovations that transformed American life from 1876 to 1939the telephone, electric power, oil refining, the automobile, the airplane, radio, the longspan steel bridge, and building with reinforced concrete.

296 pages. 78 halftones. 75 line illustrations. 8 1/2 x 9.Cloth $29.95 0-691-10292-9 Due November

Power, Speed, and FormEngineers and the Making of the Twentieth CenturyDavid P. Billington & David P. Billington Jr.

When Movements MatterThe Townsend Plan and the Rise of Social SecurityEdwin Amenta

When Movements Matter is the first book to argue that the making of Social Security was strongly influenced by a social movement. It challenges the view that U.S. old-age policy was a result mainly of the Depression or farsighted bureaucrats by chronicling the Townsend Plan and the wider pension movements of the time that appealed for generous and universal senior citizens pensions.

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As a history of science and ideas, Kerns study succeedsbrilliantly. Gathering the disparate knowledge systems of nearly two centuries into discrete categories, Kern produces a taxonomy of causality that is cogent and convincing. From Enlightenment positivism to quantum discontinuity; from religion to existentialism, and phrenology to cybernetics; from Freud to Nietzsche to Foucault, and from Darwin to Durkheim to Derrida: Kern ranges comfortably (and profitably) among them all.Peter Okun, American

Historical Review New in Paperback $22.950-691-12768-9

New Times in Modern Japan concerns the transformation of timethe reckoning of timeduring Japans Meiji period, specifically from around 1870 to 1900. This books innovative focus on time shifts attention from debates about the failure (or success) of modernization to an examination of how individuals interact with the overlay of abstract concepts upon their lives; it also illuminates the roles of history as discourse and practice in this reconfiguration of society.

New in Paperback $19.95 0-691-12801-4

Perspectives on History

800.777.4726Read excerpts online at pup.princeton.edu

A Cultural History of CausalityScience, Murder Novels, and Systems of ThoughtStephen Kern

New Times in Modern JapanStefan Tanaka

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Documents

princetonuniversity

ofthe press

basic logo

p symbol

press release forms

incorrect use

proper use

graphic design standards