Public Relations - 

"Show me the money!"

Planting the seed.●Not a magic bullet.●Must provide water and sunshine.

10 times the credibility of paid advertising.

 ●TV clicker●Radio presets

●Newspapers scan news●Direct mail circular file.

Becoming a "Good Neighbor"89% of Americans would switch brands for a "good cause".

The "New" PR landscape●Boston "Glo"●TV not resigning on air talent●Radio consolidation●YouTube

PR outperforms Advertising●Brand recognition●Message believability●Overall interest ●Consumer preference.

Comparable valueBoston Business Journal                $7,405 Boston Magazine $15,900 Entrepreneur $62,625

Patriot Ledger  $8,415.54  WBUR-FM       $15,000

Time Magazine $196,200

Salient RelavencyExample - Volvo and the first

car.

Partnering for ProfitBrockton Gun Buyback program

Partnering for ProfitKing Collision crashes prom night.

Partnering for ProfitHR Knowledge flies with "Waiting for Superman"

Partnering for ProfitHumboldt Storage & Moving proves kid glove treatment with "Senior Relocation Division".

Non-breaking news is PR.

Provide win-win.

News release topics.●Milestones●New location●New service, product or

technology.●New R&D●Strategic Partnerships

●Financial News ●Seminars/Workshops●Community Outreach●Speakers' Bureau●New Division●Award/Recognition●Special Day/Event

Tracking & Trending●Code via a telephone extension●Code via identifiable email address●Code via name request●Tracking creates the road map for future efforts.

Events●Ugly Driveway Contest●Groomathon●Blood Drive●Cut-a-thon

Just the Facts, Mam5 Ws

●Who●What●Where●Why●When

Repurpose news.Maximize use & value by repurposing news releases to all channels.●E-Newsletter●Blog●Facebook●LinkedIn page●LinkedIn discussion groups●Twitter●Article sites

Pretty as a Picture●Provide your own high resolution photo.●"Working environment" photo preferred.●Headshot should also be available.

Making Headlines●Trends●Off-beat angles●Tips●Seasonal

●Coattailing●Innovations●Human Interest●Rags to Riches

Hold the presses. Pitching the Story.

●Be familiar with the medium.●Don't call on deadline.●Get to the point. Best hooks for win-win.●Don't ask for free copies.

Be the expert. Bylined articles.

●Objective●Informational●Include contact info ●Include headshot

Key to the gatekeepers.Press list sources -

●Vocus●Bacon's/Cision●Burrell's

The "Go to" Source●Claim the position.●Establish contact.●Respond in same day

part.

●Short, colorful bites.●Tell stories.●Educate, not condescend.

Free online newsrooms●ArticleBase.com●ClickPress.com●PRLog.org●PRHere.com●SanePR.com●BigNews.biz●WideSpreadPr.com●Press Method.com

●DBusinessNews.com●1888PressRelease.com●PRAvenue.com●MyCubicleSpace.com●PressExposure.com●24-7PressRelease.com●PressExposure.com●PRInsider.com

Google Alerts●Track your brand●Track your name●Track your competitors ●Track your industry

Finding - Google AlertsGoogle.comClick to "More"Click on "Alerts"

Show yourself the money!Just add drip, drip, drip.

Website that delivers on the promise.

●Contemporary●Welcome video●E-newsletter opt in●Blog●Automated response campaign●Newsroom