Why PR?Public relations has the power to reach a large audience, and will provide your company with the platform it needs to generate positive goodwill and attach credibility towards its products and services, leading to profitability with higher ROI.

1. Credibility

Credibility is essential to a successful business. PR compared to advertising is far more effective. Consumers are likely to give credibility to your business when they see it mentioned in the media (uncompensated!) compared to when they see ads. Studies show that PR has 7 times more credibility among consumers than advertising! PR will generate positive goodwill towards your company and its products and services, creating awareness and interest. PR will also help your company change attitude and educate people about your offerings’ resulting in better sales and higher revenues.

2. Target Market

With PR, it’s much easier to reach the target market. Media sources can place the information that is right up the consumer’s alley and give them the required information they need about your company and its products and services. Frequent press releases, features, articles and interviews in leading publications will ensure your companys’ reach to its audience consistently and over a period of time.

3. Cost

For most of our customers, the return on investment has been five times more than what they have spent on PR. In terms of actual advertising value, the cost to benefit ratio has been 1:5, which is highly cost effective. And also considering the lead generation and increase in sales and overall profitability.

4. Lead Generation

The media placement that your company will receive from PR will be long lasting and result in higher lead generation for the company not only from UAE market and but regionally as well. And will lead customers towards taking action on purchasing.

5. Image

PR will take your company’s “entire” business and put it in the forefront. This will create a more well-rounded patronage within your industry. Positive image of your company will help build oAttention(awareness) - attract attention of a customeroInterest- raise customer interest by focusing on the advantages and benefitsoDesire - convince customers that they want and desire the products and services that will satisfy their needsoAction – lead customers towards taking action on purchasing

Thank you for your time!

Mailing Address: xcel media fz llc, p.o box 500717, dubai media city, dubai, uae

Ph: +971 50 5342564

Fax: +971 4 4293236

E-mail: info@xcelmedia.com

Web: www.xcelmedia.com