pr performance
DESCRIPTION
Result of my PR efforts during SXSW.TRANSCRIPT
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MEDIA ONSLAUGHT
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CUPID
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The CUPID drone strikes with 80,000 volts to the chestRussell Brandom | THE VERGE
“ It’s the kind of thing we can imagine 20 years in the future, but not now, not yet.”
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Watch a man get stunned by the Chaotic Unmanned Personal Intercept Drone (stun copter!)
Zach Honig | ENGADGET
“ You’re going to want to steer clear of this CUPID.”
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SXSW 2014: Chaotic Moon demonstrates CUPID, a drone that can tase you
Davey Alba | POPULAR MECHANICS
“ The demo was a ton of fun.”
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Meet CUPID: the drone that will shoot you with an 80,000 volt taser
Brent Rose | GIZMODO
“ At Chaotic Moon in Austin, Texas, amazing things are being made.”
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Useful! The drone with an 80,000-volt stun gunChris Matyszcyzk | CNET
“ It’s refreshing that someone is thinking of the real future.”
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Flying taser drone delivers 80,000 volts of paralyzing fearAdario Strange | MASHABLE
“ A new personal drone experiment is showing us just how terrifyingly effective consumer-grade drones can be.”
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Watch this drone taser a guy until he collapsesKyle Chayka | TIME
“ Drones could deliver pizza—or 80,000 volts of electricity.”
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Laurie Segall | CNN MONEYWatch this drone stun a man
“ You are about to get stunned by a drone.”
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Pimm Foxx | BLOOMBERG TVMeet the drone that shoots stun darts at people
“ Attack of the drones.”
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Texas start-up tasers intern via stun-copter to spark discussion about tech at SXSW
Susanna Kim | ABC NEWS
“ The 26-year old intern who was tasered by a stun-gun equipped drone during SXSW says he felt “pretty good” about being zapped by his employer.”
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SXSW 2014: Chaotic Moon demonstrates CUPID, a drone that can tase you
Michael Roppolo | CBS NEWS
“ If you ever see these hovering near you in the future, just say what the intern should have said: “Don’t tase me, drone.”
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Don’t tase me, droneKai Ryssdal | PUBLIC RADIO’S MARKETPLACE
“ We’ve seen the future and it tases you from the air.”
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A stun gun drone designed to incapacitate criminals is the scariest thing at SXSW
Caroline Moss | BUSINESS INSIDER
“ It is as crazy and terrifying as it sounds.”
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The CUPID stun gun drone will hunt you down, zap you into submission
Andrew Couts | DIGITAL TRENDS
“ As a huge fan of both drones and stun guns, I can’t help but get excited about the latest development in aerial weaponry: the stun gun drone.”
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Terrifying taser drone comes equipped with 80,000 volt stun gun
Jack Smith | BETABEAT
“ CUPID’s implications are far-reaching.”
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Stun-gun drone demos 80,000 volt perp put-down potential
Chris Davies | SLASH GEAR
“ Somewhat to our relief, Chaotic Moon isn’t planning on building autonomous taser-toting drones.”
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SXSW gets invaded by a new stun gun drone that will control our nightmarish future
Andrew Roberts | UPROXX
“ Chaotic Moon wants to strike fear into the hearts of criminals.”
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Meet the stun gun drone that shoots first and doesn’t ask questions later
Ben Cosman | THE WIRE
“ With criminals using drones for their own nifty purposes, maybe it’s only fitting that police have a new toy to play around with too.”
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SHARK PUNCH
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An Oculus VR game about therapeutic shark-punchingKirk Hamilton | KOTAKU
“ It’s currently only playable at SXSW, but maybe one day, we’ll all get to punch sharks.”
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Punching virtual sharks with the Oculus Rift and Leap Motion
Joseph Volpe | ENGADGET
“ Pure, addictive bliss.”
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We strapped into an Oculus Rift with a Leap Motion Controller and punched sharks at SXSW 2014
Davey Alba | POPULAR MECHANICS
“ Hysterical fun.”
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Oculus and Leap Motion combine for virtual reality shark punching
Jared Newman | TIME
“ Could rival the final scene of Jaws.”
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IMPACT
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20
15
10
5
MAR. 9MAR. 7 MAR. 10 MAR. 12
Timeline of articles
Number of sources covering usNumber of sources covering us
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REACH158,878,316
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YOUTUBE VIEWS204,107+Not all sites post data about views
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SHARES19,523+
1/3 of sites don’t report share data
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COMMENTS695+
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BOOM