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What is Communication?Communication is a learned skill. Most people are born withthe physical ability to talk, but we must learn to speak well

and communicate effectively. Speaking, listening, and our

ability to understand verbal and nonverbal meanings are

skills we develop in various ways. We learn basic

communication skills by observing other people andmodeling our behaviors based on what we see. We also are

taught some communication skills directly through

education, and by practicing those skills and having them

evaluated. Communication as an academic discipline relatesto all the ways we communicate, so it embraces a large

body of study and knowledge .

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Basically, the field of communication focuses on how people usemessages to generate meanings within and across various

contexts, cultures, channels, and media. The field promotes theeffective and ethical practice of human communication.

Communication also involves the sharing of ideas and

information. While many people think of communicationprimarily in oral or written form, communication is in fact somuch more. A knowing look or a gentle touch can alsocommunicate a message loud and clear, as can a hard push or an

angry slap. In a nutshell, communication is basically -aninteraction between two people in which something isexchanged.

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The dictionary defines communication

as:1.a giving or exchanging of information, signals, or messages as bytalk, the act of transmitting

2.gestures, or writing

3.the information, signals, or message

4.close, sympathetic relationship5.a means of communicating; specif., a system for sending and

receiving messages, as by telephone, telegraph, radio, etc.

6.a system as of routes for moving troops and material

7.a passage or way for getting from one place to another

8.the art of expressing ideas, esp. in speech and writing

9.the science of transmitting information, esp. in symbols

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Communication is an essential aspect of business life.

Everyday, business persons have to communicate with

people at different levels of the organization or with peopleexternal to the organization.

And in this globalized environment they also have to

communicate with people from different countries, with

different cultural backgrounds.

Poor or inaccurate communication can lead to conflict and

negativity in the workplace.

It could even lead to the cancellation of a deal or the loss of

customer goodwill.

In this competitive environment, businesses cannot afford

such losses.

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Busi ss C unic ti n x ines verb l, nonverb l nd

written communic tion in t e worldof business. rough

numerous ex mples the rt ofeffective speaking, writing,negotiatingand interviewing is explored. like.

Business Communication is used topromoteaproduct,

service, or organization; relay information within the

business;or deal with legal and similar issues. It is alsoa

means of relaying betweena supply chain, for example the

consumer andmanufacturer.

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Business Communication is known simply as"Communications." It encompasses a variety oftopics, including Marketing, Branding, Customerrelations, Consumer behavior, Advertising, Public

relations, Corporate communication, Communityengagement, Research & Measurement, Reputationmanagement, Interpersonal communication,Employee engagement, Online communication, and

Event management. It is closely related to the fieldsof professional communication and technicalcommunication.

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There are several methods of usiness communication,

including:Web-based communication - for better and improved communication, anytime

anywhere ...

e-mails, which provide an instantaneous medium of written communication

worldwide;

Reports - important in documenting the activities of any department;Presentations - very popular method of communication in all types of

organizations, usually involving audiovisual material, like copies of reports, or

material prepared in Microsoft PowerPoint or Adobe Flash;

telephoned meetings, which allow for long distance speech;

forum boards, which allow people to instantly post information at a centralized

location; and

face-to-face meetings, which are personal and should be succeeded by a

written follow-up .etc

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Communication is an act, which consist of various events, andhence, it really is a process .In the process of communication thereis interplay of the communicator, the message and the audience orthe receiver ,Effective communicators are aware of the process andspend considerable time and effort in preparing and rehearsing

the act of delivering their message. For making theircommunication effective they flow some predetermined path orwe can say the process of communication. whether we are writing,speaking, listening or reading, all these phases are present incommunication process.

The process of communication can be divided in to fivephases. They are:

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The sender has an idea.

The idea becomes a message.

The message is transmitted.

The receiver gets the message.

The receiver responds and sends afeedback to the sender.

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Idea Encoding

SENDER

Transmission ofmessages

MEDIUM

Receiving understanding/Decoding action

RECEIVER

FEEDBACK

NOISE

Fig: Process ofCommunication