pr bahrain - brochure

ORGANIZED BY EXCLUSIVE EVENT PARTNER SUPPORTED BY

With annual shows in 16 different countries, the Global

PR Summit is the world’s largest PR event. Just in 2015 the event was organized in Jordan, Morocco, Turkey, Egypt and Lebanon and in

2016 aside from Bahrain the event is also being held in Turkey, India and Iceland.

You will hearfrom leaders of the world’s top

brands like Google, Ericsson, MasterCard,

Nissan and GE.

Spend two days surrounded by some of

the most stimulating and forward-thinking people in the world - the instant cure to a

creative burnout.

Be exposed to new ways of approaching your work and your

brand, and learn from the incredible

stories each speaker has to tell.

Get smarter. Discover new ideas and trends for your sector and

leave the retreat with incredible insights that

will inform your business in the future.

Our speakers have worked and developed PR and communications strategies for European

Royal Families, US Presidents and some of

the world’s most admired entrepreneurs and

corporations.

The Global PR Summit 3 is all about building a creative community that will provide you

with support, value and opportunity to make

things happen.

With over 5 hours of interactive discussions, the Global PR Summit 3

is all about real life conversations.

Our event will provide you with the opportunity to get deeper understanding of today’s ever changing PR

trends and will provide you with a natural support structure that will help

you stretch your PR knowledge beyond your

normal limits.

The Global PR Summit 3 will motivate you, and will provide you with a

world-class education in public relations and

communications.

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10 REASONS NOT TO MISS OUT ON THE MIDDLE EAST’S MOST INNOVATIVE PR EVENT

10 REASONS NOT TO MISS OUT ON THE MIDDLE EAST’S MOST INNOVATIVE PR EVENT

Joyce BazHead of Communications – MENA

Google

Jumanah AnterSenior Vice President, Global

Communications, MEAMasterCard

Donald SteelGlobal Crisis Communications Expert

Former Chief Communications Advisor, BBC

Sarah Walker KerrRegional Director of Public

Relations MEAThe Ritz-Carlton Hotel Company LLC

Patrick JephsonInternational Reputation Expert, New York

Times Bestselling AuthorFormer Chief Of Sta�

To Princess Diana

Roland BuerkSenior Director, Head ofCommunications,

Africa, Middle East and IndiaNissan Motor Company

Mary Jo JacobiUS Presidential Advisor, Corporate Director,

Strategist Former Communications ChiefHSBC, Lehman Brothers, Royal Dutch Shell And

BP America

Amjad ShackerGeneral Manager Corporate

CommunicationsSTC

Alex MaloufCorporate Communications Manager

P&G

Ingrid SahuVice President Corporate

Communications, Middle East, Africa, Asia Pacific, Eastern Europe & CIS

Western Union

Caroline WehbehCommunications Director, MENAT

GE

Tomas MatesanzHead of Communications and Public A�airs

Cruises Lines International Association Europe (CLIA)

Fida KibbiVice President, Head of Marketing

&Communications MEAEricsson

Simon JenkinsGlobal Soscial Media Director

Socialyze (HAVAS Group)

Scott HicksFormer Client Partner

Facebook

MEET YOUR NEW PR FRIENDSMEET YOUR NEW PR FRIENDS

Chairman’s Opening Remarks

Interactive Discussion With Mary Jo, Patrick And Jumanah

Networking And Refreshment Break

The Art Of The Apology - Sorry Seems To Be The Hardest Word

Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA

Forgivability: Why You Need It - How To Get It

Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Sta� to Princess Diana, UK

Developing The Role Of Communications As A Strategic Resource Within The Company Rather Than Just A Support

Amjad Shacker, General Manager Corporate Communications, STC

Understanding The Media Revolution: How Digitization Of The Media Is Changing Our Work

Joyce Baz, Head Of Communications MENA, Google

Communicating To Change

Jumanah Anter, Senior VP Global Communications, MasterCard

Registration And Morning Co�ee09.00

10.00

1 1 . 1 0

1 1 .40

1 0.1 0

10.30

1 2 .1 0

12.30

10.50

GLOBAL PR SUMMIT 3 MIDDLE EASTDAY ONE, 1ST JUNE 2016


Tailoring Your Content And Approach Per Platform And Audience Type To Remain Fresh And Engaging Whilst Ensuring You Meet Your Marketing Aims

Simon Jenkins, Global Head Of Social Media, Socialyze12.50

The Role Of Marketing And Communications In Building The Brand And Supporting Sales Growth

Fida Kibbi, VP Marketing And Communications, MEA, Ericsson14.30

Best-Practice Advice On Utilising Social Media Content, Tools And Data To Support Better Service Delivery

Alex Malouf, Corporate Communications Manager Arabian Peninsula, P&G14.50

Developing Successful Relationship With Influencers And Brand Ambassadors: Providing More Authentic And Relevant Messaging That Connects With Consumers

Sarah Walker Kerr, Regional Director, Public Relations MEA, Ritz Carlton Hotel Group1 5 . 1 0

Interactive Discussion With Amjad, Joyce And Simon1 3 . 1 0

Lunch For Speakers And Delegates13.40

Interactive Discussion With Fida, Alex, Jumanah And Sarah15.30

End Of Day One16.00



Chairman’s Opening Remarks

Best-Practice Strategies And Approaches To Take Control And Proactively Manage Crisis Communications On Social: How Should You Respond And In What Timeframe?

Donald Steel, International Crisis Communications Experts, Former Chief Communications Advisor, BBC

Registration And Morning Co�ee09.00

10.00

Interactive Discussion With Donald And Tomas10.50

Networking And Refreshment Break1 1 . 2 0

Interactive Panel Discussion: What Clients Want From A Modern Agency?1 1 . 5 0

1 0.1 0

Safeguarding Your Brand Reputation In Times Of Crisis

Tomas Matesanz, Head of Communications and Public A�airs, Cruises Lines International Association Europe (CLIA)

10.30

What PR Skills Are Required For The PR Professionals Of Tomorrow

Ingrid Sahu, Vice President Corporate Communications, Middle East, Africa, Asia Pacific, Eastern Europe & CIS, Western Union

12.30

The Changing Face Of Media Relations: What Works, What Doesn’t In Today’s Changing Media Landscape

Roland Buerk, Senior Director, Head of Communications, Africa, Middle East and India, Nissan Motor Company

1 2 . 1 0

GLOBAL PR SUMMIT 3 MIDDLE EASTDAY TWO, 2ND JUNE 2016


Crafting Messages That Are Understood By A Diverse Range Of Audiences: What Narratives Are Resonating With Key Stakeholder Audiences?

Caroline Wehbeh, Director, External Communications MEA, GE12.50

Interactive Discussion With Caroline, Ronald And Ingrid1 3 . 1 0

Lunch For Speakers And Delegates13.40

Interactive Workshop A

Crisis Simulation Session: Crisis In A Social Media World Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken. The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shtown to delegates and trainers for feedback.

Workshop Leader:

Donald SteelInternational Crisis Communications Expert, Former Chief Communications Advisor, BBC

Choose Between Two Workshops:

Interactive Workshop B

Generating Iconic Content On Facebook: Utilising Facebook Paid Advertising In Your Social Strategy Without Blowing The Budget – What Results Can You Expect?

• Understand Consumer Behavior on Facebook• Explore people's need to be social• Discover the social science behind sharing• Analyze engagement to reveal social insights • Learn to speak with authenticity• Develop the power of imagery• Craft engaging Brand Stories

Workshop Leader:

Scott HicksFacebook Marketing Expert And Former Client Partner, Facebook

14.30 – 17.00



Over 30 companies have sponsored or exhibited at the Global PR Summit around the world.

At P World we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organization. As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team. At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities. We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company. For more information on how you can get involved at the Global PR Summit 3 as an exhibitor or a sponsor, please email Kosta Petrov at [email protected]

INTERESTED IN SPONSORING OR EXHIBITING AT THE GLOBAL PR SUMMIT 3 MIDDLE EAST

INTERESTED IN SPONSORING OR EXHIBITING AT THE GLOBAL PR SUMMIT 3 MIDDLE EAST

SOME OF THE COMPANIES THAT HAVE SUPPORTED THE GLOBAL PR SUMMIT

EVENTS AROUND THE WORLD:

SOME OF THE COMPANIES THAT HAVE SUPPORTED THE GLOBAL PR SUMMIT

EVENTS AROUND THE WORLD:

THE HR COMPANYRecruitment Consultancy Training

• Fortune Promoseven Co• Bidaya Public Relations• Hamad Medical Corporation• Media Watch Middle East• Kuwait Foreign Petroleum Exploration Company• Weber Shandwick MENA• Qatar Financial Centre Regulatory Authority• Northwestern University in Qatar• Qatar Foundation• Gas Exporting Countries• Thuraya• Qatar Int’l Petroleum marketing• Aljazeera Media Training and Development Center• RMIT University Vietnam Limited Liability Company• Agency 222• Zamil Industrial Investment Co.• Kuwait Energy• Hamad Bin Khalifa University• CTT Consulting• Blue Apple Mediacom• Bayan Tebyan• Isa Award For Service To Humanity• Danube foods• RasGas Company Limited• Ministry of Transportation Bahrain,• Maersk Oil Qatar• Waha Capital• ADabisc• MUNTAJAT• Al Tayer Group• Schneider Electric• Amlak Hospitality• Primary Health Care Corporation• Omantel Mawalleh• Omran• Royal College of Surgeons in Ireland• Gulf Organisation for Research & Development• Georgetown University in Qatar

• Qatar Finance and Business Academy• Ismail Ali Eskandar Trading and Contracting• Enterprise• Sakshi Advertising & PR• News Group International• Oman Sail• Elizabeth Wood• Mohammed Bastaki• Media Watch Middle East• Omran• A.K.ALMUHAIDIB & SONS• BAE Systems• Al Hassan Group of Companies• DABO Events• Advanced Petrochemical Company• Boehringer Ingelheim• PETRONAS Carigali Iraq Holding• Dar Al-Hekma University• The Research Council• Flydubai• OmanExpo• Weber Shandwick PR• SANOFI• Dur Hospitality Co• The Ritz-Carlton• International Maritime College Oman• Investing for the future of Oman• Marriott International• BMW Group Middle East• AstraZeneca• Orpic• Oman Environmental Services Holding • Company• Duqm Refinery Company• Telecommunications Regulatory Authority• Dhofar Automotive LLC• TEEJAN HOUSE

SOME OF THE COMPANIES THAT HAVE ATTENDED OUR PR SUMMITS IN

THE MIDDLE EAST:

SOME OF THE COMPANIES THAT HAVE ATTENDED OUR PR SUMMITS IN

THE MIDDLE EAST:

Serhad BolukcuFacebook

Massimo Sangiovanni

Karen CarterMicrosoft

EMI Music

Jessica BennettTumblr

Sonja Bri�ettHenkel Beauty Care

Madlen NicolausSalesforce

Irina PashinaSAP Marketing

Ste�en RuebkeHenkel Beauty Care

Burak ErgenogluSanofi

“ Thank you so much for having me. It was a pleasure and what a great group of speakers you had as well. ”

“ I enjoyed the conference and networking. ”

“ Amazing event! I had a great time and was able to meet some fantastic people. You all do a stellar job. ”

“ I thought the conference was great! ”

“ Thanks again for a wonderful event! Well organized and great guest speakers ”

“ It was a great experience again and thanks again for the perfect organization. ”

“ It´s an honor and pleasure to be part of the P. family and I am happy I could contribute to what was an

“ Many thanks also from my side for the great "experience" - it was great to visit such an amazing country, attend such an inspiring seminar

and conduct more online/tv interviews per day than ever before. ”

“ It has been a pleasure for me to speak at your very well organized event. Thank you very much for you and the team members

for your professionalism and being a good host. ”

“ I really enjoyed the meeting – everything was organized perfectly,

Motorola Solutions

Dana Kabbani

amazing marketing conference! ”

smart and nice speakers, impressive location ”

WHAT IS THE GLOBAL PR AND MARKETING ELITE SAYING ABOUT OUR PR EVENTS:

WHAT IS THE GLOBAL PR AND MARKETING ELITE SAYING ABOUT OUR PR EVENTS:

If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a US$ 250 administration charge. Registration fees for registrations cancelled 7 days of less before the Event must be paid in full. Substitutions are welcome at any time.

FOUR WAYS TO REGISTERPWorldGlobal

1000 Skopje, Macedonia

DELEGATE DETAILS

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No. of employees on your site: 1000+ 500-999 250-499 50-249 0-49

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+38925111350 For More

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SIGNIFICANT SAVINGS

For further information on current promotions and Group Discounts please contactKosta Petrov on +38925111350 or [email protected]

All registrations are subject to our terms and conditions which are available atwww.thepworld.com Please read them as they include important information. By submitting you registration you agree to be bound by the terms and conditions in full.

+38925111350

[email protected] www.thepworld.com

REGISTER BEFORE 17TH MARCH 2015 REGISTER AFTER 14TH MAY 2015

US$ 1099.-

REGISTER BETWEEN 18TH MARCH – 13TH MAY 2015

US$ 899.-US$ 699.-

CALL

Bank Details:

Bank Name: Ohridska Banka A.D Ohrid,Macedonia

IBAN: MK07530901000475688SWIFT: OHRDMK22

Account Number: 14-701-000-4756.0

An invoice will be sent upon receipt of your registration. Please note that full payment must be received 7 days after the issue of the invoice. If the payment is not received by the 7th day of the issued invoice, the registration will be canceled and you have to re-register for the event. You can pay by bankers draft in US$ or with a credit card through our e-payment system. Please note that that all major credit cards except American Express are accept. Entry to the Event will be refused if payment if not received prior to the event.

Accommodation DetailsWe highly recommend you secure your roomreservation at the earliest to avoid last minute inconvenience. You can contact Irena on ourHospitality Desk for assistance on:

Email: [email protected]: +38925111350

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