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    Global Risk / Global OpportunityTen Essential Tools for Tracking

    Minds, Markets & Money

    Shlomo Maital and D.V.R. Seshadri

    RISK OPPORTUNITY 1

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    What are your goals?

    What are your expectations in

    working through this book?

    When youve finished reading it, how

    will you know if your time has

    been well invested?

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    6 Objectives of Global Risk/Global Opportunity

    To understand what it means to think and act like aglobal manager, with a true global perspective

    To learn how analyze global risk and always relate toglobal risk as a form of concrete business opportunity

    To build a set of useful clearly understandable tools

    that will enable managers to assess and track global

    risk with accuracy, systemically

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    To enhance skills in analyzing a new market or

    country or geography, as an initial key step in doing

    business in that country

    To constantly sharpen risk-analysis skills by

    engaging in action-learning exercises that apply the 10

    essential tools to analysis of risk in a new and perhaps

    unfamiliar countryor in a familiar country where

    new insights are sought.

    To understand how global risk can be analyzed,

    assessed and causally understood, in ways that offer

    insights into likely future scenarios.

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    The Structure of this Book: Chapters One To Five

    Chapter One.

    Global Crisis 2007-2009: Causes & Opportunities

    This chapter explains the nature and origins of the global

    capital market crisis that began in the United States in 2007

    (as the so-called subprime mortgage crisis) and spread elsewhere.

    Chapter Two

    What Is Your Story? How to Build Powerful Global

    Narratives

    This chapter helps you understand why it is vital for

    managers to acquire their own macroeconomic analytic tools

    and develop their own perspective on key trends in global markets.

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    Chapter Four

    A Country Is a Business

    This chapter helps managers perceive countries as businesses,and develop the ability to "read" a country's basic GDP data as if

    it were a business profit-and-loss statement, drawing strategic

    conclusions about the country's market size, saving and investment,

    growth orientation, and future prospects, useful for guiding

    business decisions

    Chapter Three

    Risk Management with Telescopes & Microscopes

    This chapter explains that managers need a peculiar type of vision-- one that enables them, with one eye, to zoom out on global events

    and to tracking minds markets and money all over the world

    (telescope) and with another eye, to zoom in, on their own

    organizations, businesses, products and clients (microscope).

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    Chapter Five

    Analyzing Engines of Growth

    Growth is crucial for businesses and no less crucial for countries.After reading this chapter, you should know how to measure for

    any country, and any period, the underlying reasons the country

    did (or did not) enjoy economic growth

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    Chapter One.

    Global Crisis 2007-2009: Causes & Opportunities

    Learning Objectives

    After reading this chapter, you should understand the basics of

    scenario planning, why it is important and how great organizations

    used it to meet large unexpected challenges You should understand what contrarian thinking is and how it

    can protect managers from herd groupthink;

    You should know the difference between an analyst and a

    strategist, understand which thinking predominates in your own

    mind, and know why both types of mindset are crucial for meetingglobal challenges

    You should grasp how Americas response to the 2000-1 dot.com

    bubble directly led to the 2001-7 housing bubble, and why this

    bubble ultimately collapsed.

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    Learning Objectives (continued)

    You should know what organizational resilience is, and whyit is of growing importance; you should be able to gauge your

    own resilience and that of your organization.

    You should understand what a tipping point(critical mass)is, and how it causes markets to shift quickly from bullish to

    bearish and vice versa.

    You should understand how and why markets are driven by

    the interaction of minds (market psychology) and money

    (cost and availability of credit and liquidity), and how to track

    the dynamics of changing market sentiment.

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    Toolbox

    Tool #1: Scenario Planning: How to dispel denial by

    making worst-case scenarios concrete and believable.

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    DefinitionGroupthink - a type of thought exhibited by group

    members who try to minimize conflict and reach

    consensus without critically testing, analyzing, and

    evaluating ideas.

    Individual creativity, uniqueness, and independentthinking are lost in the pursuit of group cohesiveness, as

    are the advantages of reasonable balance in choice and

    thought that might normally be obtained by making

    decisions as a group.

    Groupthink may cause groups to make hasty, irrational

    decisions, where individual doubts are set aside, for fear

    of upsetting the groups balance.

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    Action Learning: Contrarian Thinking.

    Ask yourself, at the present time:

    What are the prevailing common

    assumptions about local and world

    markets?

    What are the implications, if some or

    all of these assumptions are wrong by180 degrees (i.e. if the precise opposite

    is true)?

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    Action Learning: One Picture Is

    Worth a Thousand Words:

    Graphs of key variables can alert

    us to looming crises.

    What three graphs do you have

    in front of desk, in your

    workspace, that you view daily,

    that serve to alert you to potentialrisks and market declines? Do

    you update them regularly?

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    Average House Price

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    Tipping Point (critical mass): When More than X% Become Bears

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    Tipping Point (critical mass): Pessimism is Self-Fulfilling

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    Analyst? Or Strategist?

    Ask yourself, are you primarily an analyst? Ora strategist?

    Definition:

    Analyst: An employee of a brokerage or fund

    management firm who studies companies and makes

    buy and sell recommendations on stocks of these

    companies. Strategist: Those who weigh broad market

    sentiment and macroeconomic factors in order to

    assess the overall business environment , as an aid

    to those building buy and sell recommendations.

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    Understanding 2007-9: Six Key Principles1. In capital markets, it is not stocks, bonds and other paper

    assets that are bought and sold. It is RISK!

    2. In global capital markets, one form of risk is consistently

    underestimated. It is called perfect storm risk.

    3. Be sure you understand the dynamics of the industry in

    which you do business.

    4. Capital markets will regularly have major crises, every

    five years or so.

    5. In the contest between Wall St. and regulatory bodies,

    Wall St. will always win.

    6. In a perfect storm, one domino topples another, amplifying the

    impact by a thousand times.

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    U.S. Year-to-year % change in corp. net income, 19622008.

    ---- Incl. financial sector

    ----Excl. financial sector

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    Toolbox

    Tool #1: Scenario Planning

    A scenario is simply a story, describing vividly what may happen and

    how it will come about. Because it is vivid, it is believable, even though

    improbable.

    Scenario analysis: a) describes perceived current realities

    as a mental map (which may differ widely among members of the

    group constructing them); b) defines several alternative images of the

    future, in tangible, concrete form; and c) describes paths that could be

    followed that generate these scenarios.

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    In any industry, when the rules of the game are beingradically rewritten, there are huge opportunities for

    persons with energy, wisdom and creativity. The financial

    services industry is a vital and integral part of the global

    economy. Global business and trade is dependent on asmoothly-operating global capital market. Hence, the

    financial services industry will be reinvented and reborn.

    Those who lead this processleaders with courage and

    visionwill do both good for society and do well for

    themselves. We urge all those who seek careers in financial

    services not to abandom them, while cautioning that the

    road ahead may well be rocky for several years.

    From Risk to Opportunities

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    Learning Objectives:

    After reading this chapter you should understand why

    it is vital for managers to acquire their own

    macroeconomic analytic tools and develop their ownperspective on key trends in global markets.

    You should understand precisely what a global manager

    is, and how a global manager thinks and acts on that

    thinking. You should know what 'teleology' (the study of cause

    and effect) means and why becoming good at

    understanding teleology in global markets is important

    Chapter TwoWhat Is Your Story?

    How to Build Powerful Global Narratives

    L i Obj ti ( ti d)

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    Learning Objectives (continued):

    You should also understand how a systems thinker uses

    dynamic feedback loops to understand fundamental

    causality as it unfolds in world markets. You should beable to construct feedback loops that identify the key

    dynamic processes occurring in global markets.

    You should be able to use the GELT model (geopolitics,economics, lifestyle, technology) to identify key global

    trends and build a narrative from them that leads to

    global strategies.

    You should be familiar with the recent history of global

    markets and have in your mind a teleological account of

    events as they unfolded from Nov. 9, 1989 to the present.

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    The featured tool in this chapter is:

    Tool #1 GELTGeopolitics, Economics, Lifestyle,

    Technology.

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    Teleology: Global Cause and Effect

    Definition:Tel-e-ol-o-gy. n. Gr. telos, an end; -logia,study of; the quality of being directed toward a

    definite end, or of having an ultimate purpose.-Webster's New World Dictionary

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    The Teleology That Created A Market Leader

    Jorma Olilla, while vacationing in southern Francein Nov. 1989, observed the Fall of the Berlin Wall.He reasoned: the fall of the Wall will quickly cause the two

    Germanys to unite,

    this, in turn, will hasten European unification, andthe single European Market

    in turn, the European Single Market will need,above, all, communication,communication will require mobile phones,because of difficulties in integrating national

    land-line systems.

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    Fall of the

    Berlin Wall

    9.11.1989

    Unification of

    East and West

    Germany

    Creation of

    European

    Single Market

    Need for Europe-

    wide communication

    Establish

    Nokia Mobile

    Mobile speeds

    Single Market

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    GELTGeopolitics, Economics, Lifestyle, Technology.

    G - Geopolitics: Instabilities and changes resulting from politicaltrends, in various regions and countries in the world.

    E - Economics: Economic trends, including exchange rates,economic

    growth, trade, exports, finance, interest rates, capital flows.

    L - Lifestyle: Sociology, the way people live, social trends, cohorteffects (differing values across age groups.

    Ttechnology: Technology trends, new technologies, new basicscience that can lead to new technologies.

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    G - GeopoliticsInstabilities and changes resulting from political trends invarious regions and countries in the world. Example: TheIranian ayatollahs, the war in Georgia, the new FrenchPresident, the American 2008 Presidential elections.E - Economics

    Economic trends, including exchange rates, economic growth,trade, exports, finance, interest rates, capital flows.

    T - Technology

    Technology trends, new technologies, new basic science that canlead to new technologies (new ways to produce semiconductors,new ways to test and evaluate them, new technologies for

    increasing transistor density on microprocessors, etc.).

    L - Lifestyle

    Sociology, the way people live, social trends, cohort effects

    (differing values across age groups). Ipod, Iphone, are lifestyleproducts.

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    Economy Lifestyle

    Geopolitics

    Technology

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    Step 2: Categorize

    Beside each trend, write a letter: G, E, L or T. Depending on itscategory. Some trends may be hard to categorize: if so, thenwrite down two letters, e.g. G and T.

    Step 1: The Shopping ListList the major trends, over the coming 3-5 years, that youbelieve will impact the world. Put them down quickly. Eachindividual should take 10 minutes to write a 'shopping list, thenthe team should together build a single list based on the lists of

    its members. Write down the key trends irregardless of theirGELT category. Write them on a flip chart page.

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    Step 3: Prioritize

    Of the entire list, select the major trends that the team believeswill be most important for ..'s industry. There should be 10-20of them.

    Step 4: Quantify

    For each trend, assign two numbers on a scale of 1 to 10. First:IMPACT: the impact of the trend on the industry, from 1 (verylow) to 10 (very high). Second: TIMING: WHEN the trend will

    fully be felt.1 = right now, immediate. 10 = not for 5 years. There can be arange: e.g. 3-5 from 18 months to 2 1/2 yrs.

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    Impact

    Timing (years)

    0 1 2 3 4 5

    G

    Berlin Wall Falls;

    Germany reunited

    E

    European Single Market

    hastened

    L

    Need for Europe-wide

    Communication

    TBuild Cellular

    Technology

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    Tool: Feedback Loops

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    Housing prices

    fall

    Mortages widely

    exceed house value;

    Net equity is negative

    Mortgage owners

    default; banks foreclose

    Banks sell

    foreclosed properties

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    Understanding History: Teleology, Feedback and Dominos

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    Nanyang Business SchoolMBA 2008 S. Maital 38

    Teleology: from Mexico to Argentina

    1. Mexico: borrowed Dollars.. High interest rates2. flight of capital.sale of pesos.sell $...3. Crisis: peso is devalued3.50 to 7.004. Emergency loan: IMF $50 b. (lenient)5. Mexico recovers6. Washington: strengthen the dollar..raise interest rates7. Asian countries in BIG BIG trouble8. Thailand: flight of capitalbaht collapses9. IMF loan

    10. Other Asian currencies fall rapidly: 1997/9811. oil prices fall rapidly Russia loses revenues12. BRAZIL

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    Global Risk: Taxonomy or Ecology?

    Taxonomy shopping list of kinds of risk

    Ecology global analysis of systemic risk

    Chapter Three

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    Chapter Three

    Risk Management with Telescopes & Microscopes

    This chapter explains that managers need a peculiar type of vision

    -- one that enables them, with one eye, to zoom out on global events

    and to tracking minds markets and money all over the world

    (telescope) and with another eye, to zoom in, on their own

    organizations, businesses, products and clients (microscope).

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    Microscope:

    On a scale of 1 to 10: How 'sharp' is your zoom-inmicroscope (i.e. how well do you understand the products,

    strategies, operations, and business design of your

    organization?) (1 is 'poor'; 10 is 'excellent' or superior).

    1________________________ 10Business Design

    1________________________ 10

    Products

    1________________________ 10

    Operations

    1________________________ 10

    Strategies

    Average score / 10: X = _____

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    Telescope:

    On a scale of 1 to 10: How 'sharp' is your zoom-out

    telescope (i.e. how well do you track and understand globaltrends and markets ?) (1 is 'poor'; 10 is 'excellent' or

    superior).

    1 ____________________10

    Global economics1 ____________________10

    Global finance

    1 ____________________10

    Global technology

    1 ____________________10Global social trends

    Average score / 10: Y = _____

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    Place yourself in the 2 x 2 diagram below, by plotting the (X,Y) coordinate.

    What action items emerge from this analysis? How can you increase the resolution of your

    microscope? Of your telescope?

    Telescope

    Microscope

    1

    10

    1 10

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    Case study:

    Bankers Trust: When value-at-risk

    risk management models collapsed

    Case Study:

    Goldman Sachs Heads forHarbor

    Who and What Caused the Crash of 2007-9?

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    Who and What Caused the Crash of 2007 9?

    The Three Streets: Wall St., Main St., Massachusetts Ave

    Wall Street (capital markets):

    Exotic securities that were complex, risky, and largely

    unregulated; Compensation: bonus systems that encouraged

    bankers and traders to accept undue risks, because rewards were

    based on returns but not on risk Leverage: Investment banks gotthe American Securities Exchange Commission to relax their capital

    requirements and vastly increase leverage (ratio of debt to capital);

    Main Street (ordinary people)

    Americans lived well beyond their means, overspent and

    overborrowed; small and midsized banks overlent to builders;

    greedy homeowners used inflated home prices to borrow and

    spend;

    M h A (F d l )

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    Massachusetts Ave. (Federal government)

    Gramm-Leach Act let commercial, investment banks recombine;

    Alan Greenspan (Fed Chair) lowered interest rates drastically andexcessively, fueling the housing bubble; Community

    Reinvestment Act: forced lending to people with bad or no credit

    rating.

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    Assetprices rise

    Profitsfuel more

    leverage

    Borrowmoney,buy assets

    Assetprices fall

    Lossesfuel morede-leveraging

    Sell assetsto reducedebt

    Bubble

    Collapse