ppt bsm retail apparel ghousia
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RETAIL IN
APPARELINDUSTRY
MMA 2ND Semester :
By:By:Ghousia Islam Ghousia Islam Madhuri Jain Dugar Madhuri Jain Dugar Neha AgrawalNeha AgrawalPiyushi SanghaiPiyushi SanghaiRiya JainRiya Jain
By:By:Ghousia Islam Ghousia Islam Madhuri Jain Dugar Madhuri Jain Dugar Neha AgrawalNeha AgrawalPiyushi SanghaiPiyushi SanghaiRiya JainRiya Jain
What is Retailing ? What is Retailing ? Retailing is a set of business activities that adds value to the products & services sold to the consumers for their personnel or family use.
India Stats in 2011 :Indian retail business valued at around US$ 550 billion in 2011 A report by Boston Consulting Group (BCG) has revealed that the country's organised retail is estimated at US$ 28 billion with around 7 per cent penetration. It is projected to become a US$ 260 billion business over the next decade with around 21 per cent penetration.
Apparel Retailing Apparel Retailing ::
In India, clothing retail accounts for 36% of organized retail business.
With the advent of modern format retailers and the growth of plastic cards, affluent urban Indian women are shopping like never before.
Although the apparel industry seems to be in the maturity stage and growth is slow, fashion trend cycles are accelerating
The Indian apparel retail industry representing a compound annual growth rate (CAGR) of 9.9%.
Ranked as the top retail destination globally & among 30 emerging markets in the world.
It is the second largest untapped market after China.
Indian Indian apparel retail apparel retail industry industry
SWOT Analysis : Apparel IndustrySWOT Analysis : Apparel Industry
Strength :Growing domestic market, increase in number of mallsDemocracy provides a stable economic and social environment, putting international players at easeEasy credit facility and plastic card revolution is increasing the purchasing power, particularly of the younger generations.
Weakness :Predominance of unorganized sectorTechnological obsolescence in the supply chainTaxation hindrances: VAT and multiple tax levies. Inconsistent octroi and entry tax structure. Presence of large grey market
Threats :Increased competition in the domestic marketCheaper importChanging Government’s policy on FDIPrice of land and lease rentals are high while margins are low
Opportunities :Increasing demand for brands from the middle class Research and new product development can help the companies to move across the value chainRetail sector in rural India is almost untouched, presenting tremendous opportunity
Traditional Retail Cycle:
Modern Retail Cycle:
APPAREL RETAIL PYRAMID
New Market, Bada Bazaar etc
FORMAT DESCRIPTION EXAMPLE
DEPARTMENTSTORES(MBO)
Average size varies between 10,000 sq. ft. and 60,000 sq. ft.Offer a large layout with a wide merchandise mix.
Shoppers stopLifestylePantaloonsWestside
SPECIALTYSTORE
Single-category storesFocus on individuals and group clusters of the same class, with high product loyalty
ProvogueSpykarLevi’s
DISCOUNTSTORES
Average size — 10,000 sq ft• Offer wide range of products, mostly branded, at discounted prices
Big Bazaar
FACTORYOUTLETS
Average size — 600 sq ftRelatively small retail store offering slightly defective branded product at a discount
Spykar Factory OutletProvogue Factory Outlet
SUPERMARKET Average size — 75,000 sq ftOffer several thousand stock-keeping units (SKUs) and generally have bulk buying requirements.
MetroBharti-WalMart
ORGANISED REtail APPAREL FORMAT IN INDIA
Apparel’s are essentially segmented into Men's wear, Women wear Apparel’s are essentially segmented into Men's wear, Women wear & Kids& Kids
MENS•Consist of trousers, shirts, jeans, t-shirts, coats etc •The Indian menswear market has average revenue of $11.8 billion representing a compound annual growth rate (CAGR) of 8.6%
WOMENS
•Consist of dresses, sarees, tops, jeans, trousers etc•India's women’s wear market generates average revenues of $10.2 billion representing a compound annual growth rate (CAGR) of 11.6 percent .
KIDS
Consists of uniform, trousers, jeans, t-shirts etc•Kids wear is not a small business anymore. Driven by huge demand from brand conscious children, the Indian kidswear retail market is booming.
Sneak Peek at the major Retailing Giants – History, Target
Markets & Business Strategy :
Multi Brand Outlets:
Name Shoppers Stop Pantaloon Lifestyle West Side GlobusNO. OF STORES
34 45 25 49 27
AVG FLRSIZE(sq ft)
Around 40,000 Around28000
Around50000
15000 - 30000
15000
ABOUTTHECOMPANY
By K.Raheja GroupOffers wide variety of national and international brands.
It is a flagship enterprise of ‘The Future Group’Became public limited in 1991
A part of Landmark group (Dubai)
part of Tata Group, Trent Ltd
ISO certified with ERP enable supply chain
BUSINESSSTRATEGY
Offers concessionaire space to brand,Primarily catering to lifestyle retailing segment
Drives 75% of its sales from private labels like JM Sports, Bare Denim etc
One stop shop for 350 national &international Brands
Has created niche for its brand of merchandise creating a loyal following
Has an in-house team of designers but actual production is outsourced.
Exclusive Brand Outlet:Casuals:
NAME SPYKAR PROVOGUE LITTLE KANGAROOS
KOUTONS KILLER
NUMBER OF EXCLUSIVESTORES
Above200
127 10 850 6
AVAILABLE IN NUMBEROF MBOS
Above700
223 Above600
NA 800
ABOUTTHECOMPANY
Incorporated in 1992Into fashion apparels & accessoriesFocused on youth
Incorporated in 1997Launched brand ‘PROVOGUE’ in 1998Focused on urban consumers
Incorporated in 1976An International brandFocused on kids wear
Incorporated in 1991Company has no middle agenciesFocused on upper & upper middle class society
Incorporated in 1989An International brand since 1994Focused on 16 –30 years of segment
Sports Wear:NAME NIKE ADIDAS REEBOK PUMA FILA
NUMBER OF EXCLUSIVESTORES
Above1000
Above600
Above 400 51 15
AVAILABLE IN NUMBEROF MBOS
Above600
Above500
Above 500 NA Around 800
ABOUTTHECOMPANY
Incorporated in 2004.Entered into India through 7 year license agreement with Sierra Industrial Enterprise
Incorporated in 1989 in IndiaFocused on sportswear apparel
Incorporated in 1995 in IndiaIt is subsidiary of German sportswearcompanyAdidas
Incorporated in 2005 in IndiaGerman sportswear companyEach outlets have retailing space of 1200 sq ft
Incorporated in India in 2009An Italian sports lifestyle companyIt plans to setup 60 – 70 stores by 2014
Formal Wear :NAME PARK
AVENUEJOHN
PLAYERSMARKS & SPENCER
LOUIS PHILIPPE
PETER ENGLAND
NUMBER OF
EXCLUSIVESTORES
22 220 21 Above 57 400
AVAILABLE IN NUMBER
OF MBOS
Above550
Above 1300 NA NA Above 1600
ABOUTTHE
COMPANY
subsidiary of Raymond Ltd Raymond has its own MBOs
offering its private label.Focused on corporate
wear
Launched by ITC Ltd
In 2005, John Players was
declared 'The Most
Admired Shirt
Brand of the Year'
brand of Marks & Spencer Reliance
India Pvt Ltd is a
Joint Venture
An International
brand
owned by Madura Garments the retail arm of
Aditya Birla Group’s garment division
owned by Madura Garments the retail arm of
Aditya Birla Group’s garment division
Plans expansion in next 3 years
Case Study :
Pantaloons•Large Indian retailer, part of the Future Group, operates multiple retail formats in both the value and lifestyle segment.• Headquartered in Mumbai • Over 1,000 stores across 71 cities, employs over 30,000 people. • As of 2010, it was the country's largest listed retailer by market capitalization and revenue.•The group owns several leading formats including Pantaloons, Big Bazaar, Food Bazaar, Home Town, eZone and Central.
Pantaloons is among India's largest chains of fashion stores. Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers
STORE DISPLAYSTORE DISPLAY
Hanging display
Shelf Display Basket Display
Gondolas
PRODUCT PORTFOLIO
•Ajile•Bare Leisure•Bare Denim•Lombard•Umm•Urbana•JM Sports •John Miller•RIG•Urban Yoga•Indigo Nation •Lee Cooper•Scullers
Men
’s W
ear •Annabelle•Honey•Rangmanch•Ajile•Trisha•Akriti •Bare Denim•ALL•RIG•Scullers•Umm
Wom
en’s
Wea
r • Chalk• Sach• Pink & Blue• Bare 7214• Umm• RIG• Lee Cooper• Bare Kids• Liliput
Kid’
s W
ear
SALES PROMOTION
PROMOTIONAL STRATEGY:PROMOTIONAL STRATEGY:GIFT VOUCHERS GIFT VOUCHERS
GREEN CARDS GREEN CARDS
20
SHOPPERS STOP :Shoppers Stop is one of the first retail chains started in India in
1991 by the Raheja Group. It now boasts of 27 retail outlets across the country and is now one of India's largest retail
chains. Vision: To be a Global Retailer in India and Maintain No.1
position in the Indian Market
PositioningShoppers’ Stop is positioned as a family store
delivering a complete shopping experience defined by its mission, vision and values.
Range of merchandise…Apparel brands like Provogue, Color Plus, Arrow, Levi’s, Scullers, Zodiac & Shoppers' Stop retails its own line of clothing namely Stop, Life , Kashish, Vettorio Fratini and DIY. The merchandise at Shoppers’ Stop is sold at a quality and price assurance backed by its guarantee stamp on every bill.
Their motto: “We are responsible for the goods we sell”.
Customer ProfileShoppers’ Stop’s has core customers They fall between the age group of 16 years to 35 years, Majority of them being families and young couples with a monthly household income above Rs. 20000 A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to.
India – 2000 & Beyond… Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi, Chennai, Mumbai (Andheri, Bandra, Chembur, Kandivli, Mulund), Pune, Gurgaon and Kolkata, Shoppers’ Stop is today recognised as India’s premier shopping destination. With a customer entry of about 50,000 customers a day, a national presence with over 6,00,000 square feet of retail space and stocking over 250 brands of garments and accessories, Shoppers’ Stop has clearly become a one stop shop for all customers.
The IT Backbone
Realizing the role of IT way back in 1991, Shoppers’ Stop
was among the first few retailers to use scanners
and barcodes and completely computerised its operations.
Today it is one of the few stores in India to have retail ERP in place, which is now
being integrated with Oracle Financials and the Arthur Planning System, the best
retail planning system in the world. Future Plans
Shoppers’ Stop aims to position itself as a global retailer. The company intends to bring the world’s best retail technology, retail practices and sales to India.
Currently, they are adding 4 to 5 new stores every year
What more Can be done in This Industry ??
Conclusion :
BIBLIOGRAPHY:
Indian Institute of Management Ahmedabad Research Paper – Preeta H Vyas.
Google Indian Textile & Apparel
Industry Research Paper By Arvind Sanghal - Technopark
Case Study Reference – Pantaloons & Shoppers Stop
IBS Research Paper
THANKING YOU!!
To our respected teacher Dipa Ma’am& Friends!!!