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    Learning from the History

    of Management Thought

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    Traditional ViewpointTraditional Viewpoint

    Behavioral ViewpointBehavioral Viewpoint

    Systems ViewpointSystems Viewpoint

    Contingency ViewpointContingency Viewpoint

    Quality ViewpointQuality Viewpoint

    18901890 19001900 19101910 19201920 19301930 19401940 19501950 19601960 19701970 19801980 19901990 20002000

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    Goals:

    Efficiency

    Consistency

    Administrative

    Management

    Bureaucratic

    Management

    Scientific

    Management

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    Bureaucratic Management

    Max Weber

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    Bureaucratic Management

    Use of rules, hierarchy, a clear division of labor,

    and detailed procedures to guide employees

    behaviors

    Seven characteristics

    Rulesformal guidelines for the behavior of

    employees on the job

    Impersonalityemployees are evaluated

    according to rules and objective data

    Division of Laborsplitting work into

    specialized positions

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    Caliper Technologies CorporationCaliper Technologies Corporation(adapted from Figure 2.2)(adapted from Figure 2.2)

    CEO

    Director ofQualityControl

    ChiefFinancial

    Officer

    VP ofOperations

    VP ofSales &

    Marketing

    VP ofResearch

    VP ofProduct

    Development

    VP ofCorporate

    Development

    PlantManager

    USA

    Controller

    PlantManagerGermany

    Manager ofChemical

    Engineering

    Manager ofChip

    Manufacturing

    Manager ofEngineering& Software

    Directorof

    Manufacturing

    Directorof

    Manufacturing

    Employees Employees

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    Hierarchical Structureranks jobs accordingto the amount of authority in each job

    Authoritywho has the right to make

    decisions of varying importance at different

    organizational levels Traditional authority

    Charismatic authority

    Rational, legal authority

    Lifelong Career Commitmentboth the employee

    and the organization view themselves committed toeach other over the working life of the employee

    Rationalitythe use of the most efficient

    means available to accomplish a goal

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    Each job has a policy manual detailing the rules

    that a person needs to follow to ensure efficiency.

    Drivers are told to walk to a customers door at a

    brisk pace of 3 feet per second, carrying thepackage in the right hand and clipboard in the

    left. They should knock on the door so as not to

    lose valuable seconds searching for a doorbell.

    Michael Eskew

    Chairman and CEO, UPS

    Snapshot

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    Potential Benefits of Bureaucracy Efficiency

    Consistency

    Functions best when routine tasks are performed

    Performance based on objective criteria

    Most effective when

    Large amounts of standard information have to be processed

    The needs of the customer are known and are unlikely to

    change The technology is routine and stable (e.g., mass production)

    The organization has to coordinate the activities of employees

    in order to deliver a standardized service/product to the

    customer

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    Potential Costs of Bureaucracy

    Rigid rules

    and

    red tape

    Protection of authority Slow decision making

    Incompatible with

    changingtechnology

    Incompatible with

    21st century workersvalues for freedom

    and participative

    management

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    Scientific Management

    Frederick W. Taylor

    The father of Scientific Management the 1st Efficiency Expert.

    A philosophy and set of management

    practices that are based on fact and

    observation, not on guesswork

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    Scientific Management

    Believed increased productivity depended on

    finding ways to make workers more efficient Used time-and-motion studies to analyze work

    flows, supervisory techniques, and worker fatigue

    Used functional foremanship, a division of labor

    that assigned eight foremen to each work area Assumed workers motivated by money $$

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    He was interested in machines --

    apprenticeship in industry: Midvale Steel

    Shocked by how inefficient his fellow

    workers were

    timed workers with stopwatches

    break down job into parts, make parts

    efficient

    figure out how to hire the right worker for

    the job

    give the worker appropriate training

    Taylors Work?

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    introduced incentive pay plans

    (workers were assumed to be motivated

    only by money). Believed would lead to cooperation--

    management and worker

    Studied design of shovels and introduced

    a better design at Bethlehem Steel Works,reducing the number of people shoveling

    from 500 to 140

    Taylors Work? Contd.

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    Scientific Management

    TheGilbreths

    FrankGilbreth used motion pictures

    to analyze workers motions LillianGilbreth championed protecting

    workers from unsafe working conditions

    HenryGantt

    Focused on control systems for

    production scheduling (Gantt Chart)

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    Frank and Lillian Gilbrethrefined Taylors methods and suggested

    1. Breaking down each action into individualcomponents.

    2. Find better ways to perform the action.

    3. Reorganize each action to be more efficient.

    Problems associated with Scientific Management

    Managers often gave attention only to increasing output

    They did not allow workers to share in the benefits ofincreased output.

    Specialized jobs became very boring & dull.

    Workers ended up distrusting Scientific Management.

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    Henry L. GanttHenry L. GanttHow to increase workers efficiency?How to increase workers efficiency?

    The essential difference between the best systemThe essential difference between the best systemof today and those of the past are the manner inof today and those of the past are the manner inwhichwhich the tasks are scheduledthe tasks are scheduled, and, and the mannerthe manner

    in which their performance is rewardedin which their performance is rewarded

    Scheduling InnovationScheduling InnovationGantt ChartGantt Chart scheduling summary of workscheduling summary of work

    Rewarding InnovationRewarding InnovationBonus in addition to the piece rate if they exceeded theirBonus in addition to the piece rate if they exceeded theirdaily production quotadaily production quota

    On time = Bonus, Good Performance = RewardOn time = Bonus, Good Performance = Reward

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    Insights from Scientific Management

    Many companies have used scientific management

    principles to improve efficiency, employee selection

    and training

    Scientific management failed to recognize the

    social needs of workers and the importance of

    working conditions and job satisfaction

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    David Berbauer

    CEO, Walgreens

    Walgreens is constantly pushing to drive costs down. It

    pioneered the application of satellite communications and

    computer technology and linked these to increase store

    efficiency. By using tried-and-proven management concepts,

    each of its 6,100 stores [is] able to process around 280

    prescriptions a day and beat Wal-Mart by 27 cents and CVS

    by 94 cents on each prescription.

    Snapshot

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    Administrative Management: Overview

    Focuses on the manager and basic managerial

    functions of planning, organizing, controlling

    and leading

    Unity of Command Principle: an

    employee should report to only one

    manager

    Authority Principle: managers have the

    right to give orders to get things done

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    Fayols Principles of Effective ManagementFayols Principles of Effective Management

    Division of Work:Division of Work: allows for job specialization.allows for job specialization. Work should be divided among individuals and groups.Work should be divided among individuals and groups.

    Authority and ResponsibilityAuthority and Responsibility

    Authority right to give ordersAuthority right to give orders

    Responsibility involves being answerableResponsibility involves being answerable

    Whoever assumes authority assumes responsibilityWhoever assumes authority assumes responsibility

    DisciplineDiscipline

    Common efforts of workers. PenaltiesCommon efforts of workers. Penalties

    Unity ofCommandUnity ofCommand

    Employees should have only one boss.Employees should have only one boss.

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    Unity ofDirectionUnity ofDirection

    A single plan of action to guide the organization.A single plan of action to guide the organization.

    Subordination of individual interests to the generalSubordination of individual interests to the generalinterests of organizationinterests of organization

    RemunerationRemuneration

    An equitable uniform payment system that motivatesAn equitable uniform payment system that motivates

    contributes to organizational success.contributes to organizational success. CentralizationCentralization

    The degree to which authority rests at the top of theThe degree to which authority rests at the top of the

    organization.organization.

    ScalarC

    hainScalarC

    hain Chainlike authority scale.Chainlike authority scale.

    Most vs. least authorityMost vs. least authority

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    OrderOrder

    The arrangement of employees where they will be ofThe arrangement of employees where they will be of

    the most value to the organization and to providethe most value to the organization and to providecareer opportunities.career opportunities.

    EquityEquity

    The provision of justice and the fair and impartialThe provision of justice and the fair and impartial

    treatment of all employees.treatment of all employees. Stability of Tenure of PersonnelStability of Tenure of Personnel

    LongLong--term employment is important for theterm employment is important for the

    development of skills that improve the organizationsdevelopment of skills that improve the organizations

    performance. Subordination of Individual Interest toperformance. Subordination of Individual Interest tothe Common Interestthe Common Interest

    The interest of the organization takes precedenceThe interest of the organization takes precedence

    over that of the individual employee.over that of the individual employee.

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    InitiativeInitiative

    The fostering of creativity and innovation byThe fostering of creativity and innovation by

    encouraging employees to act on their own.encouraging employees to act on their own. Esprit de corpsEsprit de corps

    Harmony, general good feeling among employees,Harmony, general good feeling among employees,

    shared enthusiasm, foster devotion to the commonshared enthusiasm, foster devotion to the common

    cause (organization).cause (organization).

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    Behavioral Viewpoint: Overview

    Focuses on dealing effectively with the

    human aspects of organizations

    Started in the 1930s

    Emphasis on working conditions

    Workers wanted respect

    Workers formed unions to bargain

    with management

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    Mary Parker Folletts Contributions

    Managers need to establish

    good working relationships

    with employees

    Goal:

    Improve

    Coordination

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    Managers need to have a common

    touch and to be a team leader and not adrill sergeant. When their people shine,

    they shine.

    Vickie Yoke, Senior Vice President, Alcatel

    Snapshot

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    Chester Barnards Contributions

    People should continuously communicateand cooperate with one another

    Acceptance theory of authority holds that employees

    have free wills and, thus, choose whether to follow

    managements orders. Employees will follow ordersif they:

    Understand what is required

    Believe the orders are consistent withorganization goals

    See positive benefits to themselves in

    carrying out the orders

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    The Hawthorne StudiesThe Hawthorne Studies

    Studies of how characteristics of the work settingStudies of how characteristics of the work settingaffected worker fatigue and performance at theaffected worker fatigue and performance at the

    Hawthorne Works of the Western ElectricHawthorne Works of the Western Electric

    Company from 1924Company from 1924--1932.1932.

    Worker productivity was measured at variousWorker productivity was measured at various

    levels of light illumination.levels of light illumination.

    Researchers found that regardless of whetherResearchers found that regardless of whether

    the light levels were raised or lowered, workerthe light levels were raised or lowered, workerproductivity increased.productivity increased.

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    The Hawthorne StudiesThe Hawthorne Studies

    The Relay Assembly Test Room ExperimentsThe Relay Assembly Test Room Experiments

    Working conditions and productivityWorking conditions and productivity

    The Bank Wiring Observation Room ExperimentThe Bank Wiring Observation Room Experiment

    Analyze the social relationships in a work groupAnalyze the social relationships in a work group

    The Hawthorne StudiesThe Hawthorne Studies

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    Employees are

    motivated by social

    needs and associationwith others

    Employees performance

    is more a result of peer

    pressure thanmanagements incentives

    and rules

    Managers need to

    involve subordinates

    in coordinating their

    work to improve

    efficiency

    Employees want to

    participate in decisions

    that affect them

    Lessons from the Hawthrone StudiesLessons from the Hawthrone StudiesBehavioral ViewpointBehavioral Viewpoint

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    Snapshot

    Teamwork is one of the most beautiful

    experiences in life. Teamwork is our

    core value and a primary way that the

    Container Store enriches the quality

    of employees work life.

    Kip Tindell, President, The Container Store

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    System: an association of interrelated

    and interdependent parts

    Systems viewpoint: an approach to solving

    problems by diagnosing them within aframework of transformation processes,

    outputs, and feedback

    Systems Viewpoint:Systems Viewpoint:

    Systems ConceptsSystems Concepts

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    Inputs

    Human, physical,financial, and

    information

    resources

    Transformation

    Process

    OutputsProductsand

    services

    Feedback Loops

    Basic Systems View ofBasic Systems View of

    OrganizationsOrganizations

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    Closed system: limits its interactions with

    the environment (e.g., stamping departmentinGM assembly plant)

    Open system: interacts with the external

    environment (e.g., marketing department)

    System TypesSystem Types

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    Mathematical

    models are usedto simulate

    changes

    Computers are

    essential

    Primary focus is

    on decision

    making

    Alternatives are

    based on

    economic criteria

    Quantitative TechniquesQuantitative Techniques

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    Lead to

    creation of

    blogs

    Enables

    managers to

    simulate

    conditions

    Emphasis on

    objective criteriafor decision

    making

    Focus on

    planning

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    The Contingency ApproachThe Contingency Approach

    What managers do in practice depends on agiven set of circumstances a situation.

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    Management practices should be consistent

    with the requirements of the external

    environment, the technology used to make aproduct or provide a service, and capabilities

    of the people who work for the organization

    Uses concepts of the traditional, behavioral

    and system viewpoints

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    External environmentstable or

    changing

    Technologysimple or complex

    Peopleways they are similar and

    different from each other

    Contingency VariablesContingency Variables

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    Behavioral ViewpointHow managers influence others;

    Informal group

    Cooperation among employees

    Employees social needs

    Systems Viewpoint

    How the parts fit together.

    Inputs

    Transformations

    Outputs

    Traditional Viewpoint

    What managers do:

    Plan

    Organize

    Lead

    Control

    Contingency ViewpointManagers use of other viewpoints

    to solve problems involving: External environment

    Technology

    Individuals

    Contingency Viewpoint: Draws onContingency Viewpoint: Draws onOther Viewpoints, As NecessaryOther Viewpoints, As Necessary

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    Quality: how well a product or service

    does what it is supposed to dohow closely

    and reliably it satisfies the specifications towhich it is built or provided

    Total Quality Management (TQM): a

    philosophy that makes quality values thedriving force behind leadership, design,

    planning, and improvement initiatives

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    Inputs or raw materials

    Operations

    Outputs

    Measuring by variable or a products characteristics

    Measuring by attribute or a products acceptable/

    unacceptable characteristics

    Statistical process control

    Quality of a process (e.g., sigma)

    Quality Control ProcessQuality Control Process

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    Lower Costs

    and Higher

    Market Share

    Decreased

    Product

    Liability Quality

    Positive

    Company

    Image

    Learning from the QualityLearning from the QualityViewpointViewpoint