ppc ninja moves by joshua ruskin
TRANSCRIPT
Joshua RuskinLinkage Web Development - Baguio
(045)-458-2764C-16 Oasis Office Stall,
Don Juico Avenue, Angeles City
2nd Floor NBV Building Lower Bonifacio, Baguio
Citywww.linkage.ph
TODAY’S TOPICS
Shared Library
Google Editor
Bing Ads
Click through Rate
On-Page SEO
Landing Page-Relevancy
Mobile Bid Adjustments
Day & Time Parting
Geo-Targeting
Household Targeting
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JOSHUA RUSKIN
S E O, P P C , A n a l y t i c s
Certified in Google’s Search
Network
Bing Ads Accredited Professional
Owned my own Marketing Company
for 3 Years
Certified in Google’s Display
Network
Have worked on many multi-million dollar client accounts: San Francisco Association of Realtors,
Allied Restoration, Developer Week, Rainforest
Action Network & Solar Cooker International, to
name a few.
Google “All Star” Partner ap
Certified in Google Analytics
Shared Library
Budget
Negs
a)b) Account
Campaign
Adgroup
---
BUDGETNegs
a)b) Account
Campaign
Adgroup
---
Shared Library
Budget
NEGSAccountCampaign
Adgroup
a)
b)---
Shared Library
Google Editor
Biggest Time Saver Ever
Copy/ PasteCan Work OfflineMass Edits
a)
---
Biggest Time Saver Ever
Copy/ PasteCan Work OfflineMass Edits
a)---
Google Editor
Bing Ads
Cheaper Cost Per Click and Conversation
Lower CompetitionBut contains 30% of the marketBing owns Yahoo
a)
---
Bing Ads
Cheaper Cost Per Click and Conversation
Lower CompetitionBut contains 30% of the marketBing owns Yahoo
a)
---
Quality Score
Expected Clickthrough Rate
Ad Relevancy
a)b)c)
Landing Page Relevancy
Quality Score
Expected Clickthrough Rate
Ad Relevancy
Landing Page Relevancy
a)b)c)
Expected Clickthrough Rate = CTR of your ad compared to competitors with the same keyword
Ad Relevancy = How good is your on-page SEO
Landing Page Relevancy = How good is your user-experience from people clicking on your ad
Click Through
Rate
Search Query, Value Proposition, Call to Action
False Dichotomy
a)b)Search Query
Value PropositionCall to Action
Click Through
Rate
Search Query, Value Proposition, Call to Action
False Dichotomy
a)
b)
False Dichotomy: Fallacy. Giving people two options that are not mutually exclusive. Very good for persuasion. Ex: “You are either with us or you are with the terrorists” (President Bush)Ex” “America – Love it or Leave it!”
On-Page SEO
Title Tag
Meta Description (Bing)
a)b)
Meta Keywords (Bing)Headers
c)d)
URL
Content
e)f)
Etc.g)
Landing Page
Relevancy
Link Up Analytics to Adwords
Bounce RateTime on Site% of New Clients
a)
---Create Goalsb)Create Filtersc)
Landing Page
Relevancy
Link Up Analytics to Adwords
Bounce RateTime on Site% of New Clients
a)
---Create Goalsb)Create Filtersc)
Landing Page
Relevancy
Link Up Analytics to Adwords
Bounce RateTime on Site% of New Clients
a)
---
Create Goalsb)Create Filtersc)
Landing Page
Relevancy
Link Up Analytics to Adwords
Bounce RateTime on Site% of New Clients
a)
---Create Goalsb)Create Filtersc)
Mobile Bid Adjustment
s
Mobile
Ads
a)b)
Mobile Bid Adjustment
s
Mobile Ads
a)b)
Day & Time Parting
Break it down by Campaign and into All-time & Last 3 monthsBreak Down Days
a)
b)
Break Down Timesc)
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3
2
Day & Time Parting
Break it down by Campaign and into All-time & Last 3 monthsBreak Down Days
a)
b)
Break Down Timesc)
ConclusionMonday is our Best Day,
Wednesday is our Worst Day
Day & Time Parting
Break it down by Campaign and into All-time & Last 3 monthsBreak Down Days
a)
b)
Break Down Times
c)
ConclusionBest times are Before & After Work (8am-9am & 5pm-6pm),
Worst times are when People Start Work, and When People are about to Finish Work (9am-4pm)
Geo-Targeting
Radius
Break it down to small areas
a)b)
Geo-Targeting
RadiusBreak it down to small areas
a)b)
Geo-Targeting
Be wary of Radius
Break it down to small areas
a)
b)
Household Targeting
Top 10%
Top 20%
a)b)
Etc.c)
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2
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Household Targeting
Top 10%Top 20%
a)b)
Etc.c)
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CLICK THROUGH RATE
SHAREDLIBRARY
GOOGL
E
EDITOR
BING ADS
ON-PAGE
SEOLANDING PAGE RELEVANCY
MOBILE BID
ADJUSTMEN
TS
DAY &
TIME PARTING
GEO-TARGETING
HOUSEHOLD
TARGETING
RECAP
(045) 458-2764 C-16 Oasis Office Stall, Don Juico Avenue, Angeles City
2nd Floor NBV Building Lower Bonifacio, Baguio City
(074) 661-3552ANGELES OFFICE BAGUIO OFFICE
Linkage Web Development Angeles, Pampanga