pp bm canvas
DESCRIPTION
The Business Model Canvas presented @California College of Arts DMBA, 4/13/13TRANSCRIPT
HI!
KEY PARTNERS CUSTOMER SEGMENT
CUSTOMER RELATIONSHIPS
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIES VALUE PROPOSITION
HOTELSHOSTELS
AFFLUENT MILLENNIALSADVENTURE
WELL TRAVELED
TECHNICAL SUPPORT
TEAM
WEB PROGRAMMERS
DESIGN PP WEBSITE FOR EACH
PICK
www.theposhpacker.com
PROGRAMMINGWEB DESIGN BOOKING
% to hotels
<$100 set price
TRAVEL BLOGGERS
PP STANDARDS
VISITS TO HOTELS
PP GUEST “VIP”BRAND
RECOGNITION
PP FREE MARKETING
TARGET
Time Saving/ Ideal Fit
SECURITYSTANDARD’S
CONSISTENCYOF DESIGN
DRIVEN, CENTRALIZED
PLACES AT <$100
FINDING NEW PICKS
EMAILS
ACCURATE DATA/ CONTENT
PP WEBSITE BRAND
PP OFFICE LOCATION/
CREDIBILITY
OFFICIAL
VALIDATIONS
SOCIAL MEDIA MARKETING
www.spots.io
MARKETING MATERIALS
TRAVELS FOR OFFICIAL VALIDATIONS
ADVERTISING
Hostel
4P