No. 7 (2015/2016) March 2016

Poznań University of Economics and Business

ISSN 2450-1166

Circulation100 copies

PublisherPoznań University of Economics and Businessal. Niepodległości 1061-875 Poznańphone: 61 856 90 00www.ue.poznan.pl/en

© Copyright by Poznań University of Economics and BusinessPoznań 2016

Editor-in-chief Sylwia Jurga

Edited byGrzegorz Lemański

Graphic designIzabela Jasiczak

English translation byWenesa Synowiec

PhotographsPUEB Archive, Fotogenika.pl

Print and typesettingPrzedsiębiorstwo poligraficzno-usługowe „Multigraf”S.C. R. Ellert, J. Tomczuk

UNIVERSITY LIFE 2• Candidates get to know the PUEB’s educational offer ....................................................................... 2• Building CSR strategies for companies .................................................................................................... 4• A PUEB doctoral student among the European Financial Congress 2016 Academy members. ...... 4• The migration processes and the labor market in Poland ................................................................ 5• Accounting Worth Knowing ........................................................................................................................ 6• PUEB students in the IMEX International University Challenge Polska finals ............................ 6• Our scientists in committees and commissions of the Polish Academy od Sciences ............. 7• Entrepreneurship Competition: regional contest at PUEB ............................................................... 8• Entrepreneurship postgraduate studies for teachers ........................................................................ 8• Professor lecture .............................................................................................................................................. 8• Southern Connect ........................................................................................................................................... 10• Lectures of prof. Michel Beine ..................................................................................................................... 10• PUEB Students in the PAC final three ....................................................................................................... 10• Master of Public Administration at PUEB ................................................................................................ 11• Financial Engineering Day ........................................................................................................................... 12• A meeting with the European Parliament Information Office press attache............................. 13• Prof. Richard Frensch at PUEB ..................................................................................................................... 13• Nicolaus Copernicus Medals for scientists of PUEB............................................................................. 13

THE GALLERY OF PUEB RECTORS 14

INTERVIEW 16• Fura szczęścia .................................................................................................................................................... 16

OUR ALUMNI 18• A graduate of PUEB appointed President of Żabka ............................................................................ 18• The new President of Veolia studied at PUEB ........................................................................................ 18• Index of success .............................................................................................................................................. 22

PUEB IN THE MEDIA 21• Our experts in the media .............................................................................................................................. 21• Media monitoring – March 2016 ............................................................................................................... 22

Table of contents

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Candidates get to know the PUEB’s educational offerIn October, new students will join the Poznan University of Economics and Business. Part of that group has already met our staff at the Education Trade Fair or the PUEB Open Days.

The aim of both those event was presenting the educational offer of the University to prospect students and answering any questions they may have. Representatives of our University - students and staff of the Department of Students Affairs, the

Candidates Bureau and members of student organizations spoke, among others about the details of recruit-ment, programmes of the different fields of study, work of scientific societies and functioning of student organizations.

This year’s Open Days were held on 13 March in a new Educational Center of Electronic Services building. Four zones were prepared for future students:

• The student zone, in which they were told about the dif-

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ferent directions and details of recruitment

• The young researchers zone, which was devoted to the activ-ity of scientific circles

• The graduates zone, in which students learned about job opportunities after graduat-ing from the Poznan Uni-versity of Economics and Business

• The sports zone, where rep-resentatives of the Academic Sports Association spoke about their successes and encouraged to join the individual sections

The organizers had many sur-prises prepared for high school stu-dents. One of them was invitation to a concert of the band Muchy, which took place at the Blue Note club- however to receive a ticket one had

to get signatures from all the stands in A STUDENTS GRADE BOOK.

The PUEB’s stand at the Educa-tion Trade Fair, held between 18 and 20 march 2016 also sparked a lot of interest. The event was entitled „From tradition to XXI century competence”. Over 200 Educational facilities includ-ing grade schools, junior high schools, high schools, colleges and institutions of higher education took part.

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Building CSR strategies for companiesAnother meeting of the Academy

of Innovative Business was dedicated to Corporate Social Responsibil-ity. Katarzyna Radecka, Manager for Sustainable Development in Kompania Piwowarska SA, shared her experience during a lecture “Building CSR strategies for companies.” The theoretical part was supplemented with the workshop “Creating social reports”. The meeting was held on 14 March 2016.

During the lecture, participants had an opportunity to learn about process of implementing a CSR strat-egy by Kompania Piwowarska SA, and get to know how the company monitors the results of operations in the Polish market. Part of the lecture was devoted to the challenges of communicating CSR strategy both

to employees of the company and to the outside world, together with examples of the implementation.

The idea of social responsibility of universities (SRU) is understood as voluntarily adopted commitments to internal and external stakeholders. These commitments are the result of respecting international norms and rules of social responsibility organizations, in particular the Ten Principles of United Nation Global Compact, Principles for Responsible Management Education (PRME) and ISO 26000.

In accordance with the ISO 26000, the concept of social responsibility is recognized for all kinds of organiza-tion and is understood as a respon-sibility for impact of their actions on the external environment.

Through transparent and ethical operation, a socially responsible organization contributes to sustain-able development, including the health and welfare of society; takes into account the expectations of stakeholders (individuals or groups who are interested in decisions or activities of the organization); socially responsible actions are consistent with applicable law and consistent with international standards of conduct and integrated with the strategic objectives of the organization. The adoption of the program of social responsibility of university is a response to public expectations about the positive effects of the implementation of the mission attributed to universities - public service.

A PUEB doctoral student among the European Financial Congress 2016 Academy members.Business, science and media representatives and politicians will discuss the future of Polish and European Union’s economy during the European Financial Congress taking place in June. One of the participants will be Marcin Flotyński- a doctoral student of the Poznan University of Economics and Business.

An employee of the Department of Money Theory and Monetary Policy was elected member of the Academy of European Financial Congress. This initiative is aimed at young researchers and students from the European Union. Its goal is to incorporate people with outstanding scientific results, commitment and ingenuity into the debate. Participa-tion in the Academy is supposed

to activate and encourage young scientists to encroach on the path of professional development and in-spire them to take on career shaping challenges.

The European Financial Con-gress was first organized in 2011 as an initiative of the Institute for Market Economics. During the five previous editions more than 180 debates, dealing with, among

others safety of financial markets, value management of companies or sustainable infrastructure develop-ment took place. The Congress is also a place of discussion about solutions for the common success of Polish and European Union, and also allows for the presentation of the Polish point of view on inter-national development and security discussions.

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The migration processes and the labor market in Poland

An open seminar organized by the Scientific Council of the Polish Economic Society (PTE) and the Committee of Economic Sciences PAS, entitled “Migration processes and labor market in Poland,” was held in the auditorium of the Poznan University of Economics and Busi-ness on 9 March 2016.

The following topics were pre-sented during the meeting:

• Demographic change vs. international migration from the perspective of the labor

market in Poland - prof. Irena E. Kotowska, Warsaw School of Economics

• The processes of international migration vs.the personnel policy of Polish companies - prof. Aleksy Pocztowski, Cracow University of Economics

• Polish migration policy and the current migration processes - prof. Maciej Duszczyk, Univer-sity of Warsaw

• International students in Poland and the Polish labor

market - prof. Maciej Żukowski, Vice-Rector for Science and International Relations, Poznan University of Economics and Business

The discussion has been moder-ated by prof. Eugeniusz Kwiatkowski from the University of Lodz, Vice-President of the Scientific Council of PTE.

The meeting was one of the series of events organized to celebrate the 90th anniversary of the Poznan Uni-versity of Economics and Business.

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UNIVERSITY LIFE

PUEB students in the IMEX International University Challenge Polska finals

The students of the Explorers- a Stu-dent Tourism Reasearch Centre co-op-erating with the Department of Tourism - Katarzyna Derda, Monika Dembińska and Monika Mozolewska took part in the IMEX International University Challenge held on 18 March 2016 at the National Stadium in Warsaw. The event took the

form of a competition for the most interesting project about organizing a conference and was the main event of the IMEX-MPI-MCI Future Leaders Fo-rum, a gathering of future leaders in the meetings industry. Monika Dembińska and Monika Mozolewska qualified as two of the three people given the op-

portunity to present their ideas in front of the jury and the participants of the conference in the Polish finals. Monika Dembińska, was best at presenting her project, securing a place in the inter-national finals, which will take place in April, in Frankfurt during the biggest IMEX trade fair meeting.

Accounting Worth Knowing

The second „Accounting Worth Knowing” National Scientific Confer-ence organized by the PUEB Depart-ment of Accounting was held at our University on 19 and 20 March 2016. The conference was officially opened by Vice-rector prof. Jacek Mizerka. The opening ceremony was also at-tended by Vice-dean of the Faculty of Management prof. Piotr Bartkowiak and a representative of the Polish Association of Accountants, prof. dr.

Anna Karmańska. The conference was attended by representatives of many academic institutions from across Poland, among others the Warsaw School of Economics, the University of Gdansk, AGH,the Wroclaw University of Economics, the Katowice University of Economics,the Szczecin University, SGGW, and the Technical University of Czestochowa. The proceedings were held according to four thematic plenary sessions:

1. An English Session,2. Theory worth knowing,3. Practical examples worth

knowing,4. Social prospect worth knowing.

Scientists from Russia and Israel also presented results of their research. The meeting also touched upon the current problems of science, practice and policy of accounting.

Our scientists in committees and commissions of the Polish Academy od Sciences

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Our scientists in committees and commissions of the Polish Academy od Sciences

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Professor lectureAnother meeting in the series

of professor lectures took place on 4 March 2016. The lecture “Entre-preneurship as a research area in economics” was presented by prof. dr. Aleksandra Gaweł.

A series of professor lectures aims at presenting the area of scientific interests and research work of PUEB lecturers to the academic community and people from outside the Univer-sity. The lectures were designed to

support better mutual understand-ing of the scope of our work, and thereby to contribute to the integra-tion of the academic community of the University.

Entrepreneurship postgraduate studies for teachers

The inauguration ceremony of the second edition of tri-semestral „Entre-preneurship postgraduate studies for teachers” was held on 12 March 2016. Postgraduate studies are performed with the Polish National Bank within the economic education program. The project is run on the principle of col-laboration between four research cent-ers: the Poznan University of Econom-

ics and Business, the Warsaw School of Economics, the Catholic University of Lublin and the University of Econom-ics in Katowice. The co-organizer from PUEB is the Department of Money and Banking at the Faculty of Economics. The opening ceremony began with welcoming the 50 students - middle school and high school teachers from across Poland, by the Dean of the

Faculty of Economics prof. Waldemar Czternasty. Listeners were also greeted by Head of Department of Money and Banking prof. Alfred Janc. The opening ceremony was ended by a presenta-tion, by the director of studies Dr. Paul Mikołajczak, about organizational is-sues of the studies and the implemen-tation of the most important objectives of the project.

Entrepreneurship Competition: regional contest at PUEB

XI edition of the Entrepreneurship Competition has been organized un-der the slogan “The new competitive advantage - technology, information,

community.” The regional contest was held on 3 March 2016 in the building of the Educational Center of Elec-tronic Services. Fifty best competitors

were qualified for the second stage and 10 participants with the highest scores were selected for the central stage of the competition.

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Southern ConnectThe first meeting within the frame-

work of Southern Connect “Meetings about the South” was held in the audi-torium of PUEB on 1 March 2016. The guest of the meeting was the chairman

of the Association of Tanzanians in Po-land - Stephano Sambali. The subjects of the discussions were business oppor-tunities in Tanzania and the specificity of the economy of this country.

Southern Connect project aims to increase awareness of the pos-sibilities of economic and social relations in countries of the global South.

Lectures of prof. Michel BeineProfessor Michel Beine from the

University of Luxembourg gave two lectures at the Poznan University of Economics and Business. The first lecture, “The Economics of Immi-gration. New Developments,” took place on 16 March 2016. The second meeting, “Immigration and Internal Mobility in Canada,” addressed in particular to PhD students and young scientists, was delivered a day later – on 17 March 2016. The open lectures

for the Poznan scientific com-munity were organized under the Programme Academic and Scientific Poznan.

During his stay in Poznan, prof. Michel Beine met with prof. dr. hab. Maciej Żukowski, PUEB’s Vice-Rector for Science and International Relations, and Ms Anna Wawdysz, Deputy Director of the Depart-ment of Urban Development of the Poznan City Hall. The scientist

exchanged views with members of staff of the Department of Math-ematical Economics - dr hab. Michał Konopczyński, dr Karolina Sobczak and dr hab. Krzysztof Malaga - which resulted in formulating concrete proposals for teaching, scientific and research cooperation in the field of economic sciences between the University of Luxembourg and the Poznan University of Economics and Business in the future.

PUEB Students in the PAC final threeStudents of the Poznan Univer-

sity of Economics and Business: Magdalena Piątkowska and Michał Michnik took third place during the VII edition of the Progress Account-ing Competition. The goal of the

10 teams that have entered the finals was developing solutions for case studies prepared by EY, KPMG i PwC.

The finale gala was held on the 18 march 2016 in the Council Room

of the Department of Sociology and Economy.

EY, KPMG and PwC were the main partners of the VII edition of the competi-tion while Infosys, PKF, TPA Horwath and Magellan were its substantial partners.

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Master of Public Administration at PUEBThe Management studies at the Poznan University of Economics and Business now has a new branch. After the success of Executive MBA and MBA Poznan – Atlanta programs, it’s time for the Master of Public Administration.

The new study program is an initiative of the Faculty of Econom-ics and is a response to the grow-ing need for training managers in the public sector. The studies are interdisciplinary in nature - they are the core activities related to public administration and regional development policy, but there are also more general subjects of legal, economic, and even political science and sociology.

The official inauguration of the new study program was held on 12 March 2016 in the auditorium of the Poznan University of Econom-ics and Business. It was attended by representatives of the Univer-sity, the Regional Audit Office, the Wielkopolska Marshalls Office, as well as lecturers and students. The crowning event was an open-ing lecture by prof. Małgorzata Słodowa-Hełpa, entitled “Integrated

development- a challenge not only for economists.”

The Master of Public Admin-istration studies will last three semesters. After their completion, graduates receive will postgradu-ate professional titles, recognized around the world by universities educating public sector staff. It is one of the most prestigious titles in the MBA field.

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Picture by Andrzej Dobosz

The Poznan University of Economics and Business will, for the second time, be host to the Financial Engineering Day - the largest meeting devoted to engineering and financial markets. The event was organized by the Financial Engineering Students Society.

This year’s edition focused on the issue of currency risk and was divided into three discussion panels. First we discussed academic approach to financial markets, to then focus on the opportunities and threats arising from actions in the currency market. At the

end we listened to the guests- gradu-ates of the Faculty of Informatics and Electronic Economy, who have tied their future with the foreign currency market.

The debate was attended by busi-ness representatives and faculty of the

Poznań University of Economics and Business. The participants were, among others, Maciej Przygórzewski (Curreny One), Paweł Chodorowski (Franklin Templeton Inwestments) oraz Zbig-niew Mańke i Grzegorz Prus-Głowacki (BZ WBK).

photo by Olga Gadomska

Financial Engineering Day

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A meeting with the European Parliament Information Office press attache

Piotr Wolski - European Parlia-ment Information Office press attaché, spoke about his work in the structures of the European Union and his activity on the radio, in the Poznan University of Economics and Business.

He devoted his career as a jour-nalist to the radio. He started out in local broadcasting stations and later worked for Inforadio. His broad recognition however, is thanks to his journalist work for BBC World Service.

During a meeting with PUEB stu-dents, Piotr Wolski spoke about the work of a radio host and how an information broadcast is created. Among the stories and questions there was also some infor-mation about behind the scenes work in the European Parliament.

Nicolaus Copernicus Medals for scientists of PUEB

During the Banking Forum, held on 9 March 2016 in Warsaw, the Management Board of the Polish Bank Association honored representatives of the scientific environment with Medals of Nicolaus Copernicus. Medals were awarded to two scientists from the Poznan University of Economics and Business:

• prof. dr. hab. Alfred Janc, prof. zw. UEP, from the Department of Money and Banking

• prof. dr. hab. Jan Szambelańczyk, prof. zw. UEP, from the Department of Labour and Social Policy.

Nicolaus Copernicus Medals of the Polish Bank Association were established as an honorable recogni-tion for outstanding achievement for the development and safe operation of the Polish banking sector.

Prof. Richard Frensch at PUEBAn open lecture, given by prof. dr.

Richard Frensch, Liberalisation, speciali-zation and institutional change in times of globalization. The case of Central and Eastern Europe” was held in the PUEB auditorium on 21 March 2016 r.

Prof. dr. Richard Frensch is head of the Department of Economics at

the Institute for Research on Eastern Europe and South-Eastern Europe (Institut für Ost- und Südosteuropa-forschung) located in Regensburg and professor at the University of Regensburg. Prof. R. Frensch also worked as an advisor to the govern-ment of the Czech Republic and

Ukraine. He is currently editor of the international journal Economic Sys-tems (Impact Factor in 2014.: 0.649) published by Elsevier.

The meeting was organized by the Department of Macroeconomics and Development Research.

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THE GALLERY OF PUEB RECTORS

Born on 17 January 1928 in Skarżysko - Kamienna. His research career began in Warsaw, where he gra-duated from the Main School of Planning and Statistics. He defended his doctors thesis at the Higher School of Economics in Krakow and obtained his habilitation from the Adam Mickiewicz University in Poznan. In 1956, he started his career at the Higher School of Economics in Poznan.Professor Domański was one of the most prominent figures in the history of the Poznan University of Economics. His scientific achievements gained both national and international recognition. For years, he was a member of, among others, the World Academy of Art and Science, the Polish Academy of Sciences and two scientific journals published in the United States.In 1969, he was appointed Rector of the Poznan University of Economics. Despite the difficult period for Polish science, under his leadership the University followed a path of dynamic development. He do-ubled the number of faculty, expanded foreign contacts, and also initiated the construction of a new building for the University - the Collegium Altum.

Prof. zw. dr hab. Ryszard Domański

1969–1979

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THE GALLERY OF PUEB RECTORS

Born in 1927 in Wloclawek. After graduation from the Higher School of Economics in Poznan, he stay-ed there and started working as a research assistant. With time, he became head of the Department of Microbiology and Biochemistry at the Faculty of Commodity Science and Vice-Rector for Teaching and Education.He was the Rector of the Poznan University of Economics for two months. He died in December 2004 in Poznan.

Doc. Jerzy Krauze

1 January 1980 – 1 February 1980

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INTERVIEW

Let’s start from the beginning - what is the Fura szczęścia project all about?

- Fura szczęścia is a charity project implemented by the fourth-year students of Communication in busi-ness within the subject of marketing communications. We choose entities from Poznan and organize a series of events during which we collect funds and materials to help chosen organizations.

How do you decide? There are so many organizations that need help.

- We do not have any specific criteria. One is location – the organization must be active in Poznań or the surrounding area. Until now, Fura Szczęścia has been focused mainly on helping children, so we search for units that deal with their problems.

Then, we discuss within the group, we do community interview, talk to people involved in the activities of these organizations, and check what their needs are. With this information, we vote and make a choice.

For whom will you be raising money this year?

- We have chosen a common room from the St. Jan Bosko parish. Ap-proximately 20-30 children spend their time there; in summer, this number goes up to 100. They are mostly children from difficult families. Some of them go there for help with their homework, but mostly, however, their parents’ work mode does not allow them to stay at home. Under the project, we called this common room the “Color stop.”

Who is involved in the organization of such project?

- There is no fixed group of organizers. Fourth-year students take care of the project for 3-4 months and then their share their experience with subse-quent groups.

What information did you receive from the previous group of organ-izers?

- These are mainly practical tips - who to talk to, what to look for and what to remember. Without this knowledge it would be difficult to carry out the campaign and develop it. Previous organizers also shared the base of sponsors and partners with us. This edition, however, is unique in its own way, because wrote my bachelor’s thesis about Fura szczęścia. My knowl-

edge of the project is so much greater. Perhaps this is why the group chose me to be a leader.

Is everyone involved in the project or is there more traditional way to complete the course?

- We haven’t encountered a situation in which somebody wouldn’t want to participate in this action. This initiative is definitely a lot more interesting and more practical than learning slides by heart. From an organizational point of view, we cannot afford losing even one person, because it will result with us being understaffed. The level of commitment is of course different, but we try to motivate everyone to give their best.

What is the genesis of the project and its name?

- For the first time, the action was organized in 2011 on the initiative of dr Marek Zielinski from the Depart-ment of Marketing Strategy. Its name refers to the first edition during which we raised money for a car for a person in need (‘fura’ is a common Polish word for a car).

What is the role of a teacher?

- Dr Marek Zielinski is a great authority for all. Organizers often expect some guidance from, him. To a certain point, he helps us to develop the concept and shares his insights. But at some point, he lets us do the work. It is important that we learn to be responsible.

What is the division of responsibili-ties among the organizers? Do you have any particular structure?

Fura szczęścia- Lucyna Zawada, leader of the project, talks about charity actions of PUEB students.

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INTERVIEW

- Of course. We would not be able to function without it! The whole initiative consists of several special-ized groups. At the beginning, activity of the strategy department, which created an overview of the whole action was the most important. Then, other departments started their work- sponsorship, social media and organizations. We assign tasks to each department and it is reflected in the success of the project.

What events have you prepared for this year’s edition?

- The opening event going to be a club party in the style of Casino Royal, which will be held on 21 April in the club Coolozium. Later, there will also be open lectures at the Poznan University of Economics and Business and a picnic for students and residents of Poznan. Our biggest event is, however, the night run Fura Świetlików, which will be held at the Citadel. We anticipate more than 400 participants.

How are you going to raise funds?

- We have many sources. First of all, these are the revenues from the starter packs, tickets to our events, contests with prizes and fairs. We would like obtain part of funds from sponsors. Currently, we are negotiat-ing with one of companies that could be the title sponsor of the race.

Have you set any financial goal?

- We raise the bar from year to year. We gathered 13,000 during the first edition and more than 25,000 dur-ing the previous one. This year, our dream is to break the record of 30,000. However, the target amount is not our fundamental challenge. Our goal is to help children. If we raise about 28000, we will also be happy.

On the occasion of writing your bachelor’s thesis you had a chance to look at the functioning of the

previous editions. Have you no-ticed a big evolution of the whole project?

- I’ve noticed many changes - both organizational and promotional. We learn from the experiences of the previous organizers. This year, we resigned from a gala, which took place in previous years. We did it because it was the hardest and most time-con-suming element of the whole action and it did not bring any spectacular benefits. The run proved to be a great success on subsequent ocassions, so we decided to keep it on the agenda. It was not organized during the first edition as the healthy lifestyle was not as popular at the time. You could say that we have adapted to market requirements. It is very similar when it comes to the issues of promotion – less focus on posters and leaflets in

the university buildings, more focus on social media and press releases.

How useful is the theoretical knowl-edge you gained during your daily activities?

- Very! Strategic planning, selection of target groups, delegating tasks and motivating employees – we learned about all this from books and notes. Now we have the opportunity to try it in practice. We often do it unconsciously, but we automatically perform SWOT or PEST analysis in our heads when thinking about organi-zation of the event. Of course, it is obvious that we do not call a spade a spade. People from other under-graduate courses made us realize how different our way of thinking is.

Interview by Grzegorz Lemański

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OUR ALUMNI

A graduate of PUEB appointed President of Żabka

Tomasz Suchański began his career as the Chief Accountant of Biedronka and Jumbo. He worked for the super-market chain Pingo Doce and Feira Nova supermarkets. In 2003, he was also Chief Financial Officer of the wholesale

network Recheio. In 2007, he was ap-pointed Chief Financial Officer of Polska Spółka Gazownictwa and became its board member. For over 10 years he was professionally associated with Jeronimo Martins. On 1 March 2016, he took up

the position of President of Żabka. Ad-ditionally, he will also act as the CEO of the Żabka store chain.

Tomasz Suchański studied finance and corporate accounting at the Poznań University of Economics.

The new President of Veolia studied at PUEBA graduate of PUEB, Jerzy Kak, re-

placed Andrzej Szymanek as the Board President of Veolii Energia Łódź.

Our graduate’s career is associated with the industry and, in recent years,

also with the energy sector. From 1976 to 1999, he worked for Huta Alu-minium Konin, and in 1990-1999 he was president of the company. From 2000 to 2002, he worked for Huta

Szkła “Ujście” as its CEO. Jerzy Kak also worked in the Połaniec power plant. First, he served as Chairman of the Board, and from 2007 on was Vice President and CEO of the company.

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OUR ALUMNI

IND

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A personal advice for PUEB students:

I chose to study at PUEB because...

My best memory from the student days is...

Skills gained at PUEB allow me to...

In five years, I would like to…

Outside of work, I like...

When I chose this school (then Academy of Economics) in 2006, it was the only university in Central Europe that combined public relations with economics, not with journalism or political science. I found this solution very practical (and it turned out I was right). In addition, I like challenges. I thought it would be interesting to learn integrals and matrices after passing my high school finals in history and social studies.Back then, I thought I would work in advertising. It sounded so exciting and many of my friends actually work in that industry today. I ended up working in the media and I wouldn't change my studies nor my work to anything else. I got what I wanted – my days at work are never the same.

Better analyse and verify information.Data, tables and charts do not scare me (after all, I passed econometrics and I've done it twice). I like to look for information about given problem in different sources to know other points of view. Most of all, my studies taught me that there are always people behind the numbers and it helps me a lot.

To become a journalist who is not only efficient newswoman (I like to get information faster than others, preferably the first) but also a good reporter (because all journalists would like to write about life changing histories).

Drinking over-sugared coffee, reading books on the carpet and then sleeping until noon. I love to teach dancing (from cha-cha to waltz)- after hours I am a certified instructor of ballroom dancing.

Do not let anyone tell you that the most important thing is that "all adds up on paper." More importan-tly, you should know why it doesn’t. That does not always mean trouble – aberrations are caused not only by failures but also by successes.And for something more practical - practice as much as possible and as early as possible. It sounds trite, but we really learn much from experience.

The view of Poznan from the 18th floor of the Collegium Altum. Also, people I met during my studies (not only in elevators, although their frequent malfunctions favoured integration). I met friends for life and professionals (not only lecturers but also my colleagues) who I recommend to my editorial colleagues to this day.

Name: Justyna SucheckaFaculty/field of study/specialization: Faculty of Economics/Economics/Economic journalism and public relations, Faculty of Economics/Social Policy/ Finance and public services managementPlace of work/position: Journalist of Gazeta Wyborcza. She mostly deals with education and successes and problems of young people.Contact me: justyna.suchecka@agora.pl

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PUEB IN THE MEDIAdr

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Our experts in the media

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Better wages in supermarkets

Large retail chains have raised their employees’ pay. A cashier with more than two years of work experi-ence can expect a salary increase of 200-250 PLN. According to our expert, dr. Marcin Lewicki from the Depart-ment of Trade and Marketing, such increases are dictated by the desire to

maintain permanent staff, attract new employees and improve corporate im-age. - Chains introduce more and more products of better quality and attract customers. To stay on a roll, these com-panies want to show that they are good and honest employers - says Marcin Lewicki in Głos Wielkopolski.

ZUS or OFE?From 1 April to 31 July 2016, work-

ing Poles can decide whether part of their pension contribution to the so-called second pillar is to be deposited on the individual ZUS (Social Insur-ance Institution) sub-account or paid to the Open Pension Funds (OFE). - In economic terms, it is probably a decision of key importance. First of all, it concerns very small part of the contribution- said Joanna Ratajczak from the Depart-ment of Labour and Social Policy in Głos Wielkopolski. PUEB expert noted that people who choose to save in the

OPF will now start collecting capital from the beginning. Previous contri-butions were transferred to ZUS and they will not return to OFE. - Regard-less of the rate of profit, to speak about the real impact of these contributions on the amount of pension, we need to collect certain capital and that takes time - she said. - It is difficult to give universal advice. The theory says that di-versification of assets is inherently better than the lack of it. This would suggest a division of contributions between OFE and ZUS - she added.

ZUS borrows, but doesn’t pay back

Until 31 March 2016, ZUS (Social Insurance Institution) should pay back more than 39 billion loans received from the state budget for the pay-ment of pensions in previous years. We already know that the insurer is going to fail to pay the money on time - ZUS does not have the funds to repay loans. This is a system which

is permanently in deficit and which needs more and more support from the state budget. - says mgr Jakub Sawulski from the Department of Public Finance. - The only solution is annexing contracts and postponing repayment of loans. In the long term, the only perspective is their redemp-tion - added PUEB expert.

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PUEB IN THE MEDIA

e

d

c

b

a

e

d

c

b

a

30 (3.36%)

318 (28.12%)

Media monitoring – March 2016

48 (4.24%)

112 (9.9%)

Press Internet Radio TV Social media

615 (54.38%)

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PUEB IN THE MEDIA

No. 7 (2015/2016) March 2016

Poznań University of Economics and Business