powerpoint presentation€¦ · ppt file · web view · 2015-12-07... how do we choose the best...
TRANSCRIPT
Planning an Environmentally-Friendly Print Project
Bob Swoverland and Shawn Welch
University of Minnesota Printing Services
What does this mean for University of Minnesota Communications?• How do we make environmentally-friendly
printing decisions?• Why do we make those decisions?• Will anyone ever know the full extent of what
wonderfully responsible stewards of the environment we are? (maybe not…but it’s OK)
The printed piece…
Weight of delivered product8.5” x 11”, 80# Classic Crest Text1,000 15.8 lbs5,000 79.0 lbs10,000 158.0 lbs9” x 12”, 80# Classic Crest Text1,000 18.2 lbs5,000 91.0 lbs10,000 182.0 lbs
The printed piece…
• Multi-purpose…– Multiple messages
• Support marketing messages• Support electronic communications• Direct audience to website• Combine printed pieces
– Multiple use
The method…
• Litho vs. Digital– Reduced costs don’t necessarily mean
reduced environmental costs– Large run vs. On-demand (digital)
The substrate…
• What are all of my choices?• Logos, logos, logos… what do I need?
• Where is the paper located?
The messaging…
• The Power of Personalization– Personalized text increases response
rate by 44%– Personalized imagery increases
response rate by another 143%
Source: Romano & Broudy
The messaging…
• Kennesaw State University– 27.5% reduction in printing and mailing cost per kit– One-third fewer generic brochures printed
• Smaller print runs targeted to specific audiences• Higher response rate means fewer follow-up mailings/electronic
communications• Almost no make-ready waste and no obsolescence
Source: 2005 PODi, the Digital Printing Initiative
Can improved response rates result in less waste?
The messaging…
• Effectively Communicate (Will you achieve your desired results?)
• Reduce Costs• Reduce Environmental Impact
The Big 3 – how do we choose the best form of communication?