powerpoint presentation · as a sales representative for stanley black & decker you will manage...
TRANSCRIPT
Sarah Halvoren Maria Williams Zachary Hannah
WVU | AMA Presentation
PERSONAL BRANDING9-11-2019
AGENDA
• What Is Profession Branding
• 5 Steps to developing your professional brand
• Opportunities with SBD
• Q&A
“A Great Brand Taps Into Emotions. Emotions Drive Most, If Not All, Of Our Decisions. A Brand Reaches Out With A Powerful Connecting Experience. It’s An Emotional Connecting Point That Transcends The Product.”Scott Bedbury, Nike/Starbucks
Brainstorm YOU on Paper
What are 3 characteristics you would use to describe your partner?
Do Not Evaluate, Judge, Or Criticize Any Idea.
Brainstorm YOU on Paper
Draw the item that best describes you i.e. car, drink, animal etc.
What Would It Be And Why?
Do Not Evaluate, Judge, Or Criticize Any Idea.
5 Steps To Developing
Your Professional Brand
Ask yourself: - What motivates me?- What areas do I excel?- What feedback (positive or constructive)
have I received from others?- What roles/tasks drain me?
Know Your Audience
Develop Online Presence
1. What’s out there today?
2. Separate personal & professional
3. Update Professional Sites:
Profile Photos
• Professional headshot, dress professionally, only you in the photo
Keep content up to date
• Work experience/internships
• Accomplishments
• Professional development
Who are you? What is your background? School, Year, Major Make a connection: Goals, Interest, Company ConnectionMake the ask: Internship, Fulltime Opportunity, Networking, MentorClose: Thank them for their time and state follow up
Let’s Get Crafting…
1. Seek & Say Yes To Development Opportunities
2. Be Engaged with Employers
3. Dress for Success
Join Our Team!
Who Are We Recruiting?
INTERNSHIPS SLP & SMDPDIRECT HIRE
Internship Program
• 10-Week fulltime internship
• Internships available in: Engineering, Finance, Supply Chain, HR, & Marketing
• Work on a real-time project for the business
• Engagement and development opportunities; networking events, trainings, exposure to leadership
www.stanleyblackanddecker.com/careers
As a sales representative for Stanley Black & Decker you will manage a territory of stores for either The Home Depot or Lowe’s Home Improvement retailers.
You will perform sales and merchandising activities to drive product sell through, maintain positive customer relationships, and support corporate marketing initiatives.
SELL: Products to end users at our biggest retailers
MARKET: Global brands through merchandising,
promotions, and in-store events
MANAGE: A sales territory and key relationships in your market
PROGRAM STEP ONE
• Build and maintain relationships • Train store associates • Manage warranty returns • Help drive to the store’s goals • Partner with the Pro Desk/Services
Business Relationships Drive In-Store Sales
• Sell to customers in the aisle • Demonstrate products • Recap successes through Salesforce
In-Store Events
• Develop plan for event strategy • Promote events and drive brand awareness • Engage store management and associates • Manage customer contests • Execute event strategy
• Daily store visits• Home office administrative work • Please note: you work remotely
Typical Schedule Merchandising • Down stock products from shelves • Build and maintain store displays • Set product to plan-o-gram • Obtain additional off-shelf space • Inventory management
A DAY IN THE LIFE
SMDP Program Structure
Market Manager• Gain management experience by leading a
team of first role SMDP sales representatives• Continue to build your skills in sales and
marketing through higher-lever selling engagement with key retail leaders
Commercial Field Sales• Tap into the commercial construction industry• Work on job sites and with commercial distributors• Manage a number, build partnerships, drive results
Corporate Marketing• Develop marketing and promotional strategies
for retail and commercial channels• Innovate and develop products• Create the customer experience through
brand marketing
As you reach tenure and exceed performancegoals you’re eligible for promotion into one of the tracks below.
Track Options:
PROGRAM STEP TWO
SMDP TRAINING
On-The-Job Instructor Led Online
Training Topics: • Product Knowledge • Hands On Practice• Sales Process • Sales role plays
3 Training Weeks• Held at SBDU in Towson, MD• Attend SMDP101: 3 months • Attend SMDP102: 6-9 months • 3rd Training: Once promoted
• Onboard with manager and team• Learn store call fundamentals• Meet key decision makers• Learn territory route• Quarterly Manager work with• Yellow & Black Team Meetings• Team events
• Onboard training• Monthly assigned e-learnings• Team live stream calls• Instructor led pre-work training• Reinforcement training
Program Requirements
Over the course of the program, you will have the opportunity to relocate 2-3 times, approximately every 18 months, across major U.S. cities. Relocation is a requirement and openings are based on business needs
Relocation Required
Candidate Qualities
• Bachelors degree or equivalent work experience in retail/field sales
• Relocation required• Valid drivers license• Pass all background checks
Self-MotivatedAdaptable
Relationship BuilderEngaging
Solutions ProviderCommunication Skills
Seeking Career
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SMDP INVESTMENT SUMMARY
• Yearly OPR review & progression increases • Branded company vehicle, gas card, laptop and cell phone • Medical, dental & vision benefits • 3 weeks paid vacation, 9 paid holidays & 2 diversity days • 401K eligibility • Relocation assistance
