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Page 1: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

2014

Page 2: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Round III: Driving Business Results

Track A: Emerging ERG Leaders: Developing a Strategic Plan Linked to Business Objectives

Facilitator/Presenter: Monica Villalta, American Institutes for Research Presenters: Marcela Aldaz-Matos, MassMutual Financial Group Stephen Reed, CapGemini Keni Thacker, JWT New York

Page 3: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Monica Villalta Director, Diversity and Inclusion American Institutes for Research

Round III: Driving Business Results

Track A: Emerging ERG Leaders: Developing a Strategic Plan Linked to Business Objectives

Page 4: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

“If you don't know where you are going, any road will get you there” Lewis Carroll

Page 5: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

“If you don't know where you are going, you might end up somewhere else” Yogi Berra

Page 6: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Page 7: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 STRATEGIC ALIGNMENT

Page 8: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Do your homework

Vision

Mission

Organizational Strategy

D&I Strategy

Page 9: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Build/Review your plan

Vision Mission

Overall Strategy

D&I Strategy ERG Charter - Business Plan - Goals - Objectives

Page 10: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Maximize your Executive Sponsors

Page 11: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Ensure alignment

Use tools

Page 12: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Page 13: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Page 14: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 ERG Work Plan Template

STRATEGY #: The five year objectives, annual objectives and activities must align with the program strategy.

FIVE YEAR PROJECT PERIOD OBJECTIVE

A five year objective that the program plans to meet by the end of the project period. The objective must be Specific, Measurable, Achievable, Realistic, and Time-bound (S.M.A.R.T.).

ANNUAL OBJECTIVE S.M.A.R.T. objective that the program anticipates completing by the end of the YEAR. Objectives may be process, output or outcome related.

PILLAR of D&I STRATEGY

List the appropriate Pillar of the Diversity and Inclusion strategy.

☐ Pillar 1: Human Capital and Work

Environment

☐ Pillar 2: Delivery of Culturally Competent

Services and Products

☐ Pillar 3: Our D&I Brand, Identity and Reputation

☐ Pillar 4: Sustainability and Growth

☐Cross-cutting Issue – Applies to All Pillars

SETTING: Specific context or environment in which the program will implement the strategy.

Select all that apply:

☐ DC

☐ Chicago

☐ San Mateo

☐ Remote

☒ Other (specify) Click here to enter text.

PERFORMANCE MEASURES

Performance Measure Required measures used for ongoing monitoring and reporting of program accomplishments or progress toward reaching program objectives or outcomes. The performance measures may be process or outcome..

Data Elements Specific data, criteria or information needed to establish whether a performance measure has been met.

SUSTAINED EFFORT & SUSTAINED IMPACT TOWARDS STRATEGY:

A description of how the ERG plans to ensure that the work is sustainable.

Reportable Milestone/ Progress Activities:

Activity Description Timeline: Start Quarter – End Quarter

Lead Personnel Assigned Key Contributing Partners

Key events which are specific, measurable and sufficient in quantity such that their completion should lead to the accomplishment of the annual objective.

The timeframe for which Milestone/ Progress Activities will be initiated and completed. The timeframe should be on a quarterly basis.

Person with responsibility for ensuring the completion of the Milestone/ Progress Activity.

Individual or group who will play a significant role in accomplishing the Milestone/Progress Activity.

Source: CDC http://www.cdc.gov/healthyyouth/evaluation/tutorials.htm

Page 15: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Be S.M.A.R.T.

measure & report

Page 16: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

BE CREATIVE

Page 17: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Exercise Leadership

Page 18: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Presenters

http://www.diversitybestpractices.com/person/marcela-aldaz-matos http://www.diversitybestpractices.com/person/keni-thacker

http://www.diversitybestpractices.com/person/stephen-reed http://www.diversitybestpractices.com/person/monica-l-villalta-mph

Page 19: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Monica Villalta Director, Diversity and Inclusion American Institutes for Research

Round III: Driving Business Results

Track A: Emerging ERG Leaders: Developing a Strategic Plan Linked to Business Objectives

Page 20: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Marcela Aldaz-Matos Director, Diversity and Inclusion

MassMutual Financial Group

Round III: Driving Business Results

Track A: Emerging ERG Leaders: Developing a Strategic Plan Linked to Business Objectives

Page 21: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 About MassMutual

Founded in 1851, Massachusetts Mutual Life Insurance Company (MassMutual) is a Fortune 100 company that has grown and prospered based in part on the simple notion that together is better

• $639B AUM in 2013

• DiversityInc. 25 Noteworthy Companies & #3 for LGBT

• Top 50 Company for Female Executives (NAFE)

Page 22: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 About MassMutual

Page 23: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Diversity & Inclusion Pillars

3

Marketplace

• Brand/Reputation

• Customers

• Community

• Segment Marketing

• Strategic Relationships

• Suppliers

Sales Force

• Career Agency System

• Recruitment

• Retention

• Leadership Development

Workforce

• Home Office

• Recruitment

• Retention

• Development

Workplace

• Environment

• Inclusion

• Engagement

• Employee Resource Groups

• Work/Life

Page 24: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Employee Resource Groups Company-sponsored, employee-led groups aligned with and supportive

of MassMutual’s strategic business goals

Each ERG is stewarded by an Executive Sponsor selected from top leadership ranks of MassMutual

Page 25: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 ERG Transformation From engagement and awareness to integration and alignment

Focus on key strategic initiatives and corresponding measurable goals

Began generating greater business value, promoting growth and innovation

From activities-based to outcomes-based Maturity baseline established to focus on data-driven outcomes

From ERGs to BERGs (Business Employee Resource Groups) Began transition with business planning process this year

Page 26: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 ERG Strategic Alignment

Voice of the Customer

Business Planning

Environment for Success

Results

Page 27: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

• Results of a survey served to guide ERGs as they developed their business plans

• 3 phase process: 1. Assessment Phase

•Assessment and analysis

•Current state performance

2. Planning Phase

•Review recommendations for improved performance

• Incorporate into business plans

• Interactive review process

3. Rollout Phase

• Implement action plans

•ERG leaders report on business plan progress quarterly:

•ERG members

•Executive Sponsor

•HR/D&I

Voice of the Customer

Page 28: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Incorporated strategies to address areas of opportunity into 2014 business plans:

Common theme that binds all efforts in one direction: Every ERG specifically demonstrates the “ABC” (Alignment, Business impact, Collaboration) of D&I for MassMutual

2-4 priorities mapped to a D&I strategic pillar Each strategic priority includes quantifiable goals

Shared tools: Business plan template

Scorecard with quantitative goals

Business Planning

Page 29: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Onboarding sessions for ERG Leaders

Revamped PEP Team Objective

Revamped ERG Guidelines & Community Responsibility Guidelines

Alignment with Executive Sponsors

Integrated ERG data to measure growth & companywide impact

D&I ERG liaison model

Periodic meetings with ERG Leaders (all and role-specific)

Environment for Success

Page 30: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

18% membership growth between Q1 and Q2

D&I and Recruiting began collaboration to build a pipeline of future leaders and improve our retention process

ALMMA ERG selected as “Top 5 ERG of the Year” by Latina Style Magazine

ERG operations/processes streamlined, creating consistency and integration

ERG pilot chapter established in Phoenix

Greater collaboration and integration among the ERGs

Results

Page 31: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Marcela Aldaz-Matos Director, Diversity and Inclusion

MassMutual Financial Group

Round III: Driving Business Results

Track A: Emerging ERG Leaders: Developing a Strategic Plan Linked to Business Objectives

Page 32: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Stephen Reed Senior Consultant

CapGemini

Round III: Driving Business Results

Track A: Emerging ERG Leaders: Developing a Strategic Plan Linked to Business Objectives

Page 33: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Stephen Reed Millennial Innovation Council (MIC)

Page 34: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Global Capgemini

2013 | 131,000 Example Clients

Page 35: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Millennial Innovation Council Strengthening cross-generational collaboration and increasing innovation in the way we do business

GROUP

SBU

BU GENERATION

SECTOR

ACCOUNT

Page 36: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Capgemini’s MIC

Developing a strategic plan linked to business objectives.

Identify the Objectives

Drive the Momentum

Gain (Mutual) Support

Page 37: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Identify the Objectives

What matters?

Identify the Objectives > Gain (Mutual) Support > Drive the Momentum

• Increased client satisfaction

• Retention of high-margin resources

• Cost-effective pyramid structure

• High efficiency

• Growth opportunities

• Creativity and realization

Business

Members

Page 38: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Gain (Mutual) Support

Who needs to be on-board?

Identify the Objectives > Gain (Mutual) Support > Drive the Momentum

•People Development: HR / Learning & Development / Recruiting

•Business Development: Sales / Marketing / Delivery / Capacity Management / Finance

•Membership: Staff to VP

Functions

Un

its

Page 39: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Drive the Momentum

How do you ensure progress?

Identify the Objectives > Gain (Mutual) Support > Drive the Momentum

• Align with KPIs and objectives

• Develop a business case and pitch

• Gain stakeholder buy-in and ownership

• Provide ERG resources and support

Business as Usual

Grassroots Efforts

Page 40: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014 Capgemini’s MIC

Developing a strategic plan linked to business objectives.

Identify the Objectives

Drive the Momentum

Gain (Mutual) Support

Page 41: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Stephen Reed Senior Consultant

CapGemini

Round III: Driving Business Results

Track A: Emerging ERG Leaders: Developing a Strategic Plan Linked to Business Objectives

Page 42: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Keni Thacker Executive Producer, Differenter

JWT New York

Round III: Driving Business Results

Track A: Emerging ERG Leaders: Developing a Strategic Plan Linked to Business Objectives

Page 43: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Round III: Driving Business Results

Track A: Emerging ERG Leaders: Developing a Strategic Plan Linked to Business Objectives

Facilitator/Presenter: Monica Villalta, American Institutes for Research Presenters: Marcela Aldaz-Matos, MasMutual Financial Group Stephen Reed, CapGemini Keni Thacker, JWT New York

Page 44: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Please complete your online evaluation!

Find it in your app, or look for an e-mail from [email protected]

Page 45: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

www.DiversityBestPractices.com

2014

Coming Up Next: Track A: Emerging ERG Leaders:

Developing a Strategic Plan Linked to Business Objectives Auditorium / 1Fl

Track B: ERG Program Managers: Measure the Impact the Your

Employee Network is Having on Business Goals Pres Gallery / 1Fl

Track C: Experienced ERG Leaders: ERGs=Innovation: Brand Impact,

New Products & Sales Growth in Diverse Marketplace Room 20 / 2Fl

Track D: Burning Issues Forum: What Does the FUTURE Look Like?

TRENDS for Next Generation ERGs Room 440 / 4Fl

Page 46: PowerPoint Presentation... 2014 ERG Transformation From engagement and awareness to integration and alignment Focus on key strategic initiatives and corresponding measurable goals

2014