Marketing project

Background

Martial Arts lovers (Brazilian Jiu-Jitsu)

Passion that lead them to open an online store based on their own vision of Jiu-Jitsu

Objectives

Reinforce Social Media presence

Increase online sales and traffic to website

Develop the brand

• Competition• Potential new groups• Social Media

• Social media usage• Audience engagment

• Social media platforms• Products• Experience

Strenghts Weaknesses

ThreatsOpport-unities

Product: Clothes

accessories

Prices: 10 to 60 dollars

Promotions:Free shiping

75+ / &Social Media

Peoples: Men (BJJ

practitioners) age 25 to 40

Places: Online and at tournaments

Eco

nom

ic

Economic crisis situation where prices can be affected

Soci

al

Low interest in Martial Arts will force company to earn trust of customers

Tech

nolo

gica

l

Technologies such as mobiles are everywhere, thus, adjustation will need to be made

Others effects

Content Audit => Goals

Each Social Media: 500 followers, 3post/week,

100likes/post

Facebook: 439 friends, strong reactive response to private messages, post 2 times/week, around 10-20 likes/ post

  Twitter: 55 followers , 113

posts, 18 likes  Instagram: 73 followers, 27

posts   Pinterest: 20 followers, 8

boards, 122 pins, 4 likes

Facebook Twitter

Link to other websites updates

Present early sales

Feedback, questions,...

Engage with audience for creative ideas for Rocktopus apparel

Post after 8 pm

Present early sales

Take off memes

Engage with audience for creative ideas for Rocktopus apparel

Social Media Recommendations

Instagram Pinterest

Pictures of product used by customers

Constancy of pictures

Professional pictures

Present early sales

Take off memes

Pictures of product used by customers

Constancy of pictures

Professional pictures

Present early sales

Take off memes

Website LinkedIn

Create profile

Professional pictures

Consistency with pictures

Developing background and philosophy (include quality of products

Ask email after 50 seconds on the websites

Game plan Use Social Media to show off your brand and to add clarity

Talk to your customers to gain insight into what products they’re interested in

Use Facebook or other Social Media (or SMS) to notify your fans on how to get involved at your displays/booths

Distribute flyers in Martial Arts clubs and around

Send Newsletters, and mail to customers

Window which ask email of customers who pop up after 50 seconds on the website

Consider partnership with other organizations

Mobile friendly adjustment for Social Media

Giveaways/ deals/coupons should be distributed for attract potential customers

Adjust prices (or let know quality), products

Daily specials well advertised and clear

Expand website philosophy

Others recommendations

Online campaign Social Media: Facebook,

Instagram, Twitter…

Hashtag: #rocktopusfriend

Goal: Refer a friend and get -50% on next purchase

Result: Fidelization of customers and engage new ones

When?: August- September + November- December

Print advertising placement

Flyers: 2500 flyers =100 dollars, distributed around campus, sport clubs, businesses..

Newspapers: Kansas city Star, black&white = 210 dollars or 220 dollars on Sunday

Email

https://us11.admin.mailchimp.com/templates/edit?id=101745

3 times/month

Mobile friendly

Short, clear and efficient

Metrics and Content Calendar

Website Month 1 Month2 Month 3 Month 4 Month 5

 

Visiters 

         

Purchase 

         

 

Promotion 

         

E-mails