powering omnichannel experiences with real-time data

© 2015 Tealium Inc. All rights reserved. |




Powering Omnichannel Experiences with Real-Time DataAdam CoreyVP Marketing, Tealium

© 2015 Tealium Inc. All rights reserved. | 1



700+ Global CustomersCustomers across all verticals and sizes trust Tealium; 200 new customers in 2015


Highest Rated by Third PartiesConsistent 90+ point ratings on TrustRadius, G2Crowd, etc.

20,000 Web and Mobile AppsPowering more experiences than any other enterprise tag management provider

TealiumWe enable global businesses to unlock their customer data and create more meaningful, relevant customer experiences.

The company’s industry-leading customer data platform eliminates data silos to create a vendor-neutral data foundation that spans web, mobile, offline and IoT.



We are all millennials



We are all millennials• I want to engage on the devices, times that I

choose

• I expect the same experience in every channel

• I may not respond to traditional marketing

• I expect you to respect my data, privacy and relationship



Human Goldfish7.47.67.8

88.28.48.68.8

99.2

Avg. Attention Span

Seconds

Or at least, that’s how we act• Consumers shift devices 21X per hour

Source: OMD UK Study 2014

• Consumers have a shortened attention span Source: Microsoft Advertising Study 2015

• Ad avoidance increasingly a concern: 198M active users of ad avoidance technologySource: PageFair 2015 Study



Source: Econsultancy and Tealium, 2015

As marketers, we add vendors



MarTech Landscape in 2011

Source: Scott Brinker, ChiefMarTech.com



MarTech Landscape Today




12

Each Creating a Fragmented Profile



Solution?• Almost impossible to

stitch the user back together, requires expensive resources

• No single approach to customer data or data protection/privacy

• No data governance





Fragmented Customer View - http://bluekai.com/registry/© 2015 Tealium Inc. All rights

reserved. | 1414





How Do WeSolve This?


15





Shift to Centralized, Actionable Customer Data







OmnichannelMarketing

One Profile EverywhereTo fuel growth and achieve best-in-class results, companies must engage customers at every point

• Collect visitor interaction data across every channel and device

• Be able to act on that data in real-time to improve engagement and conversion rates

• Ultimately absolute ownership of this data is key to continued optimization



… Build a Data Supply Chain






The Customer Data Platform

Technology CDP Action



One Profile Powering Every Channel

A/BTestingAd NetworksAffiliateMarketingAnalyticsBannerAdsChatEmailMarketingLead NurturingMarketingAutomationPersonalizationSearch EngineMarketingSocialMarketingVisitorRemarketingVisitorRetargetingVoice ofCustomer

Real-timeCustomer DataPlatform



Omnichannel Works• Facebook study found that

coordinating messages increased likelihood to convert

• Combats list fatigue by expanding reach

• Email + Facebook is just one integration, how do you unite the entire stack?



Why Is This Important?• As consumers shift devices and

organizations align to be customer-obsessed…

Building a true Customer Data Platform (beyond one channel) becomes key

• Display and other channels go beyond the inbox, expanding your reach– Seconds in email, become

minutes on Facebook, etc.





Agility + SecurityTop Five U.S. Bank


23

No new marketing tech in years due to Infosec

concerns

Tealium iQ provides balance of security and

agility





Privacy as an AssetHealthcare.gov


24

Allows team to optimize and measure, and honor

user privacy

Applauded by privacy advocates





Integrated ViewGreenstone (AUS)


25

Omnichannel profiles enable real-time

engagement

Quote abandonment and campaigns now span all

channels



Where To Start1. Identify your company’s stage in

customer data management





2. Build cross-channel cooperation within teams





2. Build cross-channel cooperation within teams

3. Identify framework for building your own “data supply chain” via Customer Data Platform





Thank You


[email protected]@tealium