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A WO R K S H O P S E R I E S O N P R O T E C T I N G Y O U R C Y B E R R E P U T A T I O N

Pre-assessment

WHAT IS A CYBER REPUTATION?• A data trail of information about an individual

based on interactions in a digital environment• Information can be unintentionally or intentionally

left behind by users

WHO CAN HAVE A CYBER REPUTATION AND HOW CAN IT BE CREATED?

Anyone!• Census information• Social networking information• Facebook, Twitter, LinkedIn, Blogs, YouTube, Tumbler,

Instagram etc.. • 85% of College Students use social networking sites

(Malesky, 2012)

WHAT ARE THE CONSEQUENCES OF A CYBER REPUTATION?

Who is looking at my Cyber Reputation?

• Academic Applying to higher education Receiving and maintaining academic and extra-

curricular standing• Professional

Applying for internships and jobs Receiving and maintaining profession positions

GOALS FOR A CYBER REPUTATION WORKSHOP

• Awareness of personal information

• Learning etiquette for using internet resources

• Awareness of consequences

THEORY AND CYBER REPUTATIONPerson-Environment-Correspondence Theory

• There is a certain level of congruency that must occur between an individual and a career.

• Therefore, an individual’s skills and abilities must fulfill the requirements of the career and in return the attributes of the career must fulfill his/her needs as an individual

• How does this tie into cyber reputation? Employers are utilizing internet sources to provide additional

information on job candidates Employers are searching for an individual who will best meet

the needs of their company

FINDING YOUR CYBER FOOTPRINT• Google – Web & Image Search• Bing – Web & Image Search• Pipl.com• Peoplefinders.com• Mylife.com

MAINTAINING YOUR CYBER REPUTATION ON FACEBOOK

• Dos and Don’ts of posting

• Managing security controls

CREATING A SOCIAL MEDIA RESUME

Why?

• Create a “personal brand”• What image are you showing to the

world?

• “Law of Surfing” (Adee, 2011)

WHY LINKEDIN?

• Over 161 million members

• More than 2 million companies

• All Fortune 500 companies represented

LINKEDIN EXERCISES

1. Create basic profile

2. Learn how to add connections

3. Learn how to join a group

EXERCISE 1: CREATING A PROFILE1. Log onto www.linkedin.com

Enter name and choose password Select the “Join Now” button

EXERCISE 1: CREATING A PROFILE2. Enter personal info

Select “Create My Profile”

EXERCISE 1: CREATING A PROFILESearches email contacts for LinkedIn Accounts

SKIP THIS STEP

EXERCISE 1: CREATING A PROFILE3. Confirm email address

EXERCISE 1: CREATING A PROFILE4. Let’s see what your profile looks

like!• Photo• Activity• Summary• Skills • Experience• Endorsements

EXERCISE 2: ADDING A CONNECTION

1. Use the people finder feature to search for contacts

EXERCISE 2: ADDING A CONNECTION

2. “Connect” with me

EXERCISE 3: JOIN A GROUP1. Use the Search feature to find groups

• Search “Social Resume Resources”

EXERCISE 3: JOIN A GROUP2. Select “Join Group”

EXERCISE 3: JOIN A GROUP3. Use the “See All Updates” feature to

view posted articles and resources

LINKEDIN PET PEEVES• Incomplete profiles• Not personalizing LinkedIn invites• No picture• Typos

- National Career Development Association LinkedIn discussion group. March, 2013.

REPAIRING AND MAINTAINING YOUR CYBER REPUTATION

• Reputation.com• BrandYourself• Contacting search engineshttps://www.facebook.com/help/392235220834308/

https://www.facebook.com/help/176200525768249

Question OR Comments?

Post-assessment