power of alumni engagement- colleges

Alumni Relations Conference- India

Power of Alumni

Engagement


What do we need to ensure for optimum and

consistent Alumni Engagement?


Fully Functional Alumni Office

Alumni Data : We need to have latest data and

professional information about our Alumni Network to

engage them in an organized fashion.

Regular Communication: We need to have official Alumni

communication channels in place to know Alumni Preferences

and build a strong connection with them.

HR: We need to have a team in place to strategize, plan and

organize various Alumni Engagement Programs and activities

on a periodic basis.


Alumni Engagement

“ It is important to engage with Alumni in a constructive and meaningful

manner which in turn creates some value for Alumni, the current students

or the faculty.”

What programs does

the school run for

their Student

development?

How can the school use

its existing Resources for

its growth and

development?

Can we use

Alumni to Bridge

this Gap ?


Activity

Divide yourself into groups of 2

What are the various ways in which

your Alumni can engage with the

institution?


Activity

What are the ways in which you can

help Alumni engage with each

other?


Building an Engaged

Alumni CommunityAlumni

Leaders

Alumni Volunteers

Participate in programs, events, batch reunions and

giving

Read communications; will say and do good things for the school;

attend some events; may or may not give funds

Positive attitude towards the school but not actively involved.

Not satisfied with the quality of education they received or how they were treated. No sense of

belonging. Do not participate.

Develop

Convert


Mapping Engagement

Alumni to Alumni

• Re-unions and events

• Regional and national alumni chapters

• Alumni groups on Social Media

• Industry Forums

Alumni to

Students

• Adhoc campus visits

• Guest lectures

• Mentorship programs

• Career Services

• Internships and Incubation

Alumni to

Faculty

• Knowledge delivery

• Targeted skills training

• Involvement in academic delivery

Alumni to

School

• Institutional Development

• Academic and Non Academic Support activities


Alumni Engagement Avenues

Alumni

role in

Admission

s

Fundraising

from Alumni

Corporate

and

Industry

Alliances

Alumni

Events

Alumni

supporting

Career

Advancement

Services


Types of events according to

Stakeholders

Alumni

• External workshops

• Alumni Reunions

• Sports events

• Educational

• Travel Groups

Students

• Alumni interactions

• Resume & Skill building workshops

• Project evaluations & mentoring

Faculty

• Faculty development programmes

• Research support

• Academic conferences and activities

Institution

• Curriculum revision workshops

• Industry connect events

• Fundraising Events

• Celebration/Feel Good Events

Parents of Alumni

• Networking event

• Building Community Events


Case Studies

University of Oxford


Case Studies

University of Oxford

• Alumni engage with Oxford through Panel talks for classes and

hosting interns during the summer break

• Alumni get together and travel on tours organized by the University

• Alumni deliver online talks which are available for students as and

when required

• Alumni become career mentors and speakers at events in College


Case Studies

University of Pennsylvania

• Penn Alumni Career Network (PACNet) is their internal network through

which alumni offer career advice, guidance and jobs to students/fellow

alumni.

• Young Penn Alumni Leadership Council is a group that is dedicated to

help young Penn alumni peers to connect with each other, with the

institution and with other alumni.

• Alumni also hire a lot of Penn interns or help in sponsoring an event

through providing a venue.


Case Studies

IIT Mumbai

• Launched the Alumni Student Mentorship program (Student Alumni

Relations Cell is facilitating this programme)

• Launched Department Industrial Perspective Program (DIP)

• Facilitate close to 20 events per year involving alumni at various

locations


Case Studies

IIT Madras


Case Studies

Symbiosis


Case Studies

Indian School of Business


Veryᶯ Important

• Staff & Faculty members across the institute should understand the

importance of engaging with alumni

• Professional networking activities should be incorporated into the

curriculum so that students are already connected to alumni networks

before they graduate

• Alumni Associations and chapters play a key role in implementing

alumni relation programs

• Alumni Databases should be regularly updated

• Social Media plays an important role in connecting with alumni

• It is important to recognize & celebrate “Alumni Achievements”