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Why Us?

Power Brands is the world’s leading beverage formulation and brand management firm.

Power Brands executives are beverage industry experts and leaders in beverage innovation. Since 2006, we have led over 500 new beverage projects for our clients.

Power Brands has successfully launched brands with multi-million dollar budgets.

Our broad expertise stretches globally: Formulation, Graphic Design, Sales and Marketing Strategy, Product Launch Strategy, Financing and Investor Expertise.

Power Brands offices are in Los Angeles and New York, with affiliates in the UK and Asia.

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ServicesOur expertise in the beverage industry can help you with:

Production]Power Brands’ enjoys strong relationships with raw material suppliers and co-packers all over the world. We can help produce and manufacture your beverage in almost any market.

Brand ManagementPower Brands has successfully launched large-scale brands such as Neuro and SK Energy Shots, as well as smaller regional exercises. We can help you manage a beverage launch suitable to the scale of the project.

Branding / Graphic DesignOur creative design team specializes in branding and brand communication. They are experts in visual elements and understanding beverage container substrates (aluminum, Tetra, PET, glass, etc.). Let us help you make your brand POP!

Packaging DevelopmentPower Brands’ team can guide the decision making process to ensure the container, label and cap are best suited for the brand and manufacturing process.

Beverage FormulationPower Brands’ team of beverage scientists have won many domestic and international awards. They can match flavors or formulate a custom beverage to your liking from scratch.

Prototype DevelopmentPrototypes are an excellent tool that enable beverage entrepreneurs to engage with the retail and/or investor communities prior to engaging in full-scale manufacturing.

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Additional services we offer include:

Power Brands utilizes technology to optimize positive brand awareness.

Web Design

Power Brands' team of expert developers create eye-catching websites that impress buyers and consumers alike.

Business Plans

POS Design

Marketing Strategy

Financial Forecast

Videos/Photography

Event Management

Corporate Identity

Copywriting

Printing

Social Media

Power Brands’ social media experts implement strategies and tactics that keep your brand highly ranked, relevant, and optimized.

SEO

Our online experts can improve and create efficiencies in your online marketing campaign. We provide expertise in both natural and PPC applications.

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From Concept to Shelf5 steps of Product Development:

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Every project begins with a Creative Brief. Here, each client meets with the Power Brands development team to discuss the vision of your beverage.

The Creative Brief covers:

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Creative Brief

Ingredients

Flavors

Packaging

Graphic Design

Cost and retail price estimates/targets

Timelines and deliverables

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Beverage R&D is done through Power Brands’ team of highly experienced beverage scientists who are dedicated to beverage development as well as knowledgeable with currently trending ingredients and flavors.

Beverage Formulation is performed in Power Brands’ in-house beverage laboratory, where clients are always welcome to visit in-person.

Power Brands networks with best-in-class flavor suppliers, chemical suppliers, and raw material suppliers across the industry.

Power Brands brings expertise knowledge in all beverage segments, which include:

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Organic BeveragesEnergy ShotsCocktail Mixers

JuicesSports DrinksProtein Drinks

Energy DrinksCoffees Teas

Soft DrinksEnhanced Water Relaxation Drink

Beverage Formulation

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Power Brands team provides beverage packaging

expertise for all types of beverage applications.

Our knowledge of processing options and packaging

resources helps to expertly match your packaging to

the product.

Power Brands will then forward vendor information

to Clients as soon the packaging is determined.

It is the Client’s responsibility to establish a

relationship with the vendor, secure pricing,

availability, minimum order quantity, and timing.

Hot Fill Plastic

Cold Fill Plastic

Aluminum Cans

Aluminum Bottles

Flexible Packaging

Glass

Tetra Pak

Custom Packaging

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Packaging

Beverage Applications:

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Power Brands team of in-house designers specialize in

branding and brand communication. They have created

award-winning beverage labels and packaging design for

beverages projects in nearly every beverage category.

Our skillful design team brings expertise in each label

substrate, including can design, shrink sleeve labels, paper

wraps, and pressure sensitive labels.

Each project begins with concept artwork development

focused solely on the front panel. Once this is approved the

design team will move to the “layflat” stage: adapting the

artwork to the actual dieline for the label, including the side

panel copy, nutrition panel, UPC code and all mandatory

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Branding + Label Design

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The Client will receive first round samples for sensory

evaluation typically within 10-15 business days of the Creative

Brief. Once feedback is provided, second round samples are

typically provided within 5 business days.

The design process begins with Direction Boards, these are

“idea-starter” design boards with fonts, colors and images for

the Client to consider. Design Boards are sent to the Client

within 5 business days of the Creative Brief.

Once feedback is provided on the Direction Boards, first round

concept artwork is delivered to Client within 10-15 business

days. Once feedback is provided, each subsequent round of

artwork is provided within 5 business days. 10

Client Review and Approval

Formulation

Artwork

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Power Brands identifies and matches the right vendors based on location, capabilities and cost efficiencies.

We provide complete transparency and each Client receives contact information for the relevant suppliers for their project:

• Contract Manufacturer(s) • Ingredients

• Bottle, Can , Cap, and Label • Logistics and Warehousing

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Identify Suppliers

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Prior to going into full scale production, Power

Brands will always recommend Clients explore

prototype development. Prototypes and a solid

business plan or presentation will help the Client:

Secure capital from investors

Obtain purchase orders from key account retailers or distributors

Perform focus group testing

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Prototypes

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If the Client is funded and ready to commence with production, Power Brands will always

recommend the Client manufacture the minimum amount of product possible.

Power Brands will identify appropriate contract manufacturers based on capability,

geography, and cost efficiencies. Power Brands will provide the Client with all relevant

contact information and offer Manufacturing Management services.

Power Brands enjoys contract manufacturing relationships across the U.S. and also abroad,

with key contacts in:

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Production

Asia Caribbean

Europe N. America (USA, Mexico, Canada)

Africa

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For select Clients, Power Brands can manage a full-scale market rollout.

This service includes:

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Product Management

Managing production process:

Creating & implementing sales strategy:

Securing vendors, ordering and overseeing contract manufacturing

Developing sales tools (sell sheets, POS, pricing sheets, etc.)

Defining territories and target distributors, brokers & retailers

Create pricing and promotion architecture

Manage field sales and promotion personnel

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Power Brands has on-staff key sales and marketing personnel

Power Brands manages all in-market activity, i.e. field sales, guerrilla sampling, in-store events, sponsorship opportunities, promotional events

Retail channels range from independent grocers to national key accounts (Kroger, Target)

Assist in web and on-line marketing, including basic SEO, social media

Together with the Client, Power Brands will define key metrics and setup weekly reporting

All brand personnel will be clear on accountability and measurability

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Brand Management

Metrics and Reporting:

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Neuro

Best Functional Beverage2013, BevNET Awards

SK Energy Shots

Product of the Year2013, Consumer Survey of Product Innovation

Evolution Fresh

Product of the Year2012, BevNET Awards

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Award WinnersPower Brands has helped produce countless successful beverage brands. Some of these products can be found nationwide! These are a few of our award winners:

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(800) 730-9445

16501 Sherman Way | Van Nuys, CA. 91406 | sales@powerbrands.us

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Contact Us

@PowerBrandsLLC PowerBrandsConsulting @Power_Brands

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