pot branding house - magical adventure proposition

2016 Ver 2. 0

Version 2. 0. © 2014 - 2016PT Cipta Bhinneka Potensia-Indonesia.

6 . 9 1 6 7 ° S , 1 0 7 . 6 0 0 0 ° EJl. Cikutra Baru Raya No. 2

Bandung, West java 40124

Indonesia

0878-2341-8884 (WENDA)

http://www.potbrandinghouse.com/

S E RV I C E O F F E R I N G

O R F O R M A L L Y W E W O U L D C A L L I T :

VOYAGING GUIDE

& PROPOSITIONS

It's such a holy good day for us to finally reach you.

And by this proposition, we’d to introduce you our integrated, versatile and vibrant team in our ship. Already have a Brand? or wanna start new Venture?

Here, we reveal further how we do things and what you gonna get, and yes, we ready to Discover, Craft and Deliver values of your special something.

Hopefully, there would be an opportunity to sail you further with our ship. Because with you, we can reach the desired goals in human-centric era Brand universe.

Together full steam ahead.

Bayu RenggaCreative Director

See you onboard have a magical day!

Sincere & Warm Regards

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We arePOT Branding House,

Ahoy There! MaverickLeaders!

Magical Adventure Proposal

If you are a high octane brand explorers & makers who who want to share value and create progressive changes, then we’re here to fight by your side.

Behind the Deck.

Established in Mid 2014, we reside in beautiful-

6.9167° S, 107.6000° E

With breezy weather all over the city and so much peculiar & delightful culinary experiences.

MAGICALADVENTURE

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PURPOSE(YOU)

WHAT IS MAGICALADVENTURE?

Human Values

(TRIBE)Creative

Powerhouse(POT)


LET’S CROSS THE OCEAN

OF

STATUS QUO!

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To fight by your side we should synchronize our taste and goals for this awesome journey. Either to help humanity forward or to be filthy rich and famous, we’ll help you set fundamental purpose for your Brand. -There’s no swimming above, we gonna dive beneath!

But first,We want to know yourself.

Fill our magicaladventure form

Answer the complete interview on:

https://potbrandinghouse.typeform.com/to/arKFZtt

Why your brand exist?What is your supreme goal?

What is the problem you’re facing?Who is your tribe or market?

What is your expectation?What is success in Branding for you?

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Here at POT Branding House we thrive to make sure you get all the experience from Kickstart to Expansions. Even each quest needs delicate requirements, we’re going through that!

1 2 3

BRANDDISCOVERY

BRANDCRAFTS

BRANDDELIVERY


1

1

BRANDDISCOVERY

You Need This if...

Create a brand new audacious business with a complete Guidelines

Have a great plans, but no creative explorers to team up with

Your venture need IDentity refreshment to fit in your tribe (market)

Or, only have a logo but need to explore your Brand further.

In this Voyage, we’ll discover into your oceans

and tribes, dig deeper down soul concept of

your brand, humanize it and break it all down into

one Branding strategy.

Here’s How.

Insights Mining

Brand Bible

“To expand information, explore possibilities and mentally prepare”

Brand Purpose

Brand Application

“Reach the core value of your brand, the belief and purpose”

“All brand information will be compiled in one book, the guide to understand deeply your brand”

“Without physical evidence, it’s only an ideas. Seeing is believing.”

Visual Exploration

“ Strenghtening the taste in visual metaphore with Brand Personality.”

DISCOVER ASOUL-CATCHING

BRAND

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A.Tribe Insights

Absolute necessity for your tribe. To be a humanized brand.

This is where you get your brand Purpose & Personality

Insight Research

Tribe Persona

Competitive Landscape

Brand HistoryBrand Naming & CatchphraseBrand Attributes & PersonalityBrand StoryExperience Mapping

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The AwakeningMoments

B.Brand Concept

Brand Discovery Output


C.Visual Identity

Good look equals to essential trust representations, here what you gonna get.

• •

••

Brandmark (Logotype & Symbol)

Color Schemes (Digital & Print)

Typefaces (Font)

Key Visual Exploration

Visual Identity Usages Instructions

Brand Expression

•

•

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The Looks &Equipment



Tailored tools to enhance Tribeexperience in every direct contact with brand, the physical manifestation.

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•

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D.Brand Application

The TailoredInvestment

Stationery Design

Business Collaterals

Visual Merchandise

Brand Profile / Movie

Web Design / User Interface



The Bible is the ultimate guide of all. The beginning of your Brand quest stick to it.

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C.Brand Bible

• •

••

Output in A, B, C

Brand Implementation Guide

Brand Communication

Media Composition

Photgraphic Direction•


1Let’s Go with This if...

2

BRANDCRAFT

New marketing plan is arise

Need more empowerment on creative touchpoints

You need specific design in Multimedia, Graphic or Interior

Your Brand simply wanna explore more tribe through digital or physical approach.

Brief & Insight

Visual Exploration

“ Scan all the problem and pain points first”

Creative Direction

Craft Production

“Enhance the solution through creative approach”

“The moment of paint splatter, brushtrokes are blend together.”

“Guided details of production, so the outcomes will be as planned.(We can produce too by the way)

Experience Direction

“Breakdown which craft phases can taps into human feels”

So you have a soul-catching brand already? Then

amplify it. Craft emotional manifesto to show your

tribe, It can be storytelling motiongraphic, intimate

interior design or toughtful catalogues.

Let’s see how!

CRAFTAN AUDACIOUS

BRAND EXPERIENCE

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A.Conceptual Presentation

Ever wondering how strategy comes into reality?Here it goes.

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Insight QuestionnaireProblem SolutionArt DirectionExperience MappingUser/Human BehaviorTechnical Breakdown

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The StrategyVisioning

Brand Craft Output


The VisualArtefact

Interior Design

Graphic Design

Graphic TreatmentMultimedia SessionInterior Concept & BuiltMotion GraphicDigital Design

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This is the money shoot, visualization of essential experience we’ve agreed on. The visual artefact.

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Digital

B.Visualization

Brand Craft Output

Multimedia Design


Production Cost BreakdownFinal ArtworkDummy / MockupsQuality CheckFinal Productions

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C.Production

We might know how every visual representation of your brand should be physically represent, so we’ll guide you through the production as well.

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The ForgedTools & Weapon

Brand Craft Output


1This is Urgent If...

Your brand need to engage and gain emphaty from your tribe

You have a new campaign to create and maintain

Your brand need to gain awareness

You wanna measure engagement you spent to tangible results

2

BRANDCRAFTBRANDDELIVERY

After you define your soul,

visualize your Brand Experience

then we should leverage it!

Spread the message as far and as

wide as you can. And we have

spells to touch your tribe’s heart.

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InnitialConversation

Visual Exploration

“To expand information, explore possibilities and mentally prepare”

PublishmentStrategy

ContentDistribution

“Strategize which market and channels to explore with and what story to choose”

ContentConcepting

“Write and create the story which suits our target market frame of thinking and beliefs”

“Craft the audacious visual artefact to represent the story”

“We’ll help you connect the media and publish the contents”

Measurement & Reports

“Write and create the story which suits our target market frame of thinking and beliefs”

DELIVER YOURSTORY TO

THEIR HEART


User / Human BehaviorEngagement GoalsDistribution ChannelsDivisible Content CreationsEstimated Timeline

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Core Content ConceptVisualizationsCopywritingMini Contents

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Distribution EviddenceMeasurement Metrics

To Gain:AwarenessConsiderationsConversionPurchase

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1.2.3.4.

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The Spread ofMessages.

Brand Delivery Output

You need to define whom to engage, channels to publish and what to expect after. The map to the heart of your tribe.

We’ll craft you a contents which you can divide into several parts of mini contents. With audacious visual and storytelling of course.

This is the result of what we pub-lished, iteration process will taken for several progressive steps, by this result, we strategize for the next.


We Need You in our JourneyCome Aboard !


www.potbrandinghouse.com

[email protected] +62 8782 341 8884Wenda

www.instagram.com/potbrandinghouse