Bride and Groom side by side, symbolising a relationship.

Audience can personally identify with marriage.

Tag line “This might not be ours. It could be his.”

establishes a social issue that relates to pregnancy and adultery to appeal to the

target audience.

Scheduled air time. Point of call information.

Name of the Soap “Thorn Lane”. Point of call information.

Best man in the background next to the tag line. Defines the

link between the tag line and the best man. “Ours” is the

Bride and Groom and “His” is the Best man.

Social media logos and website synergise and

converge with the eMedia platform. Also appeals to the young target audience as the

more active users of social media on the internet.

YouTube link synergises with the trailer production.

Background image saturated to be black &

white leaving the characters to be the focus

of the poster.

BBC Three logo. Point of call information.

Name of Soap “Thorn Lane”. Point of call

information

Tag line “People don’t cheat by chance. They cheat by

choice” relates to social issue of adultery and presents an rhetorical question to the

audience.

Best man and Groom standing beside Bride while glaring at each other. Show’s a clash between the two

male characters over the bride. Appeals to the audience through tension between them.

Background image

saturated to be black and white

to keep the focus of the

poster on the characters.

BBC Three logo and Scheduling. Point of call

information.

Social media logos and website synergise and converge with the eMedia platform. Also appeals to

the young target audience as the more active users of social media on the internet.

YouTube link synergises with the trailer production.