Poster Analysis & Comparison

By Jordan Saunders

Romantic Comedy (Female)On the poster a female has been presented as one of the main characters. This would appeal to the female target audience because they are the same gender so they are able to relate to the character. Also her clothing suggests that she is a working class women allowing the audience to put themselves in her shoes because they know what It is like to be a working class women.

Within the poster the women is standing on stack up presents so she is at the same height of the male in the poster, this is representative of equality between the male and female allowing the target audience to relate to the character.

The Couple are tied together with ribbon this connotes that the two characters are associated in some way, could be in a relationship or have a very strong friendship allowing the target audience to relate if they have experienced what the couple are representing. The colour red is symbolic of love suggesting that the two characters have some form of love for each other

The colour of the texts suggests that this poster has been made for the female target audience seeing as pink is seen to be a very feminine colour also the secondary images like the ribbon and presents is also suggestive of the target audience because ribbon and presents are usually made/used by the female audience.

Romantic Comedy (Female)

The woman's posture within the poster is straight and upright and she also has her hands on her hips this suggests that she has some form of power within the film this would entice the female target audience to watch the film to see what kind of power the women holds within the poster.

The Actor ‘Reese Witherspoon’ has stared in a lot of romantic comedy’s this would entice the female target audience to watch the film if they are passionate about ‘Rom Coms’

The protagonist within this film seems to the the female character this would make the target audience want to view the film because of the female character has a main part to play within the film.

Action (Male)Within this poster the clothing of the protagonist is very smart, this alone suggest that the main character is a some sort of business men This would attract the attention of the target audience because having a main character that’s smartly dressed would allow the male target audience to relate to him also the fact that the protagonist is a male the target audience would want too see the film because the are of the same gender

Also the poster you are able to see an explosion this is has been done to attract the target audience enticing them to watch the film.

The Poster of the main character suggests that the character is a brave person this would allow the target audience not only to relate to the character but want to watch it because brave character spells action.

Another thing that would attract the target audience would be the colours that have been used within the poster the grey sky’s and the fire red flames immediately suggest that this is an action film also suggest that this film would attract more of an male audience rather then a female audience.The fact that there are 2 females within the poster suggest that they have some sort of relationship with the protagonist not only does this attract the target audience but makes you ask who are they? The female within the poster would attract the target audience not only because she is attractive she also looks like some kind of superhero.

Action (Male)

The Superhero and villain have me made larger on the poster then the rest of the characters this suggests that they are the main focus of the film. Also seeing as they have added a villain suggests that the film is going to be action packed this will appeal to the target audience because more action means more explosions fights ETC.

The title also suggests the target audience the film has been release for because it is in block letters and also has masculine colours surrounding it.

Another suggestive signifier is one of the females within the poster usually she will fall for the hero putting her in danger meaning that at some point she will have to be saved.

ComparisonColour Scheme – the colours

used for each target audience are completely different this is

so that it catches the eye of that gender audience for example the ‘Four Christmases’ poster has used whites and pinks to appeal to its target audience

whereas the ‘Iron Man 2’ poster has used grey’s, blue’s and reds to appeal to its target audience.

The Use of protagonists within the ‘Iron Man 3’

poster the protagonist has been presented as a brave character to appeal to its target audience also to fit

in with its genre. When you take a look at ‘Four

‘Christmases’ Not only is the protagonist for that poster female she is the

dominant character within that poster that has been

done to appeal to the female target audience.

ComparisonSecondary images – between the two posters the uses of secondary images have been changed to fit the target audience. Within the ‘Four Christmases’ Poster the

secondary images are presents and ribbon this has been done to appeal to the female target

audience. On the other hand ‘Iron Man 2’ have barley used secondary images and when they have its of the villain down bellow this has been done to entice their target

audience.Titles – The use of titles

completely differ between the two posters this has been

done to appeal to each individual target audience. On the ‘Four Christmases’ poster the title has used softer and

connative colours and a more subtle text whereas the ‘Iron Man 2’ poster has used more masculine and a rougher text to entice its target audience.