post-show review 2019...turned into business leads. stuart hopwood, bolton footwear (pty) ltd, south...

Tues 12 — Thurs 14 November 2019

Melbourne Convention & Exhibition Centre

Co located with

POST-SHOWREVIEW 2019

Event Organiser

Partners

This large scale event is Australia’s dedicated destination for international apparel and textile sourcing, and due to the scale and breadth of international participation is the leading sourcing event across South East Asia for trade professionals.

The 2019 event attracted major decision makers, trade buyers and agents, leading manufacturers and brands as well as major retail groups and wholesalers.

There is no better opportunity for exhibitors to reach new trade buyers and establish links within the lucrative Australian and New Zealand market.

With an increase in VIP buyers, department store buyers and visitors from New Zealand, the expo delivered more than ever before.

PARTICIPATING INTERNATIONAL TRADE ORGANISATIONSGLOBAL EXHIBITOR PARTICIPATION

Direct access to Australian trade buyers across fashion, textiles, apparel, accessories and footwear

Federation of Indian Export Organisations

Handloom Export Promotion Council

Apparel Export Promotion Council

Export Promotion Council for Handicrafts

Silk Export Promotion Council

National Jute Board

Jute Product Development Export Promotion Council

Council for Leather Exports

Taiwan Textile Federation

Provincial Government of Jakarta

Textile Clothing and Footwear Council Fiji

South African Footwear and Leather Export Council

Export Promotion Bureau Bangladesh

Trade Development Authority of Pakistan

Australian Fashion Council

Vietnam Footwear and Leather Association

Enquiries: Julie Holt Global Exhibitions Director

M: +61 (0) 449 148 886T: +61 (0) 3 9596 9205E: [email protected]

W: internationalsourcingexpo.comW: footwearleathershow.com.au

INDIACHINA PAKISTAN BANGLADESH

HONG KONG VIETNAMINDONESIA MALAYSIA

USA PERU

MEXICO UNITED ARAB EMIRATES

ETHIOPIA

SINGAPORE FIJI

TAIWANTURKEY

EVENT OVERVIEW

WATCH 2019 EVENT HIGHLIGHTS

VENUEMelbourne Convention & Exhibition Centre

DATESTuesday 12 November 2019Wednesday 13 November 2019Thursday 14 November 2019

2

POST SHOW REVIEW 2019

ETHIOPIA AUSTRALIA SOUTH AFRICA BRAZIL

mailto:julie%40iecgroup.com.au?subject=

http://internationalsourcingexpo.com

http://footwearleathershow.com.au

https://youtu.be/ABRQ68UpeUQ

KEY VISITOR STATISTICS

TOTAL VISITS

4251UNIQUE VISITS

3525

97% of visitors have

authority to make final decisions or make recommendations





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ATTENDANCE TRENDS

2019

2018

2017

2016

4251

3525

4380

3623

3974

3200

3819

3170

TOTAL VISITS

UNIQUE VISITS




VISITOR & TRADE ANALYSIS

DAY ONE VISITS

35%DAY TWO VISITS

35%DAY THREE VISITS

30%

NATURE OF BUSINESS

Visitors attended to discover new

manufacturers/suppliers

Visitors would recommend the expo to

colleagues

Visitors discovered new manufacturers & suppliers

92%74%82%

Distributor/Wholesaler/Importer 27%

Retail Online 26%

Independent Retailer 14%

Manufacturer 14%

Retail Chain/Franchise/Department Store 8%

Agency 6%

Education 2%

Government/Peak Body 2%

Media 1%

VISITOR DECISION MAKING AND PURCHASING AUTHORITY

*Percentage of total visits

4

100% increase in retail chain/

department store attendees from 2018.








Victoria 71%

NSW 13%

Queensland 6%

Rest of Australia 5%

International 4%

VISITOR GEOGRAPHIC PROFILE

KEY TRADE VISITORS

New ZealandChinaIndiaIndonesiaBangladeshPakistanNew CaledoniaVietnamSamoaJapanTaiwanHong KongGreeceSaudi Arabia

SingaporeThailandSri LankaUnited KingdomUnited StatesFijiCanadaAngolaAzerbaijanSouth KoreaMalaysiaItalyUnited Arab Emirates

INTERNATIONAL ATTENDANCE





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VISITOR INTEREST CATEGORIES

Womenswear 32.6%

Activewear 21%

Menswear 20.6%

Fabric & Textiles 16.9%

Childrens/Infant Footwear 13.5%

Sportswear & Goods 12.9%

Handbag/Wallets/Travel Goods 12.6%

Outerwear 12.5%

Workwear & Uniform 10.9%

Womens Footwear 10.8%

Home Textiles 10.2%

Jewellery 9.2%

Men’s Footwear 8.4%

Resort/Swimwear 8.2%

Scarves/Hosiery/Eyewear 7.8%

Functional/Special Purpose Fabric/Textiles 7.7%

Intimate Apparel 7.4%

Plus Size 5.4%

Trims & Components 4.3%

The global business matching program provided more opportunities for both visitors and exhibitors alike to create meaningful meetings and communication before the expo.

The VIP Buyer Program provides incentives for major trade buyers and group buyers to attend the event. Twice as many VIPs attended the expo in 2019 compared to the previous year, showing just how the expo attracted larger participation than ever before by Australia’s leading brands and trade buyers.

VIP BUYERP R O G R A M

*Results are based upon multiple selections

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EXHIBITOR PROFILE

It was insightful into the Australian market and brought many buyers together. So great.Hardh Agarwal, Suditi Industries, India

It’s a great place to meet potential clients - big and small. This was my fourth year and every year we do get couple of customers who end up placing orders. Hoping to continue building upon that.Chetan Shah Shayan, The India Bedding Company

It’s a very good platform for fashion companies who are serious about finding viable business opportunities targeting the Australian Fashion Market.Md. Ehsanuddin Khan, Sonia & Sweaters Limited, Bangladesh

Our focus is more on value addition in embroidery. We have participated for the first time and responses on the first two days was good. Accessibility is better here as venue is in middle and facilities, infrastructure provided are also good.Onur Yavuz, EVRO, Turkey

This show has allowed us to make vital contacts which have after a few editions turned into business leads.Stuart Hopwood, Bolton Footwear (PTY) LTD, South Africa





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10th Edition 4th Edition 19th Edition

226 139 385EXHIBITORS EXHIBITORS EXHIBITORS

EXHIBITOR TOTAL: 750 TOTAL GROSS FLOORSPACE: 18,000sqm




EXHIBITOR LISTING - INTERNATIONAL SOURCING EXPO 2019

A FITTING CONNECTIONA KNITCONCEPT (ASIA) AB EXPORTS ABU WALEED TRADING LLCAFFORDABLE EXPORTS AL-RAHIM TEXTILE INDUSTRIES ALAN OVERSEAS ALIC INTERNATIONALANDHRA PRADESH HANDICRAFTS DEVELOPMENT CORPORATION ANNCY INTERNAATIONALANSHUL EXPORTSAPPAREL EXPORT PROMOTION COUNCILART & CRAFT EXCLUSIVESARUNACHAL PRADESH STATE WEAVERS COOPERATIVE FEDERATION ASHOKA HANDICRAFTSAUGUST CRAFTAUSTRALIAN FASHION COUNCILBAIRAJ ENTERPRISESBEADS INDIABILLOOMI FASHIONBINGER HKBOSTROBUNAAICACTUSCAN FASHION PRIVATE CLASSIC COIR FACTORYCOMTEX INDUSTRIAL CONCEPT HOME INCCOTTON CONCEPTSCROSSWEARD POWER INTERNATIONAL DANAM FIJI DC EXPORTSDESIGNERS AVENUEEAST INDIA COMPANYECO JUTE EIF IMPORT EXPORT FREIGHTEISHA ENTERPRISESESSWIN IMPEXETHNIC WORLD ENTERPRISESEVOLVEVROEXPORT PROMOTION BUREAU BANGLADESHEXPORT PROMOTION COUNCIL FOR HANDICRAFTSFA & MO TRADING AND SERVICES COMPANY FAIRDEAL MILLS FASHION HOUSE INC.FASHION IMAGES OVERSEAS

FEDERATION OF INDIAN EXPORT ORGANISATIONSFEJOUR INTERNATIONALFOREVER CENTURY CORPORATION FORTUNETEX LINENG R CREATIONSGALAXY VOGUEGC APPARELS PTE GLOBAL MARKET GROUP GREEN EARTH INTLGRSGUPTA CREATIONSH P SINGH AGENCIES HANDLOOM EXPORT PROMOTION COUNCILHANWO INTERNATIONALHEALONG INTERNATIONAL HI-AU GROUP HIRATEK INTERNATIONALHK QINGYA FASHION HOMESTYLE MERCHANDISE HONG KONG AUNG CROWN CAPS & HATS INDUSTRIALHONG KONG TRADE DEVELOPMENT COUNCILHONG KONG YENGTIN INTERNATIONAL HORIZON EXPORTS / PACIFIC EXPORTS & IMPORTSINDEROOH EXPORTS INDIA GLAZES INDIFABS OVERSEAS JAIN INTERNATIONAL DESIGNSJASLEEN OVERSEASJKINTERNATIONALJUNE KNITTERS JUTE PRODUCTS DEVELOPMENT & EXPORT PROMOTION COUNCILK J EXPORTSK T C EXPORT KABIR IMPEX KALPA VRAKSHA KANSALS CREATIONKARAN OVERSEASKARMA BIJUTERIKARNI EXPORTS KARONE ENTERPRISEKATIES JEWELLERYKEEN LIGHT INDUSTRIES KELLY JKIREET APPARELSKLEIDER SOURCING KOHINOOR MILLS KTC EXPORT KUMLANG TU ENTERPRISE INCLEA VALLEY SPORTSLEATHER BASE LINEAR DESIGNLINYEHLOYAL APPARELS

LUXURY HOME FURNISHINGSM & S TEXTILES AUSTRALIAMANUFACTURE MY PRODUCT MARDA IMPEXMARK ONE APPAREL MAVIC SPORTSMAWANDIA CLOTHINGMAYA EXIMMETA FASHIONS METRO FABRICSMIN HENG APPARELMODA COCKTAILMR EURO SERVICESMY LITTLE LAMBSN C JOHN & SONS NAANKI APPARELSNABEEHA EXPORTSNAGESH KNITNATIONAL JUTE BOARDNATURE DESIGN CONCEPTSNAVIGATOR SOURCING SERVICESNEEDLE DROP NEW IN INTERNATIONAL NKS AUSTRALIA NOBLE ENTERPRISESNORTHMORE NOVA LEATHERSONLY FOR U DESIGNS ORGANIC GREEN INCOUTFITTERS (FIJI) P KUMAR & COMPANYPACIFIC GARMENTS PACIFIC TRADE LINKSPAL EXPORTSPERFORMANCE FLOATATION DEVELOPMENTS (FIJI) PRITS LEATHER ARTPROGRESS APPARELSPROVINCIAL GOVERNMENT OF JAKARTAPT SRI REJEKI ISMAN TBKPT TYSM INDONESIAQUALITY EXPORTQUALITY SUPPLIESR KUMAR & COMPANYRAINBOW TEXFAB RAUNY EXPORTSRNG APPARELSS Q COLLECTIONSSADIE & EVELYN SAHIBA OVERSEAS SAI APPARELSSAI TRENDSSAMKIA ENTERPRISESSANKH OVERSEAS SAVIOUR INDUSTRIESSBC CLOTHING SHILPAYAN DECORSHINY KNITWEARSHREE RAM OVERSEAS

SHREYANS INCSHRI BALAJI EXPORTSSHRI SALASAR GROUPSIDDARTH ORGANISATION SINI DESIGNS SINOWAY INDUSTRIAL COSKY SPORT INTERNATIONALSL PACKAGING SLW APPARELSOFIATEXSOMANIFABRICSSONI IMPEXSONIA & SWEATERS SPACE KNITWEARS SPC TEXTILE AND GARMENT SPEEDUP IMPORT AND EXPORT CO SUDITI INDUSTRIES LIMITEDSUMA CREATIONSSYNERGIES SOURCING BANGLADESH TAIWAN TEXTILE FEDERATIONTAMANNA INTERNATIONALTCE VINADENIMTEAM WORLDTEJASWI APPARELSTESTEX ON BEHALF OF OEKO-TEXTEXSTREAM FASHION TEXTILE VALUE CHAINTHE CHOICE FASHIONSTHE KARUR FABRICSTHE LAB OF DENIMTITANE GROUP (HONG KONG) TRADE DEVELOPLMENT AUTHORITY OF PAKISTANTRISTOFUMA INTERNATIONAL UMANG EXPORTSUNITED APPARELVEEKAY INTERNATIONALVINTAGE TRIMMINGWARRINA DESIGNSWENZHOU XUSHENG GARMENT WINSUN (HK) TRADINGWONDERFUL SPECTACLES MANUFACTURING COWORLD TRADE FASHIONISTA X-TRA ORDINARYXIAMEN D POWER GARMENT YCCYUEWANG TEXTIL S DE RL DE CVZEVAR EMPORIUMZOHA TRADING COMPANY

*Exhibitor listing as per Show Guide. This list may not include companies that booked after the Show

Guide cut-off date, or companies that shared stands or participated as part of a pavilion.





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EXHIBITOR LISTING - FOOTWEAR AND LEATHER SHOW 2019

ACCESSORIES INDIA

ACE EXPORTS .

AFRA IMPORT & EXPORTS

AKBAR CORPORATION

AKINALBELLA

AMIT IMPEX

AMP STUDIO INTERNATIONAL

AN THINH FOOTWEAR

ANAM EXPORTS

ARIHANT INTERNATIONAL

ASRA APPAREL INTERNATIONAL

BONARTIS GROUP

BRIT FOOTWEAR

CAMANCHI SPORTS

CARUSSO

CHROMETAN EXPORTS

COMPANYNAME

COUNCIL FOR LEATHER EXPORTS INDIA

D.MORO

DEREM SHOES

DOBA FOOTWEAR PRODUCTION TRADING

DONG AN EDI

ERDO AYAKKABI

ETERNAL SHOES - ROLLBAB

FLAMINGO CITY

FUSION INTERNATIONAL

GIA DINH GROUP

GIA DINH SHOES

GOODWILL JSC

GRASSHOPPERS

HAQ FASHION AS UNIQUE AS YOU ARE

HATAY CHEMICAL-WEAVE

HITIT SOLE AND SHOES

HUY HOANG FOOTWEAR

INSPIRE EXIM

INTERNATIONAL CORPORATION

IZAAN EXPORTS

JUST JIVE

K & S DIGIFASHION LIMITED

K.D. ORIENT IMPEX

KHURANA EXPORTS

KLODENNEX

LEASHORESIN

LEFASO

LEIGH SCHUBERT

LIDOCO

LOU HARVEY

LUNAR

MANOCK NATURALS

MATSIDISO SOUTH AFRICA

MEGA LEATHERS

MODEL EXIMS (INDIA)

MYM SHOES

NEW HOPE CO

OPAD SHOES

OSMAN SHARIFF

REUNION FOOTWEAR

ROYAL STEP INDIA

SAFLEC

SAIMEX LEATHER PRODUCTS

SAINT & SUMMER

SALUZA EXPORTS

SAMUNETI LEATHERS

SAYEE LEATHERS

SHAFI LIFESTYLE

SKS GLOBAL

SODAGAR INDUSTRIES

STAR EXPORT

TAJ LEATHER PRODUCTS

THANG LONG SHOES JSC

THE EMBASSY OF THE FEDERAL TOPPLINE MANUFACTURERS

TRUEKEM

UNIQUE INTERNATIONAL

VAANI EXPORT

VICKI HK

VINH YEN SHOES JSC

WAGH FOOTWEAR

WAH FONG INDUSTRIAL DEVELOPMENT

WINIWAY INTERNATIONAL

WOOD STONE

XTREME KINETIC MINIMAL SHOES

XYZA SAVANNA

*Exhibitor listing as per Show Guide. This list may not include companies that booked after the Show Guide cut-off date, or

companies that shared stands or participated as part of a pavilion.





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Exhibitors, VIPs, show partners and media partners were officially welcomed with an address by Marie Kinsella, CEO of International Exhibition and Conference Group.

Julie Holt, Global Exhibitions Director, International Exhibition and Conference Group also spoke about the history of the event and thanked the audience for their continued and growing support.

Mr R. K. Shukla, Assistant Director, Council of Leather Exports India was invited to speak as a special guest. He provided an informative address about Indian capability in the sector and interest in Australia as a promising export market.

The Welcome Reception was very well attended and provided significant opportunities for networking with industry peers and event partners.

Global Gallery provides an additional platform for exhibitors to showcase their design and manufacturing capability

to Australian and New Zealand trade buyers and industry professionals. The gallery attracted strong interest from

attendees who were inspired to visit specific stands.


EVENT PROGRAM

OFFICIAL WELCOME RECEPTION

GLOBAL GALLERY




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GLOBAL SOURCING SEMINARSThe 2019 Global Sourcing Seminars included eleven sessions presented by industry experts across the three day event.

We were pleased to welcome global trend forecasting agency, FASHION SNOOPS, to the seminar stage not once, but twice as part of the 2019 Global Sourcing Seminars. Direct from the USA, Melissa Moylan, Vice President/Creative of Womenswear of FASHION SNOOPS presented 2 trend focused seminars which helped educate, inspire and support attendees’ next buy.

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TIME SPEAKER TOPIC OVERVIEW COST CODE9.30am Melissa Moylan (USA)

Vice President/Creative of Womenswear, Fashion Snoops

Macro Trends Macro Trends will identify the four most important design directions for Spring/Summer 20/21. Lead by trend expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will identify key product and colour shifts across apparel, accessories and home that will have the greatest impact. Macro Trends will help you understand cultural shifts to better align your future business strategy.

$66.00 S1

11.00am Facilitator: Melinda Tally, Director, Ndless: The New Normal

Panelists: Marnie Goding, Creative Director and Co-founder, ELK. Eloise Bishop, Head of Sustainability, David Jones & Country Road Group. John Condilis, Chair / Co-Founder, Nobody Denim

Transparency in the Fashion Industry is Here to Stay. Why Does it Matter and How Can Brands Take Part?

Transparent supply chains have now become the expectation of consumers and industry alike. Seen as a vital step in the pursuit of a more responsible sector, an increasing number of brands are focused on gaining visibility of their supplier relationships.

What are the opportunities and challenges in traceability? For long and complex supply chains, how do brands start and what does evaluation and communication look like. Can transparency help consumers concerned about the impacts of what they buy make more informed decisions? What role will the Australian Modern Slavery Act play?

Join Melinda Tually, Director of ethical supply chain consultancy Ndless: The New Normal and Coordinator of Fashion Revolution Australia in discussing this timely topic with leading brands.

$44.00 S2

12.30pm David Giles-Kaye

CEO, Australian Fashion Council (AFC) Australia

Global Industry Trends and Opportunities for Australian Fashion Businesses

From sustainability and digital tech innovations, through to the rise of the Chinese and Indian consumer markets. Hear about the key trends shaping the global fashion landscape and what Australian companies can do to be ready to take on these opportunities.

This session is partnered by the Australian Fashion Council (AFC).

$44.00 S3

2.00pm Chang Liguo

Vice Director, CCCT

China-US Trade Disputes & the Impact on the Textile & Apparel Supply Chain

Discover more about the China-US bilateral trade and the dispute and its impact on the international supply chain of textiles and apparel. In this session you will learn about the restructuring of China’s textile & apparel supply chain and what it means for both suppliers and buyers in the market.

FREE S4

TUESDAY 12th NOVEMBER 2019

Global Sourcing Seminars will take place on the show floor opposite stands B27. Door 1 is the best entry point.Tickets available for purchase at the Registration Desk on the concourse.

SHOWPROGRAM

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TUESDAY 12TH NOVEMBER 2019





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WEDNESDAY 13TH NOVEMBER 2019

5www.internationalsourcingexpo.com



Macro Trends Fashion Snoops Global Trends will identify four visionary narratives across women’s, men’s and active markets. Leveraging key cultural indicators, acclaimed mood movies will help set the tone. Colour palettes, silhouette, material and pattern direction will provide you with design intelligence for the season.

$66.00 S5

11.00am Elizabeth Formosa

Founder & Fashion Business Consultant, Fashion Equipped

Develop Your Savvy Sourcing Strategy

There are some things that fashion business owners simply cannot afford to ‘wing’, and sourcing definitely is one of them. This Masterclass has been designed for fashion business startups and fashion brands, both existing and emerging, to learn key skills that are essential to running a successful fashion business. We’ll teach you: How to find and choose the right manufacturer for your business. How to ensure your business is ‘source ready’. The sampling and tech side of fashion and the non-negotiables of responsible sourcing and transparency.

$44.00 S6

12.30am Pinakin Chaubal

Principal Consultant, APN Consultivate

Expert Opinion on TCF During Legal and Commercial Disputes

Qualified and independent expert opinion plays a key role during resolving commercial and legal disputes swiftly. Learn how you and your business can avoid expensive disputes in future by taking some good precautions. A must attend session for everyone trying to do the right thing by the customer and save future hassles and liabilities.


$44.00 S7

TIME SPEAKER TOPIC OVERVIEW COST CODE9.30am Simon Caballero

(Vietnam)

Sourcing & Supply Chain - Asia Director, Velilla Confeccion

Is Your Company Ready to Source From New Countries?

In this seminar, Simon will look at how to explore your options and help you to decide if your company is ready to look at sourcing from new countries. Simon will use his extensive years of sourcing knowledge to help you understand what you should consider when looking at new countries and also, discuss what a good sourcing strategy should be made up of.

$66.00 S8

11.00am Facilitator: Patty Huntington, Sydney-based journalist, producer and media commentator

Panelists: Elizabeth Park, Fashion Business Consultant. Ellie Vaisman, Director of Overseas Operations, Sourci. Simon Caballero (Vietnam), Sourcing & Supply Chain - Asia Director, Velilla Confeccion

Hot Topics in the World of Sourcing

In this exciting, fast-paced panel discussion, Patty will be asking 3 x industry experts, key questions to help you discover more about the world of sourcing. Topics will include; sustainability, tips for liaising and maximising relationships with manufacturers and suppliers and what you should be prepared for in the world of sourcing for 2020 and beyond.

$44.00 S9

12.30am Anita Brown

Senior Associate, Phillips Ormonde Fitzpatrick Australia

IP and Your New Fashion Label

Starting your own fashion or textile label or thinking about? Understanding IP and adopting an IP strategy is a critical part of building a successful business. This seminar will help you identify the IP relevant to your business, discuss how best to protect it and provide tips on how to avoid infringement.


$44.00 S10

2.00pm Ms. Phan Thi Thanh Xuan

Vice President - General Secretary of Vietnam Leather, Footwear & Handbag Association (LEFASO)

Situation and Development Trends of Leather, footwear Industry in the World and Affects to Vietnam

In this seminar, the situation and development trends of leather, footwear industry in the world will be explored as well as opportunities and challenges for the leather, footwear & handbag industry in Vietnam.

FREE S11

WEDNESDAY 13th NOVEMBER 2019

THURSDAY 14th NOVEMBER 2019

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THURSDAY 14TH NOVEMBER 2019

5www.internationalsourcingexpo.com



Macro Trends Fashion Snoops Global Trends will identify four visionary narratives across women’s, men’s and active markets. Leveraging key cultural indicators, acclaimed mood movies will help set the tone. Colour palettes, silhouette, material and pattern direction will provide you with design intelligence for the season.

$66.00 S5

11.00am Elizabeth Formosa

Founder & Fashion Business Consultant, Fashion Equipped

Develop Your Savvy Sourcing Strategy

There are some things that fashion business owners simply cannot afford to ‘wing’, and sourcing definitely is one of them. This Masterclass has been designed for fashion business startups and fashion brands, both existing and emerging, to learn key skills that are essential to running a successful fashion business. We’ll teach you: How to find and choose the right manufacturer for your business. How to ensure your business is ‘source ready’. The sampling and tech side of fashion and the non-negotiables of responsible sourcing and transparency.

$44.00 S6

12.30am Pinakin Chaubal

Principal Consultant, APN Consultivate

Expert Opinion on TCF During Legal and Commercial Disputes

Qualified and independent expert opinion plays a key role during resolving commercial and legal disputes swiftly. Learn how you and your business can avoid expensive disputes in future by taking some good precautions. A must attend session for everyone trying to do the right thing by the customer and save future hassles and liabilities.


$44.00 S7

TIME SPEAKER TOPIC OVERVIEW COST CODE9.30am Simon Caballero

(Vietnam)

Sourcing & Supply Chain - Asia Director, Velilla Confeccion

Is Your Company Ready to Source From New Countries?

In this seminar, Simon will look at how to explore your options and help you to decide if your company is ready to look at sourcing from new countries. Simon will use his extensive years of sourcing knowledge to help you understand what you should consider when looking at new countries and also, discuss what a good sourcing strategy should be made up of.

$66.00 S8

11.00am Facilitator: Patty Huntington, Sydney-based journalist, producer and media commentator

Panelists: Elizabeth Park, Fashion Business Consultant. Ellie Vaisman, Director of Overseas Operations, Sourci. Simon Caballero (Vietnam), Sourcing & Supply Chain - Asia Director, Velilla Confeccion

Hot Topics in the World of Sourcing

In this exciting, fast-paced panel discussion, Patty will be asking 3 x industry experts, key questions to help you discover more about the world of sourcing. Topics will include; sustainability, tips for liaising and maximising relationships with manufacturers and suppliers and what you should be prepared for in the world of sourcing for 2020 and beyond.

$44.00 S9

12.30am Anita Brown

Senior Associate, Phillips Ormonde Fitzpatrick Australia

IP and Your New Fashion Label

Starting your own fashion or textile label or thinking about? Understanding IP and adopting an IP strategy is a critical part of building a successful business. This seminar will help you identify the IP relevant to your business, discuss how best to protect it and provide tips on how to avoid infringement.


$44.00 S10

2.00pm Ms. Phan Thi Thanh Xuan

Vice President - General Secretary of Vietnam Leather, Footwear & Handbag Association (LEFASO)

Situation and Development Trends of Leather, footwear Industry in the World and Affects to Vietnam

In this seminar, the situation and development trends of leather, footwear industry in the world will be explored as well as opportunities and challenges for the leather, footwear & handbag industry in Vietnam.

FREE S11

WEDNESDAY 13th NOVEMBER 2019

THURSDAY 14th NOVEMBER 2019

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The 2019 marketing campaign delivered strong audience engagement and included an expanded focus on VIP attendees.

The campaign featured an optimised mix of direct communications, trade and press advertising, telemarketing including a VIP calling, direct mail and email campaign, industry partnerships and networking at business events as well as print and online show listings.

A heavy focus was put on digital marketing and social media for 2019, achieving a more well rounded and efficient approach. Along with Google Adwords, more advertising and targeting was done within Facebook, and Linkedin was utilised to target the audience based on job titles and industry.

The campaign also continued to utilise the resources of local business chambers, trade offices, fashion bloggers and industry insiders.

HOW VISITORS HEARD ABOUT THE EXPO

Communication from the Organiser 34%

Online search 15%

Word of mouth 14%

Previously attended 13%

Online or print advertising 10%

Industry association 8%

Social media 6%





MARKETING & MEDIA CAMPAIGN

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PRESS AND DIGITAL ADVERTISING

DIRECT COMMUNICATIONS

SOCIAL MEDIA

Press and digital advertising vehicles were utilised to reach the target audience and included both industry and general media. The campaign was substantially expanded on an international scale.Publications included:

Direct communications consisted of direct emails, telemarketing and hard copy trade invite and postcard Australia and New Zealand wide.

The 2019 social media campaign consisted of a steady and successful Facebook, Twitter and LinkedIn push - that produced strong results.

Emails sent across all co-located Shows

283,278

LIKES

2,722Up 112% from 2018

TOTAL REACH

142,507TOTAL

ENGAGEMENT

12,045

Average Open Rate

30.2%Industry average 24.9%

Average Click Through Rate

10.1%Industry average 3.4%

Hard copy invites sent

17,200

@InternationalSourcingExpo

@IntSourcingExpo

@InternationalSourcingExpo

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EMAIL BLASTS

WEBSITE SOCIAL MEDIA

GOOGLE ADWORDS





720,153 Impressions

1,676 Clicks in 3 months

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MARK YOUR CALENDERBOOK YOUR SPACE NOW

Event Organiser

EXHIBITION ENQUIRIES

Julie Holt, Global Exhibitions Director+61 (0) 3 9596 9205+61 (0) 449 148 886

[email protected] www.internationalsourcingexpo.comwww.footwearleathershow.com.au

Tues 24 – Thurs 26 November 2020Melbourne Convention & Exhibition Centre




post-show review 2019...turned into business leads. stuart hopwood, bolton footwear (pty) ltd, south...

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