POST SHOW REPORT

from 18 countries

4,062 visitors

80 brands & companies

Exhibition profile

The 3rd edition of Myanmar FoodBev and the 1st edition of Myanmar Retail Expo showcased over 80 brands and companies-from Myanmar and the region including China, Japan, Korea, Malaysia, Thailand and others. The three-day exhibition welcomed 4,062 visitors from 18 countries such as Australia, China, France, Germany, Indone-sia, Japan, Korea, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka, Thailand, Vietnam and others. The exhibition succeeded as an excellent business plat-form connecting international manufactur-ers and suppliers to the local importers, distributors, retailers, manufacturers, hotel-iers, restaurants, supermarket, shopping malls and industry professionals.

MYANMAR FOODBEV : Raw Materials,Additives & Ingredients, Finished Food& Beverage, Finished Bakery & Confect-ionery, Equipment & Supplies in food& beverage Industry

MYANMAR RETAIL EXPO : Fittings &Decorations, Marketing, Technology,System & Equipment

The exhibition was organized by ICVeX Company Limited, a subsidiary of Index CreativeVillage PCL in Thailand - the World’s 7th ranked for creative event marketing and management. The exhibition was officially supported by The Republic of the Union of Myanmar Federation of Chambers of Commerce & Industry (UMFCCI), Myanmar Restaurant Association (MRA), Myanmar Retailers Association (MMRA) and GS1 Thailand, the Federation of Thai Industries.

EVENT's highlights1. Super flash lunch box competition by Myanmar Restaurant Association (MRA)2. Cocktail Show by Myanmar Bartenders Association3. The Art of Espresso by Barista Association of Myanmar4. Myanmar Retailers Industry Seminars

lucky draw prizesTwo returned economy tickets “ Yangon - Bangkok ” sponsored by Bangkok Airways, the official airlineof Myanmar FoodBev & Myanmar Retail Expo 2016,for the lucky visitors who pre-registered to visit theshow.

Special thanksto the sponsor

O rgan ized by O ffi cially su ppo rted by

18-20 aug 2016 tatmadaw exhibition hall yangon

BReakdown of visitors by demographyBReakdown of visitors by demographyThe three-day exhibition welcomed 4,062 visitors divided as 95% local visitors (Myanmar) and 5% international visitors from 18 countries : 18 countries such as Australia, China, France, Germany, Indonesia, Japan, Korea, Malaysia, Myanmar, Philip-pines, Singapore, Sri Lanka, Thailand, Vietnam and others.

by main activity

by product of interest

Reasons to attend the

EXPO

Place orders/ Source product

Meet suppliers

Gather market information

Evaluate the show for future participation

Raw Materials

Additives & Ingredients

Finished Food

Beverage

Bakery & Confectionery

Service

Equipment & Supplies in

Food & Beverage Industry

Others

1

2

3

4

5

6

7

8

4%19%

20%

13%13%

7%

19%

5%

2

3

4

5

6

7

81

Fittings & Decoration / Store design

Architecture/ Interior/ Light& Sound/

Window Showcase

Digital signage & Media, Event

IT, Database Management, Computer

Hardware & Software

Instore communication

Visual marketing, POS & POP (Point of

Sale and Point of Purchase) marketing

Vending machine

Labeling, Coding, RFID, Barcode,

Automation, Queue Management

Security & Other Technology

Inventory & Stock control / Warehousing

others

1

2

3

4

5

6

7

8

9

10

11

21%

10%

11%

7%8%7%

7%

9%

6%

9%

5%

2

3

456

7

8

1

9

10

11

Chef

Consultant

Corporate Management

F&B Management

Food R&D / Laboratory

Purchasing

Sales / Marketing

Others

1

2

3

4

5

6

7

8

6%4%

13%

11%

6%37%

18%

5%

1 2

3

4

56

7

8 Architect/ Interior/ Designer

Consultant

Buyer/ Purchasing

IT / Security

Corporate Management

Operations / Retail /

Brand management

Sales/ Marketing

Others

1

2

3

4

5

6

7

8

8%6%

16%

2%

21%20%

25%

2%

2

3

4

5

6

7

81

Food professional

Manufacturers of food & beverage,

Food ingredient, Food supplement

Supermarket/ Hypermarket

Importers/ Traders / Distributors

Others

1

2

3

4

5

37%

20%

11%

27%

5%

1

2

3

4

5

Architect, Interior, Design

Convinience store / Department store /

Shopping mall

Distributors, Importers

Food & Beverage Catering,

Retailers Restaurant

Hypermarket, Supermarket

Retailers, Wholesalers

Shop Fitter

others

1

2

3

4

5

6

7

8

13%

6%

28%

16%

16%

9%

8%

4%

2

3

4

5

6

7

8

1

by job function

main reasons for exhibiting

exhibitors' evaluation to the show

exhibitors' satisfaction

exhibitor's voice of confidence“Awesome numbers of prospects.Definitely coming back every year”

Mr. Tinnakorn Laoraovirot CEO l Nine Net Co., Ltd.

“Myanmar Foodbev 2016 and Myanmar Retail Expo 2016 provide a solid platform for us to interact with local potentials. We’ve been meeting people that are beyond our expectation since we come here” Mr. Toranee Chiochan Deputy Managing Director Sun Expo Services Co., Ltd.

“Myanmar Foodbev 2016 and Myanmar Retail expo 2016 is the best gate to the golden opportuni-ties in Myanmar. The expo allow us to strengthen our F&N - Thaibev brands profolio among local customers and consumers.”

Mr. Prapas Rattanapas Head of Marketing & Brand Development F&N Foods Pte. Ltd. Branch Office, Yangon, Myanmar

Exhibitor's survey reportExhibitor's survey report

“This is our third consecutive year with MYANMAR FOODBEV Exhibition. With each year, the number of participants has increased. And so has the interests in our cold storage products. It is obvious that Myan-mar’s economy and market is not going anywhere but up. The Exhibition helps provide an integral platform for Thai ventures to establish themselves and their brands early. As well as the opportunity to experience the culture of Burmese and their ways of doing business first hand.”

Mr. Phudit Manotaya Marketing Executive Modular Compound Co., Ltd.

Rated the exhibition as avalue marketing tool

to reach to targeted customers

Rated the quality of visitors are good

and excellent

Meet exhibitor’s objective

Over 92% Over 86% Over 88%

Satisfied withorganizer’s support

Satisfied withlogistic support

Satisfied withvenue

98% 93% 70%

Generate sales leads

Retain customers, Penetrate current account

Promote corporate image, Build awareness

Launch, Introduce new products

Conduct market research, Survey

Engage high quality customers

Educate customers about products & services

Sell, sign contracts or generate request

for proposals

Networking

Recruit channel partner, Sales agents,

Distributors

Support suppliers, Distributors, Dealers

1

2

3

4

5

6

7

8

9

10

111 2 3 4 5 6 7 8 9 10 11

13%

4%

14%

10%

8%

7%

11%

12%

8%

7%

6%

SEE YOU AGAIN IN2017

17-19aug

2017

tatmadawexhibition

hall

www.myanmarfoodbev.comwww.myanmarretailsourcing.com