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POST SHOW REPORT

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2 SINGAPORE YACHT SHOW POST SHOW REPORT

The mission of our team and the purpose behind the Singapore

Yacht Show has changed somewhat over the last few years. We

are lobbying and working closely with various governments in the

ASEAN economic community to promote this region as an alternative

winter destination for the global fleet of 5,000 or so superyachts

that are virtually all based in the Mediterranean in the summer. We

want some of them to turn left at the end of the summer season

and come to visit Asia for a change in the winter – a lot of them

would like to do so, and if they were allowed to charter here, they

would. The cost of bringing a superyacht half way round the world

and running it here for a season can easily be several million dollars

– so most owners won’t come if they can’t rent the yacht out when

they’re not using it, to cover some of that cost.

Thailand has announced that they are preparing to make the

necessary tax and immigration regulation changes. If we can get

Indonesia, which has some of the biggest and most beautiful cruising

grounds in the world, to also allow foreign yachts to charter without

having to be imported, then the tremendous economic impact

would be felt region-wide - and throughout the global industry.

MESSAGE FROM THE CEOThis year was the eighth edition of the Singapore Yacht Show, yet

it still feels like we’ve only just begun. I think this is because we all

still feel a sense of excitement that there is so much undeveloped

potential here in Asia - we want to see the yachting industry develop

and flourish, but we also want to see the extraordinarily beautiful

ASEAN region develop as a high-end yacht tourism destination.

Singapore is at its epicenter - rightly seen as “the Monaco of the

East” with the added benefit of a beautiful tropical coastal setting.

Exhibitors, clients and visitors alike all love this place. They love the

efficiency, safety and familiarity of the world-class infrastructure

and international culture here, which is perfectly reflected in the

ONE°15 Marina Sentosa Cove setting.

Every year our Yacht Show grows more significant on the

international boat show calendar, and has established itself as the

principal marketing platform in Asia for the global yachting industry.

We are proud to have an increasingly impressive display of nearly all

the major boat brands and their local or regional dealers at the show

each year - nearly 100 examples of their stunning sail and power

yachts and water craft of all shapes and sizes, with a record number

of world or Asia premieres.

Significantly, we also had many of the world’s best-known custom

superyacht builders present. Because while all boating is a healthy,

active outdoor lifestyle that is, easy to do and available to everyone

– we have boats in the show to meet any budget, no matter how

big or small - it’s superyacht tourism that would instigate change

in this region. It would bring exceptionally significant income and

prosperity to local businesses and communities, as well as revenues

for governments, job creation, and inward investment.

“Superyacht charter is what would really drive the growth of the whole industry in Asia - big boats and little boats alike.”

3SINGAPORE YACHT SHOW POST SHOW REPORT

– and thus a new generation of yacht tourists would be born. This

would be a huge boost to the whole industry here – big boats and

small boats alike.

As every year, on behalf of the whole team at SYS, I would like to

thank our exhibitors, who invest significant sums of money to bring

their boats to Singapore for the visiting public to enjoy – some are

shipped out specially from the builders in Europe - as well as our

generous and loyal sponsors, without whom the yacht show just

couldn’t happen. Our main sponsors this year were MTU, RUAG

Aviation, Cosmo Holistic Wellness, Sunbrella, Equilibria Capital

Investment, and Sevenstar Yacht Transport. The Singapore Tourism

Board and Sentosa Cove have been partners and sponsors from

the very beginning, as have ONE°15 Marina, our venue host – my

grateful thanks to you all.

Andy Treadwell

CEO and Founder

Singapore is the business capital right in the middle of ASEAN, and

the owners of the big yachts are big businessmen - and they will all

want to come here to do business.

With a new opportunity to charter yachts right on their doorstep,

more and more affluent people from China and all over this hugely

wealthy region would be more easily tempted to try it out – and thus

a new generation of yacht tourists would be born. This would be a

“Developing a superyacht charter market in Asia would bring the highest spending tourism sector in the world to the region, with all its associated highly positive global PR.”

For enquiries about participating in SYS 2019, please contact [email protected] or +65 6304 7950


CONTENTS

6

812

THE SHOWOVERVIEW OF THE SINGAPORE YACHT SHOW 2018

FACTS & FIGURES

KEY ACTIVITIES

212330

YACHTS ON SHOWSUPERYACHT HIGHLIGHTS

ASIA PREMIERES

YACHT LIST

32343637

EXHIBITORSON WATER

EAST WEST PAVILION

NORTH PAVILION

ESPLANADE & RETAIL VILLAGE

1619

SPONRSORS &PARTNERS OFFICIAL SPONSORS & PARTNERS

SUPPORTING PARTNERS

42434446

MARKETING & PRKEY FIGURES

MEDIA PARTNERS

COLLATERALS

MEDIA COVERAGE

38 TESTIMONIALS

48 ASIA PACIFIC SUPERYACHT CONFERENCE & PROFESSIONAL INDUSTRY MULTIPASS

CONTRIBUTING PHOTOGRAPHERS: CAROLYN STROVER, ADRI-AN THOO, GARETH GAY SEN MIN, YEO MING HUI, ANDY HO, ONE°15 MARINA, SENTOSA COVE, BLUEIPROD, GUY NOWELL

The Singapore Yacht Show (SYS) 2018 was more than just a boat show. It was a marine lifestyle event with something for everyone aspiring to own or rent a boat, a yacht, superyacht, a luxury boat - or just wanting to learn more about the yachting lifestyle. With a distinct focus on bringing the latest and best to the market, SYS 2018 really was the must-attend event of the year.

OVERVIEW OF THE 2018SINGAPORE YACHT SHOW

The main attraction was, of course, the superyachts and luxury

boats on display. More than 90 vessels hailed from the Netherlands,

England, Italy, France, Australia, North America, South Africa

and China, some of which were making their debut in Asia.

If seeing is not enough then a visit to the Floating Leisure Hub on

the marina was sure to satisfy anyone’s watersport cravings. This

interactive space gave guests the opportunity to try out the newest

water toys, tenders and equipment on the market. Newcomers

to the on-water lifestyle could also speak with professionals

who were on hand to guide them on their boating journey.

On land, visitors were treated to a jam-packed schedule of

activities at the Luxury Lifestyle Pavilion, Superyacht Builder

Pavilion, VIP Lounge, Gin and Wine Festival, Boardwalk

Retail Village, Art Soirees and the Kids Creative Workshops.

However, it was when it came to party time that the Singapore Yacht

Show really excelled; with nearly 60 separate events, gatherings,

forums, lunches and yacht parties, visitors definitely weren’t stuck

with nothing to do come nightfall. The peak of the social calendar

was The Sentosa Ball held on Thursday 12 April at the W Singapore –

Sentosa Cove, a sparkling evening of glitz and glamour which proved

so popular that next year’s event is already on the drawing board.

There was much to see and many to meet for those who spent

the four days with us at the Singapore Yacht Show this year.

For enquiries about participating in SYS 2019, please contact [email protected] or +65 6304 7950


15.4%VISITOR GROWTH

SINCE 2016

FACTS & FIGURESVISITORS

YACHTS & WATERCRAFT

15,700+PARTICIPANTS

23SUPERYACHTS

1 00+YACHTS, BOATS & WATER-

CRAFT ON DISPLAY

14ASIA PREMIERES

OF VISITORSC-SUITE EXECUTIVES

OR BUSINESS OWNERS

36%


1 76BRANDS

BRANDS

NUMBER OF BRANDS INCREASED BY 17.3% SINCE 2017

10,000SQMON-LAND & ON-WATER

EXHIBITION SPACE

8%7%

17%

14%

21%

22%

6%

6%

GEOGRAPHICAL BREAKDOWN OF EXHIBITORS & VISITORS

VISITORS (%)EXHIBITORS (%)

AMERICASEUROPE

SINGAPORE

REST OFASIA PACIFIC

REST OFWORLD

6%

21% 33%

40%

3%

5%

11% 42%

39%

ELECTRONICS/ FOOD & BEVERAGE

PRIVATEAVIATION/TRANSPORTATION

FINE ARTS/FABRICS/LUXURY GOODS

OTHERS

REAL ESTATEYACHT BROKERS

YACHTBUILDERS/SHIPYARDS

YACHTEQUIPMENT/

SERVICES


VISITORS BY INDUSTRY

WHAT ARE OUR VISITORS INTERESTED IN?

GOVERNMENT/TRADE OFFICE & ASSOCIATIONOTHERS

YACHT SERVICES

YACHT BUILDERS/DESIGNERS/SHIPYARDS

FINANCE/LEGAL

YACHT BROKERS

14%

13%

13%

12%

12% 10%

18%

8%

BOATS UNDER24M FOR SALE

MARINESERVICES

LIFESTYLE/SOCIAL ELEMENTS

CARS & NON -YACHTING

LUXURY PRODUCTS

YACHTS FORCHARTER

TENDERS & TOYS

YACHTS OVER24M FOR SALE

PRIVATE AVIATION PRODUCTS &

SERVICES

YACHT PARTS/ACCESSORIES

LIFESTYLE/SOCIAL

44% 42% 37% 26%

20% 13% 12% 11%


FINANCE/LEGAL

LIFESTYLE/SOCIAL


The 2018 Social Calendar was jam-packed with both on-land and on-water events ranging from cocktail receptions to watersport demonstrations. Here are the highlights of the four days, which allowed SYS’ buyers and sellers to connect in sophisticated surroundings.

KEY ACTIVITIES

YACHT PARTIES


ALL THAT GLITTERS

The Sentosa Ball was the pinnacle of the Singapore

Yacht Show’s Social Calendar. Held on Thursday 12 April

at the W Singapore – Sentosa Cove, it marked the return

of this black-tie event, where Asia’s top influencers

came together with the world’s yachting leaders. The

occasion allowed guests to celebrate the glamorous side

of the Asian yachting scene, with a dazzling evening of

cocktails, haute cuisine, high fashion and great company.

The event also raised funds for The Biosphere Foundation

and their work in rehabilitating Asia Pacific’s oceans.

REGAL NIGHT

Back by popular demand after two successful

previous editions, Regal Night was another social

highlight at SYS 2018. It was an exclusive evening

of networking and entertainment on the rooftop of

ONE°15 Marina Club. Boating lifestyle-seekers, with

many flying in especially from China, now recognize

SYS as the principal platform for exploring Asia’s

most comprehensive selection of yachting brands.

It wouldn’t be a yacht show without a yacht party -

and this year, there were private cocktail parties and

festivities galore each night. Parties like the Poland

Shoik held on Lady Quik Glow went on well into the

night and really captured the festive yachting spirit.

YACHT PARTIES


Situated on the esplanade with an uninterrupted view

of the yachts, this year’s Gin and Wine Festival was

the perfect way to round off your day at the Show.

Guests were invited to sample a variety of gin-based

concoctions or fine wines from around the globe, whilst

plotting their next big buy.

For guests wanting to take home something

from the Show, this year saw the addition of the

Boardwalk Retail Village along the public esplanade.

Stretching from Quayside Isle to ONE°15 Marina

Sentosa Cove, it showcased lifestyle goods with a

more accessible price-point and was accompanied

by a range of mouth-watering food and beverages.

GIN AND WINE FESTIVAL

BOARDWALKRETAIL THERAPY

SYS wasn’t just about the superyachts. And the

lion dancers weren’t the only things roaring at this

year’s show, as a parade of Lamborghinis and Ferraris

descended on the Show on Saturday and Sunday

respectively. Sitting proudly on the esplanade,

they were a spectacle that excited all the senses.

SUPERCAR PARADE

REJUVENATINGYOGA


SUPERCAR PARADE

FLOATING LEISURE

HUBWhen guests wanted to do more than just admire the

yachts and luxury boats on display, they headed over

to the Floating Leisure Hub on C/D Dock to try out the

latest marine toys. It was a chance to get hands (and

feet!) on the latest watersports equipment, watch

professional demonstrations and speak with key

industry players about starting your boating lifestyle.

It’s not all about the champagne and caviar. In 2018

we piloted a programme to broaden our VIP attendees’

experience at the Show. Wellness as the new status

symbol is fast replacing other signifiers of affluence

in the luxury lifestyle sector. Together with Yoga Plus,

we selected an exclusive list of affluent participants

to experience morning Yoga on board the top

deck of a yacht.

Yachting has always been an activity for the whole

family, but sometimes even budding pirates need some

downtime, which is where the Singapore Yacht Show’s

Kids Creative Workshops came in. Held from Friday

to Sunday in the Luxury Lifestyle Pavilion, children

were entertained so their parents were free to roam

the Show and discover all that yachting has to offer.

REJUVENATINGYOGA

CREATIVE KIDS


OFFICIAL SPONSORSAND PARTNERS

WELLNESS PARTNEROFFICIAL CAPTAIN’S LOUNGE PARTNER PRIVATE AVIATION PARTNER

OFFICIAL CANVAS PARTNER

HELD IN SUPPORTED BY

CONFERENCE PARTNER VENUE HOST VENUE HOST

OFFICIAL BUREAU PARTNER

OFFICIAL VIP LOUNGE FURNITURE PARTNER

OFFICIAL HOTEL PARTNER OFFICIAL POWER AND TEMPERATURECONTROL SOLUTIONS PROVIDER

OFFICIAL LUXURY PARTNEROFFICIAL VIP LOUNGE WINE PARTNER

OFFICIAL BEER PARTNER

The success of any show is dependent on a strong relationship with its partners and stakeholders, and the Singapore Yacht

Show is no different. We here at the SYS have worked incredibly hard to become an established fixture on the international

boat show calendar, a feat which would not have been possible without the support of our partners.

Each year, every partner, old and new, brings an additional note of excellence to the Show. From services suppliers to beverage

companies, it is the sum of these parts that add up to a greater whole.

MARINA RESORT PARTNER

SUPPORTING ASSOCIATIONS


OFFICIAL SPONSORSAND PARTNERS

OFFICIAL FLORISTRY PARTNEROFFICIAL BICYCLE PARTNER OFFICIAL CATERING PARTNERVIP LOUNGE PARTNER

OFFICIAL CLOSING PARTYVENUE PARTNER

OFFICIAL TICKETING ANDPAYMENTS PARTNER

HOTEL PARTNER HOTEL PARTNER

HOTEL PARTNER PREFERRED AIRLINE PARTNER OFFICIAL GIN PARTNER

OFFICIAL WHISKY PARTNER

HOTEL PARTNER

LOUNGE PARTNER

PARTY WINE PARTNER DRINKS PARTNER OFFICIAL WATER PARTNER

OFFICIAL ICE CREAM PARTNER

OFFICIAL BUGGY PARTNER

AFTER PARTY VENUE OFFICIAL COFFEE PARTNER

OFFICIAL LADIES WEAR

SHOW PARTNER SHOW PARTNEROFFICIAL TENDER PARTNER

SHOW PARTNER SHOW PARTNER OFFICIAL KIDS CLUBOFFICIAL YOGA PARTNER


SUPPORTINGPARTNERS

W orld ils

Each year the Singapore Yacht Show works closely with various local, regional and international organisations and

associations, who help promote SYS to their members and clients and thus form a vital part of the success of the Show. A big

thank you to them for their continued support!


This year’s show attracted exceptionally strong representation from the highest-profile dealers and the world’s leading yachting and boating brands, many of whom chose SYS to present both regional and world premieres. We are hugely grateful to them all for their continued support and help in cementing SYS as the leading show in Asia!

YACHTSON SHOW


With naval architecture by Tim Heywood, and

built by the Dutch shipyard Amels, the 55 metre

(180 Ft.) LA FAMILIA was delivered in 2015 as the

yard’s limited edition 180 Ft. yacht. An impressive

custom interior by Laura Sessa Design.

LA FAMILIA is now offered for sale exclusively

through EASTWIND YACHTS. This premier

Amels is built to exceptionally high standards

for an experienced yacht owner.

M/Y LA FAMILIA

Built in 2006 by ISA Yachts, with exterior styling

by Walter Francini and a sophisticated interior

by Cristiano Gatto, AQUAMARINA presents in

immaculate condition.

AQUAMARINA offers sleek lines and an eye-

catching metallic turquoise hull, her neat lines and

compact look hide an extremely spacious interior.

In total, 12 guests are accommodated over six

cabins in a configuration of a spacious master

complete with office, an equally impressive VIP

cabin plus a further four guests cabins finished

with en suite bathrooms. Her exterior deck space

offers ample options for al fresco dining in a tri

deck layout. Most impressive of all is the upper

deck where 360-degree views are offered.

AQUAMARINA is exclusively for sale through

Burgess.

M/Y AQUAMARINA


This elegant and comfortable 39.4 metre motor

yacht, custom built in 2001 by Heesen and was

completely refitted in 2015. The impressive leisure

and entertainment facilities make her an ideal

charter yacht for socializing and entertaining with

family and friends. She accommodates up to 10

guests in five luxurious staterooms comprising one

full-beam owner’s suite located on the main deck,

two double VIP staterooms and two twin guest

cabins on the lower deck.

Her unique Amphibian Iguana tender is one of

only two in Asia and cruises at speeds up to 30

knots on water. Furthermore, LADY AZUL has

a beach club with inflatable pontoons and an

extensive range of water toys providing you a fun-

filled charter.

M/Y LADY AZUL

Semi-custom built by CRN, HAPPY DAYS has been

carefully designed down to the finest detail. Her

interior is the result of various collaborations with

the best Italian brands and incorporates a range of

prestigious woods, fabrics and leathers. The 34.2

metre motor yacht offers comfortable onboard

living with a bright and spacious 45 square metre

main salon and accommodation for up to 14 guests

in 5 generous ensuite staterooms.

Twin 2,800hp MTU engines power HAPPY DAYS

to cruise at 23 knots and reach a top speed of 27

knots. Combined with her large sun deck with

spa pool and sunpads, she is the perfect yacht for

hopping from island to island in style and comfort.

M/Y HAPPY DAYS


M/Y HAPPY DAYS

This yacht is a shining gem which makes Azimut

Yachts’ offer even brighter and more precious.

The leading Italian brand set a new trend in the

wide body segment: up to five cabins with sleek

and sporty styling, the biggest living areas in

the category thanks to carbon fiber construction

and signature interior features which propose

an absolutely contemporary interpretation of

the new “Italian Renaissance”, bringing a new

language to boat interior design.

This 30 metre superyacht is designed and

handcrafted by English builder, Princess Yachts.

She is a contemporary superyacht with

generous use of glass throughout. Her sundeck

is a welcoming space complete with jacuzzi and

sunbeds. On the main deck, the owner enjoys

panoramic views in a forward-facing stateroom.

With over 50 years of boat building excellence to

their name, the Princess 30M typifies everything

we have come to expect from her builder.

PRINCESS 30M

AZIMUT GRANDE 27 METRI

ASIA PREMIERES


The new 76’ Perseo immediately strikes the eye for

its sporty yet stylish features, further enhanced

by its well-known Moon Grey metal silver – a

colour that dominates the seas and found in

both the hull and superstructure. The Riva 76’

Perseo is a collaboration between Officina Italiana

Design (OID) and Ferretti Group’s Engineering

Department.

Riva 76’ Perseo is a culmination of the brand’s

173-year-old history and the latest contributor in a

history of masterpieces.

Ferretti Group’s new flybridge yacht, Ferretti

780, is the natural heir in the 75-foot category

inheriting many of the successful features of

models launched over the past three years, to

which new and important elements have been

added in a continuation of cutting-edge solutions.

A collaboration between Ferretti’s engineering

specialists and Studio Zuccon International – the

Ferretti FY780 is a sleek, aerodynamic, stylish yacht

which will delight even the most fastidious owner.

FERRETTI FY780 TAI HE BAN EDITION

RIVA 76’ PERSEO


Awarded the Best Exterior Design by World Yacht

Trophies, the Sanlorenzo SL78 was presented at

her Southeast Asia Premiere at the Show. The

Sanlorenzo SL78 is a mini superyacht in her own

rights featuring bespoke quality and entirely

tailor-made design according to each owner’s

wishes. The newly arrived hosted a special Art

Vernissage on board. A series of six works of

art, curated by Shih Yun Yeo, an independent

Singapore-based abstract expressionist painter

was available for guests to enjoy throughout the

Show, and a meeting with the artist herself was

available during Sanlorenzo’s media event and

VVIP cocktail party.

SANLORENZO SL78

The award winning Absolute 58 Fly arises from

the union between ergonomics and technology.

In this yacht, the values of the biggest luxury

motor yachts find an exciting implementation.

The IPS-800 systems and the celebrated

Absolute hull ensure low consumption,

maneuverability, silent movement, reliability,

in order to offer to sea-lovers a seagoing

experience guided by pleasure and safety on

all sides. The comfort expresses itself through

a space optimised in every detail, studied to

host seven guests with a maximum capacity

of fourteen people. Nothing can be left to the

chance when the aim is always reaching for

the absolute.

ABSOLUTE 58 FLY


From the moment you step aboard, luxurious

space is a constant companion. A timelessly

elegant exterior profile is fused with ingenious

interior layout solutions to deliver one of the most

technically advanced and spaciously proportioned

flybridge yachts on the water. Below, expansive

hull windows create a sense of constant forward

motion while generously flooding the interior

with light. This oasis of calm can then be

propelled to a top speed approaching 33 knots,

and all with nimble composure. Magnificent

refinement and performance, in equal measure.

PRINCESS P55

MARITIMO 51The Maritimo M51 combines breathtaking

performance and impressive features embodied

in the unmistakable Maritimo design – a

genuine long-range luxury motor yacht for

those looking for space, comfort and power.

The first thing you will notice is it loses

none of the Maritimo hallmarks: the aft bi-

fold doors, internal staircase to the enclosed

flybridge (with fold out sofa option) and the

walk around decks to the forward end of the

windscreen. Maritimo’s advanced hull design

and race-bred technology ensure superb balance,

poise and fuel efficiency without compromise.

27SINGAPORE YACHT SHOW POST SHOW REPORT27 SINGAPORE YACHT SHOW POST SHOW REPORT

Presented as an Asia Premiere, the new Beneteau

Oceanis 51.1 registered high interest from visitors

at the Show, each impressed by the new hull

design and increased interior spaces on board.

The Beneteau Oceanis 51.1 is truly a sailor’s yacht.

This sailing yacht’s new and improved design

has three configurations for the private cruiser,

the perfect charter yacht or the competitive

sailor. There are 700 individual options the

Owner can select ensuring that each Oceanis

51.1 is as individual as its Owner. The newly

designed stepped hull from Olivier Racocoupeau

improves sailing performance as well as

increasing internal space, making it the most

spacious yacht in the category. Elegant modern

finishes with brushed oak joinery and a clean deck

plan makes her a very attractive family cruiser.

BENETEAU OCEANIS 51.1

The latest model by Lagoon with the Lagoon

50, proves to be the trendsetter of a new

generation in the fleet. With her new visual

identity, catamaran lovers will appreciate

the generous volumes and panoramic views,

more than ever enhanced. On the Show’s first

day, the Lagoon 50 Asia Premiere was sold and

will be soon cruising around Thailand. The yacht

impressed visitors with big living spaces, several

smart features and new interior by Nauta Design

with new walnut wood and upgraded upholstery.

LAGOON 50


This compact catamaran was voted the 2018

European Power Boat of the Year. Catamarans

are gaining worldwide appeal and the MY44

is leading the pack. A 6.61 metre beam

generates enormous internal usable space

and when combined with a clever hull design,

it makes for a serious cruising boat. The

external entertainment and relaxation spaces

meld into the internal living spaces and there

are even options for a hydraulic swim platform.

FOUNTAINE PAJOT MY44

The Open 40 Sunreef Power is a serious piece of

equipment. Designed as a day boat to either support

a superyacht or for the avid watersports lover, this

catamaran has the power to get you where you want

to be. The back deck opens up like origami to vast

sun lounges which hide cavernous storage for seabobs,

dive equipment, fishing equipment and anything else

you could ever want to enjoy a day on the water. The

Open 40 Sunreef Power is fully customisable. The

bow houses dining space and can be used to install a

comfortable cabin, depending on the selected layout.

Hulls can accommodate big storage, a bathroom,

and or a bed. The external galley, a large bar

module on the main deck, offers more than enough

space for a barbecue, sink, fridge and ice maker.

OPEN 40 SUNREEF POWER


Your partner in power, heating and coolingWhatever your needs, we’ve got it covered. We do more than rent power, heating and cooling equipment. Our experience and expertise is the perfect partner for progress. Whatever industry you’re in, we work with you to make sure you’ve got the power and ambient conditions your people and processes need.

Give us a call and let’s talk about it.

Specialist in power, heating and cooling.

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90353 AGG Single page advert SYS Post Show Report_AW2.indd 1 17/05/2018 16:23


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BUILDERYACHT BROKER LOA(M)

AMELS

ISA

HEESEN

FERRETTI GROUP - CUSTOM LINE

AZIMUT

PRINCESS YACHTS

AZIMUT

PRINCESS YACHTS

MONTE CARLO YACHTS

FERRETTI GROUP

GRANOCEAN

FERRETTI GROUP

FERRETTI GROUP

SAN LORENZO

MONTE CARLO YACHTS

PRINCESS YACHTS

RIVIERA

FERRETTI GROUP

MONTE CARLO YACHTS

PRINCESS YACHTS

CUSTOM CATAMARAN

PRINCESS YACHTS

PRINCESS YACHTS

LAGOON CATAMARANS

GULF CRAFT

LAGOON CATAMARANS

PRINCESS YACHTS

PRINCESS YACHTS

BENETEAU

ABSOLUTE

FAIRLINE

AZIMUT

PRINCESS YACHTS

FERRETTI GROUP

RIVIERA

LEOPARD CATAMARANS

PALM BEACH

MARITIMO

MERIDIAN

BENETEAU

BENETEAU

LAGOON CATAMARANS

AZIMUT

JEANNEAU

GRAND BANKS

FERRETTI GROUP

LA FAMILIA

AQUAMARINA

LADY AZUL

HAPPY DAYS

HYE SEAS II

PRINCESS 30M

AZIMUT 27 METRI

SEDNA

MCY 86

FERRETTI 850

GRANOCEAN 80

FERRETTI 780

RIVA 76 PERSEO

SANLORENZO SL78

DA VINCHI 2

PRINCESS 75MY

RIVIERA 75

HV VEGA

FERRETTI 700

MCY 70

PRINCESS P68

LADY QUIKGLOW

PRINCESS 68

PRINCESS S65

PRIME TIME

NOMAD 65

LAGOON 630

PRINCESS P62

PRINCESS P60

MONTE CARLO 6

ABSOLUTE 58 FLY

LADY QUIKGLOW 2

AZIMUT 54 FLY

PRINCESS P55

FERRETTI 550

RIVIERA 54

LEOPARD 51 POWER

PALM BEACH 52

MARITIMO 51

MERIDIAN 55

BENETEAU 51.1

BENETEAU GRAND TOUR-

ISMO 46

LAGOON 50

SZ SEDNA

JEANNEAU 440

GRAND BANKS 44

EASTWINDS

BURGESS

CAMPER AND NICHOLSONS

Y.CO/LEE MARINE

LUXURY YACHTING

BOAT LAGOON YACHTING

AZIMUT SINGAPORE

SIMPSON MARINE

HONG SEH MARINE

HONG SEH MARINE

HONG SEH MARINE

SIMPSON MARINE


REEL TORQUE

HONG SEH MARINE

SIMPSON MARINE


YMPL



LUXURY YACHTING

PROMARINE

SIMPSON MARINE



SIMPSON MARINE

CARS AND YACHTS

YMPL

AZIMUT SINGAPORE


HONG SEH MARINE

REEL TORQUE

LEOPARD

PALM BEACH

SG BOATING

SG BOATING

SIMPSON MARINE

SIMPSON MARINE

SIMPSON MARINE

MARINA YACHTS


GRAND BANKS

HONG SEH MARINE


YACHT LIST14

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BUILDERYACHT BROKER LOA(M)

LEOPARD CATAMARANS

FOUNTAINE PAJOT

AZIMUT

AZIMUT

AZIMUT

CRANCHI

LEOPARD CATAMARANS

LEOPARD CATAMARANS

AQUILA POWER CATAMARANS

LEOPARD CATAMARANS

SEALINE

FERRETTI

ALASKA

LAGOON CATAMARANS

FOUNTAINE PAJOT

RIVIERA

LAGOON CATAMARANS

SUNREEF

LAGOON

MARITIMO

AXOPAR

DEEP IMPACT

JEANNEAU

HACKER BOATS

PRINCESS

PRINCESS

SEA RAY

JEANNEAU

JEANNEAU

JEANNEAU

BOSTON WHALER

CRUSIER YACHTS

AXOPAR

HACKER BOATS

RINKER

GRADY WHITE

VORTEX

RABOLA

SEA RAY

FOUR WINNS

BOSTON WHALER

CABO

SEA RAY

LEOPARD 45 SAIL

FOUNTAINE PAJOT MY44

AZIMUT 43 ATLANTIS

AZIMUT 43 MAGELLANO

AZIMUT 43 ATLANTIS

CRANCHI 43

LEOPARD 43 POWER

LEOPARD 43

AQUILLA 44

LEOPARD 40 SAIL

SEALINE 40

RULIN

LE TARA

GRACEFULLY

FOUNTAINE PAJOT LUCIA 40

RIVERA 40

LAGOON 42

SUNREEF OPEN 40

XIAO LIN

CERERA MOTIF

AXOPAR 37

DEEP IMPACT 34

JEANNEAU 30

STERLING 30

TIGER TOO

FIESTA TOO

E-WAVES 2

ATLANTIS

JEANNEAU 349

MERRY FISHER 895

MERRY FISHER 895

BOSTON WHALER 315 CONQUEST

CRUSIER 30

AXOPAR 28

STERLING 26

SAFYNA

GRADY WHITE 236

VORTEX 2430VRX

RABOLO 242

MOJO

FOUR WINNS 235

BOSTON WHALER 210

CABO 22

SEA RAY

LEOPARD

MULTIHULL SOLUTIONS

AZIMUT SINGAPORE

AZIMUT SINGAPORE

AZIMUT SINGAPORE

HONG SEH MARINE

LEOPARD

LUXURY YACHTING

SIMPSON MARINE

LEOPARD

LUXURY YACHTING

LUXURY YACHTING

LUXURY YACHTING

LUXURY YACHTING

MULTIHULL SOLUTIONS

REEL TORQUE

SIMPSON MARINE

SUNREEF

MARINA YACHTS

MARINA YACHTS

DERANI YACHTS

SG BOATING

TRUE LEASING

MARINA YACHTS

MARINA YACHTS

TBSA

TBSA




HONG SEH MARINE

DERANI YACHTS

TRUE LEASING

TBSA

MBR

NAUTICAL HABITAT

NAUTICAL HABITAT

TBSA

BENETEAU

HONG SEH MARINE

REEL TORQUE

SG BOATING


ON-WATEREXHIBITORS


ANGLO-EASTERNYACHT SERVICES

EAST & WEST PAVILION EXHIBITORS


TRITONSUBMARINES


NORTH PAVILIONEXHIBITORS

BC DesignHannover, Germany

JEWELS

ROMA

SOUTH EAST ASIA

®


NORTH PAVILIONEXHIBITORS

ESPLANADE & RETAIL VILLAGE EXHIBITORSESPLANADE

RETAIL VILLAGE

“With sales of a 76ft Riva, 45ft Ferretti, 32ft Boston Whaler and a few brokerage boats following a successful event, the Singapore Yacht Show is becoming more important as the yachting lifestyle grows exponentially in South East Asia. We’ve seen more quality visitors this year as compared to previous years. No doubt the Show is special to all of us in the industry as it allows us to showcase all the yacht brands we represent in one location and brings visitors

from the whole region to one place.”

Edward Tan, Executive Director,

Hong Seh

TESTIMONIALS

“On top of the exceptional results with our Sanlorenzo brand, we also sold a new Lagoon catamaran and an Aquila Power Cat during the show itself, and followed this up with a number of other sales as a result of SYS. This has unquestionably been the best Singapore Yacht Show for us yet, and we have exhibited at every single edition. We look forward to being back in 2019!”

Richard Allen, Group Sales Director,

Simpson Marine

“SUTL and ONE°15 Marina Sentosa Cove is proud and honoured to have been the venue host for the Singapore Yacht Show since its inception in 2011. As a key pioneer partner, we are delighted to showcase our award-winning modern marina infrastructure and warm ONE°15 hospitality through this spectacular

yachting lifestyle event.”

Arthur Tay, Executive Director and CEO,

SUTL Enterprise

“We sold two display boats and met many more potential buyers. As first-time exhibitors, it was a very

good show and experience for us.”

Sunny Slaughter,Director,

Nereyda Marine

“Sunbrella brand has been a proud sponsor of the Singapore Yacht Show for a number of years. We are delighted that the Show has become one of the most significant events in the region, each year we are able to build on from previous years or network and partnerships

throughout Asia Pacific. We are looking forward to SYS 2019.”

Simon Gatliff, Regional Sales Manager,

Sunbrella

“Of all the boat shows we do, the Singapore Yacht Show is the biggest producer of leads for us. Having participated for the last 5 years, I must say the 2018 show has been the biggest and the best one yet for Boat Lagoon Yachting. We brought in our largest line-up of yachts, featuring both the Princess and Jeanneau models. We are very impressed with the organisation of the Show itself, and especially the number and quality of visitors.”

Rico Stapel, Head of Charter,

Boat Lagoon Yachting

“We are very happy with the Singapore Yacht Show, it has been the premier Show in Asia for quite some time now. It simply is a must-attend event in the region. There has been so much growth in terms of the scale of the show, with an enormous atmosphere and presence of many big yachts. For business to business and business to client branding, we think it is

very worthwhile for us to be here.”

Bart J. Kimman, Commercial Director,

Camper & Nicholsons Asia

“A good end to the Singapore Yacht Show with 4 Leopards handed over in just over a month: the Leopard 40, Leopard 45 and two Leopard 51 Powercats. More to

come!”

Kit Chotithamaporn,Yacht Sales Manager – Asia,

Leopard Catamarans

“The Singapore Yacht Show is a great opportunity to understand how the yacht market in Asia is developing and the 2018 edition gave us plenty of chances to engage

with our customers.”

Alexander Tesch, Director, Marine & Offshore,

MTU

“The Singapore Yacht Show 2018 was a fantastic event for our brand. It gave us a good platform to meet the right target audience with an interest in fine jewellery. SYS had a great crowd throughout the 4 days,

with a good variety of different demographics.”

Saagar Mehta, Director,

Infiniti Jewels Pte Ltd

“It was our first time participating at the Singapore Yacht Show and the response to our two Hacker Craft boats and rental services was very positive. It was a fantastic show with great ambience and

we had a lot of visitors at our Esplanade booth.”

Kachorn Chiaravanont,President,

True Leasing Co., Ltd

“We always do well in Singapore, and this has been one of the best boat shows of all. We have now sold six boats from SYS 2018, five of them to new clients we met there, and we still have a lot

more contacts to pursue.”

Alister Brunskill, Singapore Country Head,

Princess Yachts South East Asia

“This year was the first time I attended the Singapore Yacht Show and Asia Pacific Superyacht Conference. It was very educational and enlightening for me, especially as I am working on a marina resort project in Gili Gede, Indonesia. I am definitely coming back next year as a sponsor

or exhibitor.”

Berwin Tanco, Managing Director,

Powder Bay Marina Resort Gili Gede


“The Singapore Yacht Show has been a big success for us and we are very happy to be here. We sold a Sunreef 50 Amber Limited Edition on the first day of the show and we had a good number of visitors here at the stand, who are very interested in our boats. SYS has become an important annual event for Sunreef Yachts and we

include the show as part of our boat show schedule every year.”

Artur Połoczański,PR Manager,

Sunreef Yachts

“SYS 2018 has been a fantastically successful platform for launching Sanlorenzo in Singapore and Southeast Asia. A Sanlorenzo 78 was sold during the show, with a second order under contract immediately afterwards. We are now finalising contracts on two more production yachts and two superyachts with new clients we met at the show. Based on the success this year, we are hoping to have three of our larger yachts on display in an even bigger line-up for SYS 2019. Clearly the market’s appetite is strong and the

Yacht Show here is fostering it.”

Nick Stratton, Sanlorenzo Sales Manager for Asia,

Simpson Marine

“The 2018 Singapore Yacht Show has been a great platform for us to connect with existing clients whilst meeting new people from the yachting industry. The show was very well organised and the daily events gave the show a very lively

atmosphere.”

Wiebke Bokelmann-Ratha, Sales Area Manager,

Sevenstar Yacht Transport

“This is the best edition of the Singapore Yacht Show I have ever attended. It was

very well-organised.”

Visitor from Malaysia, met at the Floating Leisure Hub

“We thoroughly enjoyed our time at the Singapore Yacht Show, which displayed the finest superyachts and international yacht brands. As newcomers to the yachting industry, the show provided a platform to meet industry experts and like-minded visitors. Our main interest was to meet yacht charter brands to learn more about

the various chartering options.”

Visitor from Hong Kong

FROM VISITORS


MARKETING & PRSYS is the main marketing platform in Asia Pacific for the world’s

leading yachting and boating brands. Our marketing team is

constantly seeking to increase awareness of the show and our

clients. For this edition, emphasis was placed on attracting more

visitors and industry from North Asia, and China in particular. This

was done through a mix of direct communication and strategic

partnerships with select media as well as trade associations.

This year’s marketing campaign delivered 360° consumer

engagement through different mass media channels (newspapers,

magazines, and broadcast). We developed a global, integrated

marketing strategy, incorporating targeted e-newsletters, social

media posting, print advertising, the SYS website, supported by a

comprehensive media outreach programme via our appointed PR

agents in Singapore and Hong Kong.

PR VALUE COVERAGE

PRESS EVENTS

PRINT

ONLINE

BROADCAST

SOCIAL MEDIA

31%

36%29%

5%300

ARTICLES

150SOCIAL MEDIA

POSTS

LOCAL 25%

31% LOCAL

36% REGIONAL

33% INTERNATIONAL

REGIONAL 53%

INTERNATIONAL

10+ BRANDSHELD THEIR

PRESS EVENTSAT THE SHOW

TO LAUNCH YACHTS AND PRODUCTS

TO SHOWCASE NEW INITIATIVES TARGETING THE ASIAN MARKET

TO PRESENT COMPANY EXPANSION PLANS OR STRATEGIC DEVELOPMENTS

TOTAL PR VALUE

SGD 7,282,394

Above60 million

Reach


MEDIA PARTNERSMedia and press play a vital role in helping to promote the Show to as wide an audience as possible, especially new markets. We would like

to thank our Media Partners for their ongoing support in raising awareness of the Singapore Yacht Show and the possibilities that a growing

yachting scene in Asia can bring.

62 63SINGAPORE YACHT SHOW POST SHOW REPORT SINGAPORE YACHT SHOW POST SHOW REPORT

MARKETING & PR MEDIA PARTNERSMedia and press play a vital role in helping to promote the show to as wide an audience as possible, especially new markets. We would like

to thank our Media Partners for their ongoing support is raising awareness of the Singapore Yacht Show and the possibilities that a growing

yachting scene in Asia can bring.

SYS is the main marketing platform in Asia Pacific for the world’s

leading yachting and boating brands. Our marketing team is

constantly seeking to increase awareness of the show and our

clients. For this edition emphasis was placed on attracting more

visitors and industry from North Asia, and China in particular. This

was done through a mix of direct communication and strategic

partnerships with select media as well as trade associations.

This year’s marketing campaign delivered 360° consumer

engagement through different mass media channels (newspapers,

magazines, and broadcast). We developed a global, integrated

marketing strategy, incorporating targeted e-newsletters, social

media posting, print advertising, the SYS website, supported by a

comprehensive media outreach programme via our appointed PR

agents in Singapore and Hong Kong.

PR VALUE COVERAGE

PRESS EVENTS

PERCENTAGE SPLITPRINT

ONLINE

BROADCAST

SOCIAL MEDIA

31%

36%29%

5%

TOTALPR VALUE (SGD) REACH

300ARTICLES

150SOCIAL MEDIA

POSTS

LOCAL 25%

31% LOCAL

36% REGIONAL

33% INTERNATIONAL

REGIONAL 53%

INTERNATIONAL 22%

10+ BRANDSHELD THEIR

PRESS EVENTSAT THE SHOW

TO LAUNCH YACHTS AND PRODUCTS

TO SHOWCASE NEW INITIATIVES TARGETING THE ASIAN MARKET

TO PRESENT COMPANY EXPANSION PLANS OR STRATEGIC DEVELOPMENTS

7,282,394million

Above 60

million

BARCHE®

MONTHLY INTERNATIONAL YACHTING MAGAZINE

FULL ENGLISH TEXT

BARCHE®

MONTHLY INTERNATIONAL YACHTING MAGAZINE

FULL ENGLISH TEXT

attitude

We sha re the same passion

International ExpoEmigration & Luxury Property TM

环球新势


COLLATERALS

SHOW INVITES

DIGITAL BANNERS

DEDICATED SYS WEBSITE

OFFICIALSHOW GUIDE


ON SITESIGNAGE

BANNER ADVERTISING

SHOW MAP


MAGAZINE

MEDIA COVERAGE

LUXURY CHARTERING MAGAZINE

THE PEAK HONG KONG MAGAZINE

Luxury Chartering | Issue Two 6160 Luxury Chartering | Issue Two

THE 8TH SINGAPORE YACHT SHOW

The eighth edition of SYS welcomed more than 15,000 visitorsand over 90 yachts and superyachts, including 14 World and Asia premieres

SINGAPOREYACHT SHOW

as the Number One BOAT SHOW IN ASIA

REPORED BY SINGAPORE YACHT SHOW

POST SINGAPORE YACHT SHOW

S INGAPORE, 24 April 2018 – The sounding of the horns of nearly 100 yachts and boats at 8pm on Sunday 15th April signalled the

close of the most successful run of the Singapore Yacht Show (SYS) yet. In its 8th edition, SYS welcomed over 15,000 visitors over the course of the four-day event at ONE˚15 Marina in Sentosa Cove, all of whom were potential buyers and charterers hailing from all around Asia.

Andy Treadwell, CEO of organiser Singapore Yacht Events explained, “Singapore is the geographical hub of an enormous region that is poised to become the third destination for the yachting and superyachting world, after the Mediterranean and Caribbean. The potential for a burgeoning yachting industry in a space stretching from Phuket to the Pacific is almost limitless. Asia has the cruising grounds and the scenery, and a whole rainbow of different cultures, that can 2 be marketed to existing yacht owners as a new destination, and to potential yacht owners from Asia as a new lifestyle. All it takes to make it happen is support from the various regional governments.”

In addition to the yachts and superyachts on water, visitors were treated to a glamorous programme of yacht parties, networking events, gourmet food and jewellery stalls, pop-up bars and high-end entertainment. The Show was a sparkling affair which proved conclusively that yachting in Asia is on the up and that SYS continues to be an unrivalled event in the region.

SPECTACULAR PREMIERES AND ANNOUNCED SALESThis year’s line-up hit new milestones with the most prominent local industry players and leading international brands showcasing their products for the first time in Asia. A total of 14 vessels made their way to Singapore for their debut during the Show.

Simpson Marine returned to SYS for the eighth year in a row with the biggest display – a total of 11 boats in their show fleet, including the premiere of Beneteau 51.1, Beneteau Grand Tourismo 50, Sanlorenzo 78 and Lagoon 50. Alongside them was an impressive showcase of 10 boats from Boat Lagoon Yachting, importer and distributor for Princess Yachts, presented for the first time in Asia the hydro-dynamic Princess 30M and the spacious Princess 55.

In partnership with Hong Seh Marine, the Ferretti Group showcased six yachts, two of which made their regional debut – Riva Perseo 76 and Ferretti 780, part of the Tai He Ban collection, a special new range specifically customized to meet the needs of the Asian market. Additional premiers included the extra-wide Grande 27 Metri by Italian yacht builder Azimut Yachts, French-built Fountain Pajot MY 44 by Australian-Thai company Multihull Solutions, and the Open 40 by luxury catamaran manufacturer Sunreef. Absolute 58 Fly, Palm Beach 52 and Maritimo 51 were also presented for the first time in Asia.

With plenty of sunshine and despite a couple of showers on Friday and Sunday,

the brokers, dealers and manufacturers on the docks felt that visitors were enjoying all the activities the Show had to offer. There was certainly a happy mood around the booths when some of the brands started to announce on-site sales. Sunreef Yachts reported the sale of a 50 Amber Limited Edition – one of only 10 scheduled to ever be produced – on the very first day. Similarly, Simpson Marine sold a Lagoon 50 on the second day and an Aquila 36 on the last day of the show, whilst Princess Yachts reported the sale of a 68-footer outright, with contracts out for another four boats.

YACHT TOYS AND LIVE DEMONSTRATIONSThe Floating Leisure Hub, a dedicated area for boating enthusiasts and watersports fans located in the heart of the Show, was packed with the latest recreational watercraft and luxury retailers. Visitors joined a bumper schedule of live demonstrations, exhilarating sea trials, prize giveaways, and evening networking events. The Interactive Demo on Demand – with SUP, kayaking, fishing simulator, and boating basics demonstrations – was a major draw.

www.singaporeyachtshow.com

www.yachtinvestor.com 4 3 °

YACHT INVESTOR

Family Office & Yacht Management Management Legal Analysis Profile

Fam

ily O

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& Y

acht

Man

agem

ent

The eighth edition of the Singapore Yacht Show (SYS), Asia’s leading yachting and on-water luxury lifestyle show, is set to take place once again at ONE˚15 Marina in Sentosa Cove. We take a look at what’s in store at Asia’s biggest boat show.

© R

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The Singapore yacht Show will take place 12-15 April 2018 at ONE˚15 Marina in Sentosa Cove.

This year will see an expanding line-up of superyachts and boating brands at Asia’s biggest boat show, along with

a social calendar replete with glamorous parties, networking events and high-end entertainment. In an impressive array of regional debuts, Boat Lagoon Yachting, Simpson Marine, Hong Seh Marine, Azimut, ProMarine, and Multihull Solutions, to name but a few, will all unveil new models.

Floating Leisure HubThe Floating Leisure Hub is a dedicated area for the new and the

experieced watersport lovers. It will be one of the most anticipated new features of SYS 2018, located in the center of the Show. Visitors will have the chance to see the latest water toys and recreational boats in action and don’t miss the bumper-schedule of live demonstrations, sea trials, prize give-aways and evening parties.

All That Glitters The celebratory “All That Glitters” Sentosa Ball, opens the social

proceedings. Held in the Grand Ballroom of the W Singapore at Sentosa on Thursday 12 April, this will be a fun and glamourous evening bringing together the world’s leading yachting personalities, Asia’s most influential people, yacht owners, and industry captains in an extravagantly stylish setting.

Asia Pacific Superyacht ConferenceAlso taking place the same week is the Show’s industry conference:

the Asia Pacific Superyacht Conference (APSC). APSC is the region’s main industry platform for leisure marine professionals to gather insights into critical market issues and important updates on regional government regulations. The two-day event attracts an audience of government representatives, leading yacht builders and shipyards, brokerage firms, marina developers and yacht management and service companies.

YACHT INVESTOR MAGAZINE

SOCIAL MEDIA


PRESTIGE ONLINE

CNBC CHANNEL NEWS ASIA

ONLINE

BROADCAST

ROBB REPORT SINGAPOREBURO 24//7

L’OFFICIAL SINGAPORE

ESQUIRE SG


ASIA PACIFIC SUPERYACHT CONFERENCEThe Asia Pacific Superyacht Conference (APSC) is

the region’s only industry platform for leisure marine

professionals to come together and exchange insights

into critical market issues. The 2018 programme featured

keynote presentations and interactive discussions on

industry-driven growth initiatives, charter regulations,

High Net Worth Individual (HNWI) marketing, tackling the

problem of plastics in the ocean and assessing the future of

the luxury yacht market.

Co-located with the annual Singapore Yacht Show, this two-

day event attracts a high-quality audience of government

representatives, leading yacht builders and shipyards,

brokerage firms, marina developers and yacht management

and service companies. APSC is the region’s one stop source

of great thought leadership and networking.


PROFESSIONAL INDUSTRY MULTIPASSThe Professional Industry Multipass offers complete access to

all B2B aspects of the Singapore Yacht Show and is designed for

those looking to maximise business opportunities in the growing

marine industry in Asia. The pass entitles you to exclusive branding

in the Singapore Yacht Show Website and Show Guide along

with access to 6 days of conferences, workshops and networking

events. It is the perfect opportunity to meet new clients and build

your professional network of suppliers and distributors.

LIVE THE LIFE11–14 APRIL 2019ONE°15 MARINA SENTOSA COVE

S INGAPORE

SAVE THE DATE

For enquiries about participating in SYS 2019, please contact

[email protected] or +65 6304 7950

Sunbrella® is a registered tradem

ark of Glen Raven, Inc.

FADE PROOF / EASY CARE / BLEACH CLEANABLE

SUNBRELL A .COM

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