Post graduate diPloma in management - marketing management

(Pgdm-mm) 2021- 23 (in lieu of the 8th Batch iiPm-mBa Program)

# Marketing with a General Management Orientation

P rofes ional ism

E xecut ion Excel lence

R esi l ience

F rugal Out look

O penness to Learn

R esourcefu l lness

Mul t i focal Emphasis

Vision of the PGDM-MM ProgramTo develop successful marketing professionals with business acumen to deliver exceptional value to their customers, employers and society, and to further the practice of marketing through academic and professional commitment.

I am pleased to welcome you to Indian Institute of Plantation Management Bengaluru (IIPMB). IIPMB has served as the nation’s flagship comprehensive institution for higher education since 1993, and has been acknowledged as a leading centre of excellence for holistic management education for current and aspiring managers. The institute offers super specialized courses and research in the areas of general management, agri-business, and food processing delivered through advanced techno-managerial inputs, entrepreneurship, export orientation, and global outlook, relevant across a business value chain. At IIPMB, we focus on imparting key marketing concepts and strategies to our students and industry participants to create a sustainable business and delight customers. We also believe that a successful marketing manager needs to have thorough insights in general management principles and practices. Hence our Master’s Program in Marketing Management is rooted in contemporary themes and issues relevant to the creation of an industry-ready General Manager.

As a student of the program you will be provided with well-grounded inputs in critical aspects of marketing management, from customer behavior research to digitally connecting with them, from need recognition to new value development, from business analytics to business modelling, and from cost structuring to revenue generation. Additionally, you can choose from a basket of marketing specializations that cut across a variety of industries. The curriculum of the PGDM-MM program has been designed meticulously with inputs from industry specialists, and is delivered in partnership with them. The program builds on the connections between different fields of knowledge “FOCUSED ON GENERAL MANAGEMENT” to train prospective decision-makers in facing real management problems both in national and international contexts and diverse industrial settings.

I invite you to our campus to explore further scope with our faculty and students on limitless opportunities that make IIPMB, a truly special place.

Prof. V. G. Dhanakumar

Mission of the PGDM-MM ProgramM1: To impart traditional and digital marketing knowledge and skills needed in various business settings and industries, with special focus on exports;

M2: To develop competence in areas of (a) conceptual knowledge, (b) problem solving and analytical skills, (c) communication skills, (d) experiential learning, and (e) use of information technology;

M3: To prepare students to join corporates and small businesses, or to start their own businesses with an understanding of the need for continuous learning.

Message from the

Director

Program ObjectiveslTo produce general management graduates with reduced training requirement for ROLE performance on recruitment

lCreate and execute a curriculum and processes that assureKnowledge, Skills & Competencies required for a Marketing Manager’s ROLE

Our GenesisIIPM set up at the initiative of Ministry of Commerce and Industry, Government of India, is the only world renowned academic institution to offer post-graduate programs in agribusiness, plantations, food and general management. IIPM’s mandate is to create a unique pool of talented professionals in the identified domain and provide career advancement opportunities to its students.

Program HighlightslFocus on interdisciplinary aspects in

management for holistic understanding

lSpecialization in Marketing in contemporary businesses, products and services (e.g.,

lifestyle, e-commerce and healthcare)

l Special focus on Exports

lPartnerships with leading foreign management institutes that offers exchange opportunities and foreign internship

lIntrapreneurship focused courses by leveraging the “IIPMB” way of doing things

lIndustry experts to co-teach and co-mentor the students through the program

lUnique experience-centered pedagogy (e.g., usage of live case studies and on-site projects)

lOpportunity to start own enterprise on completion of the 2-year, if placement is not sought

About PGDM-MMOver the years, PGDM programs offered by various institutes have typically focused on creatinghyper-specialists. As a result, there is a dearth of managerial personnel who exhibit acumen to understand business holistically from the global, national, industry and organizational perspective. Discussions with various industry stakeholders reveal that there is a felt need for a manager who combines general management skills with domain knowledge, and attitude towards the work at hand. In the current day scenario, where the environment is changing at a rapid pace, institutes need to equip marketing professionals with strong communication (verbal, written and presentation), and interpersonal skills, ability to analyze data and come up with meaningful inferences, and a capability to understand marketing issues in a canvas stretching from the global to the local.

The 2-year PGDM-MM program of IIPMB is unique in design and provides a well-grounded curriculum integrating key aspects of Marketing with General Management knowledge and skills. The curriculum focuses on imparting cross-functional working knowledge, with ability and potential to apply knowledge gained, familiarity and awareness of export markets; indepth knowledge in services domain; and entrepreneurial orientation in a corporate context with stress on innovation.

Live Projects

IIPMB AssuranceKnowledge DevelopmentlIndustry and Sector-Specific Knowledgel Multidisciplinary Knowledge Application

l Product/ Service/ Customer Focus

Skillsl Holistic Perspective Buildingl Social Skillsl Intrapreneurship Orientation

Analytical EmbeddednesslSense Making with Data

lAbility to Leverage Data for Analysis

l Data Driven Decision Making

Industry Professional- Led CourseslJoint Industry Professional–Academic Mentorship

Immersion with Corporate PartnerslUnderstanding innovationl Data Analytics/Data Sensing

Experiential Learning Throughl Social Values Sensitizationl Live Projects across the Programl Case Studies & Simulations

Technology Usage inTeaching,Learning, and Evaluation

Foundation Pillars of the

Program

Knowledge/ Information

Skills

Attitude

• Application of marketing knowledge with general management disciplines;

• Appreciation and application of technology and analytics in the respective domains;

• Joint mentorship with the industry;

• Communication in terms of e-mail etiquette, report writing and story telling;

• Decision making at the operational and strategic level;

• Agile way of working and ability to work without supervision;

• Positive outlook towards the work;• Initiatives taking and self-starting motivations;• Willingness to work with people in groups,

especially in cross-cultural settings;

Students’ Speak “The institution provides quality education through classroom and off-classroom sessions. The teaching practice of the faculty members are very effective, and they use case studies and current industry examples. The faculty members also take interest in helping students individually. The college ambience is pleasant, and that is a very positive aspect.”

Anusha H. K

“For me the plus point of the institute are the faculty members of IIPM; they try to motivate the students continuously, even during the pandemic times. We were encouraged to give our views in the class, and the discussions were very effective in understanding concepts. The campus is very vibrant and infrastructure helps in acquiring in-depth knowledge on various managerial aspects.”

Meghana N. U.

“It is a Good Campus for management students. The education friendly aura is very positive and the faculty members are good and have many years of experience. Campus is the best and the class are so comfortable; the environment is very peaceful. I experienced a great student-to-student and student-to-faculty interactions, with lots of live case studies.”

Seshnag T. N.

“IIPM has a lot of experienced faculty members from different areas like marketing, finance, strategy, supply chain and HR. The atmosphere is super with lush green surroundings. IIPM has a library with lot of informational books that goes beyond course books. Their way of teaching is superb, and they used to celebrate all types of festivals. Totally a real campus for a MBA student.”

Tanish Rahul

“As a student of IIPM I feel that it provides the best facilities to students, and makes us learn and experience new things. Anything which is required for students is provided within a short period of time. The entire campus is Wi-Fi enabled, maintained properly, and each classroom is modern with projectors. All the faculty members are highly educated with a very good experience in the teaching field.”

Girish R.

“IIPM provides good infrastructure facility to explore ad learn. In my 2 years I found that the faculty members maintain good relationships with students in building managerial and entrepreneurial qualities. An important aspect is that we are given practical knowledge about industries both in India and internationally.”

Pavithra N

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Title of Elective Courses

Eligibility & SelectionA Bachelor’s Degree from a recognized university or educational institution with at least 50% marks or equivalent CGPA (45% in case of SC, ST and Persons with Disability) in engineering, basic and applied sciences, commerce and management, or any other discipline. NRIs, PIOs and foreign students are eligible to apply. In addition, a valid national level entrance test (CAT/XAT/MAT/ATMA/CMAT) score is mandatory. Selection of eligible candidates is done on the basis of (a) prior academic record, (b) test scores, (c) writing and communication proficiency, (d) group discussions, and (e) personal interview.

Valid Tests for Admission Last Date for Submitting Filled-in Application Forms to IIPM, Bangalore Test Dates

CAT / XAT / MAT / ATMA / CMAT Aspirants 31st March, 2021 As per Schedule

Reservation The Reservation for SC / ST / OBC / PWD / EWS candidates is applicable as per the Government of India rules, subject to meeting the other eligibility criteria for admission.

Scholarships Meritorious Scholarships from the Ministry of Social Justice and Empowerment, Ministry of Tribal Affairs and Ministry of Minority Affairs, Government of India. State Government Scholarships for OBC Students.

Loan Facilities As PGDM-ABPM program is AICTE approval & NBA accredited, education loan can be easily availed from any nationalized banks.

How to Apply Kindly visit our website www.iipmb.edu.in for submitting your online application form. The application fee of Rs. 1250/- (Rs. 625/- for SC/ST/PwD candidates, with relevant certificates) can be made through internet banking / NEFT / RTGS payment or DD in favour of “Indian Institute of Plantation Management” payable at Bengaluru.

Fee Structure* Sl. No. Description Amount (Rs.)

1 Tuition Fee 5,35,0002 Hostel Fee 2,38,000 to 2,50,0003 Other Fees 98,000

* for detailed fee structure refer to IIPM website: www.iipmb.edu.in

For more informationDr. Arun Bhattacharyya, Ph.D IIMB, PGDBM IIMC

Professor (Strategic Management & Entrepreneurship) Academic Program Facilitator

Mr. Bhaskar K, Asst. Professor,

Coordinator PGDM-MMMobile: 9845516602

MMA& MTA

MC&IMSJ&E MHRD

Indian Institute of Plantation Management Bengaluru(An Autonomous Organization of the Ministry of Commerce & Industry, Government of India)

Jnana Bharathi Campus, P.O.Malathalli, Bengaluru -560 056, Tel: +91-80-23211716 (EPABX); +91-80-23212773 (D); Fax: +91-80-23212775

E-mail: director@iipmb.edu.in / directoriipm@gmail.com www.iipmb.edu.in

LearningOutcomes

from IIPMB’s Perspective

Does(Practice through projects & internships)

Shows How(Attitude towards managing the marketing efforts)

Knows How(Skills to manage

Marketing efforts in an organization)

Knows(General

Management & Marketing

knowledge)

IIPMB-MM21-ADMN.DOC#002021/20