post expo report€¦ · 27/02/2019 · crystal valuers nairobi hest homes vcl commercial villa...

KENYA HOMES EXPO | 1

Post Expo Report 6th Floor, New Rehema House, Westlands | Tel. +254 (20) 230 90 74www.homeskenya.com | www.kenyahomesexpo.com

EAST & CENTRAL AFRICA’S BIGGEST HOMES SHOW

2 | POST EXPO REPORT

INDEX

OVERVIEW Pg 3

THEME Pg 3

SPONSORS Pg 3

EXHIBITORS Pg 4

EXHIBITOR CATEGORIES Pg 6

VISITOR DEMOGRAPHIC Pg 8

HOW THE EVENT WAS MARKETED Pg 9

CHALLENGES Pg 9

Breeding innovation,Building communities,Connecting people,Sparking change...

That’s what we do.- Kenya Homes Expo

KENYA HOMES EXPO | 3KENYA HOMES EXPO | 3

OVERVIEWThe October 2018 Kenya Homes Expo was the 27th edition, the event being held twice every year in April and October. It is organized by Homes Kenya magazine, a premier and most comprehensive real estate, property development and homes publication in Kenya.

Space occupied – Approximately 5,000sqm

THEME Homes For All. The theme of this event was inspired by the need for real estate sector players to offer solutions that that would bridge the gap between the housed and un-housed.

SPONSORS1. East African Portland Cement (Title / Platinum Sponsor)

With close to a decade of mutual understanding, East African Portland Cement continue to sponsor the exhibition and has renewd the commitment to 2019.

Since 1933 the East African Portland Cement Company has been Kenya’s leading cement manufacturer producing world class cement. By providing the ‘lifeblood’ of the construction industry through its flagship brand Blue Triangle Cement since the nation’s inception, the Cement is well appreciated all over Kenya as a symbol of quality and reliability.

The nation’s historical structural icons, such as KICC, have been built using Blue Triangle Cement. The nation’s future infrastructural icons, such as the Standard Gauge Railway, Thika Superhighway and Chemususu Dam, have been built using Blue Triangle Cement.

Blue Triangle Cement. Strong Durable . Bright. (Platinum Sponsor)


EXHIBITORS

The Kenya Homes Expo profile of exhibitors cut across all sub-sectors of the industry.

LOCAL EXHIBITORS - 115 | INTERNATIONAL EXHIBITORS - 15

LOCAL EXHIBITORS

90%

INTERNATIONAL EXHIBITORS

10%


REAL ESTATE DEVELOPERS AMS PropertiesAthi View Avic International Avic ParkBanda HomesBelasi DevelopersDiamond Properties Finserve Solutions Cheriez PropertiesCoast Values Limited Cytonn Real EstateIthaka PropertiesFairdeal PropertiesHayer OneHFDIHazen PropertiesHome Search Impala DevelopersJade HomesKey SignaturesKamuthi HousingKaribu HomesMalberry Holdings Mahiga Homes Liza HeightsMaclandMeridian Young GroupNordic ApartmentsRealux HoldingsRochman PropertiesRealmaxSigimo Enterprisessunset Paradise SLOK Construction Superior HomesTwo Rivers Tsavo CityThe Epic PrpertiesThumb Holdings

Tujenge HomesVipingo DevelopersWaiyaki RidgeWankim Investments

REAL ESTATE AGENTS Crystal ValuersNairobi Hest Homes VCL Commercial Villa Care Kenya Ltd

INTERIOR DÉCOR, FURNISHING AND SUPPLIES Deco MagnaDestex LtdFloor DécorHome & Hospitality TextilesSuperfoam Ltd

BANKS AND MORTGAGE FINANCERS Commercial Bank of Africa

BUILDING AND SUPPORT Apex Steel Ltd.Bamburi CementCorecEquitorial Teak ProductsEisenkraft Eleven ConstructionMhasibu HousingDeco Roofing Foshan Building MaterialsHorizon DesignsMeta Meta Natural StonesNatural Stones Peak Doors Trellidor Kenya Avakon Claus Tephillah roofing

Tofina ROM Riflotec Building ProductsRoyal Mabati Sunstone The Paint DepoWall Plan MastersRentstateEnergy, Solar and Lighting Inspire LightingChloride ExidePower PointSollatekSteel Stone KenyaSuntrap SolarKitchen and Home Appliances NewmaticHotpoint

LAND AND INVESTMENTS AMG RealtorsDaykio PlantationsJamii HousingNdatani EnterprisesPK EstatesProperty LordsSafaricom InvestmentsStark AyresStima InvestmentUsername Investments LimitedInsurance Liberty LifeResolution Insurance Information and Communication Bella SafarisKRARing ComISK MtejaSecurity Security 24


Real Estate developers / Agents 55 %

Land and Investment companies 10 %

Building and Supplies 13 %

Roofing Products 5.1%

Home Appliances 3%

Insurance 29%

Solar and energy products 4%

Concrete Products 3%

Interior Décor 59%

EXHIBITOR CATEGORIES

Percentage

35.5%

16.6%11.6%

3%

3%

4.1%

3%3%

3%2%


WHY DID YOU EXHIBIT?

DID YOU ACHIEVE YOUR GOAL IN EXHIBITING?

YES95%

NO5%

TO SELL

52%

PRODUCT / BRAND AWARENESS& PUBLICITY

48%


TELEVISION21%

WEB / SOCIAL MEDIA18%

NEWSPAPER37%

21%

REFFERALS16%

RADIO5% TV

WEB / SOCIAL MEDIA

NEWSPAPER

RADIO

WORD OF MOUTH

BILLBOARD / BANNER

REFERRAL

• Between 28 years - 70 years (spill over to both sides) male and female

• Both urban and semi-urban

• Affluent

VISITOR DEMOGRAPHICS

BILLBOARDS/ OUTDOORADVERTISINGS

16%


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THE KENYA HOMES EXPO IN PICTURESThe Kenya Homes Expo showcases some of the most innovative trends in the East African region. From exhibiting metal bending techniques originating from Germany, exciting indoor and outdoor concepts for lawns and backyards, realistic financial solutions to harnessing the best land and real estate opportunites, the Kenya Homes Expo is the most authoritative and relevant homes show in Africa.

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OPENING CEREMONY

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1. CAS, Dr Chris Obure in the State Department of Housing & Urban Development cuts a ribbon to officially open the 27th Kenya Homes Expo.2. Executive Chairman Homes Universal Mr. Daniel Ojijo takes Dr Chris Obure around the exhibiton hall.3. Chief Guest Dr Chris Obure at the opening ceremony

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RAFFLE WINNERS

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3

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1. A winner receives a multi fryer from expo executive Wangechi Muthui.2. Maffey Gogo, expo executive, gives out a gift to a raffle winner.3,4,& 5 Various winners of 1/8 acre plots at the 25th Kenya Homes Expo. that ere being given out at the recent 26th Kenya Homes Expo by Sweet Titles Ltd.


HOW THE EVENT WAS MARKETED1. Outdoor Advertising – Stategic billboards across Nairobi City ie Ngong road at Prestige Plaza, Limuru Road opposite Aga Khan Hospital, Yaya Shopping Centre and others.

2. Print Advertising in two National publications (Daily Ntion and The Stndard Newspapers) full page adverts very week from ix weeks to the event and a special pullout on the opening day.

3. TV Adverts – Two week advertisements on Citizen TV, and NTV.

4. Radio Ads on Classic 105 radio and a live OB van from Capital FM for 3 hrs live at the event.

5. Corporate invites – 10,000 invites sent to senior management in corporate companies to visit event.

6. Database emails and text Messages to over 50,000 previous expo visitors.

7. Social Media – facebook, you tube, instagram and twitter activations.

GOOGLE DISPLAY ADS SYNOPSIS

Google Ads Campaigns reach: 1.7 Million users (1,516,644)

Twitter digital reach: 799,331 users

Facebook digital reach: 313, 126 users

Instagram digital reach: 109,703 users

Registrations generated from campaign: 3,027 registrations

Overall campaign reach: 3,409,103 users

Twitter AnalyticsTWITTER ANALYSIS


CHALLENGES

This particular edition saw a massive reduction in number of exhibitors and visitors from 170 particpants October 2016 to 120 participants April 2017. Visitor numbers reduced from over 12,000 people who visited October 2016 edition to 4,692 people who visited April 2017 edition. This is largely attributed to the political temperatures owing to an election year that have resulted into a general economic slow- down.


HOMESKENYA LTD | Tel: +254 20 230 90 74 Email: [email protected] | www.kenyahomesexpo.com

post expo report€¦ · 27/02/2019 · crystal valuers nairobi hest homes vcl commercial villa...

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