possibility thinking about cloud computing

Possibility Thinking aboutCloud ComputingCatherine Spence, IT Enterprise Architect and PaaS LeadNovember, 2012

INTEL CONFIDENTIAL

Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA 2

Legal Notices

This presentation is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

* Other names and brands may be claimed as the property of others.

Copyright © 2012, Intel Corporation. All rights reserved.


Agenda

A Quick Guide to Possibility Thinking

Cloud Computing, Services and Deployment Models

Cloud Limiters and Concerns

Key IT Challenges

Intel’s Cloud Journey

Possibility Thinking about Cloud Computing


A Quick Guide to Possibility Thinking

Define ideal state• Where you want to be, not where you are

Set impossible goals• Think revolutionary, not evolutionary

Ask “What would it take?”• Fresh approaches to problem solving

Challenge can’t, Celebrate can• Focus on what’s possible instead of roadblocks

Have fun!• Recognize individual and team dedication and results


Cloud Computing

Attributes1

• On-demand self-service

• Broad network access

• Rapid elasticity

• Measured service

• Resource pooling

• Shared multiple tenants

Service Models

• Software as a Service

• Platform as a Service

• Infrastructure as a Service

Delivery Models

Public, Private, or Hybrid

What is a Cloud?• A highly available, flexible and shared computing environment


SaaS = On Demand Software Applications

Users sign up (subscribe) and just start using apps


PaaS = On Demand Development/Hosting

• Developers code their app and push it into the cloud• Pre-provisioned common platform of abstracted middleware & infrastructure• Automation to speed deployment and app management

• Platform facilitates cloud-aware applications• Platform provides runtime container, elastic scaling and high availability• Maximize resource sharing via multi-tenancy and reusable web services

APP1

APP2

… APPn

PaaS CommonPlatform Runtime

PaaS Toolsand

Automation

IaaS or traditional infrastructure


IaaS = On Demand Compute, Storage, Network

Cloud Infrastructure

Network Storage

Compute

Security

Datacenter facilities (e.g. cooling, power)

Discrete Datacenter

Virtualized Datacenter

Cloud Datacenter

Efficient and SecureOpen ArchitectureSimplified NetworkFlexible Management

10G Unified Network

Unified Network

Servers Storage Arrays

Mgmt

VM VM VM VM

ConsolidationDiscrete networks

Compute NetworkStorage

Management

1 source: Source: Cut $25B in annual “excess” by 2015 making deployment of clouds simpler. Projects out $142B in annual Bain spending estimates on infrastructure and assumes we can reduce by 15% by 2015. Extrapolating on 2013 yearly estimate of $142B, assumes 15% reduction. 2013: $142B spend in infrastructure / support that doesn’t add value but is “overhead” of deployment (source: Bain)

Cloud: Opportunity to save $25B in annual “excess” IT spend by 20151

Evolution of the Datacenter


Platform as a Service (PaaS)

Software as a Service (SaaS)

Infrastructure HW

Mgmt Infrastructure as a Service (IaaS)

Enterprises Consumers

Internet

Developers

ServiceProviders

Cloud Applications

Summary of Cloud Services

Facilities


Cloud Deployment ModelsPrivate Clouds

Public Clouds

Virtual Private and Hybrid

clouds

Cloud Brokers

Behind the Firewall

Security Compliance and

Governance Interoperability

Multi-tenant

Rapid Deployment Reduced Capital

Expenditure External vendor

expertise


Cloud Limiters: Where are the roadblocks?

Technology Maturation

SecurityLack of automation

More power efficiencyStandards

Acceptance of Risk

IP protectionInteroperability and

lock in Compliance and

auditGuaranteed quality

of service

A Cultural Shift And Technology Advancement Is Needed


Today’s Key IT ChallengesSecurity Efficiency

Lock-inManageability

“We have seen lock-in return as a top concern… routinely seeking alternatives to proprietary virtualization and cloud computing technology”

IT will spend ~$2T on deployment and operations thru 2015 unless smarter infrastructure radically simplifies management of virtualized environments

70% of respondents saying security is top concern in moving to public cloud¹

Today’s technology would require building 45 new coal power plants to support 2015 IT infrastructure²

Must Evolve to Address Key Challenges

http://upload.wikimedia.org/wikipedia/en/8/86/Bain_and_Company_Logo_1.svg


Intel IT Vital Statistics

6,400 IT employees– 54 global sites

91,500 Intel employees† – 164 sites, 62 countries

87 Data Centers – ~75,000 servers

>138,000 Devices– >109K PCs (80%+ mobile)– >29,000 Handhelds (58% BYO)

Source: Information provided by Intel IT as of Jan 2012. † does not include wholly owned subsidiaries that Intel IT does not directly support


Intel and Industry Cloud Maturity

ITOps

AppOwner

AppDev

EndUser

Consumers

14Simple Compute

IaaS

Compute,Storage,

and Network

2010 Intel Cloud 1.0

Minimal Industry Solutions

Simple SaaS

Legacy Apps

Industry Normalized?


Federated and Open Cloud


SimpleCompute IaaS

Compute, Storage,

and Network

ComplexCompute IaaS

Early Industry Solutions

Simple SaaS

Cloud AwareApps

Legacy Apps


Open Industry Materializes

FullPrivate IaaS

Complex SaaS

Private PaaS

Industry Normalizing


Hybrid IaaS

Hybrid SaaS

Legacy Apps

Hybrid PaaS

Cloud AwareApps

Legacy Apps

Cloud AwareApps

By end of 2013, hybrid is the norm


Intel’s Cloud Journey

Tomorrow

Hybrid CloudLarge

Private CloudLimited

Public Cloud

Today

• 72% Virtualized

• 80% of New Services in the Cloud

• Under 1 Hour to Deploy Infrastructure

• Small number of SaaS apps in usage

• Land Applications in Minutes

• Automation: Lower Cost with Less Resources

• Open Cloud for Bursting Capacity

• SaaS for non-differentiated apps


What’s Ahead for Cloud At Intel?

Zero Business Impact

• Application design for failure• Reduce MTTR (Mean Time to Restore)• Increase availability• Automated, end-to-end service-managed Cloud

Velocity for Service Provisioning

• On-demand self-service the norm• Innovative idea to production <day• Provision VMs within minutes• External Cloud for burst demand• Automated sourcing decisions

80% Effective Asset Utilization

• Pervasive virtualization (75%)• Enterprise app virtualization• Secure virtualization• Larger pools in fewer data centers

Future GoalsCurrent (2012)Past (2009)

Design GridTraditional Office & Enterprise

Distinct Clouds

Public

Federated Clouds

DesignOffice/Enterprise/Services

Public


Possibility Thinking about Cloud Computing

• Ideal State: Federated, open hybrid cloud

• Impossible goals: – 80% virtualized– Apps in < a day

• What it takes: Cloud transition is a multi-year journey

• Celebrate “can”: Energized team and culture shift

• Have fun!


Resources for You

• Engage with ODCA• Learn about usage models• Use the RFP Tool• www.opendatacenteralliance.org

Over 300 Global IT leaders representing over $100B in annual IT spend

Learn more about IT@Intel best practices www.intel.com/it


Cloud Services Examples

Primary Market IDC IT Product Taxonomy

Applications

Application Development &

Deployment

System Infrastructure Software

NIST “taxonomy”

Application as a Service

(NIST calls this “SaaS”)

Platform as a Service

Infrastructure as a Service

Secondary Market IDC IT Product Taxonomy

Collaborative Applications Content Applications Enterprise Resource Management

Applications Supply Chain Management Applications Operations and Manufacturing

Applications Engineering Applications Customer Relationship Management

Applications

Application Development Software Application Server Middleware Data Access, Analysis, and Delivery Information & Data Management Integration & Process Automation

Middleware Other Application Dev and Deployment Quality & Life-Cycle Tools Enterprise Portals

System and Network Management Security Applications Systems Software

Servers Storage Networks Clients

Servers Storage

Clo

ud

Serv

ices

Source: IDC March 2011


Value and Evolution to Private Cloud

Source: Gartner , December 20101 The Drivers and Challenges of Private Cloud Computing (G00210705)2 The Road Map From Virtualization to Cloud Computing (G00210845)

1

2


Security Concerns Continue To Cloud The Use Of Public IaaS Offerings

Forrester Research Inc, November 2010 “Companies Building Private Clouds Focus On Infrastructure But Not Operations”

Cloud Computing Concerns

Concerns over Security and Compliance drive need for private cloud