positive effects of the media - arkvictoria.org effects of the... · positive effects of the media...
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Increased Exposure of Minority sports
Channels which
promote minority
sports
Sports shown Why is it
beneficial?
Terrestrial: BBC,
ITV, Channel 4 and
DAVE.
Football, Rugby and cricket highlights • Increased
promotion of
minority sport
• Increase
participation
• Increase
knowledge of
sport
• Increase
popularity
• Increase female
participation
Satellite: Sky
sports, BT Sports
and Eurosports.
ski-jumping; pool; darts; boxing; basketball;
biathlon; cross country skiing; skiing; snowboarding;
mountain biking; fishing; greyhound racing; and water
sports.
They also show women playing sport like cricket, football
and rugby
Increased Promotion
Types of media which
they can use to promote How would they help increase promotion?
Football channels such
as MUFC TV, LFC, CFC
• Fans can go on the website or channel and watch interviews,
highlights and other news.
• Can go online and purchase tickets, merchandise and follow the
latest news.
• HOWEVER, both come at an additional cost.
All sports clubs have
their own websites
which you can watch
highlights, buy
merchandise and collect
information.
Increased Promotion
Sponsorships
opportunities
Examples of sponsors
Sports clubs can be
sponsored and the
sponsors can be either
on their shirt/kit or the
stadium.
Sponsors must pay the
clubs money to have
their logo on the kit. But
the sponsors make their
money back to constant
advertisement.
• Liverpool and New balance
• Manchester United and Adidas
• England Rugby and Canterbury
• England Cricket team and Natwest
• Coventry FC and Ricoh arena
• Huddersfield FC stadium is called the John Smiths (Alcohol)
• Manchester City and the Etihad (Airline company)
Increased Promotion Advantages Disadvantages
For the sponsor Increased publicity, status
increased by being linked
to success and glamour.
Increased sales of their
products
Negative events (drug use, cheating,
crowd trouble) may affect your
reputation
For the performer Free clothing and
equipment or payment for
wearing sponsor's
clothing and using their
equipment. Can
concentrate on training
without financial worries.
May be tied in to a contract including
appearances at sponsors' events.
For the sport/event Financial support in
addition to admission fees
etc.
Dates, times, clothing may be
changed to suit the sponsor.
Education
What can you learn? In-depth learning? Analysis?
Rules
positioning
Scoring system
How to play
Athletes names
Role models
Equipment required
• You can learn more specific aspects of the sport such as:
movement, distribution, how to attack, how to defend, 1 v 1,
overload, speed, jump ability, composure, tactics, reefers and how
to win or lose.
Increased income
How? Examples? What is the money used for?
• TV Rights
TV Rights is when
a channel pays
money to
broadcast the
sport. The more
popular the sport,
means the more
money they will
receive.
• Wimbledon x
BBC
• FA Cup x BBC
• Football and
Sky sports
• Basketball and
ESPN
• Cricket and Sky
sports
• Wages
• NGB Development
• Facilities
• Coaches
• Training
• Promote intiviates
Competition between sports
All sports and sports club/teams need to have as many viewers/spectators/followers as they can in
order to make money. Therefore there is a lot of competition to get the people to follow a club or
play a sport. This means that sports and clubs need to think of their customers and find ways to
attract new customers and also find ways to keep their existing customers.
• Live match attendance: Increased if people are interested meaning more money for club
• Price of tickets: Can change depending on the demand
• Attracting fans from all over: Increased following and support
• Family ticket offers: To promote the support and participation
• Big screens in other areas of the local town to promote togetherness
• Designing new sports/rules to promote fun in sports (T20 Cricket and VAR in football)
Competition between sports : The competition between clubs and sports in massive because of
the money involved. No club/team/sport wants to lose their tv rights or broadcasting rights as they
money involved can have vital implications.
Therefore, sports such as cricket and football have changed the rules to make the sport more fair and
fun.