positioning for performance

8/8/2019 Positioning for Performance

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STRATEGIC PLANNING POSITIONINGFOR PERFORMANCE


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...And Doing Something About It.Thats Strategy.

What is S trategy?

Envisioning the changing landscapeof business


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Strateg ic Pl ann ing is the managerial process of creating andmaintaining a fit between the Development Officers organizationresources and the evolving market opportunities.

Also called Strategic Management ProcessStrateg ic m arket ing m anage m ent is co ncerned w ith h ow we w ill c reate va lu e f or theagent.

What are its p r im ary g oa ls and h ow w ill the se be a ch ieved? h ow w illth is value be delivered

S trategic PlanningS trategic Planning


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The Business As UsualStrategic Planning Process

1. Situation Analysis

2. Establish Objectives

3. Strategy Development

4. Action Plan

5. Execution

Where are younow?

What is success?

Whats the plan?

Detailed steps

Monitor the results


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The Art and Science of Positioning

What is i t?

A spo t on the m ap i n the mi nd of the consum er that we want to occup y re lat ive to ou r comp et itor in order to def ine and d ifferent iate the brand.

What can it do?

E ffe ctive posi t ion ing clear ly d ifferent iate s you r brand fr om the comp et itor with its o wn d ist inct ident ity and pl ace.

A p r ocess that enab les you to s ee the consum er fr om the ir p er sp ective.

C reate s sus ta ined intere st in you r brand by h igh light ing its mos t impo rtant benef its.


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Strategic planning1) Develop a compelling vision of the future;(2) Translate the vision into a strategic plan;(3) Communicate the vision and the plan;(4) Motivate agents to embrace the vision and the

plan so they spread the organization; and

(5) Monitor progress to achieving the objectivesoutlined in the plan.


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G OALS

SMART goa lS -Sp ecif icM -M ea su rab leA -Ac h ievab leR -R ea listicT - Tim e bou nd

Commi tm ent toward sgoa l is impo rtant

Current Definition of G OALS Strategy for goal setting

and achievingM Monitoring for givingdirectional change or motivationA Attitude check if negativechange any and correct if

necessaryR Review often the progressfor filing the short fallT Techniques -observe thetime bound techniques removethe obsolete and induct new


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Performance G oal

(4) Achieving the objectivesshould be linked toIndividual or group

rewards

(1) Developmentofficer musthave controlover theoutcomes

(3) Objectives must be

quantifiable,within a specific

time period, and regularlymonitored; and

GOAL

(2) Agents must beinvolved in settingthe objectives;


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Positioning Right Person in RightJob in Right Place

In a marketing organization the teammember has to be placed in a segmentwhere he would perform well withreference to the knowledge he holds, thequalifications he possess and the experience

he has. It is the prime duty of the leader for getting better result out of him.


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It is like putting a geostationary satellite init orbit by the rocket for remote sensing thearea over it is stationed in the space. Anydeviation will not give better result.


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Our process involves Market intelligence(survey), goal setting (SMART), action

planning (pre fact find process), performance ie., Fact Find Process, andservice that results in customer delight.


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THANK YOU

positioning for performance

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