portfolioma glamorgan

7/31/2019 PortfolioMA Glamorgan

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PORTFOLIOSELECTED WORKS 2009-2012MA GRAPHIC COMMUNICATION


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

FRENZY COFFEE-

visual identity

Frenzy Coffee is my solution for the brief that was given at the Inspired 2010, acreative romanian contest. The brief was to create an identity for a traditional coffee storechain. It finished among the ten finalist projects.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

FRENZY COFFEE

visual identity

The logotype has a textile texture communly used in the production and distribution of coffeebeans. The idea was to give amade by hand feeling. The round shape split in half by the textalso suggests a coffee bean.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

FRENZY COFFEE-

visual identity

The image of a coffee bean was simplified to a simple circle split in half which was also used inorder to describe the product. The resulting design also gives an artisanal feeling.The categories are dark roasted, medium roasted and light roasted.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

RSVP-magazine

identity project

I used these modular shapes from the logotype in order to create an alphabet that wouldcommunicate from one number to the next, and would put the basis of the magazine'sconcept and identity. The magazine stands as an invitation to creativity.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

RSVP-magazine

identity project

A final mock-up was made for the project. The mock up also has an included smaller part whichfocuses on romanian contemporary artist, in order to promote them. The reader has thepossibility to keep the pages as posters as they have acut off line.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

RSVP-magazine

identity project

The magazine has two parts. one that focuses on culture and social life and a smaller one thatpromotes the artists. In the first one, the spread pages that announce every article reveal thetitle and idea through an illustration and typographic image.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

RSVP-magazine

identity project

Spread for Remix article.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

RSVP-magazine

identity project

Spread for an article about Virtual Culture.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

RSVP-magazine

identity project

Spread of the article about Squatting.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

RSVP-magazine

identity project

Different spreads.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

Laptic,

children milk packaging

Laptic, is a romanian children milk brand, of LaDorna company, which I have created whileworking in the brand consultancy agency Brandtailors. Among the agency's proposals this is theroute that won the pitch and was implemented.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

CORE-

eco identity system

Core is a romanian ecological company. Through a school project I have developed an identitysystem that would communicate its environmental impact but also communicate the types ofmaterial that it recycles. Below are images from the work process.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

CORE-

eco identity system

I have incorporated the icons in the identity system in order to allow the company to communi-cate all the aspects of its activity.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

CORE-

eco identity system

Icons were made for a large variety of recycling materials but also ones that symbolize theenvironmental awarness of the company.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

CORE-

eco identity system

The icons can alternate in the basic logo in order to refer to different recycling materialcategories.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

CORE-

eco identity system

Examples of possible printing materials.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

THE BOOK OF FEAR-

illustrations

Illustrations made for a book calledThe Book of Fear . The book has different stories aboutthe concept of experiencing fear through daily life situations. It also targets the contemporaryurban woman.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

THE BOOK OF FEAR-

illustrations

The illustrations were made to meet a contemporary urban woman target that experience fearin situations like love, marriage, abortion, carrier, and religion. It is a work in process.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

CHOIX FRAIS-

visual identity

A simple and indexpensive solution was made for branding the fruit packs witheasy-to-apply labels.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

CHOIX FRAIS-

visual identity

Solution for a simple website that would help clients to place their order online.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

KABEL-

typographic poster

Typographic exercise made with Kabel type for a project at the NationalUniversity of The Arts, Bucharest.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

HOTTITUDE-

identity

Hottitute is a fictitious fashion company with a love for textile materials,tailoring and patterns.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

HOTTITUDE-

identity

The logo shows a monogram in a thread and needle, which suggests a certain standard ofquality of the company. In the same time it can be seen as a magic wand for fashion.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

HOTTITUDE-

identity

Several posters were made in order to illustrate the visual territory of the identity. It includestextures of different textile materials and faces. It refers to the concept of identifying yourselfwith these textile designs.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

TATAIA magazine-

editorial illustrations

The first editorial is calledBetween ages and it refers to the lack of boundaries in today'ssociety when it comes toone acting he's own age . They also organized an exhibition withdigital printsof selected artworks that were included in they'r first two numbers.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

TATAIA magazine-

editorial illustrations

The second article refers to a culinary experience with a traditional red beet soup.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

ROMANIAN

PAPERGIRL

Romanian Papergirl is a fun project that distributes free collected artworks to people, randomlyon the street by riding on bikes. I submitted two specially made artworks for them to share onthe streets of Bucharest.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

MONSSON-

identity system

The three divisions of the company were communicated by using the same triangular shape in amore abstract way, to illustrate their services.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

MONSSON-

identity system

The conic imagery reconstructed by using the triangular shape from the logotype. It illlustratesthe company's activity.


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

MONSSON-

identity system

type used in the identity development


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

MONSSON-

identity system

business cards examples


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

MONSSON-

identity system

corporate envelope


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

MONSSON-

identity system

different corporate materials


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CORNELIA VARLAM

[email protected]

+40(0)756 966 094

MONSSON-

identity system

company website

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