portfolio - visual merchandising and product design

PORTFOLIO

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PREETI SINGHVisual Merchandiser

Product and Space designer

VISUAL MERCHANDISERLIFESTYLE INTERNATIONAL (2014 -16)

Store launch new concepts

Seasonal & sponsored window display design & execution across IndiaPlanning, designing & coordinating all Mens wear related VM

Driving sales of all the categories with innovative displaysCluster styling for PAN india

New xtures, podiums & SIS look design

Designing seasonal & brand props

A picnic Garden scene as seen from top has been created to give refreshing summer take. The mannequins have been hung on the wall with clamp support and shown as if they areres�ng under a tree during their picnic getaway.

SS 15 WINDOW DISPLAY DESIGN

Based on the trend, market study , conceptualized the spring summer 15 window display.The concept has been played with a different view perspec�ve

INSPIRATION & PRODUCT BOARD

SS 15 WINDOW DISPLAY AT STORE

Wrangler. It is designed keeping in mind the Wrangler’s brand image as apparels for BikersA huge 3D perspective of bike on the open road has been created as the main element of of interest. The bike handle, mirror and speedometer are extruded from the backdrop and gave a real on the road feel to the whole window.

SS 15 DENIM FEST IN ASSOCIATION WITH WRANGLER

Research and Conceptualization for the upcoming denim window sponsored by

Denim cluster & Escalator space display

DENIM WINDOW RATIOS FOR STORE TYPES

DENIM FEST IMPLEMENTATION AT STORE

DENIM FEST IMPLEMENTATION AT STORES

AW 15 MONDRIAN WINDOW DISPLAY

Window inspired by the work of famous modernist painter Piet Mondrian and his minimalist geometric painting made in solid colours carefully balancing the viewpoint. Elements are extruded and (made in 3D Boxing) Moving LED Lights captures the viewers attentions and flows it in a guided way.

MONDRIAN WINDOW

WINDOW RATIOS

INSPIRATION & PRODUCT BOARD

AW 15 WARDROBE WINDOW DISPLAY

Product centric window inspired from ones wardrobe displaying Range of products as complete set.

WARDROBE WINDOW IMPLEMENTATION AT STORES

AW 15 SUITS FEST IN ASSOCIATION WITH VAN HEUSEN

Suited for occasion promotion in association with Van Heusen Highlighting there formal day look collection and party night wear collection.

1:1 1.5:1

2:1 2.5:1

3:1

SUITS FEST WINDOW RATIOS

WINDOW ELEMENTS IN DETAIL FOR DOCKET

SUITS FEST WINDOW DISPLAY IN STORES

Close up shot of elements & the styling Lit element - 3D Store entrance unit

3D Elements close up shot 3D neon lit bridge and the wine glasses tower

Front view Back view

FORMAL CLUSTER DISPLAYElements like 3D buildings ,3D Vanheusen communication BLOCKSDrop down poll - Promotion talker

MALL ATRIUM DISPLAY

LINEN SHIRTS & SUMMER SHORTS PROMOTION

LINEN SHIRTS PILLAR DISPLAY LINEN SHIRTS TABLE DISPLAY SUMMER SHORTS PILLAR DISPLAY

SUMMER SHORTS TABLE DISPLAY

Concentrated promotion to highlight and improve sales of Linen shirts and Summer shorts (Cluster display of all brands)

23"

16"

12"

13"

13"11"

1"

6"

depth 2"

12" 12" 12"2"3"

2"

15"15"15"

20"

12"

18"

8"

2"

Small Big Small

LINEN SHIRTS DISPLAY AT STORES

SUMMER SHORTS DISPLAY AT STORES

Mirror finish ACP2” LED backlit strips

1” LED backlit strips

Podium – W 24 X D 24 X H 9

MIRROR FINISH ACP

3”

SIDE SURFACEReflect e PU finish

TOP SURFACEBlack toughened glass

4”

Sides finishBlack PU

TOP SURFACEMirror finish ACP

ENTRANCE PODIUM DESIGN Center cluster podium design for new stores entrance

SPORTS SECTION NEW LOOK REDESIGN

Redesigning the complete sports section for Lifestyle for all the major sports brands.Grass flooring for outdoor active feel, dynamic wall graphics, new lit mannequincluster and podium display

INTERNAL SPACE DESIGN

Designing additional spaces availablein the stores keeping in mind categories floor plans.

SS 16 SEASONAL PROPS DESIGN FOR BRANDS

Designing SS 16 new wall props for all the in-house brands , to add the freshnessto the new season wall displays. Brands - CODE CASUAL, CODE FORMAL, BOSSINI, FORCA, FAME FOREVER, KAPPA & UCLA. CASUAL

Props concepts based on the brand theme & trend study

CODE CASUAL - SS 16 WALL PROPS

Seasonal prop Brand prop

Props designed keeping in mind brands characteristics, its target market and seasonal trends.

BOSSINI - SS 16 WALL PROPS

Seasonal prop Brand prop

Props designed keeping in mind brands characteristics, its target market and seasonal trends.

BOSSINI - SS 16 WALL PROPS

Brand prop highlighting brandsidentity. Its logo unit and the grass element has been taken asmain elements. Bottom slot to be used for stakinggradients of colored tees.

Seasonal prop highlighting new tropical print collection with surfing as their inspiration

FAME FOREVER - SS 16 WALL PROP

Theme & Inspiration board

FAME FOREVER - SS 16 WALL PROP

Fame forever prop tiled in sections and placed in different levels.The complete tropical picture comes alive once its seen from the front. Different acrylic materials has been experimented to achieve the desired look.

FORCA - SS 16 WALL PROP Props designed keeping in mind brands characteristics, its target market and seasonal trends.

Theme & Inspiration board

FORCA - SS 16 WALL PROP

The Intial research included studying the trend forecast, market study and understanding the materials that can be used for the window disoplay. The trend board, mood board and theme boards are shown below.

Theme board

To Design & execute Spring - Summer window display of Helios - The watch store

TITAN INDUSTRIES LTDHELIOS -

GRADUATION PROJECT

Final implemented design

Implemented design at Helios store

TITAN INDUSTRIES LTDHELIOS -

GRADUATION PROJECT

PRODUCT DESIGN PROJECTS

portfolio - visual merchandising and product design

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