project _ conceptstore design Le Coq Sportif Amsterdam details _ create a total concept for the brand Le Coq Sportif. The core of the concept is evolution – a time based thought that brings the consumer to a new level of awareness. The linear light structure will guide the customer inside the shop. At the location of the customer in the shop the light will be brighter, following him as he passes through the shop.

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1/2 _ 3D rendering / 3/4 _ artist impression / 5/6 _ cutaway store

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artist impression _ Mensah van der Wal

project _ image concept for Karl Kani global campaign details _ after 4 years creating mainstream hiphop concepts for Karl Kani (the originator in urban/hiphop streetwear in 1989) we decided to create a concept for Karl Kani involving advertising/website/ promomaterial/online movies etc. based upon the idea that everbody is or can be Karl Kani not by only wearing the clothing but being it in soul and mind. Every season celebreties as people on the street are added to the campaign.

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photography _ Ruud Baan / website builder _ DC Works

1/2 _ campaign images / 3 _ folder/clothinghanger flyer / 4 _ shoe p.o.s. material / 5 _ folder / 6 _ website / 7/8/9 _ lookbook collection presentation

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project _ concept for Kani Ladies global campaign details _ Being the kid sister of Karl Kani but being less street and more posh and glam we have made the campaign all about the a stylish girl and presenting it in a way that you can see her as well as the brands roots. Apart from advertising it includes pos material/website/blog and additional elements

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photography _ Ruud Baan / website builder _ Momkai

1 _ campaign image / 2 _ p.o.s. box / 3 _ postcards / 4 _ website / 5/6 _ campaign images

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project _ concept for Pelle Pelle european campaign details _ Created a communiction style approaching the european market with more style and sophistication then the US equilavent. The double p from the vignet is a returning element through each season.

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photography _ Ruud Baan / website builder _ Creart

1/2 _ campaign image / 3 _ p.o.s. box / 4/5/6/7 _ website

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project _ branding support Blue Pepper Industries details _ Blue Pepper industries made a radical turn after 13 years of creating children clothing, they wanted fresh new approach for their brand. Resulting in the design for a fair stand/bicycle/ brand movie/media support/website.

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1/3 _ fair stand / 2/4/5 _ special one off bicycle / 6 _ brand promo movie

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project _ design and development conceptbike for Buddha to Buddha details _ the famous brand for making sterling silver jewelry asked to make a bicycle that would fit the brands identity. We created a fully chromed fixed gear bike, with a fully closed an chromed rear wheel with detaling a large logo. All the leather parts are made out of Indonesian leather that is used for the bracelets/bags. The stem and all the closures for the leather are made out of 100% sterling silver. The bike will cross Europe to show at Buddha to Buddha retailers.

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1 _ elegant looking Buddha to Buddha bike / 2 _ presented on a full leather pedestal / 3 _ 100% sterling silver stem / 4 _ enclosed rear wheel fully chromed with embosed logo

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project _ concept for collaboration with academy award winning rapgroup Three 6 Mafia

details _ creation of a complete concept for the colaboration between Karl Kani and the oscar winning rap group Three 6 Mafia. For the fall08 campaign we hooked up and brought Three 6 Mafia to Europe for the first time and organized their European tour.

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photography _ Ruud Baan

1/2/3 _ campaign image / 4 _ limited edition DVD / 5 _ calendar / 6 _ school supplies / 7/8_ brochure

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project _ concept to gain US atention to Kani Ladies details _ the kid sister of the famous hip hop brand Karl Kani is a populair brand in Europe but unknown in the US. With this campaign spread over multiple seasons we gave Kani Ladies the glam of real globetrotting girls.

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photography _ Ruud Baan

1/2/3/4/5 _ campaign image / 6 _ folder / 7 _ counter lipgloss / 8 _ shoe p.o.s. material / 9_ p.o.s.

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project _ concept for Vokal european campaign details _ Created a communiction style linked with the graphic/artwork style Vokal produces its clothing. Linked to the famous rap artist Nelly all the elements of a celebrity singer/rapper are combined in the communication ellements.

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1/2 _ campaign image / 3 _ folder / 4_ card deck / 5/6_ stickers / 7_ keychain / 8_ presenttion folder / 9_ website

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projects _ industrial design for ciapponi details _ diversity of industrial designs, all based upon the thought that the relation between product and user has to emerge to a synergy.

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1 _ mobie children furniture award wining Hema design / 2 _ sliding led light - integrating lamp and switch / 3 _ pronto - nespresso coffee machine / 4 _ leip - augumented reality helmet / 5 _ fruitbowl for Alessi6_ carbon active chair / 7 _ augumented reality viewer for Amsterdam City / 8/9 _ kitchen faucet / 10 _ rotating table

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project _ development concept video clip for artist Bang Bang a.k.a Johnny Boy

details _ in co-opertion with Ruud Baan music enfant terrible asked us to develop a music clip for his song Realness. The lyrics are based upon the life of the artist. The concept was to highlight the bright and the dark side of Bang Bang. Usage of neon light and projection created fresh look and feel of the clip.

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director of photogrphy _ Ruud Baan / artist impression _ Mensah van der Wal

1/2 _ shot from clip / 3 _ storyboard

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project _ fixed gear bikes design and production for RAAR details _ to promote studio RAAR we have created of fixed gear bikes for public relation and editorial activities

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1 _ photo with Giovanni van Bronckhorst by Ruud Baan for JFK magazine / 2 _ series of fixed gear bikes

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project _ concept to lauch 4 denim brands to the European market at the Bread & Butter Berlin 2010

details _ to launch 4 new brands to the European market we have devolped a total concept named We Love Denim. Selected distributor where invited to visit the Bread & Butter Berlin fair 2010 and get a free limited edition We Love Denim Calender (photography Ruud Baan). The fair booth was designed with a integrated catwalk, every hour girls would gave a show

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1 _ we love denim calender image / 2 _ we love denim fair booth / 3 _ we love denim calender / 4 _ we love denim calender case / 5 _ we love denim calender / 6 _ we love denim fair booth / 6 _ we love denim calender case

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